Coach Training EDU
Coach Training EDU (Academic Life Coaching Inc.) is an ICF Level 1 and Level 2 accredited, NBHWC-approved online coach training school founded in 2009. It trains individual career changers, executives, educators, and wellness professionals, and licenses its curriculum to universities and organizations via a Programs for Teams channel.
- Company typePrivate
- Founded2009
- HeadquartersHood River, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Coach Training EDU does
Coach Training EDU (legal entity: Academic Life Coaching Inc.) is a privately held, Oregon-based coach education provider founded in 2009 by John Andrew Williams. The company delivers ICF Level 1 and Level 2 accredited training plus NBHWC-approved health and wellness coaching curricula, organized as a modular product stack: a foundational 26-week 1.0 Essential program, vertical specializations (Executive, Academic, Health & Wellness, Relationship, Belonging & Equity), an advanced 2.0 program for PCC eligibility, and a Team Coaching certification. Programs are delivered live online in cohorts of 6-12, with synchronous weekly sessions, asynchronous self-study, mentor coaching hours, and integrated business-building curricula intended to take students from certification through practice launch. CTEDU also offers a Programs for Teams channel licensing its curriculum to universities and organizations, with a stated 200+ institutional partner base including Columbia, the University of Georgia, Portland State, the University of Oklahoma, and Northeastern.
The business model is a hybrid of consumer course enrollment (1.0 Essential and advanced tracks sold via monthly subscription payment plans plus a $50 non-refundable application fee) and modest B2B institutional licensing. Revenue is supplemented by add-on specializations, retake assessment fees ($75 per assessment after the fourth attempt), and recurring alumni engagement through biweekly Business Mastermind Sessions and lifetime community membership. Distribution combines content marketing, free sample classes, admissions advising calls, and a strategic partnership with the Coach Theory coach-client matching app, through which graduates receive a one-year free roster listing to generate client income during and after training. The company operates with a lean headcount (1-10 employees) and is entirely founder-owned with no disclosed institutional funding.
The graduate base of 4,400+ across 50+ countries functions as both an alumni retention asset and a referral channel via a public Coach Directory. Differentiation rests on dual ICF/NBHWC accreditation, a proprietary curriculum framework refreshed every two years against positive psychology and neuroscience research, and the bundled business-building curriculum that addresses the graduate's transition from student to practicing coach.
Coach Training EDU firmographics
Firmographics- Name
- Coach Training EDU
- Legal name
- Academic Life Coaching Inc.
- Website
- https://coachtrainingedu.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coach Training EDU (Academic Life Coaching Inc.) is an ICF Level 1 and Level 2 accredited, NBHWC-approved online coach training school founded in 2009. It trains individual career changers, executives, educators, and wellness professionals, and licenses its curriculum to universities and organizations via a Programs for Teams channel.
- Ownership category
- akta.pro rank
Coach Training EDU industry classification
Industry- Product category
- Professional Coach Training and Certification
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Coach Education, Certification & Clinics (HSADAEAO)
Keywords
Where Coach Training EDU is headquartered
LocationHeadquarters
- HQ city
- Hood River
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coach Training EDU business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Coach Training Programs: Primary revenue from ICF-accredited coach training programs including 1.0 Essential (26 weeks), 2.0 Advanced, and specialization add-ons. Programs include training, certification, business materials, and 2-year license to use materials.
- Application Fees: $50 non-refundable application fee required for all new registrants to submit an online application.
- Payment Plans: Recurring monthly payments for training programs. If payments are not made consistently (more than 1 missed payment or more than 1 month late), a second form of payment is required.
- Advanced Assessment Fees: Fourth assessment provided at no charge; additional assessments after unsuccessful fourth attempt cost $75 per assessment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1.0 Essential Coach Training Program - 26-week foundational coaching program |
| One time/ perpetual license | Pay-as-you-go | Specialization Add-Ons (Executive, Wellness, Relationship, Academic) |
| Subscription | Monthly | 2.0 Advanced Coach Training - ICF Level 2 accredited |
| One time/ perpetual license | Pay-as-you-go | Application Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Coach Training EDU product offering
Product offeringCore offering
Coach Training EDU (CTEDU) delivers ICF Level 1 and Level 2 accredited coach certification programs through live online cohorts of 6-12 participants, including the flagship 26-week 1.0 Essential Coach Training and specializations in Academic, Health & Wellness, and Executive coaching. The offering combines rigorous coach education with practical business-building curricula and a global alumni community to credential graduates and equip them to launch coaching practices.
Product overview
Coach Training EDU offers a modular coach training platform with a tiered program architecture. The core offering is the 1.0 Essential Coach Training (26-week foundational program) which provides ICF Level 1 accreditation and leads to ACC credential eligibility. Specializations (Academic, Health & Wellness, Executive) build on the core program as add-on modules. Advanced certifications (2.0 Advanced, Relationship, Belonging & Equity, Team Coaching, Health Board) are ICF Level 2 accredited and lead to PCC credential eligibility. Business-building support is integrated through the Career Launcher program, Group Mentor Coaching, and Build Your Life's Work self-study course. All programs are delivered live online with small cohorts and include lifetime community membership with continuing education access.
Differentiator
Problem solved
Functional benefit
Products and services
- 1.0 Essential Coach Training 26-week foundational coaching program with live weekly sessions providing core coaching skills aligned with ICF Level 1 accreditation and eligibility for the ACC credential. Includes 10 hours of mentor coaching, 2 hours individual trainer time, the Build Your Life's Work business-building course, and lifetime community membership. Designed for aspiring professional coaches.
