Minnesota Ambulance Association

What Minnesota Ambulance Association does

The Minnesota Ambulance Association (MAA) is a St. Paul, Minnesota-based nonprofit trade association founded in 1960 that serves Emergency Medical Services (EMS) agencies across the state. Its member agencies collectively represent over 85% of Minnesota's EMS response volume, including large integrated providers such as Mayo Clinic Ambulance, Allina Health EMS, and North Memorial Health Ambulance, alongside mid-sized and rural agencies. The association functions as the recognized convener for EMS policy advocacy, training, and workforce programming in Minnesota.

MAA's core product surface consists of advocacy and lobbying at the state and federal level, training and continuing-education programming delivered via webinars and in-person events, workforce wellbeing initiatives (notably an HRSA-funded Mental Health & Wellness Summit), a Rural EMS Media Toolkit, and a Community Paramedic Resource program. Recent strategic additions include a Medicaid Supplemental Payment (Match) program delivered in partnership with Sellers-Dorsey, which enables member agencies to recover additional Medicaid revenue. The underlying technology stack is minimal: a Wild Apricot-powered membership website (mnems.org) used for member management, event registration, and webinar delivery — commodity association SaaS with no proprietary platform or AI components.

Revenue mechanics are typical of a small state trade association: membership dues from EMS agency members, webinar and training program sales, event sponsorships, business partner memberships, and job board postings. The organization supplements operating revenue with targeted federal grants (two HRSA awards totaling approximately $77,000 in 2024) restricted to specific program initiatives. Leadership comprises a volunteer officer slate — President Joe Newton, President-Elect Michael Juntunen, and Secretary/Treasurer John Fox — supported by a 1–10 person staff.

Name

Minnesota Ambulance Association

Legal name

Minnesota Ambulance Association

Website

https://mnems.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

The Minnesota Ambulance Association is a nonprofit trade association founded in 1960 that represents over 85% of Minnesota's EMS response volume, serving member EMS agencies with advocacy, training, workforce wellbeing, and grant-funded programming including a Medicaid Match program.

Ownership category

akta.pro rank

Product category

EMS Trade Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC)

akta.pro secondary industry

Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Emergency medical services
• EMS association membership
• Legislative advocacy services
• Ambulance industry resources
• EMS workforce development

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: The association generates revenue through annual membership dues from individual, agency, and associate members, as well as business partners. Member benefits include legislative initiatives, SAVVIK Buying Group membership, active committees, billing & reimbursement support, member advisories, and job postings.
2. Webinar Sales: MAA produces and sells on-demand webinars on topics including opioid epidemic strategies, Minnesota paid leave law, rural EMS medical direction, community relations, OSHA emergency response rules, and financial landscape analysis. Pricing ranges from free to $50 per webinar.
3. Stars of Life Event: Annual awards ceremony featuring sponsorship tiers (Bronze $500, Silver $1,000, Gold $1,500, Platinum $2,500), registration fees for Stars of Life recipients ($100-$150), hosts ($150-$200), and guests ($75-$100).
4. Business Partner Memberships: Annual business memberships include website banner advertising, Stars of Life sponsorship opportunities, e-Newsletter advertising, e-Communications to members, and presentation at MAA board meetings. Custom sponsorship opportunities are available.
5. Job Board Postings: MAA operates a jobs board where member and non-member organizations post job opportunities for EMS professionals. The association earns revenue through job posting fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

The Minnesota Ambulance Association is a nonprofit trade association that delivers individual, agency, and associate memberships to EMS providers across Minnesota. Its core deliverables include legislative advocacy, the Stars of Life recognition program, educational webinars, a Jobs Board, group purchasing access through SAVVIK Buying Group, a Rural EMS Media Toolkit, and Community Paramedic resources. The association sells business partner advertising, sponsorships, and paid webinars as supplementary offerings.

