IoT World Today
Formerly a B2B digital media publication covering IoT and enterprise technology for IT professionals under Informa Tech's portfolio. Merged with Informa TechTarget in September 2025, with content now delivered through TechTarget.com and independent newsletter publication ceased.
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What IoT World Today does
IoT World Today was a B2B digital media publication focused on the Internet of Things (IoT) and adjacent enterprise technology topics, serving IT professionals and enterprise technology leaders. It operated as a brand within Informa Tech's portfolio of technology publications, distributing content through its own website and newsletter. Coverage spanned networking, IT operations, data management, artificial intelligence, and cybersecurity, with the stated value proposition of providing independent, actionable guidance that helps IT decision-makers navigate the technology lifecycle.
The underlying technology was a standard digital publishing platform delivering articles, features, news, guides, and editorial commentary. The business model was characteristic of B2B trade media: audience monetization through advertising, sponsored content, and event/programmatic sponsorships, with no publicly disclosed pricing or subscription tiers for the brand itself. The primary customer segment was IT professionals and enterprise technology leaders seeking curated technology news and practical guidance, addressed through a horizontal, persona-based segmentation approach covering multiple enterprise technology verticals.
As of September 2025, IoT World Today merged with Informa TechTarget (along with ITPro Today and Network Computing) under the TechTarget.com umbrella. The independent IoT World Today newsletter ceased publication, the editorial team was integrated into TechTarget's operations, and readers were redirected to TechTarget.com and alternative newsletters. The brand's standalone operating status is now closed, with all content delivery absorbed into the Informa TechTarget (TechTarget, Inc., NASDAQ: TTGT) network. No independent revenue, headcount, or financial disclosures are available for the brand.
IoT World Today firmographics
Firmographics- Name
- IoT World Today
- Legal name
- TechTarget, Inc.
- Website
- https://iotworldtoday.com
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 5,001–10,000 employees
- Short description
- Formerly a B2B digital media publication covering IoT and enterprise technology for IT professionals under Informa Tech's portfolio. Merged with Informa TechTarget in September 2025, with content now delivered through TechTarget.com and independent newsletter publication ceased.
- Ownership category
- akta.pro rank
IoT World Today industry classification
Industry- Product category
- B2B Technology Media and Publishing
- NAICS
- Publishing Industries (513)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where IoT World Today is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
IoT World Today business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Marketing channels1 record
IoT World Today product offering
Product offeringCore offering
IoT World Today was a B2B digital media brand publishing news, features, analysis, and practical guidance on Internet of Things (IoT) and adjacent enterprise technology topics for IT professionals. Content was delivered via the brand's website and email newsletters, and as of September 2025 the brand was merged into Informa TechTarget, with editorial coverage now hosted on TechTarget.com.
Product overview
IoT World Today was a single B2B publication brand providing coverage of Internet of Things technologies and enterprise technology trends for IT professionals. As of September 2025, the IoT World Today brand (along with ITPro Today and Network Computing) has been merged into TechTarget/Informa TechTarget. The IoT World Today newsletters are no longer being published, and readers are directed to TechTarget.com for continued coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- IoT World Today publication (news, features, and practical guides)
- IoT World Today newsletter
Companies that use IoT World Today
Customer profileSegments1 record
Ideal customer profiles1 record
IoT World Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IoT World Today partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Informa TechTargetcoreInforma Tech brands ITPro Today, Network Computing, and IoT World Today merged with Informa TechTarget in September 2025. The editorial teams continue delivering high-quality coverage of enterprise technology topics on TechTarget.com. The newsletters from the merged brands are no longer being published independently.
Recent moves4 records
Expansion highlights1 record
IoT World Today competitors and assessment
Company assessmentDirect peers
- IoT Now: Dedicated B2B media publication covering IoT, M2M, and connected technologies. Closest direct competitor in IoT-specific editorial coverage and audience.
- VentureBeat: B2B technology media outlet covering enterprise IT, AI, data, and emerging technologies for IT decision-makers. Closely aligned with IoT World Today's audience and editorial vertical coverage.
- InformationWeek: Enterprise IT publication covering technology strategy, operations, and digital transformation for IT leaders. IoT World Today is now part of the same Informa TechTarget network.
- Dark Reading: Cybersecurity-focused publication within the Informa TechTarget network. Sister property to IoT World Today post-merger with a similarly specialist editorial focus on enterprise IT.
- ZDNet: Long-standing B2B technology publication covering enterprise IT, software, hardware, and digital transformation. Direct competitor in the enterprise IT media space with similar audience of technology professionals.
- Computerworld: B2B IT publication covering enterprise technology, mobility, and IT management for technology professionals. Direct competitor in the enterprise IT media space.
- The Register: Enterprise IT news and analysis publication covering infrastructure, software, and emerging technologies. Comparable in audience and editorial coverage of enterprise IT topics.
- CIO Magazine: B2B IT leadership publication targeting CIOs and senior technology decision-makers. Comparable in audience and editorial focus on enterprise technology strategy and trends.
Broad incumbents
- TechCrunch: Major B2B technology media publication covering enterprise technology, startups, and digital trends. Comparable in serving an enterprise IT/tech audience but with a broader startup and consumer-tech focus than IoT World Today.
Emerging players
- SiliconANGLE (theCUBE): Enterprise technology media and video platform covering cloud, AI, and enterprise IT. Comparable in audience and content format, with growing focus on video and live event coverage.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
IoT World Today social profiles
Digital presenceIoT World Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
IoT World Today leadership team
Management profileNumber of profiles
Profiles1 record
IoT World Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IoT World Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IoT World Today
What does IoT World Today do?
IoT World Today was a B2B digital media brand publishing news, features, analysis, and practical guidance on Internet of Things (IoT) and adjacent enterprise technology topics for IT professionals. Content was delivered via the brand's website and email newsletters, and as of September 2025 the brand was merged into Informa TechTarget, with editorial coverage now hosted on TechTarget.com.
Is IoT World Today a public or private company?
IoT World Today is a private company. It is classified as corporate owned and is currently closed.
When was IoT World Today founded?
IoT World Today was founded in -1. It employs 5,001 to 10,000 people.
Where is IoT World Today based?
IoT World Today is headquartered in San Francisco, United States, in the North America region.
Who are IoT World Today's main competitors?
Direct peers on record are IoT Now, VentureBeat, InformationWeek, Dark Reading, ZDNet, Computerworld, The Register and CIO Magazine. TechCrunch is listed as a broad incumbent. SiliconANGLE (theCUBE) is listed as an emerging player.
Does IoT World Today have an API?
No public API is recorded for IoT World Today.
What industry is IoT World Today in?
IoT World Today's product category is B2B Technology Media and Publishing. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 513 and its SIC code is 2741.