Philly Esports
C168 is a Vietnam-based, PAGCOR- and CEZA-licensed online gambling platform serving 4M+ members across Southeast Asia with sports betting, live casino, slots, lottery, cockfighting, and fish shooting via web and mobile apps.
- Company typePrivate
- Founded2025
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Philly Esports does
C168 is an online gambling and betting platform established in 2025 and headquartered in Ho Chi Minh City, Vietnam. It serves more than 4 million registered members across Vietnam and Southeast Asia, operating under gaming licenses issued by PAGCOR (Philippines) and CEZA. The platform is a direct-to-consumer destination rather than a B2B or enterprise product; its users are individual retail gamblers seeking integrated access to multiple verticals through a single account and wallet.
The product portfolio covers six main verticals: sports betting (integrated with providers such as Saba Sports, CMD368, and IM Sports), live casino streamed in 4K, slot games (50+ titles from studios including JILI, JDB, PG Soft, SA, KA, and BBIN), online lottery, cockfighting, and fish shooting arcade games. Delivery is via web and mobile apps (4.3M+ downloads reported). The stated technology stack includes AI-powered customer service, fraud detection, big-data customer behavior analysis, a proprietary probability calculation engine for Tài Xỉu, blockchain-based transaction security, and SSL encryption. Payments are processed through 34+ Vietnamese bank integrations, major e-wallets (Momo, ZaloPay), and USDT.
The business model is transaction-based: revenue is generated from house edge and betting margins across each vertical, supplemented by deposit bonuses, VIP subscription tiers (VIP_PRO), and seasonal promotions. Customer acquisition relies on digital channels, content marketing in Vietnamese, and a referral program. Marketing positioning emphasizes fast withdrawals (sub-2-minute target), multi-product convenience, and continuous promotional incentives.
Philly Esports firmographics
Firmographics- Name
- Philly Esports
- Legal name
- C168
- Website
- https://phillyesports.gg
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C168 is a Vietnam-based, PAGCOR- and CEZA-licensed online gambling platform serving 4M+ members across Southeast Asia with sports betting, live casino, slots, lottery, cockfighting, and fish shooting via web and mobile apps.
- Ownership category
- akta.pro rank
Philly Esports industry classification
Industry- Product category
- Online Gambling
- NAICS
- Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industries
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)
Keywords
Where Philly Esports is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Philly Esports business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Sports Betting: Sports betting on football, basketball, esports, and other sports with real-time odds updates. Partners with Saba Sports, CMD368, and IM Sports.
- Online Casino: Live dealer casino games including Baccarat, Blackjack, Roulette, Dragon Tiger, Tài Xỉu, and Xóc Đĩa with house edge.
- Slot Games / Jackpot: Slot games with progressive jackpots and RTP averaging 96-98%. Includes various themed slot games.
- Lottery / Xổ Số: Online lottery including 3-region lottery, Vietlott (Mega 6/45, Power 6/55, Max 3D/4D), and fast lottery with house edge.
- Cockfighting / Đá Gà: Online cockfighting betting platform.
- Fish Shooting / Bắn Cá: Fish shooting arcade games with prize redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lottery betting starting from 10,000 VND per ticket |
| Unit Pricing | Pay-as-you-go | Slot game betting with variable stakes |
| Subscription | Monthly | VIP membership tiers with progressive benefits |
| Freemium | Pay-as-you-go | Daily check-in rewards and referral bonuses |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Philly Esports product offering
Product offeringCore offering
C168 is an online gambling and betting platform serving Vietnam and Southeast Asia, operating under PAGCOR and CEZA licensing. The platform offers sports betting, live casino games (Baccarat, Blackjack, Roulette, Dragon Tiger, Tài Xỉu, Xóc Đĩa), online lottery (Vietlott, 3-region lottery), slot games with 96-98% RTP, cockfighting, and fish shooting games. Access is provided through web platform and mobile apps (iOS/Android), with integrated payment processing supporting 34+ Vietnamese banks and e-wallets.
