Adams Farm Dental

What Adams Farm Dental does

Adams Farm Dental is a privately held, single-location dental practice operating from 5710 W Gate City Blvd in Greensboro, North Carolina, serving local consumer patients across the full spectrum of general, restorative, cosmetic, and emergency dental care. The practice is led by Dr. Michael T. Jones, a University of Pittsburgh-trained dentist with 30+ years of experience, and is supported clinically by Dr. Aaron Jones, a Harvard-trained maxillofacial radiologist. Service offerings span preventive care (cleanings, fillings), restorative procedures (crowns, bridges, dentures, root canals, implants, All-On-Four full-arch solutions), cosmetic dentistry (veneers, Invisalign), emergency dental care, sedation dentistry (oral and IV), TMJ treatment, and sleep apnea oral appliances.

The practice is built around in-house clinical capability rather than external technology partnerships. Core technical assets include a fully stocked in-house dental laboratory enabling on-site fabrication of dentures, crowns, bridges, and snap-on prosthetics; 3D scanning for Invisalign treatment planning; CT imaging for complex extractions; and anesthetic wand delivery systems for patient comfort. A tele-dentistry channel supports preliminary assessments and emergency guidance for patients unable to visit the office in person.

Commercially, Adams Farm Dental monetizes almost entirely through fee-for-service procedural billing, supplemented by an annual membership product (Quality Dental Plan) that offers treatment discounts for a yearly fee, and third-party patient financing arrangements to support case acceptance for higher-value procedures such as implants and full-mouth reconstruction. Patient acquisition relies on the practice website, Google My Business local search presence, and word-of-mouth referrals, with no institutional payor, DSO, or B2B channel relationships identified. The practice operates exclusively within the Greensboro, NC catchment and shows no indication of multi-site expansion, external investment, or corporate restructuring.

Name

Adams Farm Dental

Legal name

Adams Farm Dental

Website

https://adamsfarmdental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Adams Farm Dental is a privately held, single-location dental practice in Greensboro, NC, led by Dr. Michael T. Jones, providing comprehensive general, restorative, cosmetic, sedation, and emergency dental services to local consumer patients with on-site lab and imaging capabilities.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAH

Prosthodontic & Restorative Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dental treatments
• Restorative dentistry
• Emergency dental care
• Sedation dentistry

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services: Revenue from comprehensive dental procedures including cleanings, fillings, extractions, crowns, bridges, veneers, implants, dentures, and cosmetic dentistry. Services are provided on a per-visit and per-procedure basis.
2. Membership Plan (Quality Dental Plan): Annual membership fee providing discounts on dental treatments. Patients pay a yearly fee in exchange for reduced rates on services they may need.
3. Financing Options: Partnership with financing providers to offer payment plans for patients, enabling them to afford comprehensive dental care through installment payments.
4. Tele-Dentistry Consultations: Virtual preliminary assessments for dental problems when patients cannot visit the office physically, providing advice and consultations remotely.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adams Farm Dental is a comprehensive dental practice providing preventive, restorative, cosmetic, and emergency dental services including cleanings, fillings, extractions, root canals, crowns, bridges, veneers, dental implants, dentures, Invisalign clear aligners, sedation dentistry, TMJ treatment, sleep apnea treatment, and full mouth reconstruction. The practice leverages state-of-the-art technology such as 3D imaging, CT scans, anesthetic wands, an in-office dental laboratory, and tele-dentistry capabilities to deliver patient care. Services are delivered through a single physical location in Greensboro, NC, supplemented by virtual preliminary consultations.

Product overview

Adams Farm Dental is a dental practice offering comprehensive oral healthcare services through a unified service model. The practice provides a full spectrum of dental care including preventive services (fillings, cleanings), restorative procedures (crowns, bridges, dentures, implants), cosmetic treatments (veneers, Invisalign), emergency dental care, sedation dentistry, TMJ treatment, sleep apnea treatment, and full mouth reconstruction. Services are delivered through state-of-the-art technology including teledentistry capabilities, advanced imaging, and an in-house dental laboratory. The practice is led by Dr. Michael T. Jones and offers financing options through a Quality Dental Plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Tele-Dentistry Teledentistry service offering preliminary dental assessments for patients unable to visit the office due to time constraints, providing advice on temporary relief for dental emergencies.
• Emergency Dentist Services
• Dental Veneers
• Dental Crowns
• Dental Bridges
• Invisalign (Clear Aligners)
• Dentures
• All-On-Four Dentures
• Tooth Extractions
• Sedation Dentistry
• TMJ Treatments
• Sleep Dentistry (Sleep Apnea Treatment)
• Dental Implants and Full Mouth Reconstruction
• Root Canal Treatment
• Dental Fillings
• Snap-On Dentures
• Quality Dental Plan (Membership Plan)

Quantifiable outcome

• Decades of experience in dental crowns, dentures, and implant procedures
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• MouthWatch (teledentistry platform): Teledentistry software and platform provider enabling remote consultations, asynchronous triage, and patient engagement for dental practices. Comparable to Adams Farm Dental's tele-dentistry service line as an enabling technology/vendor in the same remote-care workflow, rather than a competing practice.

Broad incumbents

• Western Dental & Orthodontics: Large dental practice operator offering general dentistry, orthodontics (including clear aligners), and implants. Comparable to Adams Farm Dental on its combined general-plus-orthodontic-plus-implant service model, though at significantly larger scale.
• Great Expressions Dental Centers: Multi-location dental group offering general, cosmetic, orthodontic, and specialty services including Invisalign and implants. Comparable service breadth to Adams Farm Dental, but operates as a regional DSO rather than a single independent office.
• Heartland Dental: One of the largest DSOs in the U.S., supporting thousands of dentists across general, cosmetic, and specialty dentistry. Comparable because it operates in the same multi-specialty, comprehensive-dentistry category Adams Farm Dental serves, but at vastly greater scale and geographic breadth.
• Aspen Dental: Large DSO with branded practices focused on general, restorative, and cosmetic dentistry, including dentures and implants. Comparable in service mix to Adams Farm Dental, but operates as a national branded network rather than a single independent practice.

Direct peers

• Comfort Dental: Franchised dental group emphasizing general dentistry, affordability, and accessibility across multiple U.S. states. Comparable in offering routine, restorative, and emergency dental services similar to Adams Farm Dental's broad general practice, but operates via a franchise model rather than as an independent office.
• ClearChoice Dental Implant Centers: Specialty network focused on dental implants and full-mouth restoration, including All-On-Four-style solutions. Directly comparable to Adams Farm Dental's implant and full-mouth reconstruction offering, with similar high-value restorative procedures but a much larger national footprint.
• Affordable Dentures & Implants: National dental chain focused on dentures, extractions, and implants, often with on-site labs. Highly comparable to Adams Farm Dental's denture, extraction, implant, and in-house-lab capabilities, though it competes more on price and accessibility than full-spectrum cosmetic/restorative work.

Regional players

• Lane & Associates Family Dentistry: Multi-location family dental group operating across North Carolina (same state as Adams Farm Dental) offering general, cosmetic, sedation, and orthodontic services including Invisalign. Closely comparable regional DSO-style operator with overlapping service mix and patient demographic.
• UNC Dental School Faculty Practice: Academic and faculty practice in North Carolina providing comprehensive general and specialty dental care. Comparable as a Greensboro-adjacent North Carolina provider of full-scope dental services, including advanced imaging and complex restorative work, though it operates as a non-commercial academic practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams Farm Dental