Oroloi.gr

What Oroloi.gr does

Oroloi.gr is a Greek specialty watch retailer operating both an e-commerce platform and a network of four physical stores located in Athens, Thessaloniki, Grevena, and The Mall Athens. The company sells branded watches, smartwatches, and related accessories across a wide price spectrum, ranging from approximately €15 for entry-level accessories up to roughly €5,250 for premium Swiss timepieces, and serves Greek consumers across men, women, and children segments. It holds authorized dealer status for multiple brands, including Garmin, Apple, Samsung, and Xiaomi for the smartwatch category, alongside traditional watch manufacturers, and operates an in-house watch service and repair department that supports after-sales revenue and customer retention.

The business is privately held, with a headcount of 11–50 employees, and is affiliated with the SAVVIDIS Group. Revenue is generated through direct retail sales across both online and physical channels, complemented by service and repair fees. The company also operates KOSMIMA.gr, a sister brand dedicated to jewelry and complementary accessories, which extends the customer wallet into adjacent personal-adornment categories and broadens the group's retail footprint beyond core watch sales. The e-commerce platform is built on Magento, providing standard online-retail functionality without disclosed AI-driven personalization or advanced automation features.

Name

Oroloi.gr

Legal name

OROLOI.gr

Website

https://oroloi.gr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Oroloi.gr is a Greek omnichannel watch retailer operating an e-commerce platform and four physical stores, selling branded traditional watches, smartwatches, and accessories across price points from approximately €15 to €5,250 to Greek consumers.

Ownership category

akta.pro rank

Product category

Watch and Smartwatch Retail

NAICS

Jewelry Retailers (458310), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

Keywords

• Watches retail
• Smartwatch retail
• Watch accessories
• Premium watches
• Online watch store

Headquarters

HQ city

Grevená

HQ country

Greece

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Watch and smartwatch retail sales: Oroloi.gr generates revenue through direct retail sales of branded watches and smartwatches. The company operates as an authorized dealer for multiple international watch brands, selling products at retail prices to end consumers. Revenue is generated through one-time product transactions both online and in physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oroloi.gr is an authorized-dealer retailer of branded watches and smartwatches for men, women, and children, selling through both its Magento-based e-commerce site and four physical stores across Greece. The core assortment covers men's, women's, and children's watches, smartwatches (Garmin, Apple, Samsung, Xiaomi, Suunto), premium Swiss timepieces, mechanical/automatic watches, and watch straps and accessories. The company also operates an in-house watch service and repair department at its Athens Syntagma location and runs a sister brand, KOSMIMA.gr, for jewelry and accessories.

Product overview

Oroloi.gr is an online watch retailer and authorized dealer offering a comprehensive portfolio of branded watches and smartwatches through both its e-commerce platform and physical retail stores in Athens, Thessaloniki, Grevena, and The Mall Athens. The core offering spans four main product lines: Men's Watches, Women's Watches, Children's Watches, and Smartwatches & Wearables, complemented by Watch Straps & Accessories and Watch Service & Repair. They carry extensive brand portfolios ranging from accessible fashion brands (Guess, Rosefield, Breil) to premium Swiss manufacturers (Tissot, Hamilton, Longines, Rado), as well as leading smartwatch brands (Garmin, Apple, Samsung, Xiaomi, Suunto). The company provides post-purchase technical support through their Athens service center and emphasizes authenticity guarantees with official distributor warranties.

Differentiator

Problem solved

Functional benefit

Brands

• KOSMIMA.gr: A sister brand of OROLOI.gr selling jewelry and accessories, operated by the same corporate entity.

