Plocher

What Plocher does

Plocher GmbH integral-technik is a privately held German ecological products manufacturer founded in 1980 by Roland Plocher (1940-2021) and headquartered in Meersburg on Lake Constance. The company sells proprietary natural products based on the ROLAND PLOCHER integral-technik, a non-magnetic information transmission technology that catalyzes biological and physical processes without electrical, magnetic, chemical, thermal, or radioactive energy. Core products include plocher flüssighumus (a slurry additive that converts anaerobic manure into aerobic liquid humus), plocher humusboden (a bio-molasses-based soil activator reported to increase humus content by 40% at DLG Feldtage trials), plocherkat (a pipeline-attached drinking water vitalization device in use since 1986), plocher wara (wastewater revitalization systems), and plocher biokatalysatoren (lake and pond biocatalysts). All products are based on natural raw materials (bio-molasses, calcium carbonate, dolomite, quartz flour) and carry organic-input certifications (EG-Öko-BasisVO 834/2007, Ecocert, FiBL, DEUTSCHE CERT).

The company operates a vertically-segmented portfolio across seven target markets: Agriculture & Forestry, Horse Keeping, Household & Consumer, Water & Environment, Zoo & Park, Sports & Turf, and Industry & Craft. Distribution follows a hybrid model combining direct-to-consumer sales (an onlineshop and a factory outlet at Meersburg headquarters) with a regional partner network of Vertriebspartner covering Germany, Switzerland, Austria, and Poland, plus an international distribution website (plocher-international.com). Specialized implementation partners handle complex vertical deployments — for example, Zeller Umweltsysteme coordinates Zoo & Park projects including the PLOCHER water cycle at Zoo Zürich's Masoala Regenwald Hall. Marketing relies on trade show presence (DLG-Feldtage, INTERFORST, Eurotier), PDF brochures, newsletter campaigns, and a modest social media footprint (Facebook, YouTube, Instagram). The current managing director is Monika Junius, Dipl. Ing. (FH) agr., and the company operates with a stated headcount of 1-10 employees.

The business model is unit-priced product sales supplemented by customized project consultation for industrial and municipal water/wastewater buyers. Revenue is not publicly disclosed, no funding rounds have been raised, and the company is entirely founder-/management-owned. Named reference customers include Hochschule Albstadt-Sigmaringen (academic validation), zoos such as Vogelpark Walsrode, Zoo Duisburg, Tierpark Goldau, and Bärengraben Bern, ski jumping facility Montafon Nordic, and a network of farmer and forestry distribution partners. Distinguishing features include 40+ years of continuous operation around a single underlying technology, multi-vertical applicability, and a philosophy of addressing environmental degradation root causes rather than symptoms.

Name

Plocher

Legal name

PLOCHER integral-technik GmbH

Website

https://plocher.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Plocher GmbH integral-technik is a small German manufacturer of ecological products based on a proprietary non-magnetic information transfer technology, serving agriculture, forestry, water treatment, household, zoo/park, sports turf, and industrial customers across the DACH region and Poland via partner distribution and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Meersburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Product Sales (Agriculture & Forestry): Sale of proprietary biological/physical treatment products (plocher flüssighumus, plocher humusboden, and others) for agricultural applications including slurry treatment, soil activation, and humus building. Sold via onlineshop, distribution partners, and direct factory sales.
2. Product Sales (Household & Consumer): Sale of household products including water vitalization devices, cleaning products, and personal care items via www.plocher-haushalt.de and distribution partners.
3. Product Sales (Industry & Environmental): Sale of industrial solutions including wastewater treatment systems (plocher wara), composting additives, soil remediation, and water treatment for industrial operations, municipalities, and aquaculture facilities.
4. Project & Consultation Services: Customized solutions and project planning for industrial facilities, municipal wastewater treatment plants, lake restoration, and aquaculture. Individual consultation and project implementation services offered alongside product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

PLOCHER manufactures and sells ecological products based on the proprietary ROLAND PLOCHER integral-technik — including soil and slurry additives for agriculture/forestry, drinking water and wastewater vitalization devices, biocatalysts for water-body restoration, and household cleaning/care items. Products are sold under sub-brands PLOCHER-Agrar, PLOCHER-Haushalt and PLOCHER-Pferde, plus dedicated product lines for zoos, sports turf, and industrial applications.

Product overview

PLOCHER offers a comprehensive portfolio of natural products based on the ROLAND PLOCHER integral-technik, a physical non-magnetic information transfer method for catalyzing biological processes. The core products are plocher flüssighumus (liquid humus/gas slurry additive for converting manure to aerobic humus fertilizer) and plocher humusboden (soil activator for humus building and natural soil loosening). These are supported by specialized sub-brands: PLOCHER-Haushalt for household applications, PLOCHER-Agrar for agriculture, and PLOCHER-Pferde for horse keeping. Additional product lines cover water treatment (plocherkat, plocher wara), forestry (PLOCHER Waldboden), zoo/park maintenance, sports turf management, and industrial applications. The products use natural raw materials (bio-molasses, calcium carbonate, dolomite, quartz flour) and comply with EU organic regulation EG-Öko-BasisVO 834/2007. The company operates since 1980 from Meersburg, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• plocher flüssighumus: Güllezusatz (slurry additive) for converting anaerobic, smelly slurry into aerobic, rotting-promoting liquid humus. Carrier material: bio-molasses or calcium carbonate.
• plocher humusboden
• plocherkat
• plocher wara
• plocher biokatalysatoren

