Heat Trace Specialists
Heat Trace Specialists designs, manufactures, and distributes heat trace cable systems, patented SnoFree™ roof panels, automated controls, and snow-melting products for residential DIY homeowners, professional contractors/architects, and industrial customers across the United States.
- Company typePrivate
- Founded1975
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Heat Trace Specialists does
Heat Trace Specialists is a Salt Lake City-based specialty manufacturer and distributor founded in 1975 that designs, makes, and distributes heat trace cable systems and roof heating products for ice and snow prevention. Its product portfolio spans the proprietary patented SnoFree™ Heated Roof Panel System (with snap-to-lock installation and 30-year Kynar finish), Zig Zag self-regulating serpentine cables, industrial self-regulating cable variants (LT, HLT, XLT) with hazardous-location certifications, concrete snow melt M.I. cable, walkway heating mats, and an automated control ecosystem including the APS series, GF-PRO, LCD-8, PD-PRO controllers and Snow Owl and GIT-1 sensors.
The company operates a multi-channel go-to-market combining direct sales (phone at 877-244-1055 and website contact forms) for residential DIY homeowners, professional channels for contractors and architects specifying systems for client projects, and industrial/commercial distribution through its parent Valin Corporation. Pricing is quote-based with no public list prices, Net 30 terms on approved credit, and a $50 minimum order waived for electronic and credit card orders. Two physical offices in Salt Lake City, UT and Wheat Ridge, CO support regional operations across the western and Rocky Mountain United States, and certifications (c-UL-US, FM, CSA for hazardous locations) enable industrial and commercial specification.
Heat Trace Specialists became a Valin owned company per its company history, operating as an operating subsidiary under Valin Corporation with no external venture or private equity ownership disclosed. The business model is primarily one-time product sales with some custom system design services for contractor/architect specifications, targeting three customer segments (residential DIY as primary, professional contractors/architects, and industrial/commercial) with a horizontal segmentation approach across residential, commercial, and industrial use cases.
Heat Trace Specialists firmographics
Firmographics- Name
- Heat Trace Specialists
- Legal name
- Heat Trace Specialists
- Website
- https://heattracespecialists.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heat Trace Specialists designs, manufactures, and distributes heat trace cable systems, patented SnoFree™ roof panels, automated controls, and snow-melting products for residential DIY homeowners, professional contractors/architects, and industrial customers across the United States.
- Ownership category
- akta.pro rank
Heat Trace Specialists industry classification
Industry- Product category
- Heat trace cable and roof heating systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Steam & Air-Conditioning Supply (4961), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance) (HSAIAKAM)
- akta.pro secondary industries
- Electrical Heat Tracing & Insulation (EHT, Thermal/Acoustic Insulation) (EUAEAFAI), Humidity & dew point monitoring sensors (TLAEALAB)
Keywords
Where Heat Trace Specialists is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Heat Trace Specialists business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Heat Trace Products Sales: Revenue generated from selling heat trace cable systems, heated roof panels, controls, sensors, and accessories for residential and commercial ice/snow prevention applications. Products are sold directly to homeowners (DIY) and through contractor/architect channels.
- Custom System Design: Engineering and design services for custom ice melt system configurations, including specification assistance for contractors and architects specifying systems for commercial or residential projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Heat Trace Specialists product offering
Product offeringCore offering
Heat Trace Specialists designs, manufactures, and distributes heat trace cable systems and roof heating products used to prevent ice dams, melt snow and ice on roofs, gutters, walkways, and concrete surfaces, and provide freeze protection for industrial pipes. Its core lines are the proprietary SnoFree™ Heated Roof Panels and self-regulating Zig Zag and industrial heat trace cables, complemented by automatic snow/ice controls, sensors, thermostats, concrete snow-melt cable, and portable heating mats.
