Officer & Gentleman

What Officer & Gentleman does

Officer & Gentleman (operating as Off&Gent) is an independent creative advertising agency headquartered in Madrid, Spain, founded in 2014 by co-founders Javi Iniguez and Alex Katz. The agency produces unconventional, attention-grabbing marketing campaigns, brand activations, and marketing stunts for a roster of 100+ global brand clients across sports betting (Paddy Power, Betfair), gaming (Opera GX), media and entertainment (Netflix, HBO Max, Prime Video), apparel (Nike, Pull&Bear), travel (Booking.com, Royal Caribbean), luxury (Cartier), adult entertainment (Pornhub, EasyToys), sports (Real Betis Balompié), government (Ayuntamiento de Madrid), and NGOs (Razom for Ukraine). Its service portfolio spans branded content, broadcast/TV, social media, out-of-home, stunt marketing, event activations, gaming/esports, sports sponsorships, digital, CSR, design, innovation, viral, UGC, print, radio, product design, and livestream marketing.

The agency operates as a pure professional services firm with no proprietary technology platform, AI/ML capabilities, or productized offering. Revenue is generated through project fees, campaign-based billing, and retainers with enterprise clients, acquired via direct outreach, referrals, awards reputation, and pitch processes. Its go-to-market leverages earned media flywheel effects — viral campaigns routinely generate tens of millions of views and global press coverage — as the primary demand-generation mechanism for inbound enterprise leads.

Officer & Gentleman is privately held under the legal entity OFFICER & GENTLEMAN, S.L. (NIF B87301743), has not raised external funding, and remains founder-controlled. The agency has been recognized as a 2020 World Leading Independent Agency, Most Awarded Spanish Agency at the 2024 New York Festivals, and Forbes Spain Top 100 Creatives (2023). Operations remain active, with website listings of client projects running through 2026.

Name

Officer & Gentleman

Legal name

OFFICER & GENTLEMAN, S.L.

Website

http://www.offandgent.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Officer & Gentleman is an independent Madrid-based creative advertising agency founded in 2014 that produces unconventional campaigns, brand activations, and marketing stunts for 100+ global brands across sports betting, gaming, entertainment, travel, retail, and NGO sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Brand Ambassadors & Promotional Event Staff (HSACAEAE), Street Team & Flyer Distribution Staff (HSACAEAF)

Keywords

• Creative advertising services
• Brand activation campaigns
• Viral marketing agency
• Stunt marketing campaigns
• Sports sponsorship activations

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising and Marketing Services: Professional services revenue from creating advertising campaigns, brand activations, marketing stunts, and creative services for corporate clients. Revenue generated through project fees, retainer agreements, and campaign-based billing for major brands worldwide.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Officer & Gentleman is a Madrid-based independent creative advertising agency that conceives, produces, and executes unconventional advertising campaigns, brand activations, marketing stunts, and branded content for global brands. Its service portfolio spans branded content, broadcast/TV, social media, OOH, digital, stunt marketing, gaming marketing, event activations, sports sponsorship, CSR, design, viral/UGC, print, radio, product design, and livestream marketing. The agency operates on a project and retainer basis serving enterprise clients worldwide.