Products and services

• plocher humusboden Soil medium for soil activation, humus building and natural soil loosening; bio-molasses carrier material; 10-liter unit; improves water absorption capacity and nutrient availability.
• plocher flüssighumus Slurry additive (Güllezusatz) that converts anaerobic, smelly, rotting slurry and manure into aerobic, odorless liquid humus; bio-molasses or calcium-carbonate carrier material; first-use dosage 1.5 L per 100 m³, ongoing 4 mL per livestock unit weekly.
• plocherkat Passive drinking-water vitalization device that attaches to water pipelines to give tap water a spring-water effect, with hardness stabilization, improved taste and easier lime-scale removal; no electricity or sanitary installation required.
• plocher wara (Wasserrevitalanlage) Biological water revitalization system for private baths, natural pools, swimming ponds, and biological wastewater treatment; provides individualized water-treatment solutions.
• plocher biokatalysatoren

Quantifiable outcome

• 40% increase in humus content achieved with PLOCHER total concept and plocher humusboden, measured at DLG Feldtage
• +4 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hochschule Albstadt-SigmaringencoreStrategic or Co-development Partner · 30 September 2020Academic partnership for scientific research on PLOCHER drinking water vitalization technology. A Bachelor thesis supervised by Prof. Dr. Andrea Maier-Nöth and Prof. Dr. David Drissner conducted microbiological, sensory, physical, and chemical analyses comparing PLOCHER vitalized water with tap water. Key finding: more than 2/3 of participants preferred PLOCHER water, describing it as significantly softer, more pleasant, and lighter on the palate.
• Zeller Umweltsysteme (Wolfgang Zeller)coreImplementation/ SI/ Consulting PartnerZeller Umweltsysteme serves as the dedicated project coordination partner for PLOCHER's Zoo & Park segment, handling implementation and consulting for zoo and park water, soil, and hygiene solutions. Located in Wathlingen, Germany. Responsible for PLOCHER water cycle implementation in the Masoala Regenwald at Zoo Zürich.
• NuferScienceminorStrategic or Co-development PartnerScientific consulting firm that documented and reported on the implementation of the PLOCHER water cycle in the Masoala Regenwald Hall at Zoo Zürich.
• Rupert Paulus (Vertriebspartner Riedenburg)minorChannel Partner/ Reseller/ DistributorPLOCHER distribution partner (Vertriebspartner) based in Riedenburg, Bavaria. Achieved recognition as regional barley champion (niederbayrischer Landeskreissieger) at a barley show, demonstrating successful use of PLOCHER products in agricultural practice.
• Baumschule BreigminorChannel Partner/ Reseller/ DistributorTree nursery (Baumschule) that successfully uses PLOCHER products in forest tree nursery operations. Presented and consulted on PLOCHER applications at the Black Forest Forest Days.
• Erich LupferminorChannel Partner/ Reseller/ DistributorForestry professional from the Black Forest who applies PLOCHER products using a blower sprayer at 200 L/ha with 40–50m reach, demonstrating mechanical application in forestry settings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Novonesis (formerly Novozymes): Global biological solutions leader formed from Novozymes/Chr. Hansen merger. Operates in agricultural biologicals, water, and household cleaning — adjacent to PLOCHER's verticals, but at vastly larger scale and as part of a much wider portfolio.
• Lallemand Plant Care: Division of Lallemand, a large Canadian bio-ingredients group, focused on microbial and yeast-based agricultural inputs. Overlaps with PLOCHER's agricultural segment as a broader incumbent offering biological alternatives, but at much larger scale.

Direct peers

• Italpollina (Hello Nature): Italian biostimulants and soil-conditioner manufacturer. Comparable as a specialty biological-input company serving agriculture (the PLOCHER primary segment) with adjacent product categories.
• Biolchim: Italian biostimulants and specialty fertilizer manufacturer. Comparable in product category (agricultural biologicals and soil activators) and target market (specialty agriculture distributors and growers).
• EM Effektive Mikroorganismen (EMRO / EM Chiemgau): EM-technology providers offering biological products for agriculture, water, composting, and household. Directly comparable to PLOCHER in the bio-catalytic / environmental activation niche with overlapping target segments.
• SCD Probiotics: US-based producer of beneficial-microbe products for agriculture, livestock, water, and household. Comparable as a small/mid-sized biological products company pursuing similar holistic, ecological positioning across multiple verticals.
• Multikraft Produktion & Handels GmbH: Austrian ecological products company offering EM-based (effective microorganisms) and bio-based inputs across agriculture, animal husbandry, water, and household. Closest head-to-head peer: similar product architecture, similar vertical segmentation, and similar DACH-centric distribution.

Others

• BWT (Best Water Technology): Austrian-headquartered European water-technology group. Comparable on the household and industrial water-treatment axis adjacent to PLOCHER's water vitalization products, but at much larger scale and using mainstream treatment technologies.
• Grünbeck Wasseraufbereitung: German water-treatment equipment company. Comparable on the household and industrial water-treatment axis (plocherkat, plocher wara), but uses conventional water-treatment technology rather than PLOCHER's information-transfer approach.

Emerging players

• Symborg: Spanish agricultural biologicals specialist (now part of Corteva). Comparable as a niche biological-input company with overlapping agricultural customer use cases, though with broader scale and parent backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@plocheroffiziell9451
• Facebookfacebook.com/plochersystem
• Instagraminstagram.com/plocher_gmbh
• LinkedInlinkedin.com/company/plocher

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plocher