Think Big
Think Big is a strategic communications and public affairs firm serving corporations, trade associations, and nonprofits with integrated public affairs, strategic communications, and creative/advertising services plus the proprietary WarRoom AI political intelligence platform.
- Company typePrivate
- Founded2020
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Think Big firmographics
Firmographics- Name
- Think Big
- Legal name
- Think Big
- Website
- https://wethinkbig.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Big is a strategic communications and public affairs firm serving corporations, trade associations, and nonprofits with integrated public affairs, strategic communications, and creative/advertising services plus the proprietary WarRoom AI political intelligence platform.
- Ownership category
- akta.pro rank
Think Big industry classification
Industry- Product category
- Public Affairs & Strategic Communications Consulting
- NAICS
- Public Relations Agencies (541820), Marketing Consulting Services (541613), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
- akta.pro secondary industries
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Thought Leadership & Executive Visibility (BPAFADAG), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Think Big is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Think Big business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Communications Services: B2B consulting and professional services for crisis response, narrative development, reputation management, and long-term reputation strategy for corporations and organizations.
- Public Affairs Consulting: Policy advocacy, coalition building, grassroots mobilization, and regulatory engagement services for corporations, associations, and coalitions.
- Creative & Advertising Services: High-impact creative production including video, design, digital, and brand services; media planning and buying across digital, social, CTV, and traditional channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Think Big product offering
Product offeringCore offering
Think Big is a strategic communications and public affairs firm that delivers integrated Public Affairs (coalition building, grassroots activation, policy advocacy, rapid response), Strategic Communications (crisis response, reputation management, narrative development, executive positioning, media strategy), and Creative & Advertising (in-house video, design, digital, brand, plus media planning and buying across digital, social, CTV and traditional) services to corporations, trade associations and nonprofits. The work is supported by an in-house Data & Insights division that provides polling, audience research and a proprietary AI-powered political intelligence platform called WarRoom used to inform campaign decisions and rapid response.
Product overview
Think Big is a strategic communications and public affairs firm that offers a suite of integrated services rather than a single software product. Its core offerings include Public Affairs (coalition building, grassroots activation, rapid response, policy campaign strategy), Strategic Communications (crisis response, reputation management, executive positioning, media strategy), and Creative & Advertising (video production, graphic design, media planning and buying). The firm also operates a proprietary AI-powered political intelligence platform called WarRoom, designed to help public affairs teams and campaigns make data-backed decisions faster. The Data & Insights division supports these services with audience research, polling, and AI-driven analytics. All offerings are delivered through an integrated in-house team combining strategy, creative, data, and media buying capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- CALIBRATE: A coalition built by Think Big to advocate for a pause in California's ZEV Mandate and a more practical, market-aligned path forward for zero-emission vehicle regulations.
- WarRoom
Products and services
- Public Affairs Public affairs services for corporations, trade associations and nonprofits that include coalition building, grassroots activation, audience mapping and mobilization, rapid response, and policy-focused campaign strategy at federal and state levels.
- Creative & Advertising In-house creative production and advertising services including video production, graphic design, web design, brand identity, and copywriting, plus media planning and buying across digital, social, Connected TV and traditional channels.
- Strategic Communications Strategic communications services covering crisis response, reputation management, narrative development, executive positioning, and media strategy for corporations, trade associations and nonprofits.
- Data & Insights Data-driven insights, polling, audience research and AI initiatives that help clients inform campaign strategy and leverage data toward growth goals, delivered through the in-house Data & Insights Division.
- WarRoom An AI-powered political intelligence platform developed in-house by the Data & Insights Division that provides public affairs teams and campaigns with real-time data analysis and AI-driven insights to support faster, data-backed decisions.
Quantifiable outcome
- Regulators paused enforcement of California's ZEV mandate in May 2025 after CALIBRATE coalition campaign
- +3 more outcomes
Companies that use Think Big
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Think Big technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Think Big partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Go BIG MediacoreGo BIG Media Inc is the parent/sister company from which Think Big emerged. CEO Lewis Muller previously managed Go BIG Media Inc's successful public affairs practice which led to Think Big's formation. Think Big operates as a distinct entity with shared leadership and brand positioning.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Think Big competitors and assessment
Company assessmentDirect peers
- Targeted Victory: Republican-aligned digital media and public affairs agency offering strategic communications, paid media, and voter mobilization. Directly comparable in client type, service mix, and political orientation to Think Big's public affairs practice.
- Rokk Solutions: Bipartisan public affairs and integrated communications firm offering policy advocacy, creative, and digital campaigning. Closely comparable in service mix and corporate/association target market.
- Seven Letter: Strategic communications and public affairs firm focused on corporate and issue advocacy campaigns. Comparable in offering crisis, narrative development, and integrated communications to corporate and association clients.
- SKDK: Public affairs, crisis communications, and political advertising firm with strong creative and media buying capabilities. Direct comparable in service line and client mix (corporate, association, advocacy).
- Axiom Strategies: Republican public affairs and political consulting firm offering advertising, media, and direct voter contact. Comparable in political orientation and integrated creative + paid media delivery.
- Bully Pulpit Interactive: Digital-first public affairs and communications agency serving corporate, advocacy, and political clients. Comparable in offering integrated strategy, creative, paid media, and data-driven campaigning.
- Mercury Public Affairs: Bipartisan public affairs and strategic communications firm with US/global reach. Closely comparable in service offering (public affairs, crisis, media); Think Big Managing Partner Jon Berrier was previously a consultant there.
- FP1 Strategies: Top Republican direct-response ad firm and public affairs shop. Similar client mix (corporate, association, political) and integrated creative + media buying model, making it one of the closest direct comparables.
Broad incumbents
- Burson (BCW): Global communications and public affairs agency (formed by BCW and Hill & Knowlton merger). Overlaps on public affairs, crisis, and creative; competes for the same enterprise and association mandates but at much greater scale.
- Edelman: Largest global PR firm with extensive public affairs and corporate communications practice. Overlaps directly with Think Big's strategic communications and crisis work; Jon Berrier was previously an EVP at Edelman.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Think Big social profiles
Digital presenceThink Big financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Big leadership team
Management profileNumber of profiles
Profiles19 records
Think Big funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Big M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Big
What does Think Big do?
Think Big is a strategic communications and public affairs firm that delivers integrated Public Affairs (coalition building, grassroots activation, policy advocacy, rapid response), Strategic Communications (crisis response, reputation management, narrative development, executive positioning, media strategy), and Creative & Advertising (in-house video, design, digital, brand, plus media planning and buying across digital, social, CTV and traditional) services to corporations, trade associations and nonprofits. The work is supported by an in-house Data & Insights division that provides polling, audience research and a proprietary AI-powered political intelligence platform called WarRoom used to inform campaign decisions and rapid response.
Is Think Big a public or private company?
Think Big is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Big founded?
Think Big was founded in 2020. It employs 11 to 50 people.
Where is Think Big based?
Think Big is headquartered in Sacramento, United States, in the North America region.
How does Think Big make money?
Three revenue lines are on record. Strategic Communications Services are the primary driver. The others are public Affairs Consulting and creative & Advertising Services.
Who are Think Big's main competitors?
Direct peers on record are Targeted Victory, Rokk Solutions, Seven Letter, SKDK, Axiom Strategies, Bully Pulpit Interactive, Mercury Public Affairs and FP1 Strategies. Broad incumbents are Burson (BCW) and Edelman.
Does Think Big have an API?
No public API is recorded for Think Big.
What industry is Think Big in?
Think Big's product category is Public Affairs & Strategic Communications Consulting. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 541820 and its SIC code is 7311.