Heritage at Irene Woods

What Heritage at Irene Woods does

Heritage at Irene Woods is a single-site senior living community located at 4580 Forest Hill Irene Road in Memphis, Tennessee, serving seniors in the Memphis metropolitan area including Collierville and Germantown. Operated by Rose Senior Living (a brand of Edward Rose & Sons, founded in 1921) with management services provided by LCS (Life Care Services, the nation's third-largest senior living operator managing 130+ communities), the community delivers a continuum of care across three core service lines: Independent Living (starting at $2,995/month), Assisted Living (starting at $5,595/month), and Memory Care (starting at $8,395/month) via the proprietary Heartfelt Connections program. Revenue is generated through month-to-month rental subscriptions with no entrance fee, distinguishing it from Life Plan/CCRC competitors, and residents can transition between care levels as needs evolve without relocating.

The community's service platform emphasizes operational quality through partner-provided programs including LCS's LifeSTYLE Promise, Extraordinary Impressions hospitality culture, and Health & Wellness Navigation Program built on eight dimensions of wellness. Underlying technology is non-proprietary and limited to standard senior living management systems, a WordPress CMS website with chat/scheduling tools, and third-party marketing analytics (Google Analytics, Hotjar, CallRail). The community is marketed through a direct-to-consumer, sales-led motion combining website-driven inquiry capture (215+ recent requests), phone outreach, in-person tours, community events, and earned media leveraging LCS's J.D. Power #1 Independent Living Resident Satisfaction ranking for seven consecutive years.

Customer segments comprise four personas: active seniors seeking maintenance-free independent living, seniors requiring daily living assistance, seniors with Alzheimer's or dementia requiring specialized memory care, and adult children/families acting as decision-makers. Distribution is direct-to-family with no intermediaries. The community employs a high-touch sales process led by a Director of Marketing and Sales, with family testimonials citing 5-6+ year average tenures and consistent satisfaction across dining, staff, cleanliness, and community engagement.

Name

Heritage at Irene Woods

Legal name

Heritage at Irene Woods

Website

https://heritage.roseseniorliving.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Heritage at Irene Woods is a single-site senior living community in Memphis, Tennessee offering Independent Living, Assisted Living, and Memory Care under a month-to-month subscription model, operated by Rose Senior Living (Edward Rose & Sons) with management by LCS.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

Keywords

• Senior living community
• Assisted living services
• Memory care program
• Independent living retirement
• Continuum care retirement

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monthly Rental - Independent Living: Residents pay a monthly fee for independent living services including maintenance-free living, access to amenities, dining options, and social activities. No entrance fee required. The fee covers apartment home, utilities, housekeeping, and access to community facilities.
2. Monthly Rental - Assisted Living: Monthly fee for assisted living services that includes personalized support with daily living activities such as bathing, dressing, grooming, medication management, in addition to all independent living amenities and services.
3. Monthly Rental - Memory Care: Premium monthly rate for specialized memory care services including 24-hour secure environment, specialized programming through Heartfelt Connections program, and comprehensive care for Alzheimer's and dementia residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Heritage at Irene Woods is a private senior living community in Memphis, Tennessee, that rents apartment homes to older adults across three care levels — Independent Living, Assisted Living, and Memory Care — delivered under one roof with shared amenities. The offering bundles maintenance-free apartments, chef-prepared restaurant-style dining, housekeeping, scheduled transportation, 24-hour staffing, an emergency response system, a salon and spa, and a Health & Wellness Navigation Program™. Residents pay a recurring monthly fee with no entrance fee and may transition between care levels as their needs change.

Product overview

Heritage at Irene Woods is a senior living community offering a continuum of care with three core living options: Independent Living, Assisted Living, and Memory Care (Heartfelt Connections—A Memory Care Program™). The community provides a comprehensive suite of services and amenities including restaurant-style dining through two venues (main dining room and bistro café), the Health & Wellness Navigation Program™ focused on 8 Dimensions of Wellness, and premier services such as housekeeping, maintenance, transportation, and 24-hour staffing. Residents can transition between care levels as their needs evolve, all within the same community under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• Heartfelt Connections—A Memory Care Program™: A person-centered memory care philosophy grounded in the belief that the abilities that remain are far more important than those that are lost, providing Alzheimer's care and dementia care.

Products and services

• Independent Living Maintenance-free senior living with private apartment homes, chef-prepared restaurant-style dining, housekeeping, utilities, scheduled transportation, 24-hour staffing, emergency response systems, and access to community amenities. Designed for active, self-sufficient seniors who want to downsize from homeownership without sacrificing lifestyle.
• Assisted Living Personalized support with activities of daily living including bathing, dressing, grooming, and medication management, delivered in private apartment homes with all Independent Living amenities and services. Designed for seniors who need daily assistance but want to maintain independence and quality of life in a supportive environment.
• Memory Care (Heartfelt Connections—A Memory Care Program™) Specialized Alzheimer's and dementia care delivered through the proprietary Heartfelt Connections program, featuring a 24-hour secure environment, private studios and one-bedrooms, specialized programming, and individualized care plans built from each resident's life story. Designed for individuals with Alzheimer's disease or other forms of dementia who require specialized, structured, person-centered care.
• Health & Wellness Navigation Program™ Holistic wellness program focused on the 8 Dimensions of Wellness — physical, emotional, social, intellectual, spiritual, vocational, environmental, and health-service — that guides residents through healthcare needs and care transitions throughout their stay. Designed for residents across all three care levels.
• Dining Services Restaurant-style dining program with chef-prepared meals, daily specials, and classic favorites, served across two on-site venues — a main dining room and a casual bistro café. Available to residents across all care levels.
• Services & Amenities Standard amenity package including housekeeping, maintenance, grounds maintenance, scheduled transportation, 24-hour staffing and emergency response, all utilities, basic cable and internet, a fitness center, a full-service salon and spa, and a pet-friendly environment, bundled into the monthly fee for residents across care levels.

Quantifiable outcome

• LCS ranked #1 in Independent Living Resident Satisfaction for 7 consecutive years (2021-2025)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• ICAA (International Council on Active Aging)minorStrategic or Co-development Partner · 12 June 2026ICAA Education developed and delivers the Foundation for Wellness Certificate Course that Douglas Dunavant and Sierra Mobley completed. ICAA is a professional association that has been a leading voice in the active-aging industry since 2001, supporting more than 10,000 organizations worldwide through research, education, networking, and best-practice sharing.
• Edward Rose and SonscoreStrategic or Co-development PartnerEdward Rose and Sons is the parent company and real estate development arm behind Heritage at Irene Woods. With a century-long legacy of building homes, they bring expertise in real estate development, community design, and property management. The company creates senior living communities with exceptional value, no entrance fees, and focus on making residents feel at home. Edward Rose and Sons' family-owned heritage informs the community's family-centered approach to senior living.
• LCS (Life Care Services)coreStrategic or Co-development PartnerLCS provides senior living management solutions to Heritage at Irene Woods, including LCS Signature Experiences that elevate hospitality and ensure quality care. As the nation's third-largest operator of senior living communities with 130+ communities nationwide, LCS brings expertise in operational excellence, wellness programs, and resident satisfaction. LCS has been ranked #1 in Independent Living Resident Satisfaction by J.D. Power for 7 consecutive years. Their Health & Wellness Navigation Program and other signature programs are implemented at Heritage at Irene Woods.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Five Star Senior Living: National operator of Independent Living, Assisted Living, and Memory Care communities across the U.S. Directly comparable to Heritage at Irene Woods in service mix, mid-to-upper tier positioning, and multi-state community model.
• Belmont Village Senior Living: Operator of upscale urban and suburban senior living communities offering Independent Living, Assisted Living, and Memory Care with proprietary dementia programs. Highly comparable to Heritage at Irene Woods in premium pricing, continuum-of-care model, and signature memory care programming.
• The Arbor Company: Senior living operator with Independent Living, Assisted Living, and Memory Care communities across the eastern and southeastern U.S. Comparable to Heritage at Irene Woods in offering a care continuum with a hospitality-led experience and Memphis-area regional overlap.
• Senior Lifestyle: Operator of senior living communities offering a continuum of Independent Living, Assisted Living, and Memory Care. Comparable to Heritage at Irene Woods in scale, service tiers, and direct-to-consumer sales approach.
• Enlivant: Senior living operator focused primarily on assisted living and memory care services. Comparable to Heritage at Irene Woods in core service delivery to seniors needing daily support and specialized dementia care.
• Sonida Senior Living: Mid-sized senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple states. Comparable in service tiers and community-based operating model to Heritage at Irene Woods.
• American House Senior Living Communities: Regional senior living operator with Independent Living, Assisted Living, and Memory Care communities, primarily across the Midwest and Southeast. Comparable to Heritage at Irene Woods in care continuum and similar geographic regional footprint.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with communities offering Independent Living, Assisted Living, Memory Care, and Continuing Care. Directly comparable as a multi-service senior housing provider operating in the same care continuum categories as Heritage at Irene Woods, though at vastly greater scale.
• Sunrise Senior Living: Established senior living operator known for assisted living and memory care services with a strong clinical and programming focus. Comparable to Heritage at Irene Woods across all three care levels, especially on the memory care programming side.
• Atria Senior Living: Large national operator of Independent Living, Assisted Living, and Memory Care communities with a premium-service positioning. Comparable to Heritage at Irene Woods in offering a continuum of care with hospitality-driven amenities and programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeritageAtIreneWoods
• LinkedInlinkedin.com/company/heritage-at-irene-woods
• Instagraminstagram.com/roseseniorliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage at Irene Woods