InterCity Hotéis

What InterCity Hotéis does

InterCity Hotéis, operating under the corporate name ICH – Intercity Hotels, is a privately held Brazilian hotel chain founded in 1999 and headquartered in Porto Alegre (Rua Dezoito de Novembro, 273). The company operates a portfolio of more than 50 hotels across 25+ Brazilian cities plus Uruguay, spanning five brand formats: Intercity (strategic urban hotels for business travelers), Yoo2 (upscale design hotels originally created by Philippe Starck and John Hitchcox, exclusively operated by Intercity in Brazil), Tru by Hilton (Hilton's midscale brand, operated exclusively by Intercity in Brazil since 2022), Cityhome (seasonal rentals launched in 2023), and Distributed by Intercity (selected independent hotels under ICH marketing). The chain began third-party hotel management in 2003 and expanded internationally to Uruguay in 2011, building an asset-light management business alongside directly operated properties.

The company's underlying technology is a centralized, real-time hotel management database that connects all units to corporate headquarters, enabling unified inventory, dynamic pricing, and centralized administration. This powers the Smart Portal (B2B booking platform for travel agencies at 15% commission and corporate accounts at 10% BAR discount), the Investor Portal (real-time performance monitoring for hotel investors), and the Orange Club loyalty program (cashback of 10–15% released 72 hours after checkout, valid 180 days). Online reservations are technically delivered through the Omnibees booking engine, and the company operates a mobile app (Orange App) plus a dedicated investor app.

Intercity monetizes through multiple streams: nightly hotel accommodations (Standard, Premium, Luxury room tiers with breakfast included), food and beverage (restaurants, room service, catering), event spaces for corporate meetings and training, third-party hotel management fees (since 2003), third-party brand licensing (Tru by Hilton, Yoo2), and seasonal rentals via Cityhome (2023). Go-to-market combines a direct-to-consumer digital channel (intercityhoteis.com.br, Orange Club, Orange Week/seasonal promo campaigns), channel partners (travel agencies on Smart Portal), and enterprise field sales (corporate accounts). Distribution is augmented by the 2018 Deutsche Hospitality alliance, the Omnibees platform, and a central reservations call center. Pricing is unit-based per night with installment payments up to 3x, free cancellation 24 hours pre-check-in, and a best-price guarantee.

Name

InterCity Hotéis

Legal name

Intercity Hoteis

Website

https://intercityhotel.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

InterCity Hotéis is a privately held Brazilian hotel chain operating 50+ properties across 25+ cities plus Uruguay under the Intercity, Yoo2, Tru by Hilton, Cityhome and Distributed by Intercity brands, serving business and leisure travelers, corporate accounts, travel agencies and hotel investors via direct booking, B2B portals and third-party management.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices51 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Core revenue from nightly hotel stays across owned and managed properties in Brazil. Includes various room categories (Standard, Premium, Luxury) with breakfast included.
2. Food and Beverage: Restaurant services including breakfast, à la carte lunch and dinner, room service, and event catering
3. Third-party Hotel Management: Management fees from third-party hotel owners under the ICH management model since 2003. Pioneered centralized hotel management model sharing administrative and commercial costs.
4. Event Spaces: Revenue from corporate meetings, training sessions, and events with versatile equipped rooms, coffee breaks, and customized catering
5. Cityhome Seasonal Rentals: Revenue from seasonal rental brand launched in 2023, combining property rental ease with hotel reliability
6. Third-party Brand Licensing: Tru by Hilton brand operation (exclusive operator in Brazil) and Yoo2 design hotel management

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

InterCity Hotéis (ICH) operates a chain of more than 50 hotels across Brazil and Uruguay under multiple brands — Intercity Hotels, Yoo2, Cityhome, Intercity Membership, Tru by Hilton, and Distributed by Intercity — providing overnight accommodations, food and beverage, event spaces, pet-friendly stays, and third-party hotel management services. The company runs a centralized real-time management system connecting all units to corporate headquarters, supports direct bookings via its website and Orange Club loyalty program, and serves B2B travel agencies and corporate accounts through its Smart Portal.

Product overview

InterCity Hotéis operates a portfolio of hotel brands and hospitality services across Brazil. The core offering includes Intercity Hotels (strategic urban hotels for business travelers), along with sub-brands Yoo2 (upscale design hotels by Philippe Starck), Cityhome (seasonal rentals), Intercity Membership (selected properties), and operated brands Tru by Hilton (Hilton's brand exclusively operated by Intercity in Brazil) and Distributed by Intercity (independent hotels). Supporting the hotel portfolio, ICH offers loyalty programs (Orange/Clube Orange), B2B platforms (Smart Portal for agencies and companies, Investor Portal), and services including best price guarantee, pet-friendly accommodations, and a mobile app. The company manages hotels directly and through third-party management agreements, with over 40 properties across Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Yoo2: Upscale/design hotel brand created by designer Philippe Starck and British businessman John Hitchcox. Part of Intercity portfolio exclusively managing and operating the brand's hotels in Brazil.
• Cityhome
• Intercity Membership
• Tru by Hilton
• Distributed by Intercity