Product overview
C168 is a unified online gambling and entertainment platform offering a comprehensive ecosystem of betting products. The platform operates through interconnected modules including Sports Betting (integrated with SABA Sports, CMD368, IM Sports), Online Casino with live dealer games, Lottery (Xổ Số) covering traditional 3-region lottery, Vietlott, and instant lottery games, Slot Games (Nổ Hũ) with over 50 titles, Fish Shooting (Bắn Cá), Cockfighting (Đá Gà), and promotional programs. The platform is accessible via web and mobile app (iOS/Android), with integrated payment processing supporting 34+ Vietnamese banks and multiple e-wallets.
Differentiator
Problem solved
Functional benefit
Products and services
- Thể Thao C168 (Sports Betting) Sports betting module offering odds on football, basketball, esports, badminton, tennis, volleyball, and motorsports with real-time updates and integrated partner halls (Saba Sports, CMD368, IM Sports).
- Casino C168 (Live Casino) Live casino module featuring over 40 classic casino games including Baccarat, Blackjack, Roulette, Dragon Tiger, Tài Xỉu, and Xóc Đĩa with 4K livestream and real dealers.
- Xổ Số C168 (Lottery) Online lottery module covering 3-region traditional lottery, Vietlott (Mega 6/45, Power 6/55, Max 3D, Max 4D), and instant/speed lottery games with automated results and payouts.
- Nổ Hũ C168 (Slot Games) Slot games module offering over 50 titles with themes including mythology, fairy tales, adventure, and palace genres, featuring average RTP of 96-98% and weekly tournament prizes up to 100 million VND.
- Đá Gà C168 (Cockfighting) Cockfighting betting module offering live streaming and betting on cockfighting matches.
- Bắn Cá C168 (Fish Shooting) Fish shooting arcade game where players hunt fish to earn rewards and prizes.
- C168 Mobile App Native mobile application for iOS and Android devices enabling full platform access, deposits, withdrawals, and gameplay on mobile with automatic IP routing to bypass ISP blocking.
- Khuyến Mãi C168 (Promotions) Comprehensive promotional program including 100% first deposit bonus up to 3 million VND, daily check-in rewards, weekly cashback up to 3%, birthday bonuses, VIP membership program, and regular promotional events.
- Nạp Tiền (Deposit Services) Multi-channel deposit services including bank QR scanning, e-wallets (Momo, ZaloPay, VietPay), phone scratch cards, and USDT cryptocurrency with 99.2% transactions processed under 45 seconds.
- Rút Tiền (Withdrawal Services) Withdrawal service processing 98.8% of transactions within 2 minutes, linked to 34+ Vietnamese banks with 50,000 VND minimum withdrawal and 2-layer OTP security.
- VIP Club (C168 VIP_PRO) VIP membership program offering exclusive benefits including priority customer support, faster withdrawals, birthday gifts, periodic giftcodes, and access to exclusive events.
Quantifiable outcome
- 98.8% of withdrawal transactions completed within 2 minutes
- +4 more outcomes
Companies that use Philly Esports
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Philly Esports technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature5 records
Philly Esports partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- OKVIPcoreStrategic partnership with OKVIP creating an entertainment ecosystem. OKVIP provides global member management system while C168 develops products and optimizes user experience. Partnership aims to build transparent, fair, modern entertainment ecosystem with AI and blockchain technology for security and transaction transparency.
- Saba SportscoreSaba Sports is the most popular sports betting hall at C168, known for massive betting odds and continuous updates. Provides thousands of daily matches including major international leagues.
- CMD368coreCMD368 is a hall famous throughout Asia with detailed Asian and European betting odds. Features 'live visual' for match visualization and in-depth statistical analysis.
