Image Design and Communications

What Image Design and Communications does

Image Design and Communications, Inc. is a privately-held, founder-owned trade show exhibit rental company founded in 1999 by Nick Drance, headquartered in Burbank, California and operating a substantial modular inventory warehouse in Las Vegas, Nevada. The company rents custom single-level exhibits (10x10, 10x20, 20x20 island booths) and two-story double-deck structures ranging from 20x20 to mega decks up to 70x100, alongside outdoor double decks, TensionLite/TensionLite Plus hanging signs, accessories (workstations, seating, reception counters), and custom trade show graphics. Core technology centers on a modular exhibit system with state-of-the-art engineering that enables configurable booth designs from small inline displays to engineered two-story structures certified for outdoor wind loads up to 55 mph; graphics are produced via dye-sublimated stretch fabric, high-resolution printed murals, and backlit displays with free storage between shows.

The business model is built around turnkey rental pricing—bundling exhibit, graphics, transportation, and setup/dismantle labor into a single pre-show invoice at fixed published rates, eliminating variable overtime and freight charges that typify industry billing. Pricing ranges from $21,900 for entry-level double decks to $250,000 for largest mega-deck configurations. The go-to-market is event-driven and direct: prospective exhibitors request quotes via the website, phone (818-563-3322), or email ([email protected]), with sales concentrated around major trade shows in Las Vegas, Los Angeles, Orlando, Chicago, and Anaheim. Customers are trade show exhibitors across manufacturing, technology, equipment, and financial services seeking to avoid the $85,000+ capital outlay of exhibit ownership, $15,000/year storage costs, and overtime labor overruns. The company maintains a family of five interconnected websites for SEO capture, YouTube video content, and published itemized pricing for transparent buyer decision-making.

Name

Image Design and Communications

Legal name

Image Design and Communications, Inc.

Website

https://imagedesigncom.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Image Design and Communications is a privately-held trade show exhibit rental company founded in 1999 that rents custom single-level and double-deck exhibits with turnkey pricing to exhibitors in Las Vegas, Los Angeles, Orlando, Chicago, and Anaheim.

Ownership category

akta.pro rank

Product category

Trade Show Exhibit Rentals

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAHAHAC

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYTHAHAHAI

Lighting, LED Walls & Digital Signage for Booths

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services

SECONDARYHSAKAKAK

Trade Show, Exhibit & Event Logistics Moving

Home & Personal Services/Moving, Storage & Relocation Services/Office & Commercial Moving Services

SECONDARYMPAAAGAC

Trade Show & Exhibition Marketing (Booth Design/Build)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• Trade show exhibit rentals
• Double deck exhibits
• Island booth design
• Hanging sign displays
• Event marketing rentals

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Trade Show Exhibit Rentals: Rental of custom trade show exhibits including single-level booths (10x10, 10x20, 20x20) and double-deck/two-story exhibits. Turnkey pricing bundles exhibit, graphics, transportation, and labor on one pre-show invoice. Graphics are stored free between shows and reused for subsequent shows without additional graphics purchase.
2. Double Deck Exhibit Rentals: Premium two-story exhibit rentals ranging from 20x20 to mega decks (up to 70x100). Includes fixed turnkey pricing for transportation and labor, with designs starting at $27,000 and reaching up to $250,000 for largest custom configurations.
3. Custom Exhibit Design Services: Custom exhibit design and customization services for rental properties, including graphic design, material recommendations, and configuration planning. Graphics storage included between shows at no additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Image Design and Communications rents turnkey trade show exhibits to businesses exhibiting at U.S. trade shows, offering modular single-level booths (10x10, 10x20, 20x20 island), two-story Double Deck exhibits (20x20 to mega decks), outdoor double-deck structures with Sunbrella shade canopies, TensionLite and TensionLite Plus hanging signs, rental accessories (furniture, workstations, seating), and custom printed graphics. Pricing is published and fixed per show, bundling the exhibit, graphics, transportation, and union I&D labor into a single pre-show invoice. Graphics are stored free of charge between shows for reuse.

Product overview

Image Design and Communications is a trade show exhibit rental company offering turnkey solutions with fixed pricing that includes transportation and labor. The core product portfolio consists of Single Level Exhibits (10x10, 10x20, and 20x20 island booths) and Double Deck Exhibits (two-story/triple-story structures from 20x20 to 50x50), both available as turnkey rentals with published pricing. Supporting offerings include Outdoor Double Deck structures with shade canopies, TensionLite and TensionLite Plus hanging signs, furniture and equipment accessories, and custom trade show graphics. The company operates multiple specialized websites: ImageDesignExhibitRentals.com for single-level exhibits, DoubleDeckExhibitRentals.com for multi-level exhibits, TurnkeyTradeShowExhibitRentals.com for large island exhibits, and ExhibitRentalOptions.com for accessories.

