John Keells Office Automation
JKOA is a Sri Lanka-based authorized distributor of office-automation hardware from global brands (Toshiba, Samsung, ASUS, RISO, ViewSonic, Tecno, and others), serving corporate clients directly via field sales and consumers through an island-wide dealer/reseller network and e-commerce store. It is a subsidiary of John Keells Holdings, operating since 1992.
- Company typePrivate
- Founded1992
- HeadquartersColombo, Sri Lanka
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What John Keells Office Automation does
John Keells Office Automation (Pvt) Ltd (JKOA) is a Sri Lanka-based value-added reseller and distributor of office-automation hardware, founded in 1992 and operating as a wholly-owned subsidiary of John Keells Holdings, the country's largest diversified conglomerate. The company is headquartered at 90 Union Place, Colombo 02, and maintains a workforce of 101–250 employees. JKOA holds authorized-distributor relationships with thirteen global brands including ASUS, Toshiba, Samsung, RISO, ViewSonic, Bixolon, Zebex, Riotouch, OCP, CASSIDA, Tecno, FEC, and GBC, covering digital multi-function copiers, digital duplicators, business laptops and desktops, mobile devices and tablets, multimedia projectors, television and video walls, POS systems, interactive smart boards, UPS units, cash-counting machines, shredders, and laminators.
JKOA generates revenue through two principal streams: one-time hardware sales of branded office-automation equipment and a recurring Digital Copier Rental Plan that provides corporate clients subscription-based access to copier systems without upfront purchase. Pricing for individual SKUs is published on its e-commerce storefront in Sri Lankan Rupees (e.g., Samsung Galaxy A07 at Rs. 45,016, ASUS B1503CVA Core 5 at Rs. 312,700, Tecno Camon 40 Pro 4G at Rs. 94,999), while corporate and volume pricing is handled on inquiry. The company pursues a hybrid go-to-market model: an enterprise field-sales team directly serves corporate-sector clients, while consumer demand is met through a growing island-wide network of dealers and resellers, supplemented by an owned e-commerce website (jkoa.com) that supports product browsing, comparison, and online purchase.
The company's value proposition rests on the breadth of its authorized-brand portfolio, the credibility conferred by its John Keells Group parentage, and the combined direct-plus-channel reach across Sri Lanka. It has been recognized with industry awards from Toshiba (Bronze Award for Exceptional 2022 Performance) and Samsung (Triple Billion Sales Achievement in November 2020; Award of Appreciation in 2023). JKOA operates exclusively within Sri Lanka and does not have disclosed AI, proprietary software, or patent assets; its competitive position is that of an established distribution intermediary rather than a technology developer.
John Keells Office Automation firmographics
Firmographics- Name
- John Keells Office Automation
- Legal name
- JOHN KEELLS OFFICE AUTOMATION (PVT) LTD
- Website
- https://jkoa.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JKOA is a Sri Lanka-based authorized distributor of office-automation hardware from global brands (Toshiba, Samsung, ASUS, RISO, ViewSonic, Tecno, and others), serving corporate clients directly via field sales and consumers through an island-wide dealer/reseller network and e-commerce store. It is a subsidiary of John Keells Holdings, operating since 1992.
- Ownership category
- akta.pro rank
John Keells Office Automation industry classification
Industry- Product category
- Office Automation Equipment Distribution
- NAICS
- Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (532420)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Services-Computer Rental & Leasing (7377)
- akta.pro primary industry
- Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)
- akta.pro secondary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
Keywords
Where John Keells Office Automation is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
John Keells Office Automation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Revenue generated from sales of office automation products including copiers, computers, mobile devices, projectors, television and video walls, POS machines, and accessories from world-renowned brands such as ASUS, Toshiba, Samsung, and RISO.
- Digital Copier Rental Plan: Rental services for digital copiers providing flexible access to office automation equipment without upfront purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Electronics - Mobile devices with prices ranging from Rs. 45,016 to Rs. 94,999 |
| Unit Pricing | Pay-as-you-go | Business Computers - ASUS laptops and business desktops |
| Subscription | Monthly | Office Equipment Rental - Digital Copier Rental Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
John Keells Office Automation product offering
Product offeringCore offering
John Keells Office Automation (JKOA) is a Sri Lankan value-added distributor and reseller of office automation products from world-renowned brands. It sells digital multi-function copiers, digital duplicators, business computers and laptops, multimedia projectors, television and video walls, POS machines, interactive smart boards, UPS, cash counters, shredders, laminators, and mobile devices/tablets/accessories. Corporate clients are served through direct field sales, while consumer markets are covered through an island-wide dealer and reseller network, with an e-commerce site for direct online purchasing and a digital copier rental subscription plan.
