Nobile Hotels & Resorts

What Nobile Hotels & Resorts does

Nobile Hotels & Resorts is a privately held Brazilian hotel management and franchising company headquartered in Brasília (CNPJ 09.405.789/0001-35), operating a portfolio of 60+ properties across 17+ Brazilian states and six international markets — Argentina, Paraguay, Chile, Uruguay, the United States, and Portugal. The company runs a hybrid asset-light model in which affiliated hotels can either be licensed under the Nobile brand and operated independently or be directly administered by Nobile, giving the chain a flexible mix of managed, franchised, and directly administered units.

Its core product set is organized into a multi-tier brand stack: limited-service offerings (Nobile Inn, Nobile Express), midscale (Nobile Suítes), and upscale (Astron, Gran Nobile), with complementary apart-hotel formats (e.g., Astron Suítes Mondial Salvador, 261 units; Occitano Apart Hotel) for long-stay and family demand. Centralized infrastructure is built on the Synxis (Sabre) reservation and property-management platform, supplemented by the free Nobile Plus loyalty program that drives repeat direct bookings through the corporate site (nobilehoteis.com.br) and reduces OTA dependency. Marketing is concentrated on the company's own website, Facebook and Instagram organic social, and the loyalty program; brand standards are codified under the 'Qualidade Nobile' protocol.

Revenue is generated from three primary streams: management and administration fees on directly administered or co-managed hotels, licensing/franchise fees from independent owners using Nobile brands and infrastructure, and transactional revenue from room bookings flowing through the Synxis-enabled direct channel. Target customers include business travelers near industrial and transport hubs, families and leisure travelers across beach and eco-tourism destinations, long-stay/extended-hire guests using apartment-style units, and corporate event/meeting organizers. Pricing is property- and tier-specific (e.g., valet at Nobile Inn Executive Ribeirão Preto R$ 31/day, pet fee R$ 80 + 14% tax/night) with no centralized rate card disclosed.

Name

Nobile Hotels & Resorts

Legal name

Nobile Hotels e Resorts

Website

https://nobilehoteis.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nobile Hotels & Resorts is a privately held Brazilian hotel management and franchising company operating a 60+ property multi-brand portfolio (Nobile Inn, Nobile Suítes, Astron, Gran Nobile) across 17+ Brazilian states and six international markets, serving business, leisure, and long-stay travelers via Synxis-powered direct booking and the Nobile Plus loyalty program.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Midscale Limited-Service Hotels (THAGABAC)

akta.pro secondary industries

Budget Limited-Service Hotels (THAGABAB), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel management services
• Hospitality operations
• Hotel franchising
• Resort accommodations
• Lodging services

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Management and Administration Fees: Nobile Hotels & Resorts manages and administers hotels under its brand, generating revenue from management fees charged to hotel owners. Hotels can be licensed for independent management or directly administered by the network.
2. Hotel Licensing and Branding: Independent hotels can license the Nobile Hotels & Resorts brand, paying licensing fees for branding, operational standards, and access to the Nobile Plus loyalty program and reservation infrastructure.
3. Direct Reservations and Booking: The company processes guest reservations through its website and Synxis booking engine, earning revenue on room bookings made through its distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nobile Hotels & Resorts is a Brazilian hotel management and franchising company headquartered in Brasília that operates more than 60 hotel properties under multiple brands across Brazil and Latin America. The company provides accommodation services spanning economy, midscale, upscale, and resort segments, and licenses its hotel brands and operational standards to third-party hotel owners. It also operates a guest loyalty program (Nobile Plus) and supports bookings through its website and the Synxis/Sabre distribution platform.

Product overview

Nobile Hotels & Resorts is a Brazilian hotel management company operating a portfolio of independently owned and licensed hotel properties across Brazil, Paraguay, Chile, Uruguay, United States, and Portugal. The company provides brand standards, centralized reservation systems via Synxis, and the Nobile Plus loyalty program to affiliated hotels. The portfolio includes diverse property types ranging from limited-service inns (Nobile Inn, Nobile Express) to full-service hotels and resorts (Astron, Gran Nobile), apart-hotels with kitchen facilities, and specialty properties. Properties are licensed under independent management or administered directly by Nobile Hotels & Resorts, with hotels present across 19 Brazilian states plus international locations in 5 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Nobile Plus: Loyalty program offering registered members best rates and benefits.

Products and services

• Nobile Inn
• Nobile Suítes
• Nobile Express
• Nobile Resort
• Astron Hotel
• BG Hotel
• Belize Hotel
• Nobile Plus
• Hotel Management and Licensing Services

Quantifiable outcome

• Properties maintained across 17+ Brazilian states and 6 countries

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Casa Ronald McDonald (Instituto Ronald McDonald)minorOthersNobile Hotels & Resorts supports the Casa Ronald McDonald charity as part of its corporate social responsibility initiatives, displaying the organization's logo on its website footer as a supported cause.
• Synxis (Sabre)coreTechnology or IntegrationNobile Hotels & Resorts uses the Synxis property management and booking platform (operated by Sabre) as its primary reservation and booking engine across all hotel properties. The integration handles room availability, pricing, and guest reservations through be.synxis.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nacional Inn: Brazilian regional hotel chain with budget to midscale properties across multiple Brazilian states, relying on franchise/management agreements. Comparable to Nobile on regional Brazilian depth and hybrid operating model.
• Brazilian Hospitality Group (BHG): Brazilian hotel management company operating a portfolio of full-service and resort hotels across Brazil and South America with both managed and franchised assets. Direct comparable on Brazilian footprint, brand portfolio, and managed-services revenue model.
• Bourbon Hotéis & Resorts: Brazilian hotel group operating full-service and resort hotels across Brazil and South America. Comparable to Nobile on Brazilian hospitality footprint and presence in resort/leisure destinations such as beaches and thermal regions.
• Intercity Hotels: Brazilian hotel chain operating Express, Standard, and Upper categories across Brazil and parts of LATAM. Directly comparable to Nobile's Nobile Inn and Astron multi-tier strategy and franchise-driven expansion.
• Atlantica Hotels: One of the largest hotel management and franchise operators in Brazil, managing multiple brands across economy, midscale, and upscale segments. Most directly comparable to Nobile given the hybrid franchised/managed model and multi-brand portfolio.
• Grupo Mabu: Brazilian regional hotel operator with resort, business and convention properties primarily in southern Brazil. Comparable to Nobile's mid-tier Brazilian regional positioning and convention/event offerings.

Broad incumbents

• Choice Hotels International: Global franchisor focused on midscale and economy segments with growing Latin American presence. Comparable to Nobile on franchised brand-licensing model and midscale/economy segment overlap.
• Wyndham Hotels & Resorts: Global franchise-focused hotel company with Brazilian and LATAM brands (e.g., Super 8, Ramada). Operates as a broad global franchisor rather than an LATAM-dedicated operator; comparable to Nobile on franchise-driven growth and midscale positioning.
• Accor (Brazil operations): Global hospitality incumbent with a deep Brazilian portfolio spanning Ibis (economy), Novotel (midscale), Mercure and Sofitel (upscale). Overlaps with Nobile in nearly every price tier in Brazil but as part of a much broader global network rather than a Latin American specialist.

Others

• Hotel Coral Gables By Nobile-type independent Brazilian managers: Independent Brazilian hotel operators that license or co-brand with Nobile form the franchisee ecosystem that the brand depends on for growth. Not directly competitive but central ecosystem peers in the franchisor-franchisee relationship.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nobilehoteis
• Instagraminstagram.com/nobilehotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobile Hotels & Resorts