Barsanti Dental Group

What Barsanti Dental Group does

Barsanti Dental Group is a privately-held, single-location dental practice headquartered at 1180 8th Street in Arcata, California, serving Arcata, Eureka, and the broader central and western Humboldt County community. Founded in 1968 by Dr. Ronald Barsanti and now led by Dr. Trish Barsanti, the practice provides general, cosmetic, and restorative dentistry to families and individuals across all life stages, including preventive care, porcelain veneers, professional teeth whitening, composite fillings, dental bonding, dental implants, porcelain bridges, TMJ treatment, custom mouthguards, and periodontal therapy. Its service portfolio is enabled by an in-house technology stack anchored by CEREC CAD/CAM for same-day crowns, laser dentistry systems for periodontal therapy and pain relief, digital radiography, and intraoral cameras.

The practice operates a hybrid revenue model. The core is fee-for-service professional dentistry billed through insurance carriers and out-of-pocket payments, supplemented by a Care Club membership program with six subscription tiers ($42-$124/month) that packages preventive visits and offers 15% discounts on additional treatments. CareCredit financing is offered as a third-party payment option for larger procedures, and the practice extends its geographic reach through FlexBook online appointment scheduling and digital patient intake forms. Distribution is direct-to-consumer through a single physical office, with local SEO, blog content marketing, patient testimonials, and Chamber of Commerce involvement as the primary demand-generation channels.

The practice is privately held with no external investors, parent company, or acquisition activity disclosed. No patents, trademarks, regulatory actions, or M&A events are recorded. Operations are HIPAA-compliant and the practice maintains active memberships in the American Dental Association, Academy of General Dentistry, California Dental Association, and Arcata Chamber of Commerce.

Name

Barsanti Dental Group

Legal name

Barsanti Dental Group

Website

https://barsantidds.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Barsanti Dental Group is a privately-held, single-location family dental practice in Arcata, California, founded in 1968 and led by Dr. Trish Barsanti, serving Arcata, Eureka, and greater Humboldt County with general, cosmetic, and restorative dentistry enabled by CEREC and laser technology.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industry

Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Dental implants
• Laser dentistry

Headquarters

HQ city

Arcata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Dental Services: The practice generates revenue through comprehensive dental services including preventive care, restorative treatments (fillings, crowns, bridges, implants), cosmetic dentistry (whitening, veneers), and periodontal therapy. Revenue is generated on a per-procedure basis.
2. Care Club Membership Plans: In-house membership program with monthly subscription payments ($42-$124/month depending on plan tier) plus lifetime activation fees. Includes preventive care visits and discounts on additional treatments.
3. Dental Insurance Processing: The practice accepts dental benefits from multiple carriers and files claims on behalf of patients, serving as a in-network or participating provider with various insurance plans.
4. CareCredit Financing: Partnership with CareCredit for no-interest monthly payment plans, allowing patients to finance dental treatments with flexible payment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Barsanti Dental Group is a single-location family dental practice providing general, cosmetic, and restorative dentistry services. Offerings include preventive check-ups and cleanings, CEREC same-day crowns, porcelain veneers, teeth whitening, dental bonding, tooth-colored fillings, dental implants, porcelain bridges, TMJ/TMD treatment, laser dentistry, and periodontal therapy. The practice also runs an in-house Care Club membership subscription program with tiered plans.

Product overview

Barsanti Dental Group is a full-service dental practice offering comprehensive general, cosmetic, and restorative dentistry. The practice operates as a single-location dental office led by Dr. Trish Barsanti, providing services across three main categories: General Dentistry (preventive care, exams, cleanings), Cosmetic Dentistry (porcelain veneers, teeth whitening, CEREC crowns, dental bonding, tooth-colored fillings), and Restorative Dentistry (dental implants, porcelain bridges, TMJ treatment). The practice also offers specialized services including laser dentistry for periodontal therapy and gum disease treatment, custom mouthguards (sportsguards, nightguards, snoreguards), and an in-house dental membership plan called Care Club. Key technology includes CEREC one-day crown system for same-visit porcelain crowns, intraoral cameras, digital radiographs, and laser therapy equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care including routine check-ups, dental cleanings, digital X-rays, preventive services, dental sealants, oral appliances, and pain-free laser-assisted periodontal therapies for patients of all ages.
• Cosmetic Dentistry Aesthetic dental treatments including porcelain veneers, professional teeth whitening, dental bonding, and tooth-colored fillings designed to enhance smile appearance for patients seeking cosmetic improvements.
• CEREC One-Day Crowns Same-day porcelain dental crowns using CEREC CAD/CAM technology, allowing design, fabrication, adjustment, and placement in a single dental visit, eliminating the need for multiple appointments and temporary crowns.
• Dental Implants Titanium dental implants surgically placed in the jawbone to replace missing teeth, functioning as artificial tooth roots that support crowns, bridges, or full-mouth restorations through osseointegration.
• Porcelain Bridges Fixed dental bridges consisting of two porcelain crowns fused with a pontic to replace one or more missing teeth and restore dental function and appearance.
• Porcelain Veneers Custom-made dental porcelain shells bonded to prepared tooth surfaces to disguise cosmetic imperfections such as chips, gaps, discoloration, and shape or size irregularities.
• Professional Teeth Whitening In-office and at-home professional teeth whitening treatments using professional-grade whitening agents for brighter, stain-free smiles.
• Composite (White) Fillings Tooth-colored composite resin fillings that blend seamlessly with natural teeth, used to treat cavities and minor tooth damage with a natural appearance.
• Dental Bonding Composite resin application to repair chips, cracks, gaps, and discoloration using high-speed bonding techniques for a natural tooth appearance.
• Laser Dentistry Advanced laser technology for gum disease treatment, cold sore relief, canker sore treatment, TMJ pain relief, root desensitization, and gum recontouring.
• Periodontal Therapy Treatment for gum disease including scaling and root planing, laser bacterial reduction (LBR), and laser-assisted periodontal therapy (LAPT).
• TMJ/TMD Treatment Diagnosis and treatment of temporomandibular joint dysfunction using oral appliance therapy and laser pain relief treatments.
• Mouthguards Custom oral appliances including sportsguards for athletes, nightguards for bruxism, and snoreguards for snoring prevention.
• Care Club Membership Plans In-house dental membership program offering Adult, Perio, Child, Premier Adult, Elite Adult, and Premier Perio tiered subscription plans with monthly fees ($42-$124/month) plus lifetime activation fees, including preventive care visits and 15% discounts on additional treatments with no waiting periods, annual maximums, or deductibles.

Quantifiable outcome

• CEREC crowns can last up to 15 years with proper care
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Multiple Dental Insurance CarrierscoreChannel Partner/ Reseller/ DistributorThe practice accepts dental benefits coverage from several insurance carriers and works with patients to maximize their dental benefits. The team assists with filing claims and understanding coverage to help patients get the most value from their dental insurance plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Benevis: Dental support organization focused on family and pediatric dentistry through Kool Smiles and similar brands. Comparable family-oriented patient base and general/pediatric service mix.
• Smile Brands: Multi-brand DSO (Smile Brands, Bright Now! Dental, Castle Dental) supporting 400+ affiliated practices offering general, specialty, and cosmetic dentistry. Comparable service mix; differentiated by multi-brand portfolio strategy.
• Great Expressions Dental Centers: Multi-state DSO providing general, preventive, restorative, and specialty dental care. Comparable comprehensive service offering and family-focused patient base; differentiated by multi-office scale and insurance-network strategy.
• Pacific Dental Services: Major DSO supporting 850+ offices with a focus on comprehensive dentistry including general, restorative, and specialty services. Comparable service mix and patient base; differentiated by multi-office scale and PDS-backed technology programs.
• Aspen Dental: National DSO with 1,000+ branded practices offering general, cosmetic, restorative, and implant dentistry to similar patient demographics. Comparable service offerings though with significantly broader geographic reach and marketing budget.
• Dental Care Alliance: DSO supporting 400+ practices across 20+ states offering general, specialty, and cosmetic dentistry. Comparable service portfolio and family-patient orientation; differentiated by scale and corporate support infrastructure.
• Heartland Dental: Largest US dental support organization providing non-clinical support to ~1,700 affiliated offices. Directly comparable because it operates in the same general, cosmetic, and restorative dentistry categories, though at much greater scale than Barsanti.
• InterDent Service Corporation: DSO supporting dental practices across the Pacific Northwest and Western US including California. Comparable regional footprint and general/family dentistry service mix.
• Western Dental & Orthodontics: California-headquartered dental group practice offering general, orthodontic, cosmetic, and implant services. Highly comparable geographic focus (California) and similar full-service family dentistry positioning to Barsanti.
• Affordable Care (Affordable Dentures & Implants): Largest network of dental practices in the US focused on tooth replacement services including implants, dentures, and extractions. Comparable implant and restorative service offerings that overlap with Barsanti's dental implant practice.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/BarsantiDental
• Facebookfacebook.com/100057605806618
• LinkedInlinkedin.com/company/trish-a.-barsanti-d.d.s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barsanti Dental Group