Products and services

• Intercity Hotels
• Yoo2
• Cityhome
• Tru by Hilton
• Intercity Membership
• Distributed by Intercity
• Orange Club Loyalty Program
• Smart Portal
• Investor Portal
• Orange App (Mobile Application)
• Third-Party Hotel Management Service
• Food and Beverage Service
• Event Spaces and Meeting Rooms
• Pet-Friendly Accommodation Service
• Lowest Price Guarantee

Quantifiable outcome

• 223,000+ plastic bottles prevented from environmental waste through plastic free initiative
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hilton (Tru by Hilton)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Exclusive operator of Tru by Hilton brand in Brazil. Revolutionary midscale brand launched in Brazil in 2022 with hotels in Criciúma and future openings in Chapecó, Blumenau, and São Paulo. Brand known for fun, accessible experience for all generations.
• Deutsche HospitalityminorChannel Partner/ Reseller/ Distributor · 1 January 2018Distribution alliance with German chain Deutsche Hospitality, which manages more than 50 hotels in Europe, Asia and international destinations, expanding Intercity's global distribution reach.
• YOO2 (yoo design studio)coreStrategic or Co-development Partner · 1 January 2016Design/luxury hotel brand created by yoo (founded by designer Philippe Starck and British businessman John Hitchcox). Intercity exclusively manages and operates Yoo2 hotels in Brazil, including Yoo2 Rio Tapestry Collection by Hilton.
• Movida (Car Rental)minorGTM or Marketing PartnerCar rental partnership offering Intercity customers up to 12% discount on daily rates through parcerias.movida.com.br/intercity. Includes 27-hour daily rate, free KM up to 27th day, and 200+ service points nationwide.
• NespressominorStrategic or Co-development PartnerReverse logistics partnership where all Nespresso capsules used in Intercity stores are sent to Nespresso collection points for recycling. Over 200 collection points available across Brazil.
• OmnibeescoreTechnology or IntegrationBooking technology platform provider powering the online reservation system for Intercity Hotels, enabling direct booking integration and global distribution.
• UN Women / Global CompactcoreStrategic or Co-development PartnerFirst hotel chain in Brazil to join Women's Empowerment Principles (WEPs), an initiative of UN Women and Global Compact promoting gender equality in the workplace.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bourbon Hotéis & Resorts: Brazilian hotel and resort operator with comparable owned-plus-managed model across corporate and leisure segments. Overlaps with ICH in city-center Brazilian markets and corporate travel offerings.
• Atlantica Hotels: Brazilian multi-brand hotel manager and operator with a comparable asset-light third-party management model and similar mid-market positioning. Most directly comparable peer given the shared Brazilian footprint, multi-brand structure, and management-fee revenue mix.
• Slaviero Hotéis: Brazilian chain with comparable mix of business and leisure hotels across southern/southeastern Brazil. Similar size, pricing tier, and target customer overlap with ICH's Intercity core brand.
• Nacional Inn Hotéis: Brazilian midscale chain with comparable mix of owned and managed hotels targeting business and leisure travelers. Overlaps with ICH in pricing tier, customer profile, and Brazilian geographic focus.
• Bristol Hotels: Brazilian midscale hotel chain operating across multiple states with a similar urban-focused portfolio. Competes head-to-head for the same business and leisure travelers in Brazilian business centers.
• Nobile Hotéis: Brazilian hotel chain with a multi-state footprint and similar midscale/upscale positioning. Direct competitor for Brazilian corporate accounts and leisure travelers in regional capitals.

Regional players

• Tauá Resorts: Brazilian regional resort chain focused on leisure and group bookings across multiple Brazilian states. Comparable in geographic scope and Brazilian hospitality services but skews leisure over business travel.

Broad incumbents

• Marriott International (Brazil operations): Global lodging major with Brazilian presence across multiple brand tiers including upscale and luxury. Competes for the same corporate and leisure travelers, especially in São Paulo and Rio de Janeiro.
• Accor (Brazil operations): Global hotel major with a substantial Brazilian footprint spanning economy to luxury brands. Overlaps with ICH at the midscale and upper-midscale tiers where direct price competition occurs.
• Hilton Worldwide (Brazil operations): Global hotel major with a competing direct presence in Brazil AND ICH's exclusive Tru by Hilton licensing partner. Strategic competitor and partner across midscale, upscale, and luxury Brazilian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/intercityhoteis
• Facebookfacebook.com/intercityhoteis
• LinkedInlinkedin.com/company/intercity-hot%C3%A9is

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterCity Hotéis