Push Mobility
Push Mobility is an Australian NDIS-registered e-commerce retailer (founded 2013, six employees) selling mobility, accessibility, and adaptive sports equipment through its Shopify storefront, supported by direct NDIS plan invoicing for Australian participants.
- Company typePrivate
- Founded2013
- HeadquartersAbbotsford, Victoria, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Push Mobility does
Push Mobility is a privately held Australian e-commerce retailer of mobility and accessibility equipment, founded in 2013 and headquartered in Abbotsford, Victoria. Operating with a small team of approximately 6 employees, the company sells through a Shopify-based online store at pushmobility.com.au and is a registered provider (number 4050000058) under Australia's National Disability Insurance Scheme (NDIS), with ABN 64 161 571 115. Its stated footprint is domestic Australia, with multi-currency checkout (AUD, NZD, USD) indicating nominal cross-border reach; there is no disclosed ownership, parent, or institutional backing.
The product catalog spans daily living aids, manual and power-assist wheelchairs, beach and aquatic access equipment, handcycles, adaptive mountain bikes and off-road wheelchairs, custom wheelchairs, ramps and hoists, adaptive clothing (Kinetic Balance, Raindek), assistive gloves (Active Hands), rehabilitation and exercise equipment (THERA-Trainer), accessible baby products (Snugglebundl), and sexual health devices (Ferticare, IntimateRider), across more than 200 brands. Pricing ranges from under A$10 accessories to A$45,000+ adaptive mountain bikes. Proprietary technology is concentrated in two sub-brands — Bowhead (adaptive mountain bikes, off-road wheelchairs, travel chairs) and HOC / Hands on Concepts (custom wheelchairs) — with the rest of the catalog sourced from third-party manufacturers (Alber, SmartDrive, Batec, Smoov, Mountain Trike, etc.).
Push Mobility monetizes through one-time hardware sales (retail and NDIS-funded), service revenue from equipment trials, assessments, repairs, and maintenance, Mobi-Mat rentals, and professional development and education days for allied health professionals. The go-to-market is direct-to-consumer via the Shopify storefront, supplemented by phone-based sales (1300 721 328) and direct NDIS invoicing for eligible participants. Primary customer segments are NDIS participants using Core and Capital supports budgets, people with physical disabilities seeking daily living and recreational mobility, adaptive sports and outdoor enthusiasts (handcycling, racing, beach, mountain biking), parents/caregivers requiring accessible caregiving products, and disability service providers and allied health professionals receiving training. There are no disclosed enterprise contracts, no named B2B customers, and no disclosed revenue, funding, or M&A activity.
Push Mobility firmographics
Firmographics- Name
- Push Mobility
- Legal name
- Push Mobility
- Website
- https://pushmobility.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Push Mobility is an Australian NDIS-registered e-commerce retailer (founded 2013, six employees) selling mobility, accessibility, and adaptive sports equipment through its Shopify storefront, supported by direct NDIS plan invoicing for Australian participants.
- Ownership category
- akta.pro rank
Push Mobility industry classification
Industry- Product category
- Mobility Equipment Retail
- NAICS
- Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
Keywords
Where Push Mobility is headquartered
LocationHeadquarters
- HQ city
- Abbotsford, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Push Mobility business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Retail): One-time product sales through e-commerce platform, including wheelchairs, handcycles, power assist devices, accessibility equipment, clothing, and accessories. Products range from entry-level ($10-100) to premium equipment ($15,000-45,000+).
- NDIS Provider Services: Registered NDIS provider (#4050000058) enabling direct invoicing to the National Disability Insurance Scheme for eligible participants in Australia.
- Services (Trials, Repairs, Maintenance, Rental): Services including equipment trials and assessments, repairs and maintenance, Mobi-Mat rental, wheelchair equipment extended trials, professional development and education days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products under $1,500 |
| Unit Pricing | Pay-as-you-go | Mid-range mobility equipment ($1,500-$10,000) |
| Unit Pricing | Pay-as-you-go | Premium adaptive equipment ($10,000+) |
| Unit Pricing | Pay-as-you-go | Bowhead Nano Travel Chair - Featured Product |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Push Mobility product offering
Product offeringCore offering
Push Mobility is an Australian NDIS-registered e-commerce retailer that sells mobility and accessibility equipment for people with disabilities, including wheelchairs, power assist devices, beach and off-road wheelchairs, adaptive bikes, handcycles, adaptive clothing, ramps, hoists, and assistive accessories. The company also provides equipment trials and assessments, repairs and maintenance, Mobi-Mat rental, and professional development education days for allied health professionals. Operating through a Shopify-based online store with multi-currency support and direct NDIS invoicing, Push Mobility serves individual consumers, NDIS participants, and disability service providers across Australia.
Product overview
Push Mobility is an Australian NDIS-registered provider (NDIS #4050000058) operating as an e-commerce retailer specializing in mobility equipment and accessibility solutions for people with disabilities. The company offers a diverse portfolio of products organized into major categories: wheelchairs and mobility devices (including standard, travel, beach, off-road, and sports wheelchairs), power assist systems (Alber, SmartDrive, Batec, Smoov brands), adaptive bikes (Bowhead, Mountain Trike), handcycles and cycling attachments, beach and aquatic accessibility equipment (Sandcruiser, Mobi-Chair, DaVinci beach wheelchairs, Mobi-Mat matting, SEA CREATURE paddleboard seats), personal mobility accessories (ramps, lifts, hoists), adaptive clothing (Kinetic Balance jackets, pants, rain protection), assistive gloves and gripping aids (Active Hands), exercise and rehabilitation equipment, accessible baby products (Snugglebundl), and sexual health products (Ferticare, IntimateRider). The company also distributes branded merchandise and provides services including equipment trials, repairs, and professional development education.
Differentiator
Problem solved
Functional benefit
Brands
- Bowhead: Adaptive mountain bikes and mobility vehicles brand
- HOC (Hands on Concepts)
Products and services
- Bowhead Nano Travel Chair
- Power Assist Devices
- Beach Wheelchairs
- Adaptive Mountain Bikes
- Handcycles
- Sports and Racing Wheelchairs
- Mobi-Mat Beach Access Matting
- Adaptive Clothing
- Active Hands Gripping Aids
- Disability Access Ramps
- INVACARE Birdie EVO Patient Hoist
- THERA-Trainer Exercise Equipment
- Snugglebundl Accessible Baby Product
- Sexual Health Products
- HOC Custom Wheelchairs
- Equipment Trials and Assessments
- Repairs and Maintenance
- Mobi-Mat Rental
- Professional Development Education Days
Companies that use Push Mobility
Customer profileSegments5 records
Ideal customer profiles3 records
Push Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Push Mobility partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Push Mobility competitors and assessment
Company assessmentBroad incumbents
- Sunrise Medical: Global manufacturer of manual and power wheelchairs (Quickie, Zippie, Breezy) and mobility seating. Comparable in underlying product technology and customer base, but functions as an upstream supplier whose products Push Mobility distributes.
- Pride Mobility / Quantum Rehab: Leading global manufacturer of power wheelchairs, scooters, and lift chairs. Comparable in mobility-product category; competes for the same end-customers but through dealer/distributor networks rather than direct retail.
- Permobil: Global manufacturer of power wheelchairs, manual wheelchairs, and power assist systems with a broad distributor and provider network. Comparable in product category (wheelchairs, power assist) but operates at manufacturing scale rather than as a retail distributor.
- Invacare: Global manufacturer of wheelchairs, patient lifts, and home healthcare equipment (Push Mobility distributes Invacare Birdie EVO hoists). Comparable in product category and end customers, but at a much broader scale across institutional and consumer channels.
- Drive DeVilbiss Healthcare: Global manufacturer and distributor of mobility, respiratory, and home healthcare products including rollators, walkers, ramps, and beds. Comparable breadth of consumer mobility catalog and overlap on accessibility equipment.
Direct peers
- Aidacare: Major Australian NDIS-registered mobility and home healthcare equipment provider with comparable product breadth (wheelchairs, beds, hoists, ramps) and direct NDIS billing. Closest direct competitor in Australia by both business model and customer base.
- Ki Mobility: US-based manufacturer of ultralight, tilt, pediatric, and active manual wheelchairs sold through a global distributor network. Comparable product overlap (rigid/folding wheelchairs, custom builds) and similar distribution-led commercial model.
- Independent Living Specialists: Australian NDIS-registered retailer of mobility equipment, daily living aids, and accessibility products, operating showrooms and an online store with direct NDIS invoicing. Highly comparable in GTM, customer mix, and product scope.
- Hoveround: US-based direct-to-consumer mobility equipment retailer specializing in power wheelchairs and scooters with bundled service. Comparable direct-to-consumer distribution model and product focus, though primarily serving Medicare/insurance channels rather than NDIS.
Emerging players
- Quantum Rehab: Specialized power wheelchair brand within Pride Mobility focused on complex rehab and custom power chairs. Comparable to Push Mobility's HOC custom wheelchair line in serving users needing highly tailored power mobility solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Push Mobility social profiles
Digital presencePush Mobility compliance and trust
Trust signalCompliance1 record
Push Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Push Mobility leadership team
Management profileNumber of profiles
Push Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Push Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Push Mobility
What does Push Mobility do?
Push Mobility is an Australian NDIS-registered e-commerce retailer that sells mobility and accessibility equipment for people with disabilities, including wheelchairs, power assist devices, beach and off-road wheelchairs, adaptive bikes, handcycles, adaptive clothing, ramps, hoists, and assistive accessories. The company also provides equipment trials and assessments, repairs and maintenance, Mobi-Mat rental, and professional development education days for allied health professionals. Operating through a Shopify-based online store with multi-currency support and direct NDIS invoicing, Push Mobility serves individual consumers, NDIS participants, and disability service providers across Australia.
Is Push Mobility a public or private company?
Push Mobility is a private company. It is classified as unknown and is currently operating.
When was Push Mobility founded?
Push Mobility was founded in 2013. It employs 1 to 10 people.
Where is Push Mobility based?
Push Mobility is headquartered in Abbotsford, Victoria, Australia, in the Oceania region.
How does Push Mobility make money?
Three revenue lines are on record. Product Sales (Retail) is the primary driver. The others are NDIS Provider Services and services (Trials, Repairs, Maintenance, Rental).
Who are Push Mobility's main competitors?
Broad incumbents on record are Sunrise Medical, Pride Mobility / Quantum Rehab, Permobil, Invacare and Drive DeVilbiss Healthcare. Direct peers are Aidacare, Ki Mobility, Independent Living Specialists and Hoveround. Quantum Rehab is listed as an emerging player.
Does Push Mobility have an API?
No public API is recorded for Push Mobility.
What industry is Push Mobility in?
Push Mobility's product category is Mobility Equipment Retail. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HSABAKAB, Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids). Its NAICS code is 532283 and its SIC code is 3842.