What Inspired does

Inspired (legally We Are Inspired Ltd.) is a UK-based experiential marketing and product sampling agency headquartered in Bristol. The firm designs and executes brand-to-hand sampling campaigns, experiential activations, and event-based consumer engagement programmes for UK consumer brands — primarily in food and beverage, grocery retail, and adjacent categories. Operational scope spans end-to-end campaign delivery: stock procurement, branded kit and equipment (including custom-built assets such as giant branded porridge bins), sampler recruitment and training, on-site execution at retail and event venues, and post-campaign reporting. The named customer base is concentrated in enterprise UK FMCG (Kellogg's, General Mills, Danone, Weetabix, Yeo Valley, Colgate, Galbani, Alpro), major UK grocery retailers (Tesco, ASDA), and a growing set of mid-market and emerging brands (Remedy Drinks, Karma Drinks, MOMA, Minor Figures, UNROOTED, Vivera), plus select non-FMCG work for Netflix and Mail Metro Media.

The business operates as a project-based professional services firm under a B2B enterprise field sales motion. Pricing is quote-based and bespoke per campaign, with no self-serve product, no channel partner programme, and no software platform component to the offering. The technology footprint disclosed is limited to a Squarespace-hosted marketing website used primarily as a project portfolio and lead-generation surface; no proprietary technology, integrations, APIs, SDKs, or data products are referenced. Distribution is a single-country direct-to-brand model operating entirely in the United Kingdom, with no international footprint or claims of global delivery.

Founded in 2017, privately held, and reported at 11–50 employees, Inspired has no disclosed funding rounds, no M&A history, no parent company, and no publicly named management team beyond founder Alex Kopfli. The firm is operationally active — its website features recent project case studies, dated client testimonials, and live contact channels — but no revenue, headcount trend, or growth figures are publicly disclosed.

Name

Inspired

Legal name

We Are Inspired Ltd.

Website

https://weareinspired.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspired is a Bristol, UK-based experiential marketing and product sampling agency that designs and runs brand-to-hand sampling campaigns, event activations, and branded sampling equipment for UK consumer brands across food, beverage, grocery retail, and emerging D2C.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Activation/Experiential Creative Agencies (MPAAAAAO), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Product sampling services
• Event marketing design
• Consumer brand marketing

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Experiential Marketing & Sampling Services: Project-based service fees for designing and executing product sampling and experiential marketing campaigns for consumer brands. Revenue is generated through contracts with brands seeking to drive consumer trial and purchase intent through hands-on sampling experiences at retail and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Inspired (We Are Inspired Ltd.) is a Bristol-based marketing agency providing experiential marketing, product sampling, brand activation, content marketing, print production, and event/product design services to UK consumer brands and retailers. The agency runs campaigns for clients including ASDA, Tesco, Netflix, Kellogg's, General Mills, Danone, Colgate, Alpro, Yeo Valley, The Body Shop, and Pom-Bear.

Product overview

Inspired operates as a unified experiential marketing and product sampling service provider rather than a software platform. The company offers two core service offerings: Experiential Marketing Services (strategic brand experiences and event activations) and Product Sampling Services (brand-to-hand product distribution). These services work together as an integrated campaign offering—the company designs and executes complete sampling experiences, managing all elements from stock and sampler kit to branded sampling equipment like custom porridge bins. The service portfolio is delivered primarily for UK consumer brands seeking to drive sales through direct consumer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential marketing services

Quantifiable outcome

• 73% of people are more likely to purchase after sampling, boosting their confidence and trust in the brand

Named customers24 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CPM Group: International field-marketing and sales-activation agency with a strong UK presence, offering sampling, merchandising, and experiential campaigns for consumer brands. Comparable service mix and enterprise client overlap with Inspired.
• Grass Roots Group: One of the largest UK field-marketing and experiential agencies, providing sampling, retail activations, and brand engagement for global brands. Direct peer in the same UK CPG sampling and experiential space as Inspired.
• Closer Solutions: UK field-marketing and retail-activation agency offering sampling, merchandising, and experiential campaigns for consumer brands. Direct peer serving similar enterprise CPG clients with comparable campaign models.
• Sense (UK Field Marketing): UK-based sampling and field marketing agency serving major consumer brands with experiential and product-trial campaigns. Direct competitor to Inspired with comparable offering, geographic focus, and enterprise CPG client base.
• Sparks (We Are Sparks): UK experiential marketing agency specializing in brand experiences, activations, and sampling campaigns for global consumer brands. Direct peer with overlapping methodology and enterprise CPG client roster.

Broad incumbents

• The Marketing Store: Global experiential and shopper marketing agency with a strong UK presence, executing sampling, retail activations, and brand experiences for enterprise CPG clients. Operates in the same category as Inspired at materially larger scale.
• Momentum Worldwide: Global experiential marketing agency within IPG delivering brand activations, events, and sampling campaigns for multinational consumer brands. Comparable offering to Inspired with enterprise-tier client focus and global delivery.
• Jack Morton Worldwide: Global brand-experience agency within IPG that designs and executes large-scale experiential campaigns, events, and brand activations for multinational clients. Operates in the same experiential category as Inspired at far greater scale and geographic reach.
• George P Johnson Experience Marketing: Large global experiential marketing agency producing events, activations, and brand experiences for enterprise technology, consumer, and automotive clients. Overlapping service category with Inspired but operating at much larger scale.
• MKTG (Dentsu): Dentsu's global experiential and lifestyle-marketing network offering sampling, events, and brand activations for enterprise clients. Comparable capability set to Inspired but at network scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/weareinspired17

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspired