Imagine Live
Imagine Live is a Brazilian event-production company that organizes the ChurrasBeer Festival, an itinerant one-day gastronomic event featuring award-winning BBQ chefs, music, and prize drawings, serving individual consumers and small commercial exhibitors in Brazil.
- Company typePrivate
- Founded2003
- HeadquartersNovo Hamburgo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Imagine Live does
Imagine Live is a Brazilian event-production company that organizes the ChurrasBeer Festival, an itinerant gastronomic event now in its 4th edition. The company's single product is a one-day "Open Food" experience lasting five hours, featuring curated award-winning BBQ chefs (assadores premiados), live music, prize drawings, and food exhibitors. The 4th edition is scheduled for April 13, 2025, at the AABB venue in São Leopoldo, Rio Grande do Sul, Brazil.
The business operates with no proprietary technology platform; distribution runs entirely through third-party channels. Consumer tickets (priced at R$150, discounted from a R$179 list) are sold exclusively via Sympla, Brazil's leading event ticketing platform, while commercial exhibitor inquiries and partnership deals are handled via WhatsApp direct outreach and the company website. There is no app, no API, no integrations, and no internal software infrastructure referenced in the source data.
Imagine Live monetizes through two streams: one-time consumer ticket sales (R$150 per attendee) and one-time exhibitor space rentals (R$300 per 3x3 meter booth, with paid upgrades for personalized booth design). The company also sells brand-sponsorship packages that include media exposure and digital channel presence. Its sole disclosed sub-brand is ChurrasBeer Festival, and there is no evidence of funding history, parent company, subsidiaries, leadership team bios, or financial disclosures in the source material.
Imagine Live firmographics
Firmographics- Name
- Imagine Live
- Website
- https://imaginelive.com.br
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Imagine Live is a Brazilian event-production company that organizes the ChurrasBeer Festival, an itinerant one-day gastronomic event featuring award-winning BBQ chefs, music, and prize drawings, serving individual consumers and small commercial exhibitors in Brazil.
- Ownership category
- akta.pro rank
Imagine Live industry classification
Industry- Product category
- Gastronomic Food Festival Events
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Wine & Beverage Festivals/Expos (MPAGAFAE)
- akta.pro secondary industries
- Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL), Consumer & Public Shows (B2C) Organizers (THAHABAC), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where Imagine Live is headquartered
LocationHeadquarters
- HQ city
- Novo Hamburgo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Imagine Live business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Ticket Sales (Consumer): The company generates revenue primarily through the sale of consumer tickets to the ChurrasBeer Festival. Attendees purchase tickets for the Open Food experience (5 hours of all-you-can-eat barbecue). Tickets are sold at R$150 (discounted from R$179) per person via the Sympla platform.
- Exhibitor Space Rental: Commercial vendors and brands can purchase or rent 3×3 meter exhibition spaces at the event for R$300, gaining visibility to the festival's passionate food and barbecue audience. Upgrades for personalized booth design (cenografia personalizada) are also offered as paid add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Open Food Experience – R$150 per person (regular price R$179) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Imagine Live product offering
Product offeringCore offering
Imagine Live produces and operates the ChurrasBeer Festival, an itinerant gastronomic event that brings together award-winning Brazilian assadores (BBQ chefs) for a 5-hour open-food experience complemented by live music, prize drawings, and exclusive attractions. The company sells consumer access tickets (R$150, discounted from R$179) through the Sympla platform and rents 3x3 meter commercial exhibitor spaces (R$300) to brands targeting a barbecue-enthusiast audience.
Product overview
Imagine Live hosts the ChurrasBeer Festival, an itinerant gastronomic event. The single product offering is the ChurrasBeer Festival itself, a 5-hour open food event featuring award-winning BBQ preparers, music, raffles, and exclusive attractions in cities like São Leopoldo, RS. The company also offers commercial opportunities for exhibitors (3x3 meter spaces at R$300) and brand partnership packages with media exposure and digital channel presence.
Differentiator
Problem solved
Functional benefit
Brands
- ChurrasBeer Festival: An itinerant gastronomic experience festival featuring barbecue, music, raffles and exclusive attractions. Currently in its 4th edition held in São Leopoldo, RS.
Products and services
- ChurrasBeer Festival — Open Food Consumer Ticket A 5-hour open-food barbecue experience ticket that grants full event access to the ChurrasBeer Festival, including all-you-can-eat churrasco prepared by award-winning assadores, live music, participation in prize drawings, and the overall festival atmosphere. Sold to individual consumers via the Sympla ticketing platform at R$150 per person, with special pricing for AABB members.
