GMS Rehabilitation

What GMS Rehabilitation does

GMS Rehabilitation is an Australian distributor and supplier of mobility aids and assistive technology equipment, headquartered in Lynbrook and shipping nationwide. The company's product portfolio spans mobility scooters, manual and power wheelchairs (including custom titanium and aluminium frames from Quickie, RGK, TiLite, and Top End), all-terrain and beach wheelchairs (Hippocampe, Zoom, Sandpiper, Sandcruiser), adjustable beds and pressure care mattresses, pressure care cushions, walking aids, lifters and hoists, bathroom/toilet aids, and daily living equipment. Power assist devices (Smart Drive, Twion, E Motion, Xtender, Batec) and postural seating products (Jay, Roho, ADI, Spex) round out the configuration set used by clinicians and end users.

The business operates a consultative, sales-led go-to-market combining an e-commerce online store with Australia-wide shipping, in-showroom trials at the Lynbrook location, at-home trials for selected products such as Top Gun mobility scooters, and a dedicated S.E.A.T division that provides professional equipment assessment. Pricing is quote-based rather than list-price, particularly for custom-configured wheelchairs and SWEP-tendered equipment. Revenue is generated primarily through one-time product sales of mobility and lifestyle equipment, supplemented by servicing and support across all product lines. GMS is an approved supplier for the National Disability Insurance Scheme (NDIS) nationally and the Statewide Equipment Program (SWEP) in Victoria, which together provide a large institutional funding channel for assistive technology purchases. The company is privately held with 11-50 employees and has been operating since 1991.

Name

GMS Rehabilitation

Legal name

GMS Rehabilitation

Website

https://gmsrehab.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

GMS Rehabilitation is a private Australian distributor of mobility aids and assistive technology, supplying wheelchairs, scooters, beds, pressure care products, and daily living equipment to NDIS participants, SWEP-funded clients, and individual consumers via e-commerce and a Lynbrook showroom.

Ownership category

akta.pro rank

Product category

Rehabilitation & Mobility Equipment

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Mobility equipment supplies
• Assistive technology equipment
• Rehabilitation equipment retail
• Wheelchair distribution
• Pressure care products

Headquarters

HQ city

Lynbrook

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Product Sales - Mobility Equipment: One-time sales of mobility aids and assistive technology equipment including wheelchairs, scooters, beds, and accessories through online store and direct sales
2. Servicing and Support: GMS offers servicing and support for all product lines

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GMS Rehabilitation is an Australian supplier of mobility and lifestyle equipment, selling wheelchairs (manual, power, custom lightweight, all-terrain/beach), mobility scooters, adjustable beds, pressure care mattresses and cushions, walking aids, lifters/hoists, bathroom aids, and daily living aids. The company serves as an approved NDIS and SWEP provider, distributes premium brands including Quickie, TiLite, RGK, Roho, Jay, Hippocampe, Zoom, Shoprider, and Top Gun, and offers in-showroom and at-home trials plus servicing and professional equipment assessment through its S.E.A.T division.

