National company for international exhibitions and conferences

What National company for international exhibitions and conferences does

The National Company for International Exhibitions and Conferences (NCIEC) is an Egyptian private company founded in late 2017 that owns and operates two flagship purpose-built venues on a single campus in New Cairo: Al Manara International Conference Center and the Egypt International Exhibitions Center. The facilities comprise multiple exhibition halls (Halls 1-4) jointly capable of hosting events spanning up to 33,880+ sqm, a main conference theater with professional AV infrastructure, an arena, on-site commercial shops, and a food court. NCIEC has reported 352,282 cumulative visitors across its facilities, approximately 48 international exhibitions and events hosted in H1 2026, and 34+ additional events confirmed for H2 2026, with flagship events such as Africa Health 2026 (~45,000 participants from ~100 countries) and WaterTECH 2026 (450+ companies from 80+ countries).

NCIEC's business model is event-driven: the company rents venue space and provides ancillary services (catering, AV, setup) to international and regional exhibition organizers, Egyptian government bodies, educational institutions, and cultural event hosts. Its primary revenue stream is venue and hall rental, complemented by on-site retail and F&B rental, and the publication of Manara Exhibitions Magazine (a quarterly publication that has reached Issue 13). The company partners with globally recognized exhibition organizers — DMG Events, Informa Markets, Al-Awail, ICEC, and the National Franchises Company — and with multilateral and government institutions including UNIDO, the Egyptian Unified Procurement Authority, and SMEDAI. Ancillary products include the NCIEC Platform, a digital event-management tool for agenda booking and virtual events, and a commercial retail and F&B leasing business on the campus.

The company targets horizontal customer segments, with international exhibition and conference organizers as the primary users, followed by government entities and trade bodies, retailers and F&B operators, educational and cultural institutions, and international trade buyers. Customer acquisition is driven by hosting trade missions, international delegations, and co-organizing major sector exhibitions with domestic and international partners, supported by the company's own website, monthly/quarterly magazine, and partner-driven cross-promotion.

Name

National company for international exhibitions and conferences

Legal name

الشركة الوطنية للمعارض والمؤتمرات الدولية

Website

https://nc-iec.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

NCIEC is an Egyptian private company that operates two flagship purpose-built venues in New Cairo — Al Manara International Conference Center and Egypt International Exhibitions Center — hosting large-scale international exhibitions, conferences, trade missions, and cultural events for global organizers, government bodies, and academic institutions.

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Exhibition venue rental
• Conference center services
• Trade show hosting
• Event management platform
• Convention facilities

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue and Hall Rental: Rental of exhibition halls and conference spaces to event organizers, exhibitors, and businesses. Spaces include multiple halls with varying sizes (e.g., Halls 1-5, Hall 3 and 4 for exhibitions) and conference theaters such as the main stage at Al Manara. Rental is offered with accompanying services including catering, AV equipment, and setup.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NCIEC operates two flagship event venues on a single New Cairo campus: Al Manara International Conference Center (conferences, graduations, concerts, cultural events) and the Egypt International Exhibitions Center (international trade exhibitions with Halls 1-4). The company rents exhibition halls, conference spaces, and commercial shops directly to event organizers, government entities, and educational/cultural institutions, and provides supporting event services (AV, catering, setup). Revenue is driven by one-time and recurring venue and hall rentals, supported by the NCIEC Platform digital booking system.

Product overview

The National Company for International Exhibitions and Conferences operates two flagship venues: Al Manara International Conference Center and Egypt International Exhibitions Center, both opened in late 2017. The company provides comprehensive event hosting services including exhibition hall rentals, conference facilities, trade show management, and an event platform (NCIEC Platform) for agenda and booking. Additional offerings include commercial retail spaces for rent and the Manara Exhibitions Magazine publication. The venues host major international exhibitions across healthcare, construction, food, fashion, and technology sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Egypt International Exhibitions Center (EIEC): مركز مصر للمعارض الدولية - A major exhibition venue operated by the company hosting international trade shows and exhibitions.
• Al Manara International Conference Center (ICC)
• Manara Exhibitions Magazine
• NCIEC Platform

