What DEVI does

DEVI is a privately held Danfoss A/S brand that develops and supplies electric-heating systems for residential, commercial, industrial, agricultural, sports, and public-infrastructure applications. Its portfolio includes resistive and self-limiting heating cables, heating mats, thermostats and controls, installation accessories, and insulation plates. The underlying technology uses temperature-dependent resistance to adjust heat output in self-regulating cables, while products such as twin-conductor cables add 360-degree screening for indoor and outdoor installations. Digital tools include the DEVIreg Smart and DEVI Control apps, an installer app, BIM models, Heat Selector, and an AutoCAD plugin; some controls also connect to building-management systems through Modbus RS485. Product support includes technical testing, Environmental Product Declarations, and warranties of up to 20 years on select products.

DEVI primarily earns revenue through hardware sales of cables, mats, thermostats, controls, and accessories. Standardized products are sold by unit through the Danfoss Store, authorized distributors, and wholesalers, while larger residential, commercial, industrial, and infrastructure applications use project-specific specifications and quotations. Its go-to-market combines direct online purchasing, Danfoss's global distribution infrastructure, and professional installer and specification networks. Customers include homeowners and developers, hotels and offices, warehouses and cold-storage operators, agricultural businesses, sports facilities, and public or heritage projects. Although DEVI is not a separately disclosed reporting entity, the source material describes an active global operating brand rather than a pre-revenue startup.

Name

DEVI

Legal name

Danfoss A/S

Website

https://devi.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DEVI, a Danfoss A/S brand, develops and supplies electric heating systems, controls, and design tools for residential, commercial, and industrial temperature management, distributed through Danfoss channels and professional installer networks worldwide.

Ownership category

akta.pro rank

Product category

Electric Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Radiant Floor Heating Installation (HSAOAGAG), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• Electric heating cables
• Floor heating systems
• Snow melting systems
• Pipe frost protection
• Heating thermostats

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Electric Heating Equipment Sales: DEVI generates revenue primarily through the sale of electric heating products including heating cables, heating mats, thermostats, and accessories. Products are sold through Danfoss distribution channels including the Danfoss Store, distributors, and professional installer networks for residential, commercial, and industrial applications.
2. Project-Specific Solutions: Customized heating solutions for large-scale projects including sports stadiums, tunnels, historic buildings, and industrial facilities. Revenue derived from specifying products for specific construction and infrastructure projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DEVI designs, manufactures, and supplies electric heating solutions including self-regulating heating cables, heating mats, thermostats, and controls for indoor floor heating, outdoor snow and ice melting, pipe frost protection, cold store temperature management, sports field heating, and vineyard frost protection. Products are sold across residential, commercial, and industrial segments globally.

Product overview

DEVI is an electric heating solutions brand within Danfoss A/S, offering a comprehensive portfolio of heating products, controls, and integrated heating solutions for residential, commercial, and industrial applications. The product portfolio is organized into three main hardware categories — heating cables (including DEVIflex, DEVIbasic, DEVIsnow, DEVIpipeguard, DEVIpipeheat, DEVIhotwatt, DEVIaqua, and DEVImulti lines), heating mats (DEVIsnow 300T), and thermostats (DEVIreg series) — complemented by a suite of digital tools (DEVIreg Smart app, DEVI Control App, BIM models, Heat Selector, AutoCAD plugin). These hardware products are sold alongside accessories including DEVI EasyConnect connection components and DEVIcell LowCarbon insulation plates. DEVI applies these products across a range of heating solutions including comfort underfloor heating, total electric heating, ground and roof snow melting systems, pipe frost protection, domestic hot water temperature maintenance, cold store frost protection, sport field heating, and vineyard frost protection.

Differentiator

Problem solved

Functional benefit

Brands

• DEVIcell™ LowCarbon: LowCarbon insulation boards made with 75% recycled aluminum for smarter, greener, and faster floor heating installation
• DEVIreg™
• DEVIflex™
• DEVIsnow™
• DEVIpipeguard™
• DEVIsafe™
• DEVIsport™
• DEVIbasic™
• DEVIaqua™
• DEVIhotwatt™
• DEVImulti™
• DEVIconnecto
• DEVI EasyConnect
• DEVIwarranty™

Products and services

• DEVIflex 6T

Quantifiable outcome

• Up to 87% of harvest can be saved through vineyard frost protection during frost periods
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered regional.

• Heat Zone DistributionregionalChannel Partner/ Reseller/ DistributorHeat Zone Distribution serves as DEVI's regional distribution partner in Australia, supplying DEVI electric heating technology for industrial and commercial heating applications. The partnership was demonstrated in the Montague Apple Orchard cold storage project.
• NWR Electrical ServicesregionalImplementation/ SI/ Consulting PartnerNWR Electrical Services conducted the installation work for the Woolworths Distribution Centre condensation prevention heating system project, integrating DEVI products including DEVIsnow 30T, DEVIbasic Drum Goods, DEVIreg 330, and DEVIbasic 10S heating cables.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• nVent Electric: nVent owns the Raychem brand, a global leader in electric heat-tracing cables, self-regulating heating cables, and floor heating systems. Directly competes with DEVI across industrial pipe trace, commercial floor heating, and snow-melting applications.
• Warmup: UK-based global specialist in electric underfloor heating cables, mats, and smart thermostats. Closely comparable to DEVI in residential and light commercial floor heating, with overlapping smart-thermostat and app-controlled offerings.
• Schluter Systems: Manufacturer of electric floor heating membranes (DITRA-HEAT) and uncoupling membranes for tile installations. A direct competitor in the residential floor heating category, with strong installer-channel relationships in North America and Europe.
• Thermon: Global provider of industrial heat-tracing solutions, including self-regulating and power-limiting heating cables for process piping, tanks, and instrumentation. Directly comparable to DEVIpipeguard and DEVIhotwatt product lines in industrial applications.
• REHAU: German polymer and building solutions company with significant presence in underfloor heating systems, including both hydronic and electric options. Directly comparable to DEVI in residential and commercial floor heating across European markets.
• Uponor: Finnish global leader in plumbing and heating solutions, including underfloor heating systems. Competes with DEVI primarily in hydronic floor heating but increasingly overlaps in hybrid and electric heating installations for European residential projects.
• Heat Trace Products: UK-based specialist manufacturer of electric heat-tracing cables, heating tapes, and self-regulating cables for industrial pipe frost protection and temperature maintenance. Directly comparable to DEVIpipeguard and DEVIhotwatt product lines.
• Drexma: Swedish manufacturer of electric heating cables, heating mats, and underfloor heating systems for residential and commercial applications. A regional direct peer to DEVI in Nordic markets with overlapping product categories and installer-channel distribution.

Broad incumbents

• Emerson (Chromalox): Chromalox, owned by Emerson, manufactures electric heating elements, heat trace cables, and process heating solutions for industrial and commercial customers. Overlaps with DEVI across industrial pipe trace and process heating as part of Emerson's broader automation portfolio.
• Watts Water Technologies: Global manufacturer of plumbing, heating, and water quality products, including underfloor heating components and electric heating accessories. Overlaps with DEVI in residential heating distribution and project specifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/devi-ai

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVI