What Runamuk Rides does

Runamuk Rides is a privately held powersports and marine rental company headquartered on a trailside site at 13679 W Thannum Fire Lane, Hayward, Wisconsin, between Hayward and Cable. Founded in 2014, the company rents four core equipment categories to visiting tourists and outdoor recreation enthusiasts: Ski-Doo Renegade Adrenaline snowmobiles (1- and 2-person, 600-900CC), Kawasaki Teryx side-by-side ATVs/UTVs (2- and 4-person, 800CC), pontoon boats in three classes ranging from a 22-foot 11-passenger Cruiser to a 26-foot 17-passenger Specialty pontoon with a 200HP supercharged Mercury Verado and water slide, and 16.5-foot Crestliner fishing boats. The firm also layers on guided snowmobile and ATV excursions, optional boat delivery across a roughly 50-mile radius, prepaid fuel, apparel rentals, and a trip interruption protection plan. Equipment is positioned at the junction of Wisconsin off-road trails 63, 8, and 31, providing direct trail access without trailering and access to more than 1,000 miles of connected trail network.

The business model is direct-to-consumer and entirely usage-based. Rates vary by equipment class, season, and day of week, with snowmobile rentals starting at $239 for two hours and $294 daily, side-by-sides from $269-$499, pontoons from $289 daily (weekly from ~$1,100), and fishing boats from $199 daily. A $1,500 per-machine security deposit is authorized at booking, full payment is collected at reservation, and ancillary revenue is generated through delivery fees ($99-$499), guide service fees, apparel rentals, and travel protection. The company is veteran-owned, operates a workforce of 11-50 employees, and has no disclosed external investors or parent entities. Reservations are processed through the Peek Pro third-party booking platform integrated into runamukrides.com, supplemented by phone/text and email channels.

Runamuk Rides targets vacationers and tourists visiting northern Wisconsin resorts and cabin rentals, plus outdoor enthusiasts seeking trail-side and lakeside recreation. It has accumulated a 359-review base on TripAdvisor with consistent top-of-category ranking and a 2024 Travelers' Choice badge, alongside strong Google review positioning. Distribution is regional, anchored at a single location with delivery reach into Sawyer, Ashland, Bayfield, Douglas, Washburn, and Barron counties. Marketing is executed through the company website and blog, organic social channels (Facebook, Instagram, X, YouTube, LinkedIn), and earned media on TripAdvisor and Google. No AI capabilities, patents, certifications, regulatory actions, M&A activity, or external funding events are disclosed in the source material.

Name

Runamuk Rides

Legal name

Runamuk Rides, LLC

Website

https://runamukrides.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Runamuk Rides is a northern Wisconsin-based powersports and marine rental company serving vacationers and outdoor enthusiasts in the Hayward and Cable area, offering snowmobiles, ATVs/UTVs, pontoon boats, and fishing boats for guided and self-guided adventures.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment Rentals

NAICS

Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorized Adventure Rentals & Guides (ATV/UTV, Snowmobile, Dirt Bike) (THAAALAJ)

akta.pro secondary industries

Snowmobile Rentals (THADAHAI), ATV / Quad Rentals (THADAHAG), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Powersports equipment rentals
• Marine equipment rentals
• Snowmobile rentals
• ATV side-by-side rentals
• Pontoon boat rentals

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Equipment Rentals: Time-based rental fees for snowmobiles, side-by-side ATVs, pontoon boats, and fishing boats. Customers pay per rental duration (2-hour, 4-hour, daily, overnight, multi-day). Rental rates vary by equipment type, season, and day of week.
2. Optional Add-on Services: Delivery and pickup service ($99-$499 depending on distance), prepaid fuel options, guide service fees, snowmobile apparel rental, helmet rental, trip interruption insurance plans, and tube/ski/knee board rentals
3. Security Deposits: $1,500 per machine or boat security deposit required at rental start, authorized on credit card and released upon return of equipment in good condition

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Runamuk Rides is a direct-to-consumer powersports and marine equipment rental company operating from a trailside location in Hayward, Wisconsin. It rents Ski-Doo snowmobiles, Kawasaki Teryx side-by-side ATVs/UTVs, pontoon boats (three classes), and Crestliner fishing boats to vacationers and outdoor recreation visitors, offering both self-guided and guided excursion options along with optional delivery, prepaid fuel, apparel, and trip protection add-ons.

Product overview

Runamuk Rides is a powersports and marine rental company offering a portfolio of four core rental product lines: snowmobile rentals (Ski-Doo Renegade Adrenaline machines in 1 and 2-person configurations), side-by-side UTV/ATV rentals (Kawasaki Teryx 2 and 4-person vehicles), pontoon boat rentals (available in three classes: Cruiser, Performance, and Specialty with water slide), and fishing boat rentals (16.5-foot Crestliner fishing boats). The company operates as a trailside/lakeside rental service in northern Wisconsin, providing both self-guided equipment rentals and guided excursion options. Optional add-on services include equipment delivery/pickup, prepaid fuel programs, apparel and helmet rental, and trip interruption protection plans. Reservations are managed through the Peek Pro third-party booking platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Consistently ranks at top of things to do in Hayward area on TripAdvisor and Google reviews

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boatsetter: Boat rental marketplace offering pontoon and recreational vessel bookings in destinations across the U.S., including the Great Lakes region. Comparable to Runamuk because both target vacationers seeking short-term boat rentals on inland lakes and overlap on pontoon-style inventory.
• GetMyBoat: Peer-to-peer boat rental marketplace that lets consumers book pontoon and fishing boats from local owners. Directly comparable because Runamuk's marine rental fleet (pontoons and fishing boats on northern Wisconsin lakes) competes for the same vacationer-driven boat rental demand, though GetMyBoat operates as an asset-light marketplace versus Runamuk's owned-fleet model.
• Sailo: Peer-to-peer boat rental platform focused on sailing yachts and motorboats in vacation destinations. Comparable because it competes for the same vacationer-driven boat rental wallet share that Runamuk captures on northern Wisconsin lakes, albeit with a higher-end sailing-skewed inventory.

Broad incumbents

• Outdoorsy: Larger peer-to-peer marketplace for RVs, campervans, and outdoor recreation vehicles. Comparable to Runamuk as a competing consumer channel for outdoor recreation rentals, though Outdoorsy is broader in category scope and asset-light in operating model rather than running a regional owned fleet.
• Turo: Large peer-to-peer vehicle rental marketplace. Comparable as an alternative consumer channel for short-term vehicle and recreation-equipment rentals, though Turo is a broad, multi-category platform rather than a specialized powersports or marine rental operator.

Regional players

• Yampa Valley Snowmobile Tours: Guided snowmobile tour operator in Steamboat Springs, Colorado offering backcountry powder excursions. Comparable as a destination-vacation snowmobile rental and guided tour business, but anchored in the Rocky Mountains rather than the upper Midwest trail system.
• Smoky Mountain Adventure Tours: Guided snowmobile, ATV, and UTV tour operator based in Pigeon Forge, Tennessee. Directly comparable offering (guided powersports tours in a vacation destination) but operates in a different geography and serves Smoky Mountains visitors rather than northern Wisconsin vacationers.

Emerging players

• BRP Adventure Tours: Ski-Doo and Can-Am manufacturer's adventure tour dealer network offering guided snowmobile and ATV excursions through authorized outfitters. Comparable to Runamuk because both deliver guided snowmobile/ATV experiences using the same Ski-Doo platform, with BRP acting as an enabling brand rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/runamukrides
• YouTubeyoutube.com/user/RunamukRidesHayward
• Facebookfacebook.com/RunamukRides
• LinkedInlinkedin.com/company/runamuk-rides-llc
• Instagraminstagram.com/runamukrides

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runamuk Rides