Products and services

• Al Manara International Conference Center (مركز المنارة للمؤتمرات الدولية) Premier conference venue featuring the main theater and Al Manara Arena. Hosted events include graduations (Al-Azhar University Faculty of Pharmacy, Arab Academy for Administrative, Financial and Banking Sciences), concerts (Omar Khairat classical music event), government conferences, and cultural dialogues (Dr. Khaled Ghattas behavioral science event). Venues can be rented by government bodies, educational institutions, and event organizers.
• Egypt International Exhibitions Center (مركز مصر للمعارض الدولية) Major exhibition center with multiple halls (Halls 1-4) hosting international trade shows across industries including healthcare (Africa Health 2026), construction (Big 5 Construct Egypt), water technology (WaterTECH 2026), food (FI Africa, ProPak MENA, Food Africa), franchising (FRANEX 2026), fashion (MOEH Kids Fashion), furniture (Lumarché, The Design Show), glass and aluminum (Windorex), and café/hospitality (CAVEX). Hall configurations support single-hall, dual-hall, and full-venue exhibitions (up to 33,880+ sqm across all halls).
• NCIEC Platform (منصة الفعاليات)

Quantifiable outcome

• Over 48 international exhibitions and events hosted in H1 2026 alone across both facilities
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• SMEDAI — Small, Medium, and Micro Enterprises Development Agency (جهاز تنمية المشروعات المتوسطة والصغيرة ومتناهية الصغر)flagshipStrategic or Co-development Partner · 1 July 2026SMEDAI co-sponsored and supported FRANEX 2026, the Egyptian-Saudi International Franchising Exhibition, which was held under the patronage of the Prime Minister of Egypt on 7,260 sqm with 220+ brands from Saudi Arabia, UAE, Oman, India, Egypt, and other countries. CEO Bahaa El-Din Rahmy led the Egyptian side.
• Franchise International (FAS) — National Franchises Company (شركة فرنشايز إنترناشيونال)coreStrategic or Co-development Partner · 1 July 2026Organized the Egyptian-Saudi International Franchising Exhibition (FRANEX 2026) in cooperation with SMEDAI and under the patronage of the Prime Minister of Egypt. CEO Abeer Geleih is Chairman of the National Franchises Company.
• Chemical Industries Export Council (المجلس التصديري للصناعات الكيماوية والأسمدة)coreStrategic or Co-development Partner · 23 June 2026Collaborated to organize trade missions and bring international buyers to the WaterTECH 2026 exhibition. The mission included 23 international buyers from 11 Arab and African countries (Jordan, Tunisia, Libya, Lebanon, Iraq, Kenya, Uganda, Tanzania) who participated in B2B meetings with Egyptian exhibitors to explore water treatment and infrastructure solutions.
• Egyptian Unified Procurement Authority (الهيئة المصرية للشراء الموحد)flagshipStrategic or Co-development Partner · 15 June 2026Co-organized Africa Health 2026 (5th edition) with GCM, the largest healthcare exhibition in Africa and the Middle East. The event spanned 4 days on 33,880+ sqm with ~400 exhibiting companies from ~100 countries and ~45,000 participants. Three high-level agreements were signed to strengthen Egypt's healthcare sector. The event was held under the patronage of President Abdel Fattah El-Sisi and opened by Prime Minister Dr. Mostafa Madbouly.
• Informa MarketscoreStrategic or Co-development Partner · 2 June 2026Informa Markets organized FI Africa and ProPak MENA 2026 across Halls 1 and 2 on 16,940 sqm with 450+ exhibitor companies and 35+ participating countries. Informa also co-organized the UNIDO FoodGuard Global Summit at Al Manara alongside the exhibition.
• DMG EventscoreStrategic or Co-development Partner · 1 June 2026DMG Events organized the Big 5 Construct Egypt and Egypt Infrastructure Expo 2026 (8th edition) at the Egypt International Exhibition Center, occupying Halls 3 and 4 on 19,360 sqm. The event featured 350+ exhibitor companies from 20+ countries under the patronage of the Prime Minister of Egypt.
• Al-Awail for Exhibitions and Conferences (الأوائل لتنظيم المعارض والمؤتمرات)coreStrategic or Co-development Partner · 1 June 2026Al-Awail organized WaterTECH 2026 (10th edition) at the Egypt International Exhibition Center, Halls 1 and 2 on 16,940 sqm, with 450+ companies and 80+ countries represented. Al-Awail also launched FireSafe Expo within the same event, covering industrial safety and fire protection.
• UNIDO — United Nations Industrial Development OrganizationflagshipStrategic or Co-development Partner · 1 June 2026UNIDO, in cooperation with Informa Markets, held the FoodGuard Global Summit at Al Manara International Conference Center, focusing on transforming food loss and waste into opportunities for food security and economic sustainability in Africa and the Middle East. Attended by UNIDO's Regional Representative Patrick Gilbert in Egypt.
• Arab-African Commercial Group for Advertising (المجموعة العربية الأفريقية التجارية للدعاية أبيك)coreStrategic or Co-development Partner · 21 May 2026Organized the Lumarché Furniture and Décor Exhibition (May 2026) across Halls 1-4 on 33,880+ sqm with 180+ exhibitors featuring luxury European and American furniture brands. One of the largest décor exhibitions in Egypt.
• Dr. Khaled Ghattas (خبير السلوك البشري)minorOthers · 1 May 2026Renowned behavioral science expert Dr. Khaled Ghattas hosted a public dialogue on 'Love, Life, and the Strange and Common' at Al Manara's main theater, attended by a large audience. The event blended behavioral science, philosophy, cultural understanding, and art.
• ICEC — International Conferences and Exhibitions Organizing (الدولية لتنظيم المؤتمرات والمعارض)coreStrategic or Co-development Partner · 1 January 2026ICEC organized The Design Show (TDS) 2026 across Halls 3 and 4 on 19,360 sqm with 200+ exhibitor companies representing top-tier firms in interior design, furniture, and high-end décor solutions.
• Chinese Delegation (Republic of China)flagshipStrategic or Co-development Partner · 1 January 2026A high-level official delegation from the People's Republic of China visited Al Manara International Conference Center as part of efforts to strengthen cooperation and partnerships with Egypt. The delegation toured the facilities and met with management to discuss developing joint collaboration areas.