Differentiator

Problem solved

Functional benefit

Brands

• DoubleDeckExhibitRentals.com: Specialty website for double deck exhibit rentals with published turnkey pricing
• ImageDesignExhibitRentals.com
• TurnkeyTradeShowExhibitRentals.com
• ExhibitRentalOptions.com
• Turnkey Video Theater

Products and services

• Single Level Exhibit Rentals Turnkey rental exhibits for 10x10, 10x20, and 20x20 island booth spaces, including backlit displays, mural exhibits, custom hybrid exhibits, slatwall designs, workstations, and meeting space options. Pricing bundles transportation and labor on a single pre-show invoice.
• Double Deck Exhibit Rentals Two-story and triple-story exhibit rentals ranging from 20x20 to 50x50 booth spaces (up to 70x100 mega decks), with modular components, multiple staircase configurations, meeting rooms, hospitality areas, and upper deck options. Turnkey pricing bundles transportation and labor into a single pre-show invoice.
• Outdoor Double Deck Exhibits Engineering-certified two-story structures with Sunbrella shade canopies for outdoor trade shows and events including music festivals and sports events. Sturdy superstructures are designed to withstand wind gusts up to 55 mph, suitable for venues like ConExpo.
• TensionLite Hanging Signs Economical hanging sign option with lightweight aluminum frames featuring zipper pillowcase dye-sublimated stretch fabric coverings. Available in 3 popular shapes ranging from 8-12 ft widths and 2-4 ft heights; ships in single wheeled case.
• TensionLite Plus Hanging Signs Heavy-duty hanging sign option exceeding industry standards with light block liners included as standard, paired with a lifetime warranty. Available in 14 shapes ranging from 8-20 ft widths and 2-6 ft heights.
• Exhibit Accessories Rental accessories including workstation counters, leather seating, bistro tables, reception counters, refrigerators, and outdoor tables, available through the ExhibitRentalOptions.com website. New accessory options for 2024-25 include free-standing workstations and new reception counters.
• Trade Show Graphics Custom-tailored high-resolution printed graphics including backlit murals, seamless fabric murals, and opaque photo murals using various graphic materials optimally suited to required applications. Graphics are stored free between shows and reused for subsequent shows without additional graphics purchase.

Quantifiable outcome

• Average 20x20 Double Deck purchase cost of $85,000+ avoided through rental
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Booth I&D Labor PartnerscoreStrategic or Co-development PartnerNationwide partnerships with booth installation and dismantle labor providers enable professional union labor coordination for exhibit setup and teardown across all major trade show venues.
• Trade Show Freight PartnerscoreStrategic or Co-development PartnerEstablished relationships with trade show freight carriers ensure on-schedule delivery and pickup of exhibit properties nationwide.
• Regional Warehousing PartnerscoreStrategic or Co-development PartnerPartnerships with regional warehousing providers supplement the Las Vegas warehouse inventory for efficient logistics across different show locations.
• Specialized Graphics Production PartnerscoreStrategic or Co-development PartnerRelationships with graphics production specialists deliver high-resolution printed fabric murals and backlit graphics with exceptional color and crispness.
• Convention Center Certification NetworkminorStrategic or Co-development PartnerAll double deck exhibits are approved for use in all major venues including Las Vegas Convention Center, Sands Convention Center, Mandalay Bay, Los Angeles and Anaheim Convention Center, and Orange County Convention Center in Orlando, FL.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): GES is a major global provider of exhibition, event, and brand experience services, including custom exhibit rentals and logistics. It competes with IDC in the Las Vegas and major US convention markets, particularly for large island booth and double deck configurations.
• Czarnowski Display Services: Czarnowski is an established exhibit and event marketing company with full-service design, fabrication, and rental capabilities. It competes with IDC on large booth rentals and corporate trade show programs across major US venues.
• Freeman: Freeman is the largest trade show services and exhibit company in North America, offering exhibit design, rental, logistics, and event technology. While much larger and broader in scope, it competes directly with IDC for large double deck and custom exhibit rentals at major US convention centers.
• Sparks (The Trade Show Company): Sparks is a large trade show and event marketing agency offering exhibit design, fabrication, and rental services. It competes with IDC for corporate exhibit programs at major US trade shows.

Direct peers

• Hill & Partners: Hill & Partners is a custom exhibit and rental house serving enterprise trade show clients, with a focus on custom rental properties and full-service program management. It is a direct competitor in modular and custom exhibit rentals.
• The Exhibit Source: The Exhibit Source is a trade show exhibit rental and design provider serving corporate clients across the US. Its modular rental inventory and turnkey service model are directly comparable to IDC's offerings.
• MC2 (an MCH Group company): MC2 is a trade show exhibit design and build firm that offers custom exhibit rental and purchase programs for enterprise exhibitors. Its rental model and product breadth overlap with IDC's single level and double deck offerings for corporate trade show clients.
• 2020 Exhibits: 2020 Exhibits is a Houston-based exhibit house providing custom design, fabrication, and rental of trade show exhibits and environments. It is a direct competitor in custom exhibit rentals and large-format booth builds for corporate clients.
• Derse: Derse is a full-service exhibit and event marketing company offering custom exhibit design, fabrication, and rental. Its rental portfolio and target customer base (enterprise exhibitors at major US trade shows) overlap directly with IDC.

Emerging players

• BlueHive Exhibits: BlueHive Exhibits is a custom exhibit and rental provider serving mid-market and enterprise clients with modular exhibit solutions. Its focus on custom rental and turnkey service delivery is comparable to IDC's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/kTzPZhXnjHc
• Xx.com/imagedesignco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Design and Communications