- ChurrasBeer Festival — Exhibitor Booth Space A 3x3 meter exhibitor booth package at the ChurrasBeer Festival that gives commercial brands visibility to the event's barbecue- and food-loving audience. Priced at R$300 for the basic space, with a 50% ticket discount for the exhibitor's team and guests, and an optional upgrade to a custom-designed booth (cenografia personalizada). Sold to food, beverage, and lifestyle brands via WhatsApp.
Companies that use Imagine Live
Customer profileSegments1 record
Ideal customer profiles2 records
Imagine Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imagine Live partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SymplacoreSympla is Brazil's leading event ticketing platform, used by ChurrasBeer Festival to distribute and sell tickets to consumers. The platform handles online registration, payment processing, and ticket delivery for the event.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Imagine Live competitors and assessment
Company assessmentOthers
- Sympla: Brazil's leading event ticketing platform and Imagine Live's distribution partner for ChurrasBeer tickets. Not a direct competitor but an enabling platform peer relevant for understanding the company's go-to-market infrastructure and benchmarks.
Broad incumbents
- Fogo de Chão: Brazilian-style churrasco restaurant chain with global presence. Relevant as a broad incumbent in the Brazilian BBQ category, monetizing churrasco through retail dining rather than festivals but addressing the same culinary passion audience.
- Rock in Rio: Brazil's largest festival promoter, organizing large-scale itinerant consumer events (music and food) with multiple editions and brand sponsorships. Comparable as a Brazilian consumer festival organizer with brand partnership monetization, though operating at far larger scale in music.
- Live Nation Entertainment: Global leader in live event promotion and ticketing, including festival brands. Relevant as a broad incumbent in festival/consumer event organization with sponsorship and ticketing capabilities, though operating primarily in music rather than gastronomy.
- Lollapalooza Brasil: Large-scale Brazilian consumer festival (music-focused) with multi-stream revenue including ticketing, sponsorships, and on-site brand activations. Comparable in festival organization mechanics and Brazilian consumer event audience, though not food-specific.
Direct peers
- Big Grill Festival: Brazilian BBQ-focused consumer festival event. Directly comparable to ChurrasBeer in product category (Brazilian churrasco-focused festival) and target audience (BBQ enthusiasts), making it the closest category-direct competitor.
- Comida di Buteco: Brazilian itinerant gastronomic competition/festival that takes place across multiple cities, mirroring ChurrasBeer's model of curated culinary experiences sold directly to local food audiences. Direct competitor in the Brazilian food festival category with similar target persona.
- Meatopia: International BBQ and fire-cooking festival that brings together celebrated chefs in a multi-day immersive food event. Directly comparable to ChurrasBeer in format (curated BBQ chef gathering with live entertainment and ticketed access), though operating globally rather than in Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Imagine Live social profiles
Digital presenceImagine Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine Live leadership team
Management profileNumber of profiles
Imagine Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine Live
What does Imagine Live do?
Imagine Live produces and operates the ChurrasBeer Festival, an itinerant gastronomic event that brings together award-winning Brazilian assadores (BBQ chefs) for a 5-hour open-food experience complemented by live music, prize drawings, and exclusive attractions. The company sells consumer access tickets (R$150, discounted from R$179) through the Sympla platform and rents 3x3 meter commercial exhibitor spaces (R$300) to brands targeting a barbecue-enthusiast audience.
Is Imagine Live a public or private company?
Imagine Live is a private company. It is classified as unknown and is currently operating.
When was Imagine Live founded?
Imagine Live was founded in 2003. It employs 51 to 100 people.
Where is Imagine Live based?
Imagine Live is headquartered in Novo Hamburgo, Brazil, in the Latin America region.
How does Imagine Live make money?
Two revenue lines are on record. Ticket Sales (Consumer) is the primary driver. The others are exhibitor Space Rental.
Who are Imagine Live's main competitors?
Sympla is listed as an others. Broad incumbents are Fogo de Chão, Rock in Rio, Live Nation Entertainment and Lollapalooza Brasil. Direct peers are Big Grill Festival, Comida di Buteco and Meatopia.
Does Imagine Live have an API?
No public API is recorded for Imagine Live.
What industry is Imagine Live in?
Imagine Live's product category is Gastronomic Food Festival Events. Its primary akta.pro industry code is MPAGAFAE, Food, Wine & Beverage Festivals/Expos, with a secondary code of THAJAGAL, Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups). Its NAICS code is 56192 and its SIC code is 7990.