Springpoint Choice
- Company typePrivate
- Founded2001
- HeadquartersDeuselbach, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
Springpoint Choice firmographics
Firmographics- Name
- Springpoint Choice
- Legal name
- Springpoint Senior Living, Inc.
- Website
- https://springpointchoice.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Springpoint Choice is headquartered
LocationHeadquarters
- HQ city
- Deuselbach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Springpoint Choice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Membership Fees: Springpoint Choice generates revenue through a one-time membership fee (based on age and selected plan at time of enrollment) combined with monthly maintenance fees that are adjusted annually. The program also offers dual enrollment discounts for couples. Revenue is classified as a nonprofit membership organization operating as a Continuing Care Retirement Community 'without walls' regulated by New Jersey Department of Community Affairs and the Secretary of State in Delaware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible membership plans with varying degrees of cost coverage for services provided |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Springpoint Choice product offering
Product offeringCore offering
Springpoint Choice is a membership program for healthy, independent adults aged 55+ that serves as an alternative to long-term care insurance, providing future priority access to senior living communities, a dedicated personal care navigator, and coordinated care services (in-home care, assisted living, memory care, skilled nursing) across New Jersey and Delaware. Members pay a one-time membership fee plus recurring monthly maintenance fees, with dual enrollment discounts available for couples, and gain access to the LivWell wellness program and eight Life Plan Communities operated by Springpoint Senior Living.
Product overview
Springpoint Choice is a membership-based senior care planning program that functions as an alternative to long-term care insurance. The core offering consists of the Springpoint Choice Membership Program with Personal Care Navigator services and Care Coordination Services. Members also gain access to the LivWell Wellness Program and the Life Plan Communities Network of eight communities across New Jersey and Delaware. Additional benefits include Community Amenities and Dining privileges. The architecture is designed so that members join while healthy and independent, then receive coordinated care services and priority community access when needed, with flexible pricing options based on age and selected plan.
Differentiator
Problem solved
Functional benefit
Brands
- LivWell: Award-winning wellness program offered to Springpoint Choice members, providing personalized wellness programming tailored to goals, interests, and abilities.
Products and services
- Springpoint Choice Membership Program A nonprofit membership program for healthy, independent adults aged 55+ that provides an alternative to long-term care insurance with flexible pricing, priority access to senior living communities, dedicated personal care navigation, and coordinated long-term care services across New Jersey and Delaware.
- LivWell Wellness Program Springpoint's award-winning wellness program providing personalized wellness programming tailored to members' goals, interests, and abilities, with access available across Springpoint's continuing care retirement communities.
Companies that use Springpoint Choice
Customer profileSegments4 records
Ideal customer profiles3 records
Springpoint Choice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Springpoint Choice partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Springpoint Choice competitors and assessment
Company assessmentBroad incumbents
- Genworth Financial: The largest U.S. long-term care insurance underwriter and the most established competitor for the asset-protection dollar that Springpoint Choice targets with its membership product.
- Erickson Senior Living: Large CCRC operator with campus-based continuing care and ancillary insurance-style protection products, competing for the same affluent 55+ planning-ahead demographic across the Mid-Atlantic and beyond.
- Mutual of Omaha: Major long-term care insurance carrier with hybrid life/LTC products that compete for the same financially qualified 55+ prospects seeking protection against future care costs.
Regional players
- Brandywine Living: Mid-Atlantic and Northeast assisted living and CCRC operator offering memory care and care coordination services that overlap with Springpoint Choice's priority-access care network across New Jersey and Delaware.
- Brightview Senior Living: Mid-Atlantic operator of assisted living and memory care communities serving similar affluent 55+ residents with comparable service bundles, operating in geographies adjacent to Springpoint Choice's footprint.
Direct peers
- National Lutheran Communities & Services: Operates 'Senior Choice at Home,' a continuing-care-at-home membership product providing care coordination and asset protection—directly comparable to Springpoint Choice's offering and target customer.
- Country Meadows: Pennsylvania-based CCRC operator with a continuing-care-at-home companion program that combines independent living, care coordination, and priority community access—closely analogous to Springpoint Choice.
- LifeCare: One of the original Continuing Care at Home program operators in the U.S., offering a membership-based alternative to long-term care insurance with personal care coordination—directly comparable to Springpoint Choice's CCRC 'without walls' model.
- Acts Retirement-Life Communities: Mid-Atlantic-focused nonprofit operator of CCRC communities that also offers continuing-care-at-home style membership products, overlapping with Springpoint Choice on both geography and product concept.
Emerging players
- WelbeHealth: Operator of PACE programs providing coordinated medical and personal care to seniors; an emerging model of capitated, navigator-driven senior care that competes conceptually with Springpoint Choice's care coordination offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Springpoint Choice social profiles
Digital presenceSpringpoint Choice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springpoint Choice leadership team
Management profileNumber of profiles
Profiles2 records
Springpoint Choice subsidiaries and ownership
Company hierarchySubsidiaries8 records
Springpoint Choice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springpoint Choice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springpoint Choice
What does Springpoint Choice do?
Springpoint Choice is a membership program for healthy, independent adults aged 55+ that serves as an alternative to long-term care insurance, providing future priority access to senior living communities, a dedicated personal care navigator, and coordinated care services (in-home care, assisted living, memory care, skilled nursing) across New Jersey and Delaware. Members pay a one-time membership fee plus recurring monthly maintenance fees, with dual enrollment discounts available for couples, and gain access to the LivWell wellness program and eight Life Plan Communities operated by Springpoint Senior Living.
Is Springpoint Choice a public or private company?
Springpoint Choice is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Springpoint Choice founded?
Springpoint Choice was founded in 2001. It employs 1 to 10 people.
Where is Springpoint Choice based?
Springpoint Choice is headquartered in Deuselbach, Germany, in the Europe region.
How does Springpoint Choice make money?
One revenue line is on record: membership Fees.
Who are Springpoint Choice's main competitors?
Broad incumbents on record are Genworth Financial, Erickson Senior Living and Mutual of Omaha. Regional players are Brandywine Living and Brightview Senior Living. Direct peers are National Lutheran Communities & Services, Country Meadows, LifeCare and Acts Retirement-Life Communities. WelbeHealth is listed as an emerging player.
Does Springpoint Choice have an API?
No public API is recorded for Springpoint Choice.