Product overview
Heat Trace Specialists offers a comprehensive portfolio of snow and ice prevention solutions designed for both residential and commercial applications. The product line centers on two primary heating technologies: SnoFree™ Heated Roof Panels (a proprietary patented system featuring snap-to-lock technology with 30-year Kynar finish, available in eave systems, metal roof systems, valley configurations, and accessories) and Zig Zag Heat Cables (self-regulating serpentine cables for more affordable ice prevention). Supporting these core products are moisture/temperature controls including the Snow Switch APS/GF-PRO/LCD/PD series, thermostats (AP 3550, TF4X40, FPT 130), and sensors (Snow Owl aerial sensor, GIT-1 gutter sensor). For concrete and walkway applications, the company offers M.I. Cable for concrete snow melt systems and Rubber Top Stair Treads as well as Industrial & Residential Heating Mats. Industrial applications are served through LT, HLT, and XLT Self-Regulating Cables with associated controls and connection kits. The products integrate together to form complete ice prevention systems for roofs, gutters, walkways, driveways, and pipes.
Differentiator
Problem solved
Functional benefit
Brands
- SnoFree™: Proprietary heated roof panel product line for ice dam prevention, featuring patented snap-to-lock technology with energy-efficient design.
- Snow Owl
- Snow Switch
- Zig Zag Cables
Products and services
- SnoFree™ Heated Roof Panels Proprietary heated roof panel system for ice dam prevention featuring patented snap-to-lock installation technology and 30-year Kynar finish. Available in eave, metal roof, and valley configurations (SFP-6 through SFP-48) to accommodate 0-50 inch eave overhangs. Designed for residential and commercial buildings to prevent ice dams, icicles, and water intrusion.
- Zig Zag Heat Cables Self-regulating serpentine heating cables for shingle and metal roofs, providing affordable ice prevention through easy installation and energy efficiency. Designed for DIY homeowners seeking to protect roofs from ice dams and icicles.
- Flat Roof Drain Systems Strategically designed drain heating systems for efficient ice and snow removal on flat roofs, targeting commercial buildings with flat-roof drainage issues during winter.
- Snow Switch Automatic Snow/Ice Melting Controls Family of automatic snow and ice melting system controls including APS-3C, APS-4C, GF-PRO, LCD-8, and PD-PRO models. Features selectable ground fault protection (30/60/120 mA), adjustable hold-on timers, and activation based on moisture and temperature detection. C-UL-US Listed for Temperature Regulating Equipment.
- Heat Trace Thermostats and Sensor Controllers Family of thermostats and precipitation sensor controllers for heat trace systems including the AP 3550 Ambient Thermostat (35°F on / 50°F off), Nelson TF4X40 (fixed 40°F, NEMA Type 4X IP66), Tracon FPT 130 freeze protection thermostat with adjustable setpoints and integral GFEP, and DS-8C remote mount precipitation sensor controller.
- Snow and Ice Sensors (Snow Owl and GIT-1) ETI Snow Owl aerial snow sensor that detects precipitation and temperature to activate heating systems only when needed, with up to 2,000 feet separation from the control panel via 3/4 inch PVC conduit mounting. The GIT-1 Gutter Ice Sensor uses microcontroller design to prevent ice bridging and operates only when moisture occurs below 38°F.
- M.I. Cable (Mineral Insulated) Concrete Snow Melt Mineral insulated snow melting cable designed for installation directly into concrete for seamless snow and ice protection on driveways, walkways, and slab surfaces.
- Pavement Sensor Control
Quantifiable outcome
- 30-year Kynar finish on SnoFree panels for durability
- +1 more outcomes
Companies that use Heat Trace Specialists
Customer profileSegments3 records
Ideal customer profiles3 records
Heat Trace Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Heat Trace Specialists partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Heat Trace Specialists competitors and assessment
Company assessmentBroad incumbents
- Thermon: Thermon provides industrial heat trace solutions including self-regulating cables and controls for process industries. Overlaps with Heat Trace Specialists' LT/HLT/XLT cable lines and FM/CSA hazardous-location certifications.
- Chromalox: Chromalox manufactures heat trace cable, process heaters, and temperature controls for industrial and commercial applications. Comparable heat trace cable and controls products, scaled across much broader industrial verticals.
