Hehong Real Estate

What Hehong Real Estate does

Hehong Real Estate (和鸿地产) is a privately held Chinese real estate developer headquartered at No. 99, Quanyun 3rd Road, Hunnan District, Shenyang, Liaoning Province. Founded in 1996 with 51-100 employees, the company operates as a single-entity developer of residential and commercial properties, with two core projects: Hehong Plaza (市府·和鸿广场), a mixed-use complex featuring apartments, offices, and retail shops located directly north of the Shenyang Municipal Government in the new municipal administrative center; and Dora Coast (朵拉海岸), a general residential development in Yingkou Bayuquan positioned near the Liaoning Province Experimental School Bayuquan Branch.

The company's product offering centers on direct sale of residential units and commercial spaces, supplemented by recurring rental income from office and retail leasing within Hehong Plaza. In 2026, the company expanded into the affordable rental housing vertical through a partnership with Vanke Inboyu (泊寓), which opened a government-subsidized rental housing store at Hehong Plaza. Revenue mechanics are project-cycle-driven — one-time recognition on property sales combined with ongoing lease income from commercial tenants.

The go-to-market model is sales-led and direct: prospective buyers and tenants engage through dedicated telephone hotlines (024-31181111 for Shenyang, 0417-7183222 for Bayuquan) and on-site sales offices. Marketing is limited to the bilingual company website (hehong.com) and periodic news updates. The company reports no disclosed technology stack, AI capabilities, patents, certifications, awards, or institutional funding, indicating a traditional local real estate operator with concentrated geographic exposure to Liaoning Province and project-concentrated revenue dependencies.

Name

Hehong Real Estate

Legal name

和鸿地产

Website

https://hehong.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Hehong Real Estate is a privately held Shenyang-based Chinese real estate developer founded in 1996, developing and operating two projects — Hehong Plaza mixed-use complex and Dora Coast residential — serving residential buyers, commercial tenants, and rental housing partners in Liaoning Province.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenyang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Real Estate Sales: Hehong Real Estate generates revenue through the direct sale of residential and commercial properties, including apartments, general residences, office spaces, and retail shops. Revenue is one-time at point of sale.
2. Property Leasing: The company also derives recurring revenue from leasing commercial spaces such as office units and retail shops within its Hehong Plaza developments, with ongoing rental income from tenants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Hehong Real Estate is a regional property developer that builds and sells residential and commercial real estate in Liaoning Province, China. Its core offerings are two developments: Hehong Plaza (市府·和鸿广场), a mixed-use complex in Shenyang's new municipal government district containing apartments, offices, and retail shops, and Dora Coast (朵拉海岸), a general residential project near the Liaoning Province Experimental School Bayuquan Branch. The company also earns recurring revenue from leasing commercial units within Hehong Plaza.

Product overview

Hehong Real Estate is a real estate development company operating as a single-entity developer of commercial and residential properties. The company manages two primary products: Hehong Plaza (市府·和鸿广场), a high-quality urban mixed-use complex featuring apartments, office spaces, and retail shops positioned near the Shenyang Municipal Government; and Dora Coast (朵拉海岸), a general residential development. Both projects target different market segments—commercial/investment property at Hehong Plaza and residential housing at Dora Coast.

Differentiator

Problem solved

Functional benefit

Brands

• Hehong Plaza (市府·和鸿广场): Mixed-use development featuring apartments, offices, and shops located at the intersection of Shenzhong Avenue and Quanyun 3rd Road, north of Shenyang Municipal Government.
• Dora Coast (朵拉海岸)

Products and services

• Hehong Plaza (市府·和鸿广场) A high-quality urban mixed-use complex featuring apartments, office spaces (写字间), and retail shops (商铺) located at the intersection of Shenzhong Avenue and Quanyun 3rd Road, north of the Shenyang Municipal Government. Targets both residential buyers and commercial tenants in Shenyang's new administrative and financial district.
• Dora Coast (朵拉海岸) A general residential property development located west of the Bayuquan Branch School of Liaoning Province Experimental School in Yingkou. Offers standard housing units targeting families seeking quality residential housing close to a top-tier educational institution.
• Commercial Property Leasing Recurring leasing of office units (写字间) and retail shops (商铺) within the Hehong Plaza mixed-use complex in Shenyang. Generates ongoing rental income from tenants operating in the financial district positioning.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Country Garden Holdings: One of China's largest residential developers with broad geographic reach across tier-2/3 cities. Comparable as a residential developer active in lower-tier markets, though operating at a much larger scale than Hehong.
• China Vanke Co., Ltd. One of China's largest residential and mixed-use developers and the parent of the Vanke Inboyu rental housing brand that has opened a store at Hehong Plaza. Comparable as a mixed-use property developer with national scale and a recurring rental housing strategy.
• Logan Group Company: Chinese developer concentrated in the Greater Bay Area and other regional markets with a residential-led product mix. Comparable as a regionally concentrated residential developer facing similar sector headwinds.
• Greenland Holdings Corporation: Major Chinese mixed-use and super-tall property developer with projects combining residential, commercial and office components. Comparable for its mixed-use development approach in emerging urban centers.
• China Resources Land Limited: Large state-backed mixed-use and residential developer with deep experience in tier-1 and tier-2 Chinese cities. Comparable for its mixed-use (residential + commercial + office) product strategy and recurring rental income model.
• Longfor Group Holdings: Diversified Chinese developer with significant investment property (rental) operations alongside residential sales. Comparable for its combined for-sale residential and recurring rental revenue model.
• Sunac China Holdings: Large Chinese property developer focused on premium residential and mixed-use developments. Comparable for its positioning around premium mixed-use urban projects in second-tier Chinese cities.
• R&F Properties: Chinese property developer with a diversified portfolio spanning residential, commercial and hotel assets. Comparable for its mixed-use product offering and exposure to regional Chinese cities.

Emerging players

• Yuzhou Group Holdings: Regional Chinese residential and commercial developer operating across multiple provinces. Comparable for its multi-province residential strategy and exposure to tier-2 Chinese cities.
• Powerlong Real Estate Holdings: Mid-sized Chinese developer with both residential and commercial property operations including shopping malls. Comparable for combining residential development with commercial property income, though at a larger scale than Hehong.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hehong Real Estate