Office Twelve
Office Twelve is a UK creative agency designing immersive retail, hospitality, brand identity, and workspace experiences for global enterprise brands like Nike, Ben & Jerry's, Crocs, and Dyson across the UK and Europe.
- Company typePrivate
- Founded2012
- HeadquartersLeicester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Office Twelve does
Office Twelve (O12) is a UK-headquartered creative agency specializing in multisensory brand experience and retail design for global and start-up brands. Founded in 2012 and registered as Office Twelve Limited, the firm operates from three offices in Leicester, London, and Amsterdam. Its core service is the design of immersive retail spaces, brand identity toolkits, hospitality interiors, and corporate workspaces that bridge physical and digital brand touchpoints. Named clients span footwear and apparel (Nike, Crocs, UGG, Timberland, Onitsuka Tiger, Asics, Lyle & Scott, Havaianas), food and beverage (Ben & Jerry's, Boo), consumer electronics (Dyson), and non-profit (JUST ONE Tree), with project work ranging from full-store rollouts and pop-ups to omnichannel campaign assets.
The agency's underlying expertise combines strategy and insights, creative concepts, branding, digital and content creation, technical design, and project management under a single roof — a multidisciplinary model intended to compress the typical handoffs between strategy, branding, and spatial design consultancies. Its differentiator is a domain specialization in blending theatre, psychology, and brand experience to influence dwell time, average spend, and brand-customer connection in physical retail, with a parallel capability to integrate physical environments with digital channels.
Office Twelve operates a project-based professional services revenue model with quote-based engagements, sold through direct consultative sales to enterprise clients. The firm is privately held with no disclosed external funding or institutional investors, and ownership appears founder/management-controlled. GTM relies on portfolio-driven inbound via the agency website, Instagram, LinkedIn, and a content blog rather than a dedicated outbound sales motion.
Office Twelve firmographics
Firmographics- Name
- Office Twelve
- Legal name
- Office Twelve Limited
- Website
- https://officetwelve.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Office Twelve is a UK creative agency designing immersive retail, hospitality, brand identity, and workspace experiences for global enterprise brands like Nike, Ben & Jerry's, Crocs, and Dyson across the UK and Europe.
- Ownership category
- akta.pro rank
Office Twelve industry classification
Industry- Product category
- Brand Experience and Retail Design Services
- NAICS
- Interior Design Services (54141), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Office Twelve is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Office Twelve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Agency Services: Project-based professional services including strategy & insights, creative concepts, branding, digital & content creation, technical design, and project management for brand experience and retail design projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Office Twelve product offering
Product offeringCore offering
Office Twelve is a creative design agency that designs and delivers brand experiences and retail environments across physical and digital channels. The agency offers four service areas: Retail Design (full store, campaigns, product launches, brand activations, pop-ups, shop-in-shop), Hospitality Design (cafés, bars, restaurants, pop-ups), Brand Design (visual identity and brand toolkits), and Workspace Design (employee experience, corporate identity, space planning), serving global enterprise brands and start-up retailers.
Product overview
Office Twelve (O12) is a creative agency offering brand experience and retail design services. The company provides four interconnected service offerings: Retail Design Services (Full Store, Campaigns, Product Launches, Brand Activations, Pop-Ups, Shop-in-shop), Hospitality Design Services (Cafés, Bars, Restaurants, Pop-Ups), Retail Toolkits & Brand Design Services (visual identity design and brand toolkit development), and Workspace Design Services (Employee Experience, Corporate Identity, Space Planning). These services work together to help clients create compelling physical and digital brand experiences across multiple sectors including retail, hospitality, and corporate workspace.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Design Services Full store, campaign, product launch, brand activation, pop-up, and shop-in-shop design services for retail brands. Creates multisensory retail environments that combine theatre, psychology, and brand magic to increase dwell time, drive average spend, and strengthen brand-customer connections across physical and digital channels.
