What Jahr Media does

JAHR MEDIA GmbH & Co. KG is a Hamburg-headquartered, family-owned German special-interest publishing house founded in 1971 and operating a portfolio of more than a dozen magazine titles across six hobby verticals — fishing (Blinker, AngelWoche, Kutter & Küste, FliegenFischen, Karpfen), hunting (JÄGER, Sauen, Jagdreisen, JÄGER Prime), equestrian (HOOFORIA, Mein Pferd, St.GEORG, #doitride), tennis (tennis MAGAZIN), aviation (fliegermagazin, AERO INTERNATIONAL), and photography (fotoMAGAZIN) — together with the B2B trade magazine outdoor.markt for the outdoor industry. The company is led by Publisher and Geschäftsführerin Alexandra Jahr alongside Managing Director Ardalan Sheikholeslami, employs 101–250 staff, and is organized around dedicated editorial and sales teams per title and vertical.

The technical footprint combines print magazines, title-specific digital portals, newsletters, social channels, podcasts (hosted via Podigee), and owned event properties (tennis MAGAZIN Partner Cup, outdoor.markt Trophy, FISHING MASTERS SHOW). The company has no public API, no mobile applications, no disclosed AI/ML capabilities, and no third-party integrations documented in the source data.

The business model combines three revenue streams. B2C revenue comes from single-copy sales (e.g., tennis MAGAZIN cover price €10.90) and annual subscriptions distributed through retail and direct reader-service channels. B2B advertising is sold through title-organized direct sales teams to brands seeking access to approximately one million active hobby enthusiasts per month via display, advertorials, branded content, multi-channel campaigns, and events. Professional services revenue is generated through event management (e.g., tennis MAGAZIN Partner Cup with VIP hospitality tied to ATP Stuttgart; outdoor.markt Trophy industry awards) and the Jahr Brandsolutions custom-publishing service. Distribution is single-country (Germany), go-to-market is sales-led, and media data (Mediadaten) are published per title rather than as a unified price list.

Name

Jahr Media

Legal name

JAHR MEDIA GmbH & Co. KG

Website

https://jahr-media.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

JAHR MEDIA is a Hamburg-based, family-owned German special-interest publishing house operating 12+ magazine titles across fishing, hunting, equestrian, tennis, aviation, photography, and outdoor trade verticals, reaching approximately one million hobby enthusiasts monthly through print, digital, and event platforms.

Ownership category

akta.pro rank

Product category

Special Interest Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Special interest publishing
• Hobby magazines
• Consumer media
• Advertising sales
• Magazine subscriptions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Sales and Subscriptions: Sale of printed magazines including Blinker, AngelWoche, Kutter & Küste, FliegenFischen, fliegermagazin, fotoMAGAZIN, JÄGER, Sauen, AERO INTERNATIONAL, HOOFORIA, tennis MAGAZIN, and outdoor.markt to hobby enthusiasts through subscription and single-copy retail channels.
2. Advertising Revenue: Placement of advertisements including display ads, advertorials, and branded content within magazines and digital platforms reaching approximately 1 million active hobby enthusiasts per month. The company offers classical display advertising as well as customized content solutions.
3. Event Services: Organization and hosting of industry events including outdoor.markt Trophy, tennis MAGAZIN Partner Cup, and trade events that provide branded experiences for partners and advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

JAHR MEDIA is a German special-interest publishing house operating a portfolio of more than 12 print magazine titles and accompanying digital platforms across six hobby verticals: fishing, hunting, tennis, equestrian, aviation, and photography, plus a B2B outdoor trade magazine. The company reaches approximately one million active hobby enthusiasts per month and generates revenue through subscriptions, single-copy sales, and B2B advertising placements across print, digital, events, and branded content solutions.

Product overview

JAHR MEDIA is a German Special-Interest publishing house operating a portfolio of magazine titles and digital platforms across six hobby/enthusiast verticals: Fishing (Blinker, AngelWoche, Kutter & Küste, FliegenFischen, Karpfen, ANGELNplus, AngelMasters, FISHING MASTERS SHOW), Equestrian (HOOFORIA, Mein Pferd, St.GEORG, Doitride), Aviation (fliegermagazin, AERO INTERNATIONAL), Photography (fotoMAGAZIN), Hunting (JÄGER, Sauen, Jagdreisen, JÄGER Prime), and Tennis (tennis MAGAZIN), plus the B2B outdoor trade magazine outdoor.markt. JAHR MEDIA also offers event properties (tennis MAGAZIN Partner Cup, outdoor.markt Trophy) and branded content services (Jahr Brandsolutions). The company has no AI capabilities, no public API, and no product integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Blinker: Fishing magazine focused on angling content.
• AngelWoche
• Kutter & Küste
• FliegenFischen
• fliegermagazin
• fotoMAGAZIