Attentio

What Attentio does

Attentio (legal name: attentio :: online- & werbeagentur GmbH) is a privately held German B2B digital marketing agency founded in 1992 and headquartered in Hachenburg, Rhineland-Palatinate. The firm operates from a nationwide partner network of 12 locations with more than 100 experts and a core in-house team of 11-50 employees. It is co-managed by Managing Director and Owner Patrick Schumacher and Managing Director Lea Heuchtkötter. The company is incorporated as a GmbH under Amtsgericht Montabaur HRB 6602 and discloses no external investors or parent company.

Attentio specializes in integrated digital communication for German mid-sized industrial companies (Mittelstand) across four primary verticals: Engineering, IT/Software, Automotive, and Maschinen- und Anlagenbau (mechanical and plant engineering). Its proprietary service framework, the ATTENTIO Digitaler Marketing-Kreislauf (DMK), structures client engagements in four phases — Analyse (status quo, target group, competitor analysis), Strategie (brand, communication concepts, media planning), Umsetzung (SEO, SEA, content marketing, social media, digital selling execution), and Controlling (tracking setup, monthly competitor monitoring, transparent reporting). The agency delivers this methodology through a broad service portfolio covering online marketing (SEO, SEA, social selling, content marketing), corporate design and branding, content marketing and PR, TYPO3 and WordPress website development, Shopware e-commerce solutions, social media management, email marketing via MailChimp, tracking and digital analytics via Google Analytics, industrial photography, 3D visualization, corporate films, app development, online configurators, and web hosting/CMS maintenance.

Revenue is generated through professional services engagements — a mix of project-based contracts with defined deliverables and ongoing retainers — billed on a custom quote basis with 14-day payment terms. The company does not disclose public pricing. The technology stack is composed of third-party, best-of-breed marketing and web platforms (TYPO3, WordPress, Shopware, Google Analytics, Google Ads, HubSpot CRM, MailChimp, iotos.io) rather than proprietary software. Named enterprise customers include Bosch, Rittal, German Edge Cloud, Vecoplan AG, Sparkasse Westerwald-Sieg, and Fischer Oberflächentechnologie. The agency holds a 2018 German Brand Award and certifications as a Google Partner, Shopware Partner, TYPO3 Certified agency, IHK Ausbildungsbetrieb, and eRecht24 Partner. No funding rounds, M&A, or subsidiaries are disclosed.

Name

Attentio

Legal name

attentio :: online- & werbeagentur GmbH

Website

https://attentio.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Attentio is a German B2B digital marketing agency founded in 1992, serving mid-sized industrial Mittelstand clients in engineering, IT/software, automotive, and machinery sectors with SEO, SEA, content, branding, and web services delivered via a 12-location nationwide partner network.

Ownership category

akta.pro rank

Product category

B2B Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B digital marketing
• Industrial marketing services
• Online advertising agency
• Content marketing services
• Website development services

Headquarters

HQ city

Hachenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Attentio generates revenue through professional services including marketing consulting, strategy development, brand building, corporate design, content marketing, digital marketing execution (SEO, SEA, social media), press and PR work, and web hosting/CMS maintenance. Services are delivered through project-based engagements with defined deliverables and ongoing retainer relationships for continuous marketing support. Payment terms are typically 14 days after invoicing, with progress payments possible for longer-duration projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Attentio is a B2B digital marketing agency that delivers integrated digital communication services for mid-sized industrial companies in Germany. Its portfolio spans online marketing (SEO, SEA, content marketing, social selling, digital selling), corporate design and branding, content creation and press work, website development on TYPO3 and WordPress, e-commerce solutions on Shopware, social media management, tracking and analytics, industrial photography, 3D visualization, email marketing, app development, online configurators, and web hosting/CMS maintenance, all organized around the proprietary ATTENTIO DMK (Digitaler Marketing-Kreislauf) methodology.

Product overview

Attentio is a B2B digital marketing agency (Digitalagentur) founded in 1992, specializing in integrated digital communication for industrial companies in Engineering, IT/Software, Automotive, and Maschinen- und Anlagenbau. The company operates as a service-based agency rather than a software product company. Their core offering is the ATTENTIO Digitaler Marketing-Kreislauf (DMK) methodology, which combines Analysis, Strategy, Implementation, and Controlling into a continuous digital marketing cycle. The portfolio includes online marketing services (SEO, SEA, social selling, content marketing, digital selling), corporate design and branding, website development (TYPO3, WordPress), e-commerce solutions (Shopware), content creation, press work, industrial photography, 3D visualization, email marketing, app development, online configurators, and web hosting/CMS maintenance. The agency serves mid-sized B2B industrial companies through 12 German locations with over 100 experts.