Scale indicators8 records

Recent moves7 records

Expansion highlights18 records

Direct peers

• Bahrain International Exhibition & Convention Centre: Bahrain's primary exhibition venue competing for regional trade shows and government events across the same verticals — healthcare, construction, franchising, food — that NCIEC serves.
• Dubai World Trade Centre: Operates purpose-built exhibition halls and conference facilities hosting large MENA and global trade events. Direct competing venue for the same international organizers (DMG, Informa) and exhibition verticals that NCIEC serves.
• Expo Centre Sharjah: Sharjah-based exhibition venue running a year-round calendar of international trade fairs across franchising, food, furniture, and lifestyle — overlapping directly with NCIEC's customer segments and organizer base.
• Expo City Dubai: Legacy infrastructure from Expo 2020, now repositioned as a year-round MICE and events venue. Targets the same tier-1 organizers and government/corporate congress market that NCIEC serves.
• Abu Dhabi National Exhibition Centre (ADNEC): UAE's flagship convention and exhibition complex hosting recurring flagship events across healthcare, construction, food, and defense. Directly competes with NCIEC for pan-African/MENA organizer bookings and state-sponsored congresses.
• Riyadh Front Exhibition Center: New Saudi-backed large-scale exhibition and conference venue in the capital, actively recruiting international trade exhibitions and congresses to relocate to Saudi Arabia — a direct substitute threat to NCIEC's anchor events.
• Doha Exhibition and Convention Center (DECC): Qatar's flagship exhibition and convention venue hosting international trade events and government summits. Same organizer (and sometimes the same delegates) as the African-MENA events NCIEC pursues.
• Istanbul Expo Center (İstanbul Fuar Merkezi): Large multi-hall exhibition complex in Istanbul targeting international trade fair organizers across construction, food, healthcare, and franchising — directly comparable to NCIEC's EIEC halls and target verticals.

Broad incumbents

• Messe Frankfurt: Global venue and trade-fair operator running flagship complexes (Frankfurt, Dubai, Shanghai, etc.). Comparable business model as a venue + organizer; broader geographic footprint but identical segment focus.
• Reed Exhibitions / RX (RELX): World's largest exhibition organizer running events across healthcare, food, construction, and travel in MENA (Abu Dhabi, Dubai, Riyadh). Comparable as both an organizer counterpart and a benchmark for how global exhibition revenues scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eiec_eg
• Facebookfacebook.com/Almanara.Arena
• LinkedInlinkedin.com/company/al-manara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National company for international exhibitions and conferences