What IoT Now does

IoT Now is a privately held B2B media and publishing company headquartered in Kent, United Kingdom, founded in 2011, that covers the global Internet of Things (IoT) and machine-to-machine (M2M) communications industry. It operates a multi-channel digital content platform spanning a news portal organized across 10+ verticals (Automotive, Business & Markets, Industrial Automation, mHealth, Smart Cities, Smart Homes, Utilities, Transport & Logistics, Security, Connectivity), a quarterly digital magazine, weekly podcast (distributed on Apple Podcasts, Spotify, and Google Podcasts), video interviews, expert-led webinars, industry reports, whitepapers, case studies, a Contract Win List tracking industry deal flow, and the annual IoT Global Awards program. The underlying technology stack is a content management system publishing to a website (iot-now.com) with a free registration/subscription layer; there are no disclosed APIs, SDKs, or AI-native platform components.

The business model is community-led and advertiser-funded. Revenue is generated primarily through sponsored content, banner advertising, dedicated vendor microsites (such as the Aeris Automotive Hub), and sponsored webinars produced with technology providers including Thales, Simetric, and Aeris; a free digital subscription and newsletter serve as audience-building and lead-generation mechanisms rather than direct revenue. The company targets three overlapping audiences: enterprise IoT decision-makers consuming market intelligence, IoT technology vendors purchasing advertising and thought-leadership placements, and IoT practitioners/engineers seeking technical and implementation content. Distribution extends globally through the website, email newsletter, podcast platforms, and event media partnerships with conferences including MWC, GITEX, Commercial UAV Expo, and Cybertech Europe. Sub-brands include the On Trend editorial section (launched February 2026, focused on AIoT and connected intelligence), IoT Global Awards, and The Evolving Enterprise.

Name

IoT Now

Legal name

IoT Now (Online)

Website

https://iot-now.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

IoT Now is a UK-based B2B media publisher covering the global IoT industry since 2011 via news, a quarterly digital magazine, podcast, webinars, reports, and events, monetized through advertising and sponsorship from IoT technology vendors serving enterprise decision-makers.

Ownership category

akta.pro rank

Product category

Trade Media / IoT Industry Publishing

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• IoT industry media
• B2B technology publishing
• Digital trade publication
• IoT news coverage
• Industry analyst reports

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Sponsored content placements, banner advertising, and sponsored news sections from IoT technology providers and vendors
2. Digital Subscription/Membership: Free subscription model providing access to news, reports, whitepapers, and exclusive content. Premium digital magazine access for registered members
3. Webinar and Event Revenue: Hosted webinars featuring IoT industry experts and technology providers, often in partnership with sponsors such as Thales, Aeris, and Simetric
4. Event Partnerships: Coverage and promotion of IoT industry events including GITEX AI Europe, MWC, Commercial UAV Expo, and regional trade shows

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

IoT Now operates a global B2B media brand that publishes IoT industry news, analysis, and research across a website, digital magazine, email newsletter, podcast, video, and webinar channels. It also produces event coverage, whitepapers, case studies, and contract win intelligence, monetizing through advertising, sponsorships, and a freemium subscription model aimed at IoT enterprise decision-makers and technology providers.

Product overview

IoT Now is a media and publishing company offering a comprehensive portfolio of IoT-focused content products and services. The core offering is a multi-channel content platform consisting of IoT News (online news portal), IoT Magazine (digital edition), and IoT Newsletter delivering news across 14 topic categories including Automotive, Industrial automation, mHealth, Smart Cities, Smart Homes, Utilities, and Transport & Logistics. Supporting content products include IoT Webinars, IoT Podcast (weekly episodes on Apple/Spotify/Google), IoT Videos, IoT Reports, IoT White Papers, and IoT Case Studies. The company also publishes IoT Insights and Expert Opinions for strategic analysis, runs the IoT Global Awards program, and maintains a Contract Win List tracking industry deals. ON TREND is an editorial section exploring IoT technologies and market forces. The portfolio targets IoT professionals, enterprise decision-makers, and technology practitioners seeking industry news, analysis, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• On Trend: A new editorial section dedicated to exploring technologies and market forces transforming the Internet of Things (IoT) landscape, combining expert insight, in-depth analysis, and exclusive interviews.
• IoT Global Awards