- Hospitality Design Services Cafés, bars, restaurants, and pop-up design services that deliver immersive hospitality and leisure spaces where customers relax, socialise, and engage with the brand. Supports both reimagining existing hospitality brands and bringing digital brands and ghost kitchens to life in physical spaces.
- Retail Toolkits & Brand Design Services Visual identity design and brand toolkit development that helps clients communicate with clarity and consistency across every physical and digital touchpoint. Covers brand strategy, tone of voice, look and feel, and complete brand toolkits designed to engage B2C and B2B audiences.
- Workspace Design Services Employee experience, corporate identity, and space planning services that design working environments fostering innovation, collaboration, wellbeing, and productivity. Creates multi-layered spaces that strengthen team spirit, support quiet focused work, and connect distributed workforces across home, office, café, and other environments.
Companies that use Office Twelve
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Office Twelve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Office Twelve partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Office Twelve competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency working across brand activations, retail experiences, and immersive environments. Comparable in delivering multisensory, experience-led brand work for global enterprise clients.
- Lumsden Design: Edinburgh-based retail and brand design agency specialising in retail environments, visual merchandising, and brand identity for fashion and lifestyle clients. Comparable mid-sized UK peer.
- HMKM: London-based retail and brand experience design agency with a strong track record in fashion, lifestyle, and F&B retail design. Highly comparable to Office Twelve in offering mix and client base.
- FITCH (Landor & Fitch): Global retail and brand experience design consultancy, now part of Landor & Fitch, with deep expertise in retail environments, brand strategy, and customer experience. Direct competitor at the larger end of the market.
- Dalziel & Pow: UK-based retail and brand experience design agency working with global retailers on store design, visual identity, and customer experience. Direct competitor to Office Twelve in the retail design and brand environment space.
- George P. Johnson Experience Marketing: Global experience marketing and brand activation agency with strong capabilities in retail and brand experience design. Comparable in serving global enterprise brands with multisensory, experience-led engagements.
Broad incumbents
- Wolff Olins: Global brand consultancy offering brand strategy, visual identity, and brand experience work. Comparable in delivering brand toolkit and identity work for major global brands, though broader in scope than Office Twelve.
- Pentagram: Independent design consultancy delivering visual identity, brand strategy, and design work for global clients. Comparable in brand toolkit and visual identity work, though broader in scope and not retail-environment specialised.
- Landor & Fitch: Global brand and experience design consultancy combining brand strategy, retail design, and experience design at much larger scale. Overlap with Office Twelve in retail environments and brand identity work.
- Imagination Group: Global creative agency specialising in brand experience, retail environments, and immersive events for major brands. Direct overlap in retail and brand experience design at a larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Office Twelve social profiles
Digital presenceOffice Twelve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office Twelve leadership team
Management profileNumber of profiles
Office Twelve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office Twelve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office Twelve
What does Office Twelve do?
Office Twelve is a creative design agency that designs and delivers brand experiences and retail environments across physical and digital channels. The agency offers four service areas: Retail Design (full store, campaigns, product launches, brand activations, pop-ups, shop-in-shop), Hospitality Design (cafés, bars, restaurants, pop-ups), Brand Design (visual identity and brand toolkits), and Workspace Design (employee experience, corporate identity, space planning), serving global enterprise brands and start-up retailers.
Is Office Twelve a public or private company?
Office Twelve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Office Twelve founded?
Office Twelve was founded in 2012. It employs 11 to 50 people.
Where is Office Twelve based?
Office Twelve is headquartered in Leicester, United Kingdom, in the Europe region.
How does Office Twelve make money?
One revenue line is on record: creative Agency Services.
Who are Office Twelve's main competitors?
Direct peers on record are Jack Morton Worldwide, Lumsden Design, HMKM, FITCH (Landor & Fitch), Dalziel & Pow and George P. Johnson Experience Marketing. Broad incumbents are Wolff Olins, Pentagram, Landor & Fitch and Imagination Group.
Does Office Twelve have an API?
No public API is recorded for Office Twelve.
What industry is Office Twelve in?
Office Twelve's product category is Brand Experience and Retail Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54141 and its SIC code is 7311.