The Council for Research Excellence

What The Council for Research Excellence does

The Council for Research Excellence is a New York-based, privately held entity founded in 2005 that focuses on advancing the knowledge and practice of audience measurement methodology. Its stated mission centers on research into how audiences are measured across media, a niche historically associated with broadcasters, advertisers, agencies, and trade bodies that depend on consistent ratings and reach figures. The organization operates with a small team of 1-10 employees, consistent with a focused research council or advisory body rather than a scaled commercial enterprise.

Public information about the company's products, services, technology stack, pricing, customer roster, and revenue mechanics is absent from the available source material. The company's own website, researchexcellence.com, currently resolves only to a loader/verification page and does not expose product details, methodology publications, member rosters, or case studies. There is no disclosed pricing model, distribution channel, go-to-motion, partner ecosystem, or management team in the data. As a result, the company's commercial mechanics — how it funds its research, who pays for its outputs, and how its work is delivered — cannot be substantiated from the inputs available.

Given the thin public footprint, the entity most plausibly operates as a sponsor- or member-supported research body that commissions and publishes methodology studies for the benefit of an industry consortium, but this characterization is not directly confirmed by the data. Any deeper inference into revenue model, customer base, or product surface would exceed what the source material supports.

Name

The Council for Research Excellence

Legal name

The Council for Research Excellence

Website

https://researchexcellence.com

Company type

Private

Founded year

2005

Headcount range

1–10 employees

Short description

The Council for Research Excellence is a privately held, New York-based research body founded in 2005 that advances the knowledge and practice of audience measurement methodology, operating with a small 1-10 person team.

Ownership category

akta.pro rank

Product category

Media Research and Audience Measurement

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Audience measurement research
• Media research council
• Research methodology
• Audience analytics
• Measurement standards

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Core offering

The Council for Research Excellence is a research organization dedicated to advancing the knowledge and practice of audience measurement methodology. It operates as a small for-profit entity in New York, with a focus on contributing to the field of audience measurement research rather than selling discrete commercial products.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Video Research Ltd. (Japan): Japan's leading TV audience measurement provider, operating the country's official ratings currency. Comparable in audience measurement methodology, but focused on a different national market.

Direct peers

• BARB (Broadcasters' Audience Research Board): UK industry-funded body that commissions and governs television audience measurement research. Closely comparable as an audience measurement research organization funded by media industry stakeholders.
• The Advertising Research Foundation (ARF): Industry non-profit that commissions and disseminates research on advertising effectiveness and audience measurement. Comparable as a research-funding and methodology-advancement body serving the same stakeholder community.
• MRI-Simmons: US-focused audience and consumer measurement provider delivering syndicated audience and consumer research. Directly comparable offering in audience measurement methodology for US media planning.
• comScore: Cross-platform audience measurement and analytics company serving media sellers, agencies, and advertisers. Directly comparable in audience measurement scope and customer base, though at much larger scale.

Broad incumbents

• Ipsos: Global market research firm with audience measurement and media research practices serving agencies and media owners. Comparable in delivering media audience research, though across a much broader portfolio.
• Nielsen: Largest legacy audience measurement provider globally, with currency-grade TV/panel ratings and increasingly cross-platform measurement. Comparable as the dominant buyer of credible audience measurement methodology that The Council for Research Excellence seeks to advance.
• GfK (Audience / Consumer Insights): Global market research provider with audience and consumer research practices serving media and consumer brands. Comparable in methodology-driven audience research though at much larger scale.
• Kantar (Audience Measurement): Major market research group with significant audience measurement operations (e.g., BARB in the UK). Operates in the same audience measurement methodology domain and serves overlapping media buyer/seller customers.

Emerging players

• Numerator (Audience Panel): Panel-based consumer and audience research provider expanding into media measurement. Comparable in audience panel methodology, with newer and more digital-first data infrastructure.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/CREtalk
• LinkedInlinkedin.com/company/Council-Research-Excellence-4280814

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Council for Research Excellence