Products and services

• IoT News Online news portal delivering daily news across 13+ IoT verticals including Automotive, Business & Markets, Industrial Automation, mHealth, Smart Cities, Smart Homes, Utilities, Transport & Logistics, Security, and Connectivity for IoT professionals and enterprise decision-makers.
• IoT Now Digital Magazine Quarterly digital magazine featuring exclusive content, industry analysis, expert interviews, and in-depth reporting on IoT trends for registered subscribers.
• IoT Newsletter Email newsletter delivering the latest IoT news, exclusive event offers, analyst reports, and whitepapers directly to subscribers.
• IoT Webinars Expert-led webinars covering IoT connectivity, eSIM technology, cybersecurity, AI in IoT, and industry-specific applications for IoT practitioners and decision-makers.
• IoT Podcast Weekly podcast hosted by Jeremy Cowan, Antony Savvas, and Jim Morrish featuring interviews with IoT industry experts on topics from IoT security to vertical applications, available on Apple Podcasts, Spotify, and Google Podcasts.
• IoT Videos Video library featuring interviews, panel discussions, and explainer content with IoT technology leaders.
• IoT Reports Special reports and analyst-style industry analysis covering IoT connectivity, market trends, and technology developments such as SGP.32, AI in IoT, satellite connectivity, and network orchestration.
• IoT White Papers Technical white papers and research publications from IoT industry partners covering topics such as eSIM, network orchestration, and AI in IoT.
• IoT Case Studies Business and implementation case studies documenting real-world IoT deployments and outcomes across industries for IoT buyers evaluating solutions.
• IoT Insights In-depth analytical articles and insights on IoT market developments, technology trends, and strategic analysis for IoT decision-makers.
• On Trend Editorial section dedicated to exploring technologies and market forces transforming the IoT landscape, combining expert insight, in-depth analysis, and exclusive interviews on topics including Automotive IoT, Connected intelligence, and AIoT.
• Contract Win List (IoT Hot List) Monthly compilation of IoT contracts placed worldwide, providing visibility into industry deal flow and market activity for IoT vendors and buyers.
• IoT Global Awards Annual awards program recognizing excellence and innovation in the Internet of Things industry, providing visibility and recognition for IoT vendors and projects.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TechLedminorOthersListed as a partner in the IoT Now footer. TechLed appears to be a technology marketing or media partner providing complementary services to the IoT Now ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Telecoms.com: B2B trade media outlet covering telecommunications and IoT connectivity, with similar news-plus-events/webinars content mix and enterprise audience.
• EE Times: Long-running global trade publication for the electronics, embedded, and IoT engineering community, comparable as a deep-tech B2B media brand with advertising and sponsored content streams.
• Electronics Weekly: UK-headquartered electronics industry trade publication covering embedded, semiconductor, and IoT topics; comparable in geographic origin, B2B trade audience, and ad-driven digital publishing model.
• Embedded Computing Design: Trade media outlet covering embedded technology and IoT through articles, whitepapers, and newsletters; comparable content taxonomy and B2B advertiser base.
• RCR Wireless News: B2B trade publication covering wireless, telecom, and IoT with a similar advertising- and sponsorship-led revenue model and target audience of enterprise decision-makers and practitioners.
• Stacey on IoT: Long-running independent IoT column and newsletter covering IoT devices and infrastructure for enterprise and consumer audiences, comparable in niche specialization and ad-supported distribution.
• Light Reading: Long-standing B2B trade media outlet covering telecommunications, networking, and IoT through news, analysis, webinars, and events, with a comparable audience and editorial structure.
• Connected World: Magazine and online publication dedicated to IoT, M2M, and connected devices, sharing an IoT-vertical focus and B2B advertiser-driven model with IoT Now.

Broad incumbents

• Informa Tech: Large-scale B2B media and events division of Informa running multiple IoT-focused events (e.g., IoT World) and publications, operating as a broader incumbent in the same IoT media and events category.
• TMC / TMCnet: Telecom and technology media conglomerate including IoT-focused properties (e.g., IoT Evolution), comparable as a wider incumbent running multiple niche B2B tech media brands with advertising and event revenue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iotnow_
• Facebookfacebook.com/iot-nowcom-178164498899653
• LinkedInlinkedin.com/company/3199856

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IoT Now