- nVent Electric (Thermal Management): nVent (formerly Pentair Thermal Management) is a global leader in heat trace cable, controls, and ice/snow melting systems. A much larger incumbent offering Heat Trace Specialists' product categories as part of a broad electrical portfolio.
- Danfoss (DEVI Heat Trace): Danfoss (which acquired DEVI) offers electric heating cable systems for floor heating, pipe freeze protection, and outdoor ice/snow melting. Comparable heat trace cable products with strong European and North American presence.
- Emerson (Nelson Heat Trace): Emerson's Nelson Heat Trace product line offers self-regulating cables, controls, and thermostats for industrial freeze protection and process temperature maintenance. Directly competes in industrial heat trace cable category.
Emerging players
- WarmlyYours: WarmlyYours sells radiant heating systems including snow melting mats and roof de-icing cables direct-to-consumer. Comparable residential focus and overlapping product line in snow melting mats and heated driveway/walkway products.
- Heat-Line: Heat-Line manufactures self-regulating heat trace cable systems primarily for pipe freeze protection in residential and light commercial applications. Smaller specialty player with comparable self-regulating cable technology.
Direct peers
- BriskHeat: BriskHeat manufactures heat trace cables, heating jackets, and roof/gutter de-icing systems for industrial and commercial applications. Directly comparable product portfolio (self-regulating cables, controls, roof de-icing) and overlapping customer base in freeze protection.
- Easy Heat (a Chromalox brand): Easy Heat specializes in electric heating products including heat trace cable and roof/gutter de-icing systems for residential and light commercial use. Closely aligned DIY and contractor-channel GTM with comparable ice dam prevention products.
Regional players
- Radiant Floor & Snow Melt Solutions: Radiant Floor distributes radiant heating and snow melting products including heat trace cable and snow melt mats for residential and light commercial projects. Comparable product mix targeting similar DIY and contractor customers in North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Heat Trace Specialists social profiles
Digital presenceHeat Trace Specialists compliance and trust
Trust signalCompliance4 records
Heat Trace Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heat Trace Specialists leadership team
Management profileNumber of profiles
Heat Trace Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heat Trace Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heat Trace Specialists
What does Heat Trace Specialists do?
Heat Trace Specialists designs, manufactures, and distributes heat trace cable systems and roof heating products used to prevent ice dams, melt snow and ice on roofs, gutters, walkways, and concrete surfaces, and provide freeze protection for industrial pipes. Its core lines are the proprietary SnoFree™ Heated Roof Panels and self-regulating Zig Zag and industrial heat trace cables, complemented by automatic snow/ice controls, sensors, thermostats, concrete snow-melt cable, and portable heating mats.
Is Heat Trace Specialists a public or private company?
Heat Trace Specialists is a private company. It is classified as corporate owned and is currently operating.
When was Heat Trace Specialists founded?
Heat Trace Specialists was founded in 1975. It employs 11 to 50 people.
Where is Heat Trace Specialists based?
Heat Trace Specialists is headquartered in Salt Lake City, United States, in the North America region.
How does Heat Trace Specialists make money?
Two revenue lines are on record. Heat Trace Products Sales are the primary driver. The others are custom System Design.
Who are Heat Trace Specialists's main competitors?
Broad incumbents on record are Thermon, Chromalox, nVent Electric (Thermal Management), Danfoss (DEVI Heat Trace) and Emerson (Nelson Heat Trace). Emerging players are WarmlyYours and Heat-Line. Direct peers are BriskHeat and Easy Heat (a Chromalox brand). Radiant Floor & Snow Melt Solutions is listed as a regional player.
Does Heat Trace Specialists have an API?
No public API is recorded for Heat Trace Specialists.
What industry is Heat Trace Specialists in?
Heat Trace Specialists's product category is Heat trace cable and roof heating systems. Its primary akta.pro industry code is HSAIAKAM, Ice Dam Prevention & Roof/Gutter De-Icing Systems (Heat Cable Install/Maintenance), with a secondary code of EUAEAFAI, Electrical Heat Tracing & Insulation (EHT, Thermal/Acoustic Insulation). Its NAICS code is 3334 and its SIC code is 4961.