Product overview

GMS Rehabilitation is a leading Australian supplier of mobility aids and assistive technology, offering an extensive range of mobility and lifestyle equipment through both physical and online sales channels. The company's product portfolio is organized around core rehabilitation equipment categories including mobility scooters, manual and power wheelchairs, all-terrain/beach wheelchairs, bedroom equipment (adjustable beds, pressure care mattresses), bathroom aids, seating solutions, pressure care cushions, walking aids, and daily living aids. The company specializes in custom lightweight wheelchairs featuring titanium and aluminium frames from brands including Quickie, RGK, TiLite, and Top End, along with all-terrain mobility equipment including Hippocampe, Zoom, Sandpiper, and Sandcruiser beach wheelchairs. GMS also offers comprehensive postural and seating solutions through partnerships with ADI, Jay, Roho, and Spex. The company serves as an approved supplier for both the NDIS (National Disability Insurance Scheme) and SWEP (Statewide Equipment Program), shipping products Australia-wide.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Scooters Range of mobility scooters across Small Portable, Medium, and Large categories for individuals requiring mobility assistance, including models from Shoprider and Top Gun.
• Manual Wheelchairs Manual wheelchairs including folding, rigid frame, sports wheelchairs, and custom manual wheelchairs from brands such as Quickie, TiLite, and RGK.
• Power Wheelchairs Electric-powered wheelchairs including standard and custom configurations for users requiring powered mobility assistance.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• NDIS (National Disability Insurance Scheme)coreChannel Partner/ Reseller/ DistributorGMS Rehabilitation is a trusted and registered NDIS provider, enabling customers to purchase mobility equipment through their NDIS funding plans. The company provides dedicated support from customer care team to help NDIS participants select appropriate equipment.
• SWEP (Statewide Equipment Program)coreChannel Partner/ Reseller/ DistributorGMS Rehabilitation is an approved supplier for SWEP (Statewide Equipment Program), providing high-low adjustable beds, mattresses, patient lifter slings, wheeled walkers, wheelchairs, and mobility scooters through the government tender program.
• Jay (Sunrise Medical)majorTechnology or IntegrationDistributor of Jay pressure care cushions and backrests including J2, J3, Fusion, Ion, Easy, Care, GS, Duo, Combi, Basic, and X2 product lines. Premium positioning and positioning products for wheelchair users.
• RohomajorTechnology or IntegrationDistributor of ROHO air flotation cushions and mattresses including High Profile, Low Profile, Mosaic, Quadtro Select, Hybrid Elite, and AirLITE product lines for pressure injury prevention.
• Quickie (Sunrise Medical)majorTechnology or IntegrationDistributor of Quickie manual wheelchairs including 2, Lite, AllCourt Ti, GP, GT, Iris, iXpress, Matchpoint Ti, QXI, Xenon2, and Zippie product lines.
• TiLitemajorTechnology or IntegrationDistributor of TiLite custom manual wheelchairs including 2GX, Aero T, Aero X, Aero Z, TR, TRA, Twist (paediatric), ZR, and ZRA models featuring titanium and aluminium frames.
• VipamatmajorTechnology or IntegrationDistributor of Vipamat Hippocampe beach wheelchairs and accessories including swimming pool chairs, thermal covers, rain canopies, and all-terrain options.
• ShopridermajorTechnology or IntegrationDistributor of Shoprider mobility scooters, power wheelchairs, and accessories including Rocky, Little Ripper, Golf Scooter, 888SE, 889SLR, All Rounder, GK10, Puma, and Cougar models.
• Top Gun MobilitymajorTechnology or IntegrationAustralian distributor of Top Gun mobility scooters including Avenger, Blazer, Daytona, and Everest models with in-showroom and at-home trial options.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Independent Living Specialists (ILS): Australian NDIS-registered retailer of mobility scooters, manual and power wheelchairs, daily living aids, and pressure care; competes head-to-head with GMS in NDIS-funded customer acquisition and showrooms across NSW and Australia-wide delivery.
• MobilityHQ: Australian online-led mobility equipment retailer with NDIS provider status across scooters, wheelchairs, lift chairs, and daily living aids; competes with GMS on price transparency, e-commerce conversion, and Australia-wide fulfillment.
• Adapt Health (formerly ADA HealthCare): Australian distributor of assistive technology, mobility, pressure care, and bathroom equipment with NDIS and aged care reach; overlap with GMS across equipment categories and funded-customer service model.
• Aidacare: One of Australia's largest mobility, rehabilitation, and assistive technology equipment suppliers with NDIS and clinical-channel reach; directly comparable in product breadth, customer base (NDIS, aged care, hospital discharge), and Australia-wide distribution.
• K Care Healthcare Equipment: Australian manufacturer and supplier of mobility, shower, commode, and patient-handling equipment servicing aged care, hospital, and NDIS channels; overlaps with GMS on bathroom, daily living, and transfer categories.
• Push Mobility: Specialized Australian supplier of active, custom, and all-terrain wheelchairs (including TiLite and RGK representation); directly comparable to GMS's custom lightweight wheelchair niche and premium-brand positioning.

Broad incumbents

• Sunrise Medical Australia: Australian arm of the global wheelchair manufacturer of Quickie, TiLite, RGK, Zippie and Jay products. As both a GMS brand principal and a competing distributor channel, it is a broad incumbent in the same product categories GMS distributes.
• Pride Mobility / Quantum Rehab Australia: Global manufacturer of power chairs, scooters, and lift chairs with Australian distribution. Brand-side competitor to GMS's powered-mobility and scooter assortment.
• Permobil Australia: Manufacturer of advanced power wheelchairs and seating systems (M Corpus, M5 Corpus, TiLite), distributing in Australia; competes with GMS in the premium powered-mobility and complex seating segment.
• Ottobock Australia: Global orthotics, prosthetics, and mobility solutions provider with Australian operations. Overlaps with GMS on wheelchairs, seating and posture, and rehab equipment supplied through both direct and partner channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gmsrehab
• Facebookfacebook.com/GMS-Rehabilitation
• LinkedInlinkedin.com/company/gms-rehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMS Rehabilitation