What Kasper does

Kasper GmbH is a family-owned German advertising-technology agency headquartered in Rielasingen-Worblingen near Lake Constance. Founded in 1977 by Otto Kasper as a photography studio, the company has evolved over nearly five decades into a full-service Werbetechnik provider combining digital printing, vehicle fleet branding, illuminated signage, advertising architecture, and trade-show production. Operations run from a single 2,500 sqm production facility in Rielasingen that integrates digital printing, CNC machining, metal fabrication, sewing, and assembly under one roof, enabling end-to-end delivery from concept to installation. The company is led by three generations of the Kasper family — Otto Kasper (founder), Annina Kasper-Kratt (Managing Director, Finance and HR), and Moritz Kasper (Managing Director, Sales), with Florian Kasper leading advertising technology and installation.

The company operates four distinct revenue streams: project-based advertising-technology services (digital printing, vehicle graphics, signage, building facades, trade-show exhibits) sold on a quote basis primarily to enterprise accounts; proprietary hardware sales of three in-house brands — SCHALLSAUGER (acoustic absorber panels), LED-LightBoxx (illuminated frame systems), and SHIELD-GLAS (transparent protective walls); recurring rental of advertising surfaces in the Singen market (Leuchtvitrinen, Smartturm, Werbetor); and a small e-commerce channel via shop.kasper.de. Customers span enterprise fleets (Deutsche Post/DHL as worldwide general contractor in over 200 countries since 1999, Aldi-Hofer, Europcar, EDEKA-Südwest), retail (OBI Überlingen, REWE Konstanz), government and public transport (Stadtwerke Konstanz / BSB Bodensee-Schiffsbetriebe), tourism (Deutsche Zeppelin-Reederei/Europa-Park), industrial manufacturing (Testo SE, GUTEX, Rollwalztechnik), and regional hospitality (Restaurant Vittoria). The company operates primarily in Süddeutschland, the Bodensee region, Baden-Württemberg, the Schwarzwald, and Switzerland, with select enterprise fleet programs executed internationally. No AI/ML capabilities, external funding, or public listing are present.

Name

Kasper

Legal name

KASPER GmbH

Website

https://kasper.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Kasper GmbH is a family-owned German full-service advertising-technology agency, founded 1977 in Rielasingen, providing digital printing, vehicle fleet branding, illuminated signage, and trade-show production along with proprietary SCHALLSAUGER acoustic and LED-LightBoxx illuminated products to enterprise and regional SME customers across southern Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Advertising Technology Services & Signage Production

NAICS

Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185), Commercial Printing (except Screen and Books) (323111), Advertising Material Distribution Services (54187)

SIC

Commercial Printing (2750)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Corporate, Promotional & Custom Print Products Distribution (CRAOALAM)

Keywords

• Advertising technology services
• Vehicle fleet branding
• Large-format digital printing
• Illuminated signage fabrication
• Trade show display production

Headquarters

HQ city

Rielasingen-worblingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Technology Services: Full-service advertising technology including digital printing, vehicle graphics, illuminated signage, building facades, trade show exhibits. Services range from design through production to installation.
2. Advertising Surface Rental: Rental of illuminated advertising surfaces in Singen including Leuchtvitrinen (illuminated showcases at city gates), Smartturm (billboard at industrial area), and Werbetor (standalone banner structure). Weekly rental bookings.
3. Proprietary Products (SCHALLSAUGER, LED-LightBoxx): Sale of proprietary acoustic and lighting products manufactured in-house. Products include acoustic panels, illuminated frames, and protective wall systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kasper GmbH is a full-service advertising technology agency that produces and installs physical branding and signage assets for businesses. From a 2,500 sqm production facility in Rielasingen, Germany, the company delivers digital printing, vehicle fleet branding, illuminated signage, pylons, profile letters, trade show and POS displays, tension frames, and outdoor advertising. It also manufactures and sells its own proprietary branded products — SCHALLSAUGER acoustic panels, LED-LIGHTBOXX illuminated frame systems, and SHIELD-GLAS protective wall systems — alongside room staging and advertising architecture services.

Product overview

KASPER GmbH is a full-service advertising technology agency originating from a photography and film studio founded in 1977. The company operates from a 2,500 sqm production facility in Rielasingen near Lake Constance and offers a comprehensive portfolio of advertising products and services. The core offerings include: Digital printing services (banner printing, sublimation fabric printing, foil printing, wallpaper, backlit film, and fine art printing); Vehicle fleet branding and wrapping; Illuminated signage and pylones; Profile letters and advertising signs; Trade show and point-of-sale displays; Tension frame systems; and Room staging with acoustic and lighting solutions. The company also manufactures and sells its own branded products: SCHALLSAUGER acoustic absorbers for room acoustics, and LED-LIGHTBOXX illuminated frame systems. Additional services include outdoor advertising surface rental (illuminated showcases, Smarttower, Werbetor) in Singen, virus protection products (SHIELD-GLAS), and complete advertising architecture from design to installation.