- IM SportscoreIM Sports offers authentic experience with real-time image technology and data. Simulates match details like possession rates, shots, corners, and cards for accurate predictions.
- PAGCORcorePhilippine Amusement and Gaming Corporation - regulatory licensing body providing legal operating authorization.
- CEZAcoreCagayan Economic Zone Authority - regulatory licensing body providing operating authorization.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Philly Esports competitors and assessment
Company assessmentDirect peers
- Fun88: Asia-focused online gambling brand combining sportsbook, casino and slots with strong SEA and Vietnamese marketing presence — directly comparable product portfolio and customer segmentation.
- 188Bet: Asian online sportsbook and casino operator with multi-vertical product (sports, live casino, slots) and Asian-league depth that mirrors C168's CMD368/SABA-style sports integration strategy.
- VN88: Vietnamese-targeted online betting brand focused on football, casino and slots — direct Vietnamese-market competitor with similar language localization and product mix.
- Dafabet: Pan-Asian online gambling operator offering sportsbook, casino, slots and live dealer products; serves Vietnamese-speaking customers and competes head-on with C168 for the same regional player wallet.
- W88: Long-established Asian online gambling operator with strong Vietnamese-language presence, sportsbook, casino, slots and lottery products — directly comparable to C168 in target market, product mix, and go-to-market.
- BK8: Southeast Asia-focused online betting and casino brand with Vietnamese ambassadors and similar sportsbook + live casino + slots offering; targets the same Vietnamese and SEA consumer base with comparable product breadth.
Broad incumbents
- Betway: Global sportsbook and casino operator with established brand and multi-vertical product; relevant as a broader incumbent comparable on payments, mobile UX, and product breadth rather than geographic overlap.
- 1xBet: Large multi-vertical online gambling operator active across CIS, Asia and emerging markets; relevant peer for product breadth (sports, casino, slots, lottery) and emerging-market GTM.
- Bet365: Global online gambling incumbent and benchmark for product depth, payments infrastructure, and live betting — relevant as a comparable in scale ambition and operational sophistication, though not regionally overlapping in Vietnam.
- SBOBet: Established Asian sportsbook incumbent with broader institutional and consumer reach; overlaps with C168 on sports betting and Asian handicap products but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Philly Esports social profiles
Digital presencePhilly Esports compliance and trust
Trust signalCompliance2 records
Philly Esports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Philly Esports leadership team
Management profileNumber of profiles
Philly Esports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Philly Esports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Philly Esports
What does Philly Esports do?
C168 is an online gambling and betting platform serving Vietnam and Southeast Asia, operating under PAGCOR and CEZA licensing. The platform offers sports betting, live casino games (Baccarat, Blackjack, Roulette, Dragon Tiger, Tài Xỉu, Xóc Đĩa), online lottery (Vietlott, 3-region lottery), slot games with 96-98% RTP, cockfighting, and fish shooting games. Access is provided through web platform and mobile apps (iOS/Android), with integrated payment processing supporting 34+ Vietnamese banks and e-wallets.
Is Philly Esports a public or private company?
Philly Esports is a private company. It is classified as unknown and is currently operating.
When was Philly Esports founded?
Philly Esports was founded in 2025. It employs 11 to 50 people.
Where is Philly Esports based?
Philly Esports is headquartered in Philadelphia, United States, in the North America region.
How does Philly Esports make money?
Six revenue lines are on record. Sports Betting is the primary driver. The others are online Casino, slot Games / Jackpot, lottery / Xổ Số, cockfighting / Đá Gà and fish Shooting / Bắn Cá.
Who are Philly Esports's main competitors?
Direct peers on record are Fun88, 188Bet, VN88, Dafabet, W88 and BK8. Broad incumbents are Betway, 1xBet, Bet365 and SBOBet.
Does Philly Esports have an API?
No public API is recorded for Philly Esports.
What industry is Philly Esports in?
Philly Esports's product category is Online Gambling. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 71321.