Tasmanian Travel and Information Centre

What Tasmanian Travel and Information Centre does

The Tasmanian Travel and Information Centre (TTIC) is a municipal visitor information centre owned and operated by the City of Hobart, headquartered at 20 Davey Street in Hobart's central business district. It serves tourists visiting Tasmania — including domestic, international, family, solo, and group travelers — by providing in-person travel advisory services, itinerary planning, and bookings for tours, accommodation, and experiences across the state. The center also serves Tasmanian tourism operators as a B2B distribution channel, enabling operators to advertise and sell their products through TTIC's physical centre, online booking system, and marketing channels.

The underlying technology platform is Bookeasy, a third-party booking and customer management system that powers online reservations and a Members Login portal for travel advisors. TTIC has built a Trip Planner/Wishlist digital tool on top of this infrastructure, allowing visitors to assemble personalized itineraries across tours, activities, and accommodation, then save, print, or email them. Content marketing is delivered through the Tassie Stories blog, written by in-house travel advisors covering destinations, hiking, wildlife, food, and hidden gems across Tasmania's regions.

The business model combines two revenue streams: (1) booking commissions earned on tours, accommodation, and experiences booked through the centre for Tasmanian operators (transaction-fee model), and (2) advertising and distribution fees paid by Tasmanian tourism operators who promote products through TTIC's channels, formalized via an annual advertising prospectus (2025-26 version available). TTIC also runs a Meet and Greet volunteer program with over 100 volunteers providing visitor services at Hobart Airport year-round and at the MAC2 cruise ship terminal during the October–April cruise season, in partnership with TasPorts and Hobart Airport. The organization holds multiple industry accreditations, including TTIC 2023 Gold and 2025 Silver from Tasmanian Tourism Awards, QTA Highly Commended 2023, TERC membership, and TICT Proud Partner status.

Name

Tasmanian Travel and Information Centre

Legal name

Tasmanian Travel and Information Centre

Website

https://hobarttravelcentre.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tasmanian Travel and Information Centre (TTIC) is a City of Hobart-owned municipal visitor centre in Hobart CBD that provides tourists with trip planning, tour/accommodation bookings via Bookeasy, and local advisory services, while distributing Tasmanian operator products through commission and advertising channels.

Ownership category

akta.pro rank

Product category

Visitor Information and Travel Booking Services

NAICS

Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

akta.pro secondary industries

Terminal Guest Services & Accessibility (Information, Assistance, PRM) (TLAHAEAG), Cruise Booking Platforms & OTAs (THAEAFAA)

Keywords

• Visitor information services
• Travel booking services
• Tour reservations
• Accommodation booking
• Itinerary planning

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Booking Commissions: Revenue from commissions on bookings made through the center for tours, accommodation, and experiences with Tasmanian tourism operators.
2. Advertising and Distribution Services: Tasmanian tourism operators can advertise their products through TTIC's distribution channels. The center offers an updated advertising prospectus for tour operators seeking to maximize product distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Tasmanian Travel and Information Centre (TTIC) is a municipal visitor information centre that helps travellers plan and book Tasmanian holidays. It offers in-person and online travel advisory services, distributes bookings for tours, accommodation, and experiences from Tasmanian operators, and runs a Trip Planner/Wishlist tool plus a volunteer Meet and Greet program at Hobart Airport and the MAC2 cruise ship terminal.

Product overview

Tasmanian Travel and Information Centre operates as a visitor information and travel booking service for Tasmania, offering a digital Trip Planner/Wishlist tool for itinerary creation, comprehensive tour and accommodation booking services, and expert travel advisory assistance from local advisors. The organization also maintains a Tassie Stories blog content platform and a volunteer Meet and Greet program at key transportation hubs. The booking infrastructure is powered by Bookeasy, while the center provides visitor information services across multiple channels including in-person consultation at their Hobart location on Davey Street.

Differentiator

Problem solved

Functional benefit

Products and services

• Trip Planner / Wishlist
• Travel Advisory Services
• Tour and Experience Bookings
• Accommodation Booking
• Group Bookings
• Visitor Information Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• BookeasycoreTechnology or IntegrationBookeasy is the technology platform powering TTIC's online booking system. The website, reservations, and customer management are powered by Bookeasy. The platform also provides the Members Login functionality for travel advisors.
• City of HobartcoreStrategic or Co-development PartnerTTIC is proudly owned and operated by the City of Hobart. The city owns and operates the visitor information centre as part of its tourism infrastructure. The City provides partnership support for the Meet and Greet volunteer program.
• TasPortsminorStrategic or Co-development PartnerCity of Hobart partners with TasPorts to provide Meet and Greet visitor services at key locations including cruise ship terminal (MAC2).
• Hobart AirportminorStrategic or Co-development PartnerCity of Hobart works with Hobart Airport to provide Meet and Greet visitor services at the airport 7 days a week year-round.
• Tasmanian Tourism OperatorscoreChannel Partner/ Reseller/ DistributorTTIC partners with Tasmanian tour operators to distribute their products (tours, accommodation, experiences) through TTIC's visitor centre and marketing channels. Operators can advertise through TTIC's advertising prospectus.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Viator: Global tours, activities and attractions booking platform (owned by Tripadvisor). Directly comparable to TTIC's tour and experience booking offering, but operates at global scale online rather than via a physical visitor center.
• GetYourGuide: Global tours, activities and attractions booking platform with strong Australia presence. Direct competitor in the tours-and-activities booking category where TTIC earns commissions, though operating purely online and at much larger scale.
• Tourism Tasmania: The official Tasmanian state tourism organization. Most directly comparable to TTIC because both serve the same destination (Tasmania), both market and distribute local tours, accommodation and experiences, and both operate as authoritative information hubs for visitors planning a Tasmanian trip. The key difference is Tourism Tasmania is a marketing/destination body while TTIC is a transactional booking center.

Emerging players

• Klook: Asia-Pacific-focused tours, activities and attractions booking platform. Comparable to TTIC's local-tours and experiences booking product, particularly for international visitors to Tasmania, but Klook is a digital-only operator with significantly broader inventory.
• Webjet: Australian online travel agency with a domestic tours and accommodation offering. Overlaps with TTIC's accommodation and tour distribution function from a digital-first angle, but is consumer-direct rather than advisory-led.

Broad incumbents

• Tripadvisor: Global metasearch and reviews platform that also distributes tours and activities via its Viator subsidiary. Comparable to TTIC as a discovery and information layer for visitors researching Tasmania attractions, accommodation, and tours.
• Tourism Australia: The Australian national tourism body. Comparable as an overarching authority in the visitor information space but operates at national scale with much broader scope than TTIC's single-destination Tasmania focus.

Regional players

• Destination NSW: The NSW state tourism organization, operating visitor information and destination marketing services for Sydney and regional NSW. Comparable to TTIC as a state-level visitor information and distribution body serving a different Australian state.
• Visit Victoria: State tourism body for Victoria, performing the same destination-marketing and visitor-information function as TTIC but for Melbourne and regional Victoria. Comparable as a peer government-backed tourism information and distribution channel.
• Tourism and Events Queensland: State tourism body for Queensland, comparable in function to TTIC as a destination marketing and information hub. Particularly relevant as TTIC's own awards include a 2023 'QTA Highly Commended' recognition, suggesting direct visibility into the Queensland visitor-information ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TasTravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasmanian Travel and Information Centre