Promologistica

Name

Promologistica

Legal name

Promologistica S.r.l.

Website

https://promologistica.it

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Integrated Logistics Services

NAICS

Advertising Material Distribution Services (541870), Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

akta.pro secondary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Integrated logistics services
• Promotional logistics
• Warehousing distribution
• Retail activation
• BTL marketing logistics

Headquarters

HQ city

Trezzano Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Integrated Logistics Services: Full suite of integrated logistics services including warehousing, distribution, POP/POS materials logistics, retail activation, promotional logistics, logistics for nonprofit organizations, customer contact center, ecommerce, direct marketing, and value-added services. Revenue generated through professional services and managed services contracts with enterprise clients.
2. Customized Logistics Solutions: Tailor-made logistics solutions modeled on specific requirements of each client. Each partnership is unique with personalized attention in all phases of cooperation, generating revenue through project-based engagements and ongoing service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Promologistica is an Italian integrated logistics services provider that delivers warehousing, distribution, POP/POS materials management, retail activation, BTL promotional logistics, ecommerce fulfillment, customer contact center, and direct marketing services for enterprise clients. The offering is built around a proprietary online sales and logistics management system called PROJECT, which provides real-time centralized management of warehousing, inventory, order processing, delivery tracking, CRM, and reporting. Services are fully customized per client and delivered as a single integrated partnership across Italy and Europe.

Product overview

Promologistica is an integrated logistics services provider founded in 1977, offering a comprehensive portfolio of logistics solutions for marketing and sales activities. The core of the offering is the proprietary PROJECT platform — an online sales and logistics management system that provides real-time centralized management of warehousing, inventory, order processing, delivery tracking, CRM, and analytics. Around this platform, Promologistica delivers eight specialized service modules: Warehousing and Distribution, POP and POS Materials Logistics, Retail Activation and Promotional Logistics, Logistics Services for Nonprofit Organizations, Customer Contact Center, Ecommerce, Direct Marketing, and Value Added Services (including print/overprint, kitting, assembly, and temperature-controlled logistics). The services are designed to be fully customized per client, with single-point-of-contact project management across all Italy and European territory.

Differentiator

Problem solved

Functional benefit

Products and services

• PROJECT Sales & Logistics Management System Proprietary online sales and logistics management system developed and owned by Promologistica, operating as a real-time database for centralized management of warehousing, order processing, delivery tracking, inventory, CRM, ecommerce, and customized reporting. Adaptable to specific client needs.
• Warehousing and Distribution Integrated logistics solution for inbound and outbound goods management, including container handling, picking, quality control, barcoding, storage, fulfillment, stock and inventory management, and scheduling and forecasting, all administered through the PROJECT system.
• POP and POS Materials Logistics Delivery and management of point-of-purchase and point-of-sale promotional materials, including positioning, installation, maintenance, disassembly, withdrawal, and further storage at points of sale.
• Retail Activation and Promotional Logistics BTL and retail activation services including delivery, assembly, placement, merchandising, and management of materials for trade, temporary stores, road shows, product launches, and special events, with over 25 years of expertise.
• Logistics Services for Nonprofit Organizations Customized integrated logistics solutions for nonprofit organizations, including warehousing, distribution, ecommerce, production, order customization, print and overprint, customer contact center, and BTL activity support, with over 30 years of expertise.
• Customer Contact Center Multi-channel service center with 45 workstations supporting inbound and outbound customer service activities including customer support, order processing, telemarketing, complaint handling, and CRM integration through the PROJECT system.
• Ecommerce Logistics

Quantifiable outcome

• Single point of contact eliminating need for multiple external suppliers
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• TelethoncoreStrategic or Co-development Partner · 1 January 2013Complete logistics support since 2013 including warehouse, delivery, customer and contact center management, customization and production of solidarity gifts and customized orders, ecommerce, and online Project system for management of sales and logistics activities. Support for Telethon Christmas campaign 'Maratona di Natale' including management of all promotional materials and solidarity gifts.
• Comitato Italiano per l'UNICEF – Fondazione OnluscoreStrategic or Co-development Partner · 1 January 1979Over 30 years of partnership providing customized logistics solutions for UNICEF Italy. Services include warehousing, distribution, ecommerce support, production and customization, order management, customer contact center, print and overprint services, support for special events, BTL activities, and full data management. Services provided since 1979 when services for nonprofit organizations began.
• International PartnershipsminorOthersMultiple strong international partnerships ensuring capability to serve clients in all European territory. Network alongside partnerships supports geographic expansion beyond Italy.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• DHL Supply Chain: Largest global contract logistics provider with retail, consumer, and value-added service capabilities, including promotional and event logistics for major brands across Europe.
• Rhenus Logistics: European-headquartered contract logistics provider with warehousing, distribution, and value-added services targeting retail and consumer goods clients across continental Europe.
• XPO: Large European and North American contract logistics provider with warehousing, fulfillment, and value-added services for retail and consumer brands.
• CEVA Logistics: Global 3PL with strong European contract logistics presence serving FMCG, retail, and consumer brands with warehousing, distribution, and value-added services comparable to Promologistica's portfolio.
• Geodis: Global contract logistics and 3PL incumbent with significant European retail activation, POP/POS, and supply chain capabilities; comparable end markets and service breadth but vastly larger scale.
• Kuehne+Nagel: Global logistics incumbent with contract logistics division covering warehousing, distribution, and integrated supply chain services for consumer brands across Europe.
• Arvato (Bertelsmann): European contract logistics and supply chain division of Bertelsmann offering warehousing, fulfillment, and value-added services including retail and consumer brand logistics across Europe.

Direct peers

• Sinergia: Italian BTL and promotional logistics provider offering integrated below-the-line activation services for enterprise brands, directly comparable in scope, geography, and customer profile to Promologistica.
• Mosaico: Italian below-the-line marketing agency offering field marketing, retail activation, and event logistics services; overlapping in BTL execution and enterprise client base within Italy.
• Bomi Group: Italian integrated logistics provider serving B2B clients with warehousing, value-added services, and customized logistics solutions; closely comparable model and Italian/European footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Promologistica-484390955250368
• LinkedInlinkedin.com/company/promologistica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promologistica