ICEC - International Conferences & Exhibitions Company

Name

ICEC - International Conferences & Exhibitions Company

Legal name

International Conferences & Exhibitions Company

Website

https://icec-events.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Exhibition and Trade Show Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Exhibition organization
• Trade show management
• B2B event platforms
• Specialized exhibitions
• Business networking events

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibition Organization Services: ICEC generates revenue through organizing specialized exhibitions, likely including booth/stand rentals, sponsorships, visitor fees, and associated exhibition services. The company provides business networking platforms connecting brands with professional buyers and communities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

ICEC organizes specialized B2B exhibitions across the MENA region, including The Design Show (exterior, interior, furniture & fit-out), WORKSPACE EXPO (workspace design & smart technology), The Property Show (real estate), and Designest (product designs). The company provides exhibition space, sponsorships, and networking platforms connecting brands with professional buyers and communities in design, workspace, and real estate sectors.

Product overview

ICEC is a specialized exhibition organizer operating within the MENA region. The company provides a portfolio of distinct trade show and exhibition products: The Design Show (exterior, interior, furniture and fit-out), WORKSPACE EXPO (workspace design and smart technology), The Property Show (real estate professionals networking), and Designest (product design exhibition and concept store). These events serve as brand-building and business sourcing platforms for B2B clients seeking market access and lead generation through professional event experiences.

Differentiator

Problem solved

Functional benefit

Brands

• The Design Show: The International Exterior, Interior, Furniture & Fit Out Exhibition
• WORKSPACE EXPO
• the property show
• Designest

Products and services

• The Design Show International Exterior, Interior, Furniture & Fit Out Exhibition serving the interior design and fit-out industry in Egypt and MENA region.
• WORKSPACE EXPO International Workspace Design & Smart Technology Exhibition focused on workspace design and smart office technologies, providing exhibition opportunities for workspace solutions providers.
• The Property Show Property West Show connecting real estate professionals, focusing on property exhibitions and networking for the real estate industry.
• Designest The Unique Product Designs Exhibition and Concept Store featuring innovative product designs, distributing exhibition space for innovative product designers.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TDS (The Design Show)coreOthersTDS (The Design Show) is a major exhibition brand organized by ICEC - The International Exterior, Interior, Furniture & Fit Out Exhibition that serves as a core event in ICEC's portfolio.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• RX Global (Reed Exhibitions): Global B2B exhibition organizer operating across design, real estate, and workspace verticals with MENA-tied events. A broad incumbent with comparable event categories but vastly larger resources and global event portfolio.
• GL Events: French-headquartered global event organizer with venue management and exhibition production across MENA (e.g., partnerships with major Gulf venues). Competes for major exhibition mandates with a much wider service portfolio.
• Messe Frankfurt: German exhibition giant with strong design/interior fairs (e.g., Ambiente, Heimtextil) and growing MENA presence. Overlaps with ICEC's design/fit-out events through global brand attraction to the region.
• Messe Düsseldorf: Major German trade fair organizer running design, property, and lifestyle exhibitions with international editions. Comparable exhibition categories to ICEC, but at a much larger global scale.
• Koelnmesse: Cologne-based exhibition organizer with leading design and interior fairs (e.g., imm cologne, spoga+gafa) and international licensing partnerships. Overlaps with ICEC's Design Show in the design/fit-out vertical.
• Informa Markets: World's largest exhibition organizer with deep MENA presence (e.g., The Big 5 Saudi, Cityscape Global). Operates overlapping design, real estate, and workspace exhibitions but as part of a much broader global portfolio, not as a MENA specialist.

Direct peers

• dmg events: Headquartered in the UK with extensive MENA operations (Dubai, Cairo, Riyadh), dmg events organizes large specialized B2B exhibitions including Big 5 (construction), INDEX (interiors), and Cityscape (real estate) — directly competing with ICEC's The Design Show, WORKSPACE EXPO, and The Property Show in the same verticals.
• IFP Group (IFP Exhibitions): Lebanon-headquartered MENA exhibition organizer running industry-specific B2B trade shows (e.g., Project Lebanon, Sodec). Comparable to ICEC in regional scope, B2B trade-show focus, and the role of acting as a gateway for international brands seeking MENA exposure.

Emerging players

• Fiera Milano: Italian exhibition organizer with design and interior-focused fairs (e.g., Salone del Mobile, MADE Expo) increasingly licensing formats internationally. An emerging direct competitor in the design vertical ICEC serves, though with limited Egypt presence today.

Regional players

• Al Huraiz Exhibitions: UAE-based regional exhibition organizer focused on industrial, property, and consumer sectors in the Gulf. Comparable mid-tier specialized exhibition operator, though primarily serving UAE rather than Egypt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icec-international-conferences-exhibitions-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICEC - International Conferences & Exhibitions Company