Loanables
Loanables is a privately held Austin-based company founded in 2016, building a consumer rental marketplace with the stated goal of making renting as easy as buying to reduce overconsumption. The company operates with 1-10 employees.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Loanables does
Loanables is a privately held, for-profit company headquartered in Austin, Texas, founded in 2016. Per the company's own description, Loanables.com is "working to make it as easy to rent as it is to buy to reduce overconsumption," positioning it as a consumer-facing rental marketplace with an underlying sustainability thesis around asset utilization. The company operates with a very small team of 1-10 employees, suggesting it is at an early or potentially dormant operating stage.
The input data does not provide substantive detail on Loanables' products, underlying technology, revenue model, partnerships, management team, or capital structure. Fields such as integrations, AI capabilities, product launches, certifications, funding history, and corporate moves are all empty in the provided data set. The website URL (loanables.com) is the only public artifact identified. As a result, a deeper analytical description of the platform architecture, unit economics, or go-to-market mechanics cannot be supported by the evidence available, and any further claims would be speculative.
Note on data quality: the source aggregation also contains an extensive data block for a similarly named but distinct entity, "Reventals" (a party-rental marketplace at reventals.com, operating across 32+ U.S. markets with volume-based vendor commissions). This Reventals data has been excluded from the Loanables analysis because the firmographic, URL, and descriptive identifiers for the two companies do not match, and the instructions require strict grounding in the entity specified.
Loanables firmographics
Firmographics- Name
- Loanables
- Legal name
- Reventals
- Website
- https://loanables.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loanables is a privately held Austin-based company founded in 2016, building a consumer rental marketplace with the stated goal of making renting as easy as buying to reduce overconsumption. The company operates with 1-10 employees.
- Ownership category
- akta.pro rank
Loanables industry classification
Industry- Product category
- Rental Marketplace
- NAICS
- Other Consumer Goods Rental (53228), Consumer Goods Rental (5322)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Digital Lease-to-Own & Subscription Home Furnishings (Online-First) (CRAIAOAF)
Keywords
Where Loanables is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loanables business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Volume-based vendor commissions: Reventals earns revenue through volume discounts negotiated with vendor partners. The company does not charge customers fees because they receive volume discounts from vendors due to the high volume of business sent to them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Loanables product offering
Product offeringCore offering
Loanables.com operates as an online rental marketplace platform designed to make renting as easy as buying, with the explicit mission of reducing overconsumption. The platform aggregates rental inventory from multiple providers and connects consumers with items available for short-term use, supporting circular consumption over ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Tables Rental Rental category offering round tables, rectangular tables, specialty and picnic tables, and cocktail tables for events and gatherings.
- Chairs Rental Rental category offering folding chairs, banquet chairs, luxury and chiavari chairs, and barstools for events.
- Tents Rental Rental category offering large tents and canopies, gazebos and chuppahs, and tent accessories for outdoor events.
- Bars & Glassware Rental Rental category offering general glasses, wine and champagne glasses, specialty glasses, bars, and bar equipment for events.
- Dinnerware Rental Rental category offering white and glass china, colored and print china, chargers, and serving pieces.
Companies that use Loanables
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Loanables technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Loanables partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Party Rental VendorscoreReventals partners with local party rental vendors across 32+ US markets. The company aggregates vendor inventory and sends high volume of business to these partners, receiving volume discounts in return. Vendors handle product delivery and setup while Reventals manages customer acquisition and quote generation. Once customers sign contracts, vendors become the primary point of contact.
Scale indicators2 records
Recent moves1 record
Loanables competitors and assessment
Company assessmentEmerging players
- KitSplit: Peer-to-peer marketplace for renting camera and production equipment. Shares the local-vendor aggregation model and transaction-fee revenue structure with Reventals, though focused on film/production gear.
- GigSalad: Online marketplace for booking event entertainers and services (DJs, photographers, etc.). Overlaps with Reventals' event-services target customer but addresses services rather than physical rentals.
- Fernish: Online furniture and home goods rental platform offering subscription-based access. Comparable digital-first rental model serving consumers seeking access without ownership, similar to Loanables' broader thesis.
- The Bash (formerly GigMasters): Event services marketplace connecting customers with local vendors (entertainers, photographers, etc.). Comparable marketplace model serving the same event-host customer segment that Reventals targets.
Broad incumbents
- Eventbrite: Large-scale events marketplace connecting event organizers with attendees. While broader than party rentals, it operates a similar marketplace/booking model targeting the same demand-side customers (party and event hosts) and represents a natural expansion or adjacency.
- Rent the Runway: Pioneering online-first rental platform for fashion/apparel. Closest publicly recognized analog for the access-over-ownership consumer rental thesis that Loanables is built on, though it operates in apparel rather than party/event items.
Direct peers
- Outdoorsy: Peer-to-peer marketplace connecting consumers with local rental providers (RVs, campers). Closely mirrors Reventals' marketplace model of aggregating local vendors and taking a transaction-based commission; differs in vertical (outdoor recreation vs. party rentals).
- Grover: Online consumer goods rental platform (electronics, appliances, etc.) with a subscription/short-term rental model. Directly comparable digital-first rental infrastructure and customer value proposition, though focused on consumer electronics.
- Hygglo (formerly Fat Lama): Peer-to-peer rental marketplace for consumer goods and equipment. Operates a similar vendor-aggregation model where individual owners rent to nearby consumers — comparable to Reventals' local-vendor-aggregation approach.
Regional players
- Rentomojo: India-based online rental platform for furniture, appliances, and electronics. Operates a similar digital-first consumer rental subscription model and mission of reducing overconsumption through access, though geographically focused on India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
Loanables social profiles
Digital presenceLoanables financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loanables leadership team
Management profileNumber of profiles
Loanables funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loanables M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loanables
What does Loanables do?
Loanables.com operates as an online rental marketplace platform designed to make renting as easy as buying, with the explicit mission of reducing overconsumption. The platform aggregates rental inventory from multiple providers and connects consumers with items available for short-term use, supporting circular consumption over ownership.
Is Loanables a public or private company?
Loanables is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loanables founded?
Loanables was founded in 2016. It employs 1 to 10 people.
Where is Loanables based?
Loanables is headquartered in Austin, United States, in the North America region.
How does Loanables make money?
One revenue line is on record: volume-based vendor commissions.
Who are Loanables's main competitors?
Emerging players on record are KitSplit, GigSalad, Fernish and The Bash (formerly GigMasters). Broad incumbents are Eventbrite and Rent the Runway. Direct peers are Outdoorsy, Grover and Hygglo (formerly Fat Lama). Rentomojo is listed as a regional player.
Does Loanables have an API?
No public API is recorded for Loanables.
What industry is Loanables in?
Loanables's product category is Rental Marketplace. Its primary akta.pro industry code is CRAIAOAF, Digital Lease-to-Own & Subscription Home Furnishings (Online-First). Its NAICS code is 53228 and its SIC code is 7359.