Products and services

• Men's Watches Men's watches across fashion, sport, business, premium, diving, chronograph, and automatic/mechanical categories from brands such as Tissot, Seiko, Orient, Citizen, Victorinox, Sector, Maserati, Garmin, G-SHOCK, Edox, Hamilton, Longines, Rado, and Raymond Weil. For men seeking a timepiece for daily use, professional appearance, sport, or collection in Greece.
• Women's Watches Women's watches including fashion, classic, smartwatch, and everyday designs with strap or bracelet options, from brands such as Tissot, Michael Kors, Breil, Bering, Rosefield, JCOU, Guess, Edox, Rado, Hamilton, Longines, and Versace. For women seeking style variety and elegant designs in Greece.
• Children's Watches Children's watches for boys and girls in analog, digital, and smartwatch formats from brands including AM:PM, Balloon, DAS.4, Flik Flak, Hip Hop, Garmin, Kikou, Marea, Pintastic, Timex, and Xonix. Designed for children learning time-telling, with durable designs and age-appropriate styles.
• Smartwatches & Wearables Smartwatches and wearables from leading brands including Garmin, Apple, Samsung, Xiaomi, and Suunto, offering GPS, fitness tracking, heart rate monitoring, notifications, calls, and advanced smart functions compatible with Android and iPhone. For tech-savvy consumers seeking notifications, fitness tracking, health monitoring, and modern connectivity.
• Watch Straps & Accessories Watch straps and accessories for traditional watches and smartwatches, including replacement straps, sports accessories, eyeglasses, office supplies, wallets, keychains, cufflinks, pens, and bags, with dedicated straps for Garmin, Xiaomi, and Timberland smartwatches.
• Watch Service & Repair Professional watch service, maintenance, and repair support at the Athens location (Ermou 7, 2nd floor, 10563, Syntagma Square), offering technical support for watches sold. Provided to customers who have purchased watches from OROLOI.gr and need post-purchase service.
• Premium Swiss Watches Premium Swiss watches from brands including Edox, Rado, Hamilton, Longines, Oris, Versace, and Raymond Weil, featuring high-end materials, Swiss craftsmanship, and sophisticated designs in the €550–€5,250 price range.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SAVVIDIS GroupminorOthersOroloi.gr is a proud member of the SAVVIDIS Group, a Greek business group. This affiliation provides organizational backing and association with a larger business network.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Les Ambassadeurs: Swiss multi-brand luxury watch retailer with boutiques and online channels. Comparable premium authorized-dealer model with similar brand portfolio (Longines, Rado, Hamilton, Frederique Constant).
• Ace Jewelers: Dutch multi-brand authorized watch retailer operating physical stores and e-commerce across Europe. Closest geographic and model peer to Oroloi.gr within continental Europe, carrying overlapping premium brands.

Broad incumbents

• Watches of Switzerland Group: UK-listed multi-brand luxury watch and smartwatch retailer operating omnichannel stores across the UK, US, and Europe. Directly comparable operating model (authorized dealer for premium Swiss brands + Apple Watch) scaled to a much larger footprint.
• Chrono24: Global online marketplace for new and pre-owned luxury watches, with a strong European user base. Overlaps with Oroloi.gr's online channel and competes for Greek consumers seeking authenticated branded timepieces.
• Watchfinder (Richemont): UK-based pre-owned luxury watch retailer owned by Richemont, operating online and physical stores. Adjacent peer focused on certified pre-owned market, which overlaps with new-watch authorized dealers for trade-in and upgrade journeys.

Direct peers

• Jomashop: Large US-based authorized and gray-market online watch retailer with globally shipping model. Competes with Oroloi.gr's e-commerce store for cross-border Greek consumers seeking discount pricing on branded watches.
• Goldsmiths: UK multi-brand watch and jewelry retailer owned by Watches of Switzerland Group, operating physical boutiques and online sales. Comparable authorized-dealer model with overlapping brand portfolio (Tissot, Longines, Rado, Gucci) and similar mid-to-premium price architecture.
• Chronext: European online retailer specializing in new and pre-owned branded watches, headquartered in Germany with pan-European shipping. Direct competitor in the online watch segment reachable by Greek consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oroloi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oroloi.gr