Product overview

Officer & Gentleman is a Madrid-based creative advertising agency founded in 2014 that operates as a single unified service offering rather than a platform-plus-modules architecture. The agency specializes in creating unconventional, attention-grabbing marketing campaigns and brand activations. Their service portfolio encompasses branded content, broadcast/TV advertising, social media campaigns, out-of-home (OOH) advertising, stunt marketing, gaming industry marketing, event activations, sports sponsorship campaigns, digital marketing, CSR campaigns, design services, innovation campaigns, viral marketing, user-generated content (UGC), print and radio advertising, product design, and livestream marketing. The agency works across multiple sectors including sports betting, gaming, media/entertainment, retail, travel, food & beverage, luxury goods, charity/NGO, and governmental organizations. Their project-based work includes campaigns for major international brands such as Paddy Power, Nike, Opera GX, Booking.com, Royal Caribbean, Pornhub, Prime Video, Pull&Bear, Real Betis Balompié, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Officer & Gentleman Advertising Services Full-service creative advertising agency offering end-to-end campaign conception, production, and execution for global brands since 2014, including branded content, social media, OOH, broadcast, stunts, and brand activations.
• Branded Content Campaigns Custom branded content campaigns that blur the line between advertising and entertainment, creating shareable content for various platforms.
• Broadcast Advertising
• Social Media Campaigns Social media strategy and content creation for platforms including TikTok, Instagram, Facebook, and Twitter/X.
• Out-of-Home (OOH) Advertising Outdoor advertising including billboards, digital displays, and street-level installations in major markets.
• Stunt Marketing High-impact marketing stunts and guerrilla activations designed to generate viral attention and media coverage.
• Gaming Industry Marketing Marketing campaigns targeting gamers, including integrations with gaming platforms, influencers, and esports.
• Event Activations Live event marketing and brand activations at festivals, sports events, and cultural gatherings.
• Sports Sponsorship Campaigns Sports marketing and sponsorship activation services for brands seeking association with teams and athletes.
• Digital Marketing Digital advertising across online platforms, websites, and programmatic channels.
• CSR Campaigns Corporate social responsibility marketing campaigns supporting social causes and community initiatives.
• Design Services Creative design including illustrations, visual identity, and branded artwork.
• Innovation Campaigns Innovative marketing solutions using emerging technologies and unconventional approaches.
• Viral Marketing Campaigns designed to achieve organic viral reach through provocative and shareable content.
• User-Generated Content (UGC) Campaigns leveraging and encouraging user-created content to amplify brand messages.
• Print Advertising Traditional print advertising in newspapers, magazines, and publications.
• Radio Advertising Audio advertising creation and radio spot placement services.
• Product Design Physical and digital product design services for branded merchandise and innovative marketing items.
• Livestream Marketing Live streaming campaigns and influencer-led broadcasts across platforms like Twitch.

Quantifiable outcome

• The Alcaraz Era campaign earned over 600K likes under 24 hours, making it Nike's most successful post in 2023
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Arriba! (Kharkiv-based Ukrainian agency)coreStrategic or Co-development Partner · 1 April 2023Creative Alliance partnership with Kharkiv-based Ukrainian agency Arriba! to help Ukrainian creatives get back to work by showcasing their talents to the Spanish market. Project conceived to assist Ukrainian creative workers displaced by the war. Launched during Spain's biggest advertising festival: Club de Creativos' Día C.
• Razom for UkrainecoreStrategic or Co-development PartnerNGO partnership to advocate for Ukraine on the international stage. Created Air Raid Alarm Clock - a device connected directly to Ukraine's official air alert system, sounding whenever sirens go off anywhere in the country.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 72andSunny: Independent creative agency with offices in LA, Amsterdam, and other cities, known for culturally resonant brand work. Comparable to Officer & Gentleman in independent model, multi-market footprint, and emphasis on bold creative for global brands.
• Anomaly: Independent creative agency operating across multiple markets with a non-traditional model that combines advertising, entertainment, and consulting. Comparable to Officer & Gentleman in independence, unconventional positioning, and global brand roster.
• Wieden+Kennedy: Iconic independent creative agency known for bold, culturally resonant work (Nike, Old Spice, Coca-Cola). Most comparable to Officer & Gentleman in independent structure, founder-driven creative culture, and large global brand portfolio with viral campaign output.
• GUT: Independent, founder-led creative network operating across Latin America, North America, and Europe. Particularly relevant as a Spanish-language independent agency comparable in size, independence, and bold creative positioning to Officer & Gentleman.
• Special Group: Independent creative agency headquartered in Sydney with offices in multiple markets, known for award-winning unconventional work. Comparable to Officer & Gentleman in independent structure, founder leadership, and bold creative output.
• Droga5: Award-winning independent creative agency (now part of Accenture Song) known for provocative, culturally impactful work. Comparable to Officer & Gentleman in founder-driven creative excellence and history of bold campaign output for major brands.
• Mother: Independent creative agency founded in London with offices in multiple cities, known for bold, attention-grabbing work. Comparable to Officer & Gentleman in founder-led independence and reputation for unconventional campaigns with major brands.
• David (Miami): Independent creative agency founded by former Wieden+Kennedy alumni, known for bold, distinctive work including Burger King campaigns. Comparable to Officer & Gentleman in independent structure and unconventional creative approach with global brand wins.
• Uncommon Creative Studio: London-based independent creative agency known for bold, attention-grabbing campaigns for major brands. Comparable to Officer & Gentleman in independent positioning, founder-led culture, and reputation for distinctive creative work.

Regional players

• PS21: Madrid-based independent creative agency serving global brands from Spain. Highly relevant regional comparable to Officer & Gentleman given shared geography (Madrid HQ), independent model, and Spanish advertising market presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/offandgent
• Instagraminstagram.com/offandgent
• LinkedInlinkedin.com/company/9490923

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Officer & Gentleman