Star Benefit Associates
Star Benefit Associates is a privately held Indianapolis-based FMO/MGA founded in 1987 that contracts, trains, and supports a network of 500+ independent insurance agents in Indiana with Medicare, life, dental, and small-group products across 12 carrier partners.
- Company typePrivate
- Founded1987
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Star Benefit Associates does
Star Benefit Associates is a privately held Field Marketing Organization (FMO) and Managing General Agent (MGA) headquartered in Indianapolis, Indiana, founded in 1987. The company serves independent insurance agents in the Indiana market by providing multi-carrier contracting, AHIP training support, marketing resources, and ongoing service across Medicare Supplement, Medicare Advantage, Part D, individual and group dental, life, hospital indemnity, short-term medical, final expense, short-term care, and small group self-funded products. It currently represents 12 carrier organizations offering 87 insurance products. The firm's agent network exceeds 500 independent producers, built almost entirely through word-of-mouth referrals over three decades.
The business model is distribution-driven commission overrides and contingency payments from carriers. Star Benefit recruits and onboards independent agents, contracts them with multiple carriers, and retains a portion of commissions on agent-written premium as compensation for contracting, training, and support services. The company does not sell directly to consumers; pricing and product economics are set by the underlying carriers, and Star Benefit's revenue scales with agent-network productivity across its carrier portfolio.
Operationally, Star Benefit is a sub-10-person organization (1-10 employees reported) that has differentiated through domain specialization in Medicare — including a 2002 role as the sole marketing partner on Indiana's first Medicare Advantage PPO pilot for CMS — and through long-tenured leadership (Pamala Evans, President since 1996; Shannon Evans, General Manager since 1999). The company maintains CCPA and HIPAA-aligned compliance posture, integrates with multiple major carrier agent tools, and reports no external funding, M&A activity, or geographic expansion beyond Indiana.
Star Benefit Associates firmographics
Firmographics- Name
- Star Benefit Associates
- Legal name
- Star Benefits Associates
- Website
- https://starbenefitassociates.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Star Benefit Associates is a privately held Indianapolis-based FMO/MGA founded in 1987 that contracts, trains, and supports a network of 500+ independent insurance agents in Indiana with Medicare, life, dental, and small-group products across 12 carrier partners.
- Ownership category
- akta.pro rank
Star Benefit Associates industry classification
Industry- Product category
- Insurance Distribution Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industries
- Benefits Administration & Enrollment Support (BPAAAIAB), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration (BPACAPAC)
Keywords
Where Star Benefit Associates is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Star Benefit Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Commission Overrides and Contingencies: As an FMO/MGA, Star Benefit Associates earns revenue through commission overrides and contingency payments from insurance carriers they represent. They pass through commissions to independent agents while retaining a portion as compensation for their contracting, training, and support services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Star Benefit Associates product offering
Product offeringCore offering
Star Benefit Associates is an Indiana-based Field Marketing Organization (FMO) and Managing General Agent (MGA) that recruits, contracts, trains, and supports a network of more than 500 independent insurance agents. It distributes 87 insurance products from 12 carrier organizations across Medicare Supplement, Medicare Advantage, Part D, dental, life, hospital indemnity, short-term medical, final expense, short-term care, and small group self-funded segments, earning commission overrides and contingencies from carriers for the contracting and support services it provides to agents.
Product overview
Star Benefit Associates operates as an FMO/MGA (Field Marketing Organization/Managing General Agent) offering a comprehensive portfolio of insurance products primarily focused on Medicare-related coverage. The company provides Medicare Supplement, Medicare Advantage Plans, and Part D Prescription Drug Plans as core products, complemented by Individual and Senior Dental, Group Dental, Life Insurance, and Small Group Self-Funded Plans. Additional offerings include Hospital Indemnity, Short Term Medical (PIVOT Health), Final Expense, and Short Term Care insurance products. The product portfolio serves independent insurance agents and their clients across Medicare, dental, life, and group health insurance segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Supplement
Companies that use Star Benefit Associates
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Star Benefit Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Star Benefit Associates partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Star Benefit Associates competitors and assessment
Company assessmentEmerging players
- SelectQuote: A direct-to-consumer Medicare distribution platform using captive and independent agents to sell MA, Medicare Supplement, and final-expense products — an emerging alternative distribution channel competing for the same end consumer that Star Benefit agents serve.
Direct peers
- Ritter Insurance Marketing: One of the largest independent FMOs in the U.S., Ritter Insurance Marketing offers Medicare Advantage, Medicare Supplement, and ancillary product contracting to thousands of independent agents — directly comparable to Star Benefit's FMO/MGA model and agent-recruitment approach.
- Connexus Insurance Services: An FMO/IMO distributing Medicare and senior-market insurance products through independent agents, with comparable multi-carrier contracting and commission support services.
- Medicareful: A Medicare-focused FMO/IMO providing agents with multi-carrier contracting, training, and marketing support — overlapping directly with Star Benefit's service offering to independent Medicare agents.
- HBA Insurance Group: An FMO/IMO focused on Medicare and senior market product distribution, contracting independent agents across multiple carriers — directly comparable in role, scale, and target agent base.
Broad incumbents
- Integrity Marketing Group: The largest U.S. distributor of life and health insurance products and a major acquirer of FMOs/IMOs. Operates broadly across Medicare, life, and annuities with a national footprint — a scaled incumbent competing for the same agent distribution channel.
- GoHealth: A large health insurance marketplace with a significant Medicare Advantage distribution arm, competing for the same end-buyer (Medicare-eligible consumers) via a tech-enabled agent model — broader incumbent in the same end market.
- eHealth: A leading online health insurance marketplace with Medicare plan comparison and enrollment capabilities — competing as an alternative distribution channel for the same Medicare consumer segment that Star Benefit's agent network serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Star Benefit Associates social profiles
Digital presenceStar Benefit Associates compliance and trust
Trust signalCompliance2 records
Star Benefit Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Benefit Associates leadership team
Management profileNumber of profiles
Profiles6 records
Star Benefit Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Benefit Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Benefit Associates
What does Star Benefit Associates do?
Star Benefit Associates is an Indiana-based Field Marketing Organization (FMO) and Managing General Agent (MGA) that recruits, contracts, trains, and supports a network of more than 500 independent insurance agents. It distributes 87 insurance products from 12 carrier organizations across Medicare Supplement, Medicare Advantage, Part D, dental, life, hospital indemnity, short-term medical, final expense, short-term care, and small group self-funded segments, earning commission overrides and contingencies from carriers for the contracting and support services it provides to agents.
Is Star Benefit Associates a public or private company?
Star Benefit Associates is a private company. It is classified as family owned and is currently operating.
When was Star Benefit Associates founded?
Star Benefit Associates was founded in 1987. It employs 1 to 10 people.
Where is Star Benefit Associates based?
Star Benefit Associates is headquartered in Indianapolis, United States, in the North America region.
How does Star Benefit Associates make money?
One revenue line is on record: commission Overrides and Contingencies.
Who are Star Benefit Associates's main competitors?
SelectQuote is listed as an emerging player. Direct peers are Ritter Insurance Marketing, Connexus Insurance Services, Medicareful and HBA Insurance Group. Broad incumbents are Integrity Marketing Group, GoHealth and eHealth.
Does Star Benefit Associates have an API?
No public API is recorded for Star Benefit Associates.
What industry is Star Benefit Associates in?
Star Benefit Associates's product category is Insurance Distribution Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of BPAAAIAB, Benefits Administration & Enrollment Support. Its NAICS code is 524292 and its SIC code is 6411.