- 2.0 Advanced Coach Training ICF Level 2 accredited advanced program with 25 advanced coaching sessions and 3 hours of one-on-one mentor coaching. Combined with 1.0 it creates the PCC certification pathway and supports building robust coaching businesses.
- Academic Life Coach Training
Quantifiable outcome
- 4,400+ coaches trained and graduated since 2009
- +3 more outcomes
Companies that use Coach Training EDU
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Coach Training EDU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Coach Training EDU partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Coach Theory AppcoreStrategic partnership for coach-client matching technology. CTEDU coaches receive 1-year free access to be listed on the Coach Theory coaching roster, enabling them to earn income while still in training. The app breaks down geographic barriers, allowing coaches to connect with clients globally.
- Columbia UniversitymajorInstitutional partner bringing CTEDU-accredited coach training to university students and staff. Part of 200+ institutional partner network.
- University of GeorgiamajorInstitutional partner offering CTEDU-accredited academic life coaching certification to university community.
- Portland State UniversitymajorInstitutional partner providing coach training programs to university students and educators.
- University of OklahomamajorInstitutional partner offering CTEDU coach training programs to university community.
- Northeastern UniversitymajorInstitutional partner providing CTEDU-accredited coaching certification to university students.
- National Board for Medical Examiners (NBME)majorNBME partnered with NCCHWC (National Consortium for Credentialing of Health and Wellness Coaches) in 2016 to develop the NBHWC board certification examination, lending credibility to the health and wellness coaching profession.
- U.S. Department of Veterans Affairs (VA)majorVA pursued adoption of Category III CPT codes for health and wellness coaching (0591T, 0592T, 0593T) in 2019, enabling insurance reimbursement for coaching sessions and expanding the market for certified health coaches.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Coach Training EDU competitors and assessment
Company assessmentBroad incumbents
- BetterUp: Enterprise coaching and mental wellness platform that combines a marketplace of vetted coaches with AI-driven matching and leadership development content. Compares to CTEDU through the credentialing and coach-supply side of the industry, but operates as a coaching delivery platform rather than a training provider.
- Center for Creative Leadership (CCL): Established leadership development institution offering coaching education programs, executive coaching services, and leadership assessments to corporations and governments. Broadly comparable to CTEDU's Programs for Teams offering but operates at much greater scale across a wider portfolio of leadership offerings.
Direct peers
- Accomplishment Coaching: ICF-accredited coach training provider offering CORE and advanced programs with a strong emphasis on launching a coaching practice. Competes with CTEDU's 1.0 Essential + Career Launcher combination for the same career-changer customer.
- Institute for Professional Excellence in Coaching (iPEC): ICF-accredited Level 1 and Level 2 coach training program with energy leadership frameworks and a strong B2B/university distribution angle. Comparable to CTEDU across accreditation tier, graduation-based business model, and institutional partnerships.
- Coach U: Long-running ICF-accredited coach training school founded in the early 1990s, offering foundational and advanced programs targeting career-changers. Directly comparable as an ICF-aligned, B2C online coach training provider with a similar lifetime-learning community angle to CTEDU.
- International Coach Academy (ICA): ICF-accredited coach training school with both in-person and live-online cohorts plus a global alumni footprint. Competes directly with CTEDU for ICF-credential-seeking professionals, particularly for the Life Coach and Executive/Leadership tracks.
- New Ventures West: ICF-accredited coach training program built around a year-long integrated curriculum and integral/ontological coaching approach. Comparable to CTEDU for mid-career professionals seeking rigorous accredited training and a deep cohort experience.
- Coaches Training Institute (CTI): One of the oldest ICF-accredited coach training schools globally, offering foundational and advanced coach training plus a Co-Active coaching model. Directly comparable to CTEDU in serving aspiring professionals seeking ICF credentials via live, cohort-based programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coach Training EDU social profiles
Digital presenceCoach Training EDU compliance and trust
Trust signalCompliance2 records
Coach Training EDU financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coach Training EDU leadership team
Management profileNumber of profiles
Profiles2 records
Coach Training EDU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coach Training EDU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coach Training EDU
What does Coach Training EDU do?
Coach Training EDU (CTEDU) delivers ICF Level 1 and Level 2 accredited coach certification programs through live online cohorts of 6-12 participants, including the flagship 26-week 1.0 Essential Coach Training and specializations in Academic, Health & Wellness, and Executive coaching. The offering combines rigorous coach education with practical business-building curricula and a global alumni community to credential graduates and equip them to launch coaching practices.
Is Coach Training EDU a public or private company?
Coach Training EDU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coach Training EDU founded?
Coach Training EDU was founded in 2009. It employs 1 to 10 people.
Where is Coach Training EDU based?
Coach Training EDU is headquartered in Hood River, United States, in the North America region.
How does Coach Training EDU make money?
Four revenue lines are on record. Coach Training Programs are the primary driver. The others are application Fees, payment Plans and advanced Assessment Fees.
Who are Coach Training EDU's main competitors?
Broad incumbents on record are BetterUp and Center for Creative Leadership (CCL). Direct peers are Accomplishment Coaching, Institute for Professional Excellence in Coaching (iPEC), Coach U, International Coach Academy (ICA), New Ventures West and Coaches Training Institute (CTI).
Does Coach Training EDU have an API?
No public API is recorded for Coach Training EDU.
What industry is Coach Training EDU in?
Coach Training EDU's product category is Professional Coach Training and Certification. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of HSADAEAO, Coach Education, Certification & Clinics. Its NAICS code is 611430 and its SIC code is 8200.