Differentiator

Problem solved

Functional benefit

Products and services

• ATTENTIO Digitaler Marketing-Kreislauf (DMK) Proprietary digital marketing methodology combining analysis, strategy, implementation, and controlling into a continuous cycle for B2B clients in industrial sectors.
• Online Marketing Services Comprehensive digital marketing services including SEO, SEA, social selling, content marketing, and digital selling for industrial B2B companies.
• Corporate Design and Branding Visual identity development including logo design, corporate design systems, and brand building for B2B industrial clients.
• Content Marketing and Press Work Professional content creation, PR services, and press relations for industrial companies and B2B clients.
• Website Development (TYPO3, WordPress) Custom website development and CMS implementation using TYPO3 and WordPress platforms for B2B clients.
• E-Commerce Solutions (Shopware) Online shop development and e-commerce consulting using Shopware platform for B2B industrial companies.
• Digital Selling Digital sales channel optimization and online sales strategy for industrial B2B companies.
• Social Media Management Social media strategy and management for B2B platforms including LinkedIn, XING, Facebook, and Instagram.
• Tracking and Digital Analytics Website traffic analytics, Google Analytics implementation, competitor monitoring, and transparent reporting services.
• Industrial Photography Professional photography services for industrial settings, production facilities, and manufacturing processes.
• 3D Visualization 3D product visualization and rendering services for presenting industrial products and equipment.
• Email Marketing and Newsletter Email marketing campaigns and newsletter management using platforms like MailChimp for B2B client communication.
• App Development Mobile and Facebook app development services for B2B client engagement.
• Online Configurators Product configuration tools integrated into client websites for quote generation and sales support.
• Web Hosting and CMS Maintenance Website hosting services and ongoing CMS maintenance for TYPO3, WordPress, and other platforms.
• Corporate Films Corporate video production and image film creation for B2B companies.

Quantifiable outcome

• Sustainable and measurable marketing success through holistic digital marketing approach

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pilot Berlin: Independent German agency with strong digital, content, and brand practices serving enterprise and Mittelstand clients. Comparable to Attentio in integrated digital service offering and German B2B focus, though with broader consumer-facing work.
• Scholz & Friends: One of Germany's largest independent creative networks with deep B2B and brand capabilities. Comparable to Attentio as a German full-service agency covering strategy, creative, digital, and content for enterprise clients, with greater scale and multi-office footprint.
• Fink & Fuchs AG: German PR and communications agency specializing in B2B technology, IT, and industrial clients. Directly comparable to Attentio in B2B tech/industrial vertical focus and communications-led engagement model, with deeper PR specialization.
• Kolle Rebbe GmbH: Hamburg-based independent creative and digital agency serving German enterprise and B2B clients across integrated campaigns, brand, and digital. Directly comparable to Attentio in service mix (strategy, brand, digital, content) and German Mittelstand focus, though with a stronger consumer/brand heritage.
• denkwerk GmbH: Cologne-based independent digital agency offering strategy, design, and digital platform development for B2B and B2C brands. Overlaps with Attentio in integrated digital delivery and B2B engagement, with deeper custom platform/development capability.
• Palmer Hargreaves Germany: German B2B marketing consultancy specializing in industrial, technology, and Mittelstand clients. Directly comparable to Attentio in B2B vertical focus and integrated campaign approach, with similar emphasis on complex technical product communication.

Broad incumbents

• Serviceplan Group: Largest owner-managed German agency group offering strategy, digital, content, and media under one roof. Comparable to Attentio in integrated B2B service delivery, with a substantially larger resource base and broader geographic footprint across Europe.
• DDB Germany: German arm of DDB Worldwide offering brand, digital, and integrated campaigns for enterprise clients. Overlaps with Attentio in digital B2B communication and integrated campaign execution, with global network backing and broader service portfolio.
• Publicis Germany: German operations of global network Publicis, offering brand, digital, media, and transformation services. Comparable to Attentio in serving enterprise German clients with integrated campaigns, with substantially deeper digital transformation and media buying capabilities.
• Jung von Matt: Major German independent agency group with strong digital, brand, and content practices across multiple offices. Overlaps with Attentio in integrated B2B communication, but operates at significantly larger scale with broader vertical and consumer exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/attentio::online-%26werbeagenturgmbh
• Facebookfacebook.com/attentio.marketing
• LinkedInlinkedin.com/company/attentio-online--&-werbeagentur-gmbh
• Instagraminstagram.com/attentio_werbeagentur

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attentio