What Chambord does

Chambord is a premium French black raspberry liqueur brand that produces and sells a single flagship product — Chambord Black Raspberry Liqueur — under the ownership of Brown-Forman Corporation, a publicly traded U.S. beverage alcohol company headquartered in Louisville, Kentucky. The liqueur is manufactured at a single production site in France's Loire Valley using a proprietary six-week double infusion process in which berry juices are blended with French spirits, infused for four weeks, subjected to a second infusion stage, and gently pressed. The flavor profile combines black raspberries, blackberries, and blackcurrants with Madagascan vanilla, Moroccan citrus peel, honey, and aromatic spices (ginger, cloves, nutmeg, and cinnamon); the finished product is 16.5% alcohol by volume. Chambord is offered in four bottle sizes (750ml, 375ml, 200ml, 50ml), targeted at adult consumers for cocktail mixing, brunch, social entertaining, and gifting use cases.

The brand's go-to-market is omnichannel: its official website acts as a content and brand hub and routes consumers to online retailers, while a store locator drives traffic to physical liquor retailers across the United States and United Kingdom. GTM is therefore best characterized as a marketing-led direct-to-consumer experience driving off-site retail conversion, rather than a transactional DTC storefront. Marketing channels are digital-first and centered on the brand site, Instagram, Facebook, and an email newsletter; curated cocktail recipes (Chambord Royale, French Martini, Chambord Spritz, Chambord Espresso Martini, etc.) are the primary content engine. Revenue is generated almost entirely through wholesale-style liqueur product sales across multiple bottle sizes, supplemented since late 2024 by seasonal gift bundles (Night Out Kit, Night In Kit) distributed through partners such as ReserveBar.

Structurally, Chambord operates as a brand line rather than an independent corporate entity: it has no disclosed subsidiaries, no fundraising activity, no standalone management team reported, and no disclosed headcount. All production coordination, import, and distribution for the U.S. market is executed by parent Brown-Forman, while marketing and trademark control sit within the Chambord brand system. Chambord is a registered trademark and holds no certifications or compliance disclosures beyond standard beverage alcohol regulations.

Name

Chambord

Legal name

Chambord

Website

https://chambordliqueur.com

Company type

Private

Operating status

Operating

Short description

Chambord is a premium French black raspberry liqueur brand owned by Brown-Forman Corporation, producing a single flagship liqueur via a proprietary double infusion process in France's Loire Valley and selling it across the US and UK through online and physical retail channels to adult consumers for cocktails and gifting.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Liqueur Product Sales: Chambord generates revenue through the sale of its black raspberry liqueur in various bottle sizes (750ml, 375ml, 200ml, 50ml) through retail and online channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Chambord produces and sells a premium French black raspberry liqueur (16.5% Alc./Vol.) manufactured in the Loire Valley, France via a six-week double infusion process using black raspberries, blackberries, blackcurrants, Madagascan vanilla, Moroccan citrus peel, honey, and aromatic spices. The product is sold in 750ml, 375ml, 200ml, and 50ml bottle formats through online retailers and physical liquor stores in the U.S. and U.K., with seasonal gift bundles distributed via ReserveBar.

Product overview

Chambord is a premium French black raspberry liqueur brand offering a single flagship product - Chambord Black Raspberry Liqueur - available in four bottle sizes (750ml, 375ml, 200ml, 50ml). The brand complements its core liqueur with curated cocktail recipes and seasonal gift bundles including Night Out Kits (four 50mL bottles with party accessories) and Night In Kits (375mL bottle with branded merchandise). The liqueur is produced in France's Loire Valley using a proprietary double infusion process with black raspberries, vanilla, honey, and spices.

Differentiator

Problem solved

Functional benefit

Products and services

• Chambord Black Raspberry Liqueur A premium French black raspberry liqueur (16.5% Alc./Vol.) produced through a six-week double infusion process using black raspberries, blackberries, blackcurrants, Madagascan vanilla, Moroccan citrus peel, honey, and aromatic spices. Available in 750ml, 375ml, 200ml, and 50ml formats for cocktail mixing, brunch drinks, social gatherings, home entertaining, and gifting.
• Chambord Night Out Kit A party-themed gift set containing four 50mL bottles of Chambord black raspberry liqueur, two confetti poppers, and one party hat, designed for New Year's Eve and celebratory occasions.
• Chambord Night In Kit An at-home gift set containing one 375mL bottle of Chambord black raspberry liqueur, two pairs of Chambord-branded socks, two noise makers, and one recipe card, designed for cozy home celebrations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Brown-Forman CorporationcoreOthersBrown-Forman Corporation is the parent company and importer of Chambord liqueur, headquartered in Louisville, Kentucky. The company handles the production coordination, import, and distribution of Chambord products in the United States market.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• St-Germain: St-Germain is a premium French elderflower liqueur now owned by Bacardi. It is the closest analog to Chambord: a single-flavor, premium-priced, French-heritage liqueur sold primarily as a cocktail modifier and gifting item. The two compete head-to-head on bar programs, recipe platforms, and shelf space in the same on-premise and e-commerce channels.
• Tia Maria: Tia Maria is a Jamaican coffee liqueur now owned by Illva Saronno. It overlaps with Chambord on positioning (sweet, cocktail-forward, premium pricing tier) and on signature cocktail applications including espresso martinis, contributing to direct competition at the cocktail-occasion level.
• Disaronno: Disaronno is an Italian amaretto-style liqueur marketed as a premium lifestyle brand with heavy emphasis on bottle design, gifting, and cocktail mixability. The positioning mirrors Chambord's: a recognizable iconic bottle, gift-bundle marketing, and primary use as a sweet cocktail element in bars and at home.
• Grand Marnier: Grand Marnier is a premium French orange-and-cognac liqueur also owned by a major multinational spirits group. It shares Chambord's premium positioning, French heritage, focus on cocktail occasions, and gift-shop visibility, and competes in the same on-premise and retail premium liqueur set.
• Kahlúa: Kahlúa is a premium coffee-flavored liqueur owned by Pernod Ricard. It is comparable to Chambord as a single-flavor, premium-priced, primarily cocktail-driven liqueur brand — frequently used in the same signature serve (Espresso Martini) featured in Chambord's recipe lineup, making them partial substitutes in on-premise programs.
• Cointreau: Cointreau is a premium triple-sec/orange liqueur owned by Rémy Cointreau and produced in France. It mirrors Chambord across multiple dimensions — French provenance, premium pricing tier, signature bottle/shape, and primary use as a cocktail ingredient — and competes directly on craft-cocktail menus and in retail liqueur sets.
• Baileys: Baileys is a premium Irish cream liqueur owned by Diageo and one of the largest premium liqueur brands globally. It competes with Chambord in the same premium liqueur shelf set, the same gifting/seasonal occasions, and the same at-home cocktail/dessert-pour use cases — often adjacent rather than direct substitutes but in identical merchandising space.

Broad incumbents

• Campari Group: Campari Group owns a broad spirits and liqueur portfolio including Aperol, Campari, Appleton, and Wild Turkey. As a broad incumbent with multiple flavored and aperitif liqueur brands competing for the same on-premise, gifting, and aperitivo occasions as Chambord, it is a meaningful competitor through portfolio reach rather than direct SKU overlap.
• Bols: Bols is an established Dutch liqueur house with a broad portfolio of fruit and herbal liqueurs (Triple Sec, Crème de Cassis, etc.) often sold at lower price tiers than Chambord. It competes in the same flavored-liqueur category from a portfolio/incumbent angle and competes for retail and on-premise shelf space with Chambord's core SKU.
• Rémy Cointreau: Rémy Cointreau is a major multinational spirits group whose liqueur portfolio (Cointreau, Combier, Belle de Brillet, Mount Gay Rum) overlaps Chambord on premium-priced liqueurs distributed globally. It is comparable as a broad incumbent that competes with Chambord's positioning and on-premise placement through sister brands like Cointreau.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChambordLiqueur
• Instagraminstagram.com/chambordliqueur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chambord