Product overview
John Keells Office Automation (JKOA) is a Sri Lankan provider of office automation solutions offering a diverse portfolio of products from world-renowned brands including ASUS, Toshiba, Samsung, RISO, FEC, Bixolon, Zebex, ViewSonic, Riotouch, OCP, CASSIDA, Tecno, and GBC. The company serves both corporate sector clientele directly and covers consumer markets through a growing dealer and reseller network island-wide. The product portfolio spans Digital Multi-Function Copiers, Digital Duplicators, Mobiles/Tabs/Accessories, Computers, Multimedia Projectors, Television and Video Walls, POS Machines, Interactive Smart Boards, Digital Copier Rental Plans, Uninterruptible Power Supplies, Cash Counting Machines, Shredders, and Laminators. Best-selling products include the Camon 40 Pro 4G smartphone, ASUS B1503CVA laptop, Samsung Galaxy A07, and ViewSonic LS500WHE multimedia projector.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Multi-Function Copiers Black and white or coloured multi-function copiers designed for business printing, copying, and scanning needs across various budgets, primarily serving corporate and enterprise buyers.
- Digital Duplicators High-speed duplicators from RISO offering exceptionally high printing speeds at a very low cost per printout, intended for high-volume printing environments.
- Mobiles, Tabs and Accessories Samsung mobile devices, Tecno devices, tabs and accessories distributed as an authorized dealer with manufacturer warranty, serving consumer mobile buyers in Sri Lanka.
- Computers Business-ready desktops and laptops (including military-grade ASUS models) sold to enterprises seeking security, reliability and efficiency.
- Multimedia Projectors Multimedia projectors suitable for cinemas, theatres, conference rooms, classrooms, small offices, and home entertainment.
- Television and Video Walls Display solutions including video walls, digital signage, Hotel TVs, and Business TVs for complete visual communication needs across hospitality, retail and corporate environments.
- POS Machines Point of sale systems (distributed with Bixolon and related brands) for retail and business transaction processing.
- Interactive Smart Boards Interactive display solutions (Riotouch) for collaborative business presentations and educational environments.
- Digital Copier Rental Plan Subscription-based rental service providing flexible monthly access to digital copier systems without upfront purchase, intended for businesses with variable equipment needs.
- Uninterruptible Power Supplies (UPS) Power backup solutions (OCP brand) to ensure continuous operation of office and business equipment during power interruptions.
- Cash Counting Machines Automated CASSIDA cash counting and verification machines for business financial operations.
- Shredders Document shredding equipment (GBC) for secure disposal of sensitive materials in office environments.
- Laminators
Companies that use John Keells Office Automation
Customer profileSegments2 records
Ideal customer profiles2 records
John Keells Office Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
John Keells Office Automation partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ASUScoreJKOA distributes ASUS products including business laptops and computers. Featured products include ASUS B1503CVA-S74315 Core 5 laptop.
- ToshibacoreJKOA is an authorized distributor of Toshiba office automation solutions including digital copiers and duplicators. Awarded Bronze Award for Exceptional 2022 Performance at Toshiba Tec Kick Off Meeting.
- SamsungcoreJKOA is an authorized Samsung dealer offering mobile devices, tabs, and accessories with Samsung authorized warranty. Awarded SAMSUNG Monthly Guinness Award for Triple Billion Sales Achievement (November 2020) and Awards of Appreciation (2023). Offers easy payment plans for Samsung mobiles.
- RISOcoreJKOA distributes RISO digital duplicators offering exceptionally high printing speeds at very low cost per printout.
- FECminorJKOA distributes FEC products as part of their office automation solutions portfolio.
- BixolonminorJKOA distributes Bixolon products as part of their POS and barcode scanning solutions.
- ZebexminorJKOA distributes Zebex barcode scanners and related products.
- ViewSoniccoreJKOA distributes ViewSonic multimedia projectors and display solutions. Featured product includes LS500WHE multimedia projector.
- RiotouchminorJKOA distributes Riotouch interactive smart boards for business presentations and collaborative environments.
- OCPminorJKOA distributes OCP products including uninterruptible power supplies (UPS) for office and business protection.
- CASSIDAminorJKOA distributes CASSIDA cash counting machines for business financial operations.
- TecnocoreJKOA is an authorized dealer of Tecno mobile devices. Featured product includes Camon 40 Pro 4G (8GB + 256GB) at Rs. 94,999.00.
- GBCminorJKOA distributes GBC products including shredders and laminators for office document management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
John Keells Office Automation competitors and assessment
Company assessmentEmerging players
- ALSO Group AG: ALSO Group is a European technology distributor offering IT hardware, consumer electronics, and cloud/managed services to resellers and retailers. Comparable to JKOA in distributing multi-brand IT and office technology portfolios, though with a stronger recurring services/managed services tilt and European geographic focus.