Product overview

The Minnesota Ambulance Association (MAA) is a membership-based trade association serving as the unified voice for EMS across Minnesota, representing over 85% of the state's EMS response volume. Rather than a software platform, MAA's offerings consist of membership programs (individual, agency, and associate memberships), advocacy services, educational content, and recognition programs. The core product suite includes membership access with legislative advocacy, the Stars of Life recognition program honoring exceptional EMS professionals, on-demand webinars covering compliance and operational topics, a Rural EMS Media Toolkit for community engagement, Community Paramedic Resources, a Jobs Board connecting employers with EMS professionals, and the SAVVIK Buying Group for group purchasing. MAA also partners with the MN LODD Foundation for memorial efforts and offers a Business Partner Program for organizations seeking advertising and sponsorship opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• MAA Membership Programs Individual, agency, and associate membership options providing access to legislative advocacy, networking, group purchasing, and member benefits for EMS providers across Minnesota.
• Stars of Life Program
• Educational Webinars On-demand and live educational webinars covering topics including rural EMS medical direction, opioid epidemic response, paid leave law compliance, community relations, and OSHA emergency response rules. Most webinars are free; some priced at $25, $30, or $50 with member discounts available.
• Jobs Board
• Business Partner Program Annual membership program for business partners providing advertising and sponsorship access to MAA's statewide EMS membership base.
• Rural EMS Media Toolkit Comprehensive media relations toolkit including guidelines for media interactions, social media usage, press release templates, and photography guidelines to support rural EMS agencies across Minnesota.
• Community Paramedic Resources Resources supporting community paramedics who provide primary care and chronic disease management, including patient care, house calls, safety assessments, and medication management.
• Legislative Advocacy Services Government affairs and advocacy efforts including Medicaid supplemental payment programs, legislative initiatives, and EMS on the Hill Day activities at the Minnesota State Capitol.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Coalition of Greater Minnesota Cities (CGMC)coreStrategic or Co-development Partner · 22 July 2026CGMC is a valued partner and collaborator on issues important to Minnesota communities and EMS. MAA shares information about CGMC's Annual Summer Conference with members as a key networking and legislative engagement opportunity.
• Savvik Buying GroupcoreGTM or Marketing PartnerComplimentary SAVVIK Buying Group membership is offered to all MAA members, providing access to group purchasing programs and member incentive programs. Savvik is listed as a business partner contact on the MAA website.
• MN LODD FoundationcoreStrategic or Co-development PartnerThe Minnesota State EMS Line of Duty Death (LODD) Memorial Foundation is a nonpartisan, nonprofit organization working to establish Minnesota's first physical memorial honoring EMS workers who have died in service. MAA hosts information about the foundation on its Business Partners page.
• Park Street PublicminorImplementation/ SI/ Consulting PartnerPublic relations consulting firm that has provided media training webinars for MAA members, including sessions led by Brian McClung (former chief spokesman to the Governor of Minnesota) and Kate Raddatz (former WCCO-TV reporter).
• Sellers-DorseyminorImplementation/ SI/ Consulting PartnerNational Medicaid financing consultants engaged by MAA to help increase revenue for EMS services through Medicaid Match program development.
• National Highway Traffic Safety Administration (NHTSA) Office of EMScoreStrategic or Co-development PartnerNHTSA's Office of EMS releases resources available to EMS agencies and providers including EMS data systems, pediatric readiness, prehospital blood transfusion initiatives, and workforce development resources that MAA shares with members.
• Minnesota Office of Emergency Medical Services (OEMS)coreStrategic or Co-development PartnerState agency that launched a news and updates page providing ambulance services, EMS providers, educators, and stakeholders with timely information on regulations, compliance guidance, education updates, grant opportunities, and statewide EMS initiatives.
• Minnesota Rural Health AssociationcoreStrategic or Co-development PartnerCo-hosts rural EMS roundtables and collaborative events with MAA to address challenges facing rural communities and strengthen rural EMS sustainability.
• Center for Rural Policy & DevelopmentcoreStrategic or Co-development PartnerCo-hosts 'The Future of Rural Ambulance & EMS' roundtables with MAA, bringing together EMS stakeholders, elected officials, and media to discuss rural EMS challenges and solutions.
• SafeTech SolutionsminorImplementation/ SI/ Consulting PartnerProvides leadership training services for the 2-Day EMS Leadership Bootcamp at the Arrowhead EMS Association Conference in Duluth, MN.
• Arrowhead EMS AssociationminorStrategic or Co-development PartnerHoster of the AEMSA Conference where MAA co-presents a 2-Day EMS Leadership Bootcamp in Duluth, MN.
• WGH Group, LLCminorImplementation/ SI/ Consulting PartnerWellness program provider engaged for the 2023 Mental Health & Wellness Summit for EMS Professionals, providing sessions on self-care, meditation, and mental health support.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Association of Emergency Medical Technicians (NAEMT): National professional association for EMTs, paramedics, and other EMS professionals. Closely comparable to MAA's mission of advancing EMS leadership, policy, and practice, with overlapping education, advocacy, and recognition programs (e.g., Stars of Life analogues), though focused on individual practitioners rather than agencies.
• American Ambulance Association: The national trade association representing ambulance services and EMS providers in the United States. Directly comparable to MAA as a membership-based advocacy organization with legislative, educational, and member service programs targeting the same EMS stakeholder base, but operating at the national level.

Regional players

• Minnesota Hospital Association: Minnesota-based state hospital and health system association with a parallel mission of advocacy, education, and member services for healthcare providers in the state. Closely comparable business model (membership dues, legislative advocacy, events) and overlapping member organizations, including hospital-based EMS providers.
• Minnesota Medical Association: State-level professional association for Minnesota physicians. Operates a parallel membership-based advocacy and education model in the same geographic market, with overlapping stakeholder engagement on health policy that affects EMS integration and reimbursement.

Broad incumbents

• International Association of Fire Chiefs (IAFC): International membership association for fire and emergency service chiefs. Overlaps with MAA in EMS advocacy, education, and recognition, but with a broader scope encompassing fire-based EMS, fire service operations, and chief officer leadership rather than dedicated ambulance providers.
• National Association of State EMS Officials (NASEMSO): National organization representing state-level EMS offices and officials. Operates in the same EMS policy, coordination, and advocacy space as MAA, but with a broader governmental mandate across all 50 states rather than a single-state membership model.

Others

• Commission on Accreditation of Ambulance Services (CAAS): National accreditation body for ambulance services. While not a membership association, it serves a comparable stakeholder base (EMS agencies) and influences the same operational standards and policy environment MAA engages with, making it an adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MNEMS_MAA
• Facebookfacebook.com/minnesotaambulance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Ambulance Association