SMS Smart Media Solutions AB

What SMS Smart Media Solutions AB does

SMS Smart Media Solutions AB is a privately held Swedish manufacturer of professional Audio-Visual mounting hardware, headquartered in Nacka, Sweden, and operating in the AV mounting market for approximately fifty years since its founding around 1973–1975. The company designs and sells floor stands, ceiling mounts, wall mounts, table mounts, casings/enclosures, and accessories for commercial-grade displays, with a product portfolio that includes named lines such as EVER (sustainability-focused workplace floor stands), Leddy (wooden-trim LED mounts), Freestanding LED (co-developed with Philips), the Presence series (heavy-duty motorised mobile/floor/wall stands), Peggy (collaboration-focused mounting), and Casings. Products are manufactured to European quality standards with rigorous testing and carry a Scandinavian design aesthetic, evidenced by 2025 awards including the iF Design Award and the German Design Award (Winner).

Name

SMS Smart Media Solutions AB

Legal name

SMS Smart Media Solutions AB

Website

https://smartmediasolutions.se

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

SMS Smart Media Solutions AB is a Sweden-based manufacturer of professional AV mounting hardware — floor stands, ceiling, wall and table mounts, casings, and accessories — sold primarily to enterprise customers in corporate offices, retail, and automotive dealerships through direct consultative sales and a webshop for spare parts.

Ownership category

akta.pro rank

Product category

AV Mounting Solutions

NAICS

Hardware Manufacturing (332510)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO)

akta.pro secondary industries

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ)

Keywords

• AV mounting solutions
• Display mounting hardware
• Professional screen mounts
• AV installation accessories
• Digital signage mounts

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. AV Mounting Hardware Sales: One-time hardware sales of professional AV mounting solutions including floor stands, ceiling mounts, wall mounts, table mounts, and casings. Products are manufactured to European top-of-the-line standards with rigorous testing.
2. Accessories and Spare Parts: Dedicated webshop for accessories and spare parts supporting the installed base of AV products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SMS Smart Media Solutions AB manufactures and sells high-quality AV mounting hardware for professional display installations, including floor stands, ceiling mounts, wall mounts, table mounts, casings, and LED totems. Products are engineered for corporate offices, retail environments, and automotive showrooms, and are sold through enterprise sales consultations and a dedicated accessories webshop. The company emphasizes Scandinavian design, European manufacturing standards, rigorous testing, and sustainability.

Product overview

SMS Smart Media Solutions AB is a provider of AV (Audio-Visual) mounting solutions, offering a comprehensive portfolio of physical display mounting products. The product lineup includes multiple named product lines: EVER (floor stands focused on durability and sustainability), Leddy (LED mounts with high-end wooden trim), Freestanding LED (LED totems for retail and automotive), Presence series (heavy-duty mobile/floor/wall stands including motorized options), Peggy (collaboration-focused mounting), and Casings (display enclosures in various mounting configurations). These are complemented by a dedicated product category structure covering Floor Stands, Ceiling Mounts, Wall Mounts, and Table Mounts. The company also operates an e-commerce webshop for Accessories & Spare Parts. The products serve commercial markets including corporate offices, retail environments, automotive dealerships, and department stores. The company emphasizes Scandinavian design aesthetics and European manufacturing quality, having celebrated 50 years of operation in the AV market.

Differentiator

Problem solved

Functional benefit

Brands

• EVER: Sustainable workplace stand crafted with durability, sustainability and longevity in mind. Has its own dedicated domain (ever.smartmediasolutions.com).
• Leddy
• Presence series
• Peggy
• Casings
• Freestanding LED

Products and services

• EVER Floor stand product line crafted with durability, sustainability, and longevity in mind for workplace environments.
• Leddy

Quantifiable outcome

• Jury quote: 'ideally suited for the dynamic demands of today's offices' - German Design Award 2025

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SamsungminorOthersBrand logo displayed on company website indicating customer or partner relationship in AV display solutions
• PhilipscoreTechnology or IntegrationFreestanding LED product (Philips LED Totem) integrated into product portfolio. Partnership for LED display solutions.
• LG ElectronicscoreTechnology or IntegrationCase study collaboration with Nordiska Kompaniet for customized video walls. Partnership for commercial display solutions.
• PorscheminorOthersBrand logo displayed on company website indicating customer or partner relationship
• MQminorOthersBrand logo displayed on company website indicating customer or partner relationship
• FilmstadenminorOthersBrand logo displayed on company website indicating customer or partner relationship

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chief Manufacturing (Legrand AV): Chief is a long-established US manufacturer of AV mounting solutions (wall mounts, ceiling mounts, motorized carts, video wall frames) serving corporate, education, and retail — overlapping directly with SMS's Presence series and Casings lines for professional installations.
• Sanus (Legrand AV): Sanus is a US-based AV mount brand within the Legrand AV family producing TV wall mounts, TV stands, and AV furniture — directly comparable to SMS's wall mounts, floor stands, and AV furniture-like casings lines, though with a stronger residential mix.
• Peerless-AV: Peerless-AV is a US-headquartered manufacturer of AV mounting, display, and digital signage solutions, including video wall mounts, floor-to-ceiling solutions, and outdoor displays — comparable to SMS across the professional AV installation product line and enterprise/channel go-to-market.
• B-Tech AV Mounts: B-Tech is a UK-based AV mounting specialist serving retail, corporate, and broadcast installations with video wall mounts, menu-board systems, and modular mounting hardware — directly comparable to SMS in product category, B2B channel structure, and target verticals.
• Vogel's: Vogel's is a Netherlands-based specialist manufacturer of AV mounting solutions for TVs, video walls, and professional displays — directly comparable to SMS in product portfolio (wall, ceiling, floor mounts), target market (corporate, retail, hospitality), and European design-led brand positioning.
• Atdec: Atdec is an Australian designer and manufacturer of professional AV and ergonomics mounting solutions — comparable to SMS in product portfolio (display mounts, floor stands, wall/ceiling systems) and its design-led, mid-sized manufacturer profile serving global enterprise customers.

Broad incumbents

• Ergotron: Ergotron is a US-based, broader incumbent in mounting and mobility solutions for monitors, carts, and workstations — overlapping with SMS in display mounting but operating at significantly larger scale with a wider product footprint including healthcare and office ergonomics.
• Middle Atlantic Products (Legrand AV): Middle Atlantic Products is a US-based Legrand AV brand specializing in AV infrastructure, racks, mounting, and enclosures — comparable to SMS in professional installation / casing products but with a much larger portfolio covering power, cabling, and rack systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SMSSmartMediaSolutions
• Facebookfacebook.com/SmartMediaSolutions
• LinkedInlinkedin.com/company/sms-smart-media-solutions
• Xx.com/SMS_Official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMS Smart Media Solutions AB