Differentiator

Problem solved

Functional benefit

Brands

• SCHALLSAUGER: Acoustic absorber product line for room acoustics, including acoustic pictures, panels, and room dividers. Produced and sold as a standalone brand.
• LED-LightBoxx
• SHIELD-GLAS

Products and services

• Digital Printing Services Large-format digital printing services including banner printing, fabric printing via sublimation, foil printing, PVC-free wallpaper, backlit film for illuminated displays, and fine art/canvas printing on various media. Produced on in-house HiRes digital printing equipment at the Rielasingen facility for B2B customers.
• Vehicle Advertising and Fleet Branding Complete vehicle fleet branding service including design, printing, and professional application of vehicle wraps on cars, trucks, vans, and specialty vehicles (including zeppelins and catamarans). Customers include Deutsche Post/DHL (worldwide rollout in over 200 countries), Aldi-Hofer, Europcar, EDEKA-Südwest, and Stadtwerke Konstanz.
• Illuminated Signage Illuminated lettering and signs built in in-house workshops using Power-LED technology for day and night visibility. Custom-fabricated for facades, store fronts, and corporate buildings across retail, banking, and industrial customers.
• Pylons and Display Steles Custom-designed advertising pylons, info steles, and towers built in-house with modern LED technology and multi-year warranty. Used for corporate identity, wayfinding, and roadside visibility.
• Trade Show and POS Displays Exhibition stands and point-of-sale displays including 3D animations for visualization, with LIGHTBOXX illuminated walls and fabric tension systems. Custom-designed booths and POS displays for trade shows (e.g., Köln Messe Orgatec) and retail (REWE Konstanz, OBI Überlingen).
• Tension Frame Systems Fabric tension frames with silicone-edged fabric for event, trade show, and POS decoration. Fabrics are washable at 40 degrees and B1 fire-rated, available in 30mm and 50mm aluminum profiles.
• LED-LIGHTBOXX (Proprietary Illuminated Frame System) Proprietary LED backlit frame system with fabric prints for indoor illuminated displays, featuring uniform illumination, easy graphic changes via tension fabric, 7cm depth for wall/ceiling mounting, optional dimming, B1 fire rating, and 50,000 hour LED lifespan. Manufactured and sold under the LED-LIGHTBOXX brand.
• SCHALLSAUGER (Proprietary Acoustic Absorber Products) Proprietary acoustic absorber products for room acoustics and noise reduction. Includes acoustic pictures with integrated high-resolution motifs, acoustic panels, and room dividers. Produced and sold under the SCHALLSAUGER brand.
• SHIELD-GLAS Protective Wall System Transparent protective wall system with 8mm material strength, B1 certified, impact-resistant, weather-resistant, UV-resistant, and temperature resistant (-40 to +130°C); 30x more resistant than glass. Modular system with various connection and corner profiles for virus protection and acoustic shielding.
• Advertising Architecture and Facade Design Facade design and building exterior branding services including illuminated lettering, banner systems, and complete corporate identity implementation. Delivered as design-build projects from initial concept through production and on-site installation.
• Room Staging (Rauminszenierung) Space design services combining color psychology, lighting concepts, and acoustic solutions for offices, waiting areas, and sales spaces. Includes 3D animation visualization to support concept presentation.
• Outdoor Advertising Surface Rental (Singen Network) Rental advertising surfaces in Singen including Leuchtvitrinen (illuminated showcases at city gates) at €1,760 per 7-day booking plus €157 printing fee, Smartturm billboard at €850 per week per surface, and Werbetor freestanding advertising gate at €842 per week for two 6x6m illuminated surfaces. Network reaches ~70,000 drivers per 24 hours plus ~30% passengers.

Quantifiable outcome

• 1,000 sqm of vinyl applied to Europapark Zeppelin NT within 3 weeks
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Red Monkeys (Agentur für Kommunikation)minorStrategic or Co-development PartnerCreative agency that developed the signage concept for IHK Bodensee-Oberschwaben, which Kasper then produced and installed.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Flyeralarm GmbH: One of Europe's largest commercial printing and digital printing companies with strong focus on large-format, online print ordering, and B2B print services. Closest direct competitor in commercial digital printing services category, though operating at significantly larger scale with national/international footprint.
• Wall GmbH: German outdoor advertising company specializing in city light posters (CLP) and illuminated advertising infrastructure in city centers. Directly comparable business model of owned-and-rented illuminated advertising surfaces with weekly transaction-based bookings, similar to Kasper's Leuchtvitrinen product.
• Onlineprinters GmbH (diedruckerei.de): Major European online commercial printer offering large-format, banner, signage, and advertising print products via e-commerce. Directly competes with Kasper's commercial digital printing services and own e-commerce shop (shop.kasper.de), but operates at much higher volume and broader geographic reach.
• CEWE Stiftung & Co. KGaA: European printing company with large-format print, signage, and photo product manufacturing capabilities. Comparable in commercial printing and visual marketing services, though CEWE is more consumer-facing through retail photo product channels while Kasper focuses on B2B advertising technology.
• Ströer SE & Co. KGaA: Germany's largest outdoor advertising operator with a portfolio of owned illuminated advertising surfaces, billboards, and digital out-of-home assets. Closest scaled analogue to Kasper's owned Leuchtvitrinen/Smartturm rental model, though Ströer operates at national scale rather than regional.

Regional players

• Heidelberg Marketing GmbH: Regional German advertising and signage provider in the Heidelberg/Baden-Württemberg area offering vehicle branding, signage, and digital printing. Comparable in core services and customer segments (regional enterprises), operating in an adjacent but non-overlapping southern German geography to Kasper.
• PRG Projektions AG: German brand and signage provider offering illuminated advertising, vehicle graphics, and building lettering. Comparable core offerings (Leuchtwerbung, Fahrzeugwerbung, Profilbuchstaben) directly overlap with Kasper's product portfolio, operating primarily in a different German region.

Broad incumbents

• JCDecaux SA: Global leader in outdoor advertising including street furniture, billboards, and illuminated signage, with a major German presence through Wall GmbH. Comparable in outdoor advertising infrastructure and illuminated signage categories, but operates at multinational scale with much broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kaspergmbh4821
• Facebookde-de.facebook.com/kasperwerbung
• Pinterestpinterest.de/kasperwerbung

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kasper