Sidekick Creative Agency

What Sidekick Creative Agency does

Sidekick Creative Agency is a full-service creative agency headquartered in Waco, Texas, founded in 2017 by Mark Waldrop and Jeremy "The Bwack" Bush, former members of the Grammy-nominated David Crowder*Band. The agency provides brand strategy and content creation services to enterprise, mid-market, small business, government, and non-profit clients across the United States. The team of 11-50 employees operates from an office at 618 Columbus Avenue in Waco.

The agency's service portfolio covers the full creative production stack: brand strategy, graphic design, web development (using Webflow, WordPress, Shopify, Next.js, and Squarespace), professional photography, video production, and copywriting. Specialized capabilities include FAA Part 107 licensed drone operations for commercial aerial imaging, 3D modeling and rendering for architectural visualization, search engine optimization, and merchandise design and sourcing. The agency's brand strategy methodology is a structured 2-day workshop covering positioning, messaging, and visual identity development, executed by a fully in-house team with contractor use limited to rare large-scale specialized needs.

Sidekick generates revenue through three primary streams: monthly subscriptions that provide ongoing access to the full in-house creative team; project-based engagements with fixed scope and a 50% deposit requirement for projects at or above $5,000; and managed website hosting and maintenance using Webflow, Flywheel, and dedicated servers. Pricing is custom and varies based on turnaround speed, volume, quality tier, geographic reach, and client company size, with a 10% discount for 501(c)(3) non-profits. The agency employs a sales-led go-to-market approach with a "Book A Call" conversion point, delivers most work remotely, and serves clients nationwide from its Waco hub. Notable enterprise clients include Ritz-Carlton Dallas, Baylor University, Omni PGA Frisco Hotel & Resorts, Centurion American Development Group, and Huck Fastening Systems.

Name

Sidekick Creative Agency

Legal name

Sidekick Creative Agency

Website

https://sidekick.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sidekick Creative Agency is a Waco, Texas-based full-service creative agency founded in 2017, providing brand strategy, design, web development, photography, video, and copywriting through subscription and project engagements to enterprise and SMB clients nationwide.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Advertising Agencies (541810), Photography Studios, Portrait (541921)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Brand strategy services
• Creative agency services
• Web design development
• Video production services
• Content creation services

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Subscriptions: Ongoing monthly relationships for clients needing consistent creative support. Functions as an in-house creative team with one relationship, one invoice, multiple capabilities. Longer engagement improves work quality and speed.
2. Project-Based Work: One-time engagements with fixed scope, timeline, and cost for specific needs without recurring requirements. Requires 50% deposit for projects at or above $5,000.
3. Website Hosting & Maintenance: Managed hosting (Webflow, Flywheel, dedicated servers) and ongoing website maintenance covering updates, content changes, and platform monitoring.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sidekick Creative Agency provides integrated creative services for businesses, including brand strategy, graphic design, custom website design and development, professional photography, video production, and copywriting. The firm delivers these through monthly subscription engagements, fixed-scope projects, and managed website hosting, operating as an outsourced in-house creative team with one relationship, one invoice, and multiple capabilities under a single partnership.

Product overview

Sidekick Creative Agency is a creative services firm offering a comprehensive suite of brand strategy and content creation services. The agency operates primarily through monthly subscription partnerships, one-time projects, and brand strategy workshops. Core services include Brand Strategy (a structured 2-day workshop process), Design, Web development, Photo, Video, and Copywriting. The agency also offers specialized services including 3D Modeling/Rendering, Drone photography/videography, SEO, and Merchandise design. All services are delivered by an in-house team based in Waco, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy A 2-day workshop process that helps businesses clarify their positioning, messaging, values, and visual identity to create a cohesive brand foundation. Delivered to clients across hospitality, real estate, healthcare, financial, manufacturing, religious, and other verticals.
• Design Graphic design and visual asset creation including logos, brand guidelines, print materials, and marketing collateral for businesses across multiple industries.
• Web Design and Development Custom website design and development using platforms including Webflow, WordPress, Shopify, Next.js, and Squarespace, with optional managed hosting (Webflow, Flywheel, dedicated servers) and ongoing maintenance.
• Photography

Quantifiable outcome

• Subscription model enables consistent brand output without managing multiple contractors

Named customers27 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LRXD: Denver-based integrated creative and digital agency of similar size. Comparable because both are mid-sized full-service shops combining brand strategy, creative production, and digital execution for multi-vertical clients.
• Bonehook: Indianapolis-based creative agency offering branding, content, and digital work for mid-market and enterprise clients. Comparable because both operate as full-service creative shops of similar headcount competing for similar brand-led engagements.
• Lewis Communications: Birmingham, Alabama-based integrated marketing agency of comparable size providing brand, digital, and content services. Comparable because both are mid-sized regional full-service shops serving multi-industry clients across the U.S.
• T3: Austin, Texas-based full-service marketing and creative agency of comparable scale offering brand strategy, digital, media, and analytics. Comparable because both are mid-sized Texas-rooted creative shops bundling strategy and execution for enterprise clients.
• Signal Theory: Kansas City-based integrated marketing agency with similar size and a full-service model spanning brand, creative, media, and digital. Comparable because both operate as mid-sized full-stack creative shops serving regional and national brands.
• Pinckney Hugo Group: Syracuse, New York-based integrated creative, media, and digital agency of comparable scale. Comparable because both are mid-sized full-service shops combining brand strategy, creative, and digital execution for multi-vertical client bases.
• Tinsley Advertising: Miami-based full-service creative agency offering branding, digital, and media work for hospitality, real estate, and tourism clients. Comparable because of overlapping verticals (hospitality, real estate) and similar full-service delivery model.
• Schaefer Advertising Co. Fort Worth, Texas-based full-service creative agency founded in 1978 offering brand strategy, digital, and content production. Comparable because it shares Sidekick's Texas base and full-service creative delivery model for similar mid-market clients.
• Hub Strategy & Communication: San Francisco-based creative agency offering branding, content, and integrated marketing services. Comparable because both are full-service creative shops of similar scale pursuing brand-led client engagements.

Broad incumbents

• The Richards Group: Dallas, Texas-based legacy independent creative agency (notably larger than Sidekick) offering full-service brand, advertising, and media. Comparable because of overlapping Texas base, independent ownership, and full-service creative offering, though it operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sidekickcreativeagency
• LinkedInlinkedin.com/company/sidekickcreativeagency
• Instagraminstagram.com/sidekickagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sidekick Creative Agency