Regional players
- Metropolitan Computers (Pvt) Ltd: Metropolitan Computers is a Sri Lankan IT distribution and enterprise solutions provider distributing global brands across computing, networking, and office technology categories. Comparable to JKOA as a domestic Sri Lankan distributor serving corporate enterprise customers with multi-brand technology portfolios.
- Singer (Sri Lanka) PLC: Singer Sri Lanka is a leading consumer durables, electronics, and IT retailer/distributor operating an island-wide network across Sri Lanka. Comparable to JKOA as a Sri Lankan conglomerate-affiliated distributor of consumer electronics and home office equipment with extensive dealer reach across the country.
- Abans PLC: Abans is a leading Sri Lankan retailer and distributor of consumer electronics, home appliances, and IT products through its own retail network. Comparable to JKOA in distributing global technology brands to Sri Lankan consumers and businesses, operating in the same domestic market with similar product categories.
- Softlogic Holdings PLC: Softlogic is a diversified Sri Lankan conglomerate with significant IT and consumer electronics distribution operations, including authorized dealerships for global technology brands. Comparable to JKOA as a conglomerate-backed IT/electronics distributor in the same Sri Lankan market with overlapping vendor relationships.
Broad incumbents
- ScanSource, Inc. ScanSource is a specialty technology distributor providing hardware, communications, and emerging technology solutions to resellers and integrators. Comparable to JKOA in distributing copiers, POS, and display solutions, with similar channel-led go-to-market serving SMB and enterprise end customers.
- Ingram Micro: Ingram Micro is one of the world's largest global IT distributors, offering a broad portfolio of technology products and services to resellers and enterprises. Comparable to JKOA as a wholesale distributor of computers, mobile devices, and office technology from global brands, though operating at vastly larger scale and geographic breadth.
- TD SYNNEX: TD SYNNEX is a major global IT distribution and solutions aggregator serving resellers and corporate customers worldwide. Comparable to JKOA in its core distribution business of IT hardware, peripherals, and workplace technology, though at global scale with significantly broader vendor and customer portfolios.
Direct peers
- Savex Computers Private Limited: Savex is one of India's largest IT and mobile distribution companies, distributing global brands like Samsung, ASUS, and Lenovo across enterprise and consumer channels. Directly comparable to JKOA in its role as a multi-brand authorized distributor serving both direct corporate customers and a wide reseller network in South Asia.
- Redington Limited: Redington is a leading IT and mobile distribution company in India and emerging markets, distributing global brands across enterprise and consumer channels. Closely comparable to JKOA's model of distributing Samsung, ASUS, and other global brands through a mix of enterprise sales and channel partners in South Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
John Keells Office Automation social profiles
Digital presenceJohn Keells Office Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
John Keells Office Automation leadership team
Management profileNumber of profiles
John Keells Office Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John Keells Office Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John Keells Office Automation
What does John Keells Office Automation do?
John Keells Office Automation (JKOA) is a Sri Lankan value-added distributor and reseller of office automation products from world-renowned brands. It sells digital multi-function copiers, digital duplicators, business computers and laptops, multimedia projectors, television and video walls, POS machines, interactive smart boards, UPS, cash counters, shredders, laminators, and mobile devices/tablets/accessories. Corporate clients are served through direct field sales, while consumer markets are covered through an island-wide dealer and reseller network, with an e-commerce site for direct online purchasing and a digital copier rental subscription plan.
Is John Keells Office Automation a public or private company?
John Keells Office Automation is a private company. It is classified as corporate owned and is currently operating.
When was John Keells Office Automation founded?
John Keells Office Automation was founded in 1992. It employs 101 to 250 people.
Where is John Keells Office Automation based?
John Keells Office Automation is headquartered in Colombo, Sri Lanka, in the Asia region.
How does John Keells Office Automation make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are digital Copier Rental Plan.
Who are John Keells Office Automation's main competitors?
ALSO Group AG is listed as an emerging player. Regional players are Metropolitan Computers (Pvt) Ltd, Singer (Sri Lanka) PLC, Abans PLC and Softlogic Holdings PLC. Broad incumbents are ScanSource, Inc., Ingram Micro and TD SYNNEX. Direct peers are Savex Computers Private Limited and Redington Limited.
Does John Keells Office Automation have an API?
No public API is recorded for John Keells Office Automation.
What industry is John Keells Office Automation in?
John Keells Office Automation's product category is Office Automation Equipment Distribution. Its primary akta.pro industry code is CRAOAOAJ, Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services, with a secondary code of CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces. Its NAICS code is 42342 and its SIC code is 3590.