What Divemaster does

Divemaster was a German-language scuba diving magazine brand, published by Naglschmid-Verlag for more than 30 years and concluding with its 124th issue in the second quarter of 2025. Its core product was a roughly bi-monthly print magazine supplemented by an e-paper digital edition and a web platform covering diving news, equipment reviews, underwater photography, marine biology, diving medicine, and travel destinations. The product served passionate recreational scuba divers, underwater photographers, and diving travelers in the German-speaking market through a horizontal content mix with no clearly identified enterprise or advertising-anchor customers.

The business model was subscription-driven and consumer-direct: revenue came from recurring annual subscriptions and one-time single-issue sales through the Jahr-Artopé Media e-commerce shop, with distribution handled by postal delivery and a digital e-paper. Marketing and distribution spanned a branded website (later redirected to tauchen.de), social channels on Facebook, Instagram, YouTube and SoundCloud, an email newsletter, and direct-to-consumer postal subscription fulfillment. There is no evidence of platform APIs, integrations, or proprietary technology beyond standard publishing and e-commerce tooling.

On 30 June 2025, the DIVEMASTER brand was divested by Naglschmid-Verlag to Jahr-Artopé Media GmbH (parent of the rival TAUCHEN diving magazine). The acquisition was followed by immediate discontinuation of the standalone brand: the print magazine ceased after issue 2/25, the web presence was redirected to TAUCHEN.de, and subscribers were automatically transitioned to a one-year half-price TAUCHEN subscription as a loyalty offer. The result is that Divemaster no longer operates as an independent entity; its audience, channels, and revenue have been absorbed into the TAUCHEN product.

Name

Divemaster

Legal name

Divemaster

Website

https://divemaster.de

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Divemaster was a German scuba diving magazine serving recreational divers for over 30 years with news, equipment reviews, travel, and underwater photography content. Acquired in June 2025, it merged into TAUCHEN magazine.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Monthly magazine subscription model where subscribers receive print copies of TAUCHEN magazine. Former Divemaster subscribers receive TAUCHEN at half price for one additional year as a loyalty offer.
2. Single Issue Sales: Individual magazine copies available for purchase through the e-commerce shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DIVEMASTER was a German scuba diving magazine published as a print periodical (approximately 6 issues per year) complemented by a digital E-Paper and an online web presence. Content covered diving equipment, travel destinations, underwater photography, marine biology, diving medicine, and technique. The brand was discontinued on 30.06.2025 and merged into TAUCHEN magazine, with former subscribers transitioned to TAUCHEN at half price for one year.

Product overview

Divemaster was a diving magazine portfolio consisting of a print magazine (DIVEMASTER) and its online web presence. The DIVEMASTER print magazine published approximately 6 issues per year, with the final issue (124) released in mid-2025. The DIVEMASTER E-Paper provided digital access to the magazine. The DIVEMASTER Online platform offered web content including news, equipment reviews, travel stories, and underwater photography. As of June 30, 2025, the DIVEMASTER brand was acquired by Jahr-Artopé Media GmbH and merged into TAUCHEN, another diving magazine also owned by the company. Former DIVEMASTER subscribers were transitioned to receive TAUCHEN magazine, which publishes monthly, providing more frequent coverage of diving topics, travel, and equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• DIVEMASTER Magazine (Print & Web)
• DIVEMASTER E-Paper
• TAUCHEN Magazine Subscription (successor offering)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jahr-Artopé Media GmbHcoreStrategic or Co-development Partner · 30 June 2025The Divemaster brand was acquired by the Naglschmid-Verlag through Jahr-Artopé Media GmbH. Jahr-Artopé Media GmbH is a German media publishing company that owns TAUCHEN magazine. The Divemaster brand (both print and web) was merged into TAUCHEN effective 30.06.2025, with former subscribers transitioned to the TAUCHEN publication.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alert Diver (DAN Europe / DAN World): Diver Alert Network magazines addressing diving medicine, safety and travel, with overlapping editorial pillars around diving practice, marine biology and medical content that Divemaster also covered.

Direct peers

• Sportdiving: German-language diving magazine serving the same German-speaking recreational diving audience with coverage of equipment, travel and underwater photography, overlapping directly with Divemaster's editorial remit.
• Sport Diver: Scuba diving enthusiast magazine focused on recreational diving, equipment and destinations, serving as a comparable English-language print+digital publication in the same niche.
• Scuba Diving Magazine: Long-running US scuba diving magazine covering equipment reviews, destinations and underwater photography. Closest English-language analogue to Divemaster in format, editorial mix and enthusiast audience.
• DIVE Magazine: UK-based print and digital scuba diving magazine with editorial coverage of diving travel, gear and marine conservation, directly comparable in target audience and content pillars to Divemaster.
• TAUCHEN: Germany's leading monthly scuba diving magazine, also published by Jahr-Artopé Media GmbH. Now the successor publication that absorbed Divemaster's subscriber base, content and brand as of June 30, 2025.

Emerging players

• Wetpixel: Online community and content destination for underwater photographers and videographers, overlapping with Divemaster's underwater photography audience but delivered purely digitally.
• Divernet: UK-based online diving media outlet covering diving news, travel and conservation, comparable to the editorial web presence that Divemaster maintained before its merger into TAUCHEN.

Regional players

• Taucher (Taucher.Net / Taucher-Magazin): Austrian/German-speaking diving publication and online community focused on recreational diving news, travel and equipment, comparable to Divemaster as a regional competitor in the broader DACH diving media market.

Others

• Unterwasser (UW-Fotowelt / NaturFoto): German-language underwater photography publication and adjacent media targeting the same German-speaking UW photography enthusiast segment that formed a key Divemaster readership cohort.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/divemaster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divemaster