Follow the Sun

What Follow the Sun does

Follow the Sun is a privately held, founder-led leadership development practice established in 2019 by Erica Medina Stanulis, headquartered in the Seattle, WA area (with one firmographic record indicating Raleigh, NC, likely a data discrepancy; primary sources consistently place the founder in Pacific Northwest ZIP 98115). The firm delivers three core service offerings: one-on-one executive coaching, customized multi-phase team development journeys (including diagnostics, cohort learning modules, and optional retreats), and immersive leadership offsites at premium locations such as Kahala Beach in O'ahu. The methodology integrates neuroscience, behavioral psychology, and practical leadership tools — including a distinctive "above and below the line" somatic and emotional processing framework — but the firm does not maintain a proprietary software platform; all services are delivered by humans, primarily the founder, through scheduled virtual sessions and on-site engagements.

The business operates a sales-led, relationship-driven go-to-market model targeting senior executives, C-suite leaders, and executive teams at enterprise organizations. Customer segments span Fortune 500 and 100 companies, technology and biotechnology firms, and mission-driven nonprofits. Named engagements visible in the data include Atkins Ranch (CEO board-deck coaching with Lean management methodology), Versatope Therapeutics (team development during COVID-era hybrid work), Laulea Engineering (two-day offsite at Kahala Beach), Imagine LA (leadership offsite in Los Angeles), Menlo College (team development program), United Way Missoula (CEO coaching), and LavaMaex (team development). Pricing is custom-quoted per engagement rather than via disclosed rate cards, and all new business originates through a Calendly-based discovery call. Marketing is founder-led thought leadership across earned media (Nonprofit Quarterly, The Good Trade, IdeaMensch, Lean Six Sigma Environment), podcast appearances, and conference speaking.

The company is founder-owned and bootstrapped, with no disclosed institutional funding, no parent company, no acquisitions, and no documented leadership hires beyond the founder. Headcount is reported at 1–10 employees, and the model is capacity-constrained by the founder's personal billable bandwidth. There is a notable conflicting data point on founding year: firmographic data indicates 2017, while the website copyright and company history sources indicate 2019; the 2019 date is supported by more specific, primary evidence (the website's own copyright notice and a dedicated company history entry).

Name

Follow the Sun

Legal name

Follow The Sun

Website

https://followthesun.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Follow the Sun is a founder-led leadership development practice offering executive coaching, customized team development journeys, and immersive leadership offsites to senior executives, executive teams, and organizations across technology, biotech, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Leadership Development Services

SIC

Services-Management Services (8741)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Executive coaching services
• Leadership development programs
• Team development workshops
• Leadership offsite retreats
• Organizational transformation consulting

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Coaching: One-on-one personalized coaching engagements for individual leaders navigating growth, complexity, or change. Delivered through scheduled sessions with tailored approach based on client needs.
2. Team Development Journeys: Customized team development programs that include team diagnostic, cohort learning modules (virtual or in-person), and optional retreats. Structured multi-phase engagements building trust, alignment, and high-performing habits.
3. Leadership Offsites and Retreats: Immersive offsite experiences for leadership teams, designed for retreats in outdoor environments. Includes visioning sessions, strategy resets, team healing, and culture realignment. Can be multi-day engagements at locations such as Kahala Beach, Oʻahu.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Follow the Sun is a leadership development practice that delivers executive coaching, team development journeys, and immersive leadership offsites. Services blend neuroscience, behavioral psychology, and practical leadership tools to help individual leaders and executive teams shift from reactive to regenerative patterns, build trust, and create cultures of clarity and alignment.

Product overview

Follow the Sun is a leadership development practice offering three integrated service products: Executive Coaching (one-on-one personalized support for individual leaders), Team Development Journeys (customized programs to build team trust, alignment, and collaboration), and Leadership Offsites (immersive retreat experiences for teams). These offerings blend neuroscience, behavioral psychology, and practical leadership tools to help leaders and teams thrive in complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching
• Team Development Journeys Customized multi-phase team development programs that include team diagnostics, cohort learning modules delivered virtually or in-person, and optional retreats. Designed to move groups from working in parallel to true collaboration by building trust, alignment, clarity, and high-performing habits.
• Leadership Offsites Immersive multi-day retreat experiences for leadership teams designed to reconnect, realign, and reset with purpose. Includes visioning sessions, strategy resets, team healing, and culture realignment, often delivered in outdoor settings or venues such as Kahala Beach in Oʻahu.

Quantifiable outcome

• 40% reduction in process deviations while increasing productivity by 70% for a manufacturing site team under Erica's guidance

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Center for Creative Leadership (CCL): Established leadership development provider offering executive coaching, team programs, and offsites to Fortune 500 buyers. Comparable service portfolio, though significantly larger and more institutional.
• CoachHub: Global digital coaching platform for enterprises offering 1:1 coaching, mentoring, and team programs. Comparable buyer and engagement types, but at greater scale and with technology infrastructure.
• BetterUp: Largest scaled digital coaching platform combining AI with human coaching for enterprise leaders and workforce. Comparable enterprise buyer, though technology-led and serves broader workforce beyond C-suite.
• Vistage: Peer advisory and executive coaching organization for CEOs and senior leaders delivered via group and 1:1 formats. Comparable target buyer (CEOs/leadership teams), though peer-group-led rather than practitioner-led.
• Korn Ferry: Global organizational consulting firm offering executive coaching and leadership development within a broader talent and advisory portfolio. Comparable enterprise buyer but operates at much greater scale.
• DDI (Development Dimensions International): Global leadership consulting firm offering leadership development, executive coaching, and team programs to enterprise. Comparable enterprise buyer and service mix at significantly larger scale.
• FranklinCovey: Leadership and organizational performance company offering training, coaching, and content to enterprise clients. Comparable service offering but a much larger, productized provider.

Direct peers

• Reboot (Jerry Colonna): Executive coaching practice focused on founders and senior leaders with emotional intelligence and self-awareness emphasis. Comparable methodology, buyer persona, and founder-led delivery model.
• Bates Communications: Executive coaching and leadership communications firm working with senior leaders and teams. Comparable niche, buyer, and boutique founder-led delivery model.
• Marshall Goldsmith Partners: Executive coaching firm serving C-suite and senior leaders with behavior-change focused coaching. Closely comparable on target buyer and 1:1 executive coaching service model, with a similar boutique delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/follow-the-sun-flow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Follow the Sun