Human Edge
Human Edge is a Mumbai-based longevity science company selling 6- and 12-month subscription programs (Humanedge Essentials and Metabolic Plus) that combine at-home diagnostics, doctor-led consultations, and AI-personalized protocols for health-conscious individuals and metabolic-condition patients in India, operated in partnership with Times of India (BCCL).
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Human Edge does
Human Edge is a Mumbai-based longevity science company founded in 2020 that sells 6- and 12-month subscription programs for preventive health and metabolic disease management, serving health-conscious individuals and patients with metabolic conditions (Type 2 diabetes, prediabetes, obesity, hypertension, fatty liver) in India. The company operates two core products: Humanedge Essentials, a precision longevity program powered by Project Serotonin's evidence engine (42,743 clinical studies stratified, 1,056 ingredients analyzed, 9+ years of R&D), and Humanedge Metabolic Plus, a metabolic health program powered by Twin Health's clinically validated AI Digital Twin platform, which ingests CGM, biometric, activity, lab, and genetic data to deliver personalized recommendations and clinical protocols. Programs include at-home blood and DNA diagnostics, doctor-led consultations, dedicated health coaching, and continuous app-based tracking, with pricing of ₹35,850–₹56,850 (Essentials) and ₹37,140–₹56,930 (Metabolic Plus).
The business is structured around a strategic partnership with Bennett, Coleman & Co. Limited (Times of India), which provides the "Humanedge by The Times of India" brand platform, Mumbai headquarters, and enterprise distribution, while Serotonin Sales India Private Limited delivers the underlying health services. Distribution is primarily direct-to-consumer via self-serve website enrollment (Razorpay payments, WhatsApp support) with a secondary enterprise wellness channel targeting global corporations. Human Edge raised a $1.5 million seed round in August 2022 led by Bharat Innovation Fund with participation from Force Ventures, Lead Angels, and Rainmatter Capital. The company is led by founder Dr. Marcus Ranney, positioned as India's leading longevity physician, and operates with 11–50 employees. Reported outcomes include 85%+ of members showing biological age reduction, 92% improved Vitamin B12, 96% improved Magnesium, 95% improved HbA1c, and 71% of Metabolic Plus members achieving HbA1c below 6.5% without glucose-lowering medication at 12 months.
Human Edge firmographics
Firmographics- Name
- Human Edge
- Legal name
- Bennett, Coleman and Co. Limited (in partnership with Serotonin Sales India Private Limited)
- Website
- https://humanedge.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Human Edge is a Mumbai-based longevity science company selling 6- and 12-month subscription programs (Humanedge Essentials and Metabolic Plus) that combine at-home diagnostics, doctor-led consultations, and AI-personalized protocols for health-conscious individuals and metabolic-condition patients in India, operated in partnership with Times of India (BCCL).
- Ownership category
- akta.pro rank
Human Edge industry classification
Industry- Product category
- Precision Longevity and Preventive Healthcare
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
- akta.pro secondary industries
- Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Geriatric, Frailty & Fall-Prevention Remote Monitoring (HLALAFAI)
Keywords
Where Human Edge is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Human Edge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Precision Longevity Program Subscriptions: Subscription-based revenue from 6-month and 12-month precision longevity programs (Humanedge Essentials). Programs include comprehensive diagnostics, doctor consultations, health coaching, and app-based tracking. Revenue recognized over program duration with monthly billing options available.
- Metabolic Health Program Subscriptions: Subscription-based revenue from Metabolic Plus programs targeting Type 2 diabetes, prediabetes, obesity, and related metabolic conditions. Includes AI Digital Twin personalization, CGM sensors, and dedicated clinician/coach support. Additional revenue from add-on products like Fitbit trackers and blood pressure monitors.
- Supplementary Products: Additional revenue stream from personalized supplement recommendations based on blood work and metabolic data. Supplements are billed separately from program fees when recommended by the clinical team.
- Diagnostic Add-ons: Optional follow-up blood tests at month 6 (₹5,000) and month 12 (₹5,000) offered as add-on services to the base program, providing incremental revenue per customer lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 6-month precision longevity foundation program |
| Subscription | Monthly | 12-month advanced longevity program with disease-risk protocol |
| Subscription | Multi-year contract | 6-month metabolic health transformation program |
| Subscription | Multi-year contract | 12-month metabolic health program with sustenance phase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Human Edge product offering
Product offeringCore offering
Human Edge sells subscription-based precision longevity and metabolic health programs (Humanedge Essentials and Humanedge Metabolic Plus), each running 6 or 12 months and combining at-home diagnostics, AI-personalized clinical plans, doctor consultations, health coaching, and app-based tracking. The Essentials program is powered by Project Serotonin's clinical-evidence engine, while Metabolic Plus is powered by Twin Health's AI Digital Twin™ technology for metabolic conditions such as Type 2 diabetes, prediabetes, obesity, and fatty liver.
Product overview
Human Edge is a precision longevity and metabolic health company operating two core programs: Humanedge Essentials (precision longevity) powered by Project Serotonin, and Humanedge Metabolic Plus (metabolic health) powered by Twin Health's AI Digital Twin technology. Both are structured 6-12 month programs combining at-home diagnostics (blood tests, DNA tests, CGM), doctor-led consultations, dedicated health coaching, and AI-driven personalization through mobile/web apps. The programs work sequentially through phases (Baseline, Clinical Plan, Execution, Refinement, Risk Reduction for Essentials; Metabolic Mapping, Normalization, Healing, Organ Restoration, Remission for Metabolic Plus) to deliver measurable health outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Humanedge Essentials: Precision longevity program powered by Project Serotonin, offering doctor-led, data-driven preventive care with comprehensive diagnostics, health coaching, and app-based tracking over 6 or 12 months.
- Humanedge Metabolic Plus
Products and services
- Humanedge Essentials A 6 or 12 month precision longevity program for individuals seeking data-driven preventive care, combining at-home blood and DNA diagnostics, doctor-led personalized scorecards, monthly health coaching, and app-based tracking across food, exercise, sleep, and supplements.
- Humanedge Metabolic Plus A 6 or 12 month metabolic health program for individuals with Type 2 Diabetes, prediabetes, obesity, PMOS, hypertension, and fatty liver, using Twin Health's AI Digital Twin technology, continuous glucose monitoring, wearable tracking, and AI-personalized nutrition and lifestyle guidance.
Quantifiable outcome
- 85%+ of members see measurable reduction in biological age
- +7 more outcomes
Companies that use Human Edge
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Human Edge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature5 records
Human Edge partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Project SerotonincoreHumanedge Essentials is powered by Project Serotonin, a world-leading precision health engine. Project Serotonin has stratified 42,743 clinical studies and analysed 1,056 ingredients for safety and efficacy over 9+ years of R&D. Operated by Serotonin Sales India Private Limited.
- Twin HealthcoreHumanedge Metabolic Plus is powered by Twin Health's AI Digital Twin technology - one of the world's most clinically validated metabolic intelligence platforms. Based on 1 lakh+ members globally, published in NEJM Catalyst and Scientific Reports (Nature). Twin Health provides the core metabolic intelligence engine for the Metabolic Plus program.
- Bennett, Coleman & Co. Limited (BCCL)coreHuman Edge program is offered by Bennett, Coleman & Co. Limited (Times of India) in partnership with Project Serotonin. BCCL provides the platform, brand credibility, and distribution capabilities, while Serotonin provides the underlying health services. BCCL's address is The Times of India Building, Dr. D. N. Road, Fort, Mumbai - 400 001.
- Serotonin Sales India Private LimitedcoreOperates Project Serotonin websites (sr.tn, join.sr.tn, app.sr.tn) and mobile applications. Provides all health services including personalized micronutrition programs, consultations, digital recommendations, and supplement shipment. The underlying services for Human Edge are provided by Serotonin.
- RazorpaysupportingPayment gateway partner for secure online payment processing. Human Edge uses Razorpay for processing credit/debit cards, UPI, netbanking, and wallet payments. Card/bank information is encrypted and processed directly by Razorpay.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Human Edge competitors and assessment
Company assessmentDirect peers
- Ultrahuman: India-based metabolic health platform offering a CGM product (M1) and a sleep tracker (Ring), with software-led lifestyle guidance. Comparable in India footprint, CGM-led metabolic coaching, and premium positioning.
- Levels Health: US consumer metabolic health app that pairs CGM sensors with software-based guidance on food, sleep, and activity. Mirrors Human Edge's CGM-driven, AI-personalized metabolic coaching approach in a DTC subscription model.
- InsideTracker: US-based longevity platform that combines blood biomarker testing with personalized, data-driven wellness plans. Closely comparable to Human Edge Essentials in its emphasis on biomarkers, biological age, and prevention over treatment.
- HealthifyMe: India's largest AI-driven nutrition and weight-management platform with Ria, its virtual nutrition coach. Comparable in AI personalization, India focus, and subscription-based healthy-lifestyle positioning, though heavier on weight loss than longevity.
- Virta Health: US-based telehealth platform that uses continuous remote monitoring and personalized nutrition to reverse Type 2 diabetes without medication. Closely comparable in clinical protocol, outcome-based positioning, and subscription model to Human Edge Metabolic Plus.
- Function Health: US longevity-focused platform offering comprehensive annual blood testing paired with clinician-led insights. Comparable in biomarker-led preventive care and longevity branding to Human Edge Essentials.
- Twin Health: US/India-headquartered AI platform using a Digital Twin to reverse Type 2 diabetes. It is both Human Edge's technology partner and a direct competitor in metabolic disease management, operating its own consumer and enterprise programs globally.
Broad incumbents
- Practo: India-headquartered health platform connecting patients to doctors, diagnostics, and wellness services. Comparable in at-home diagnostics, teleconsultation infrastructure, and Indian enterprise partnerships, but operates at significantly broader scope and scale.
- MediBuddy: India's largest digital healthcare platform offering teleconsultations, lab tests, and corporate wellness. Comparable in India distribution, at-home diagnostics logistics, and enterprise wellness positioning, but with a much broader and more commoditized offering.
- Elysium Health: US longevity science company selling evidence-based supplements and partnering on aging biomarker research. Overlaps with Human Edge's longevity framing and supplement revenue stream but operates as a broader incumbent rather than an integrated program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Human Edge social profiles
Digital presenceHuman Edge compliance and trust
Trust signalCompliance4 records
Human Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Human Edge leadership team
Management profileNumber of profiles
Profiles1 record
Human Edge funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Human Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Human Edge
What does Human Edge do?
Human Edge sells subscription-based precision longevity and metabolic health programs (Humanedge Essentials and Humanedge Metabolic Plus), each running 6 or 12 months and combining at-home diagnostics, AI-personalized clinical plans, doctor consultations, health coaching, and app-based tracking. The Essentials program is powered by Project Serotonin's clinical-evidence engine, while Metabolic Plus is powered by Twin Health's AI Digital Twin™ technology for metabolic conditions such as Type 2 diabetes, prediabetes, obesity, and fatty liver.
Is Human Edge a public or private company?
Human Edge is a private company. It is classified as venture growth investor backed and is currently operating.
When was Human Edge founded?
Human Edge was founded in 2020. It employs 11 to 50 people.
Where is Human Edge based?
Human Edge is headquartered in Mumbai, India, in the Asia region.
How does Human Edge make money?
Four revenue lines are on record. Precision Longevity Program Subscriptions are the primary driver. The others are metabolic Health Program Subscriptions, supplementary Products and diagnostic Add-ons.
Who are Human Edge's main competitors?
Direct peers on record are Ultrahuman, Levels Health, InsideTracker, HealthifyMe, Virta Health, Function Health and Twin Health. Broad incumbents are Practo, MediBuddy and Elysium Health.
Does Human Edge have an API?
No public API is recorded for Human Edge.
What industry is Human Edge in?
Human Edge's product category is Precision Longevity and Preventive Healthcare. Its primary akta.pro industry code is HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity), with a secondary code of HSADAGAK, Healthy Aging & Longevity Lifestyle Coaching. Its NAICS code is 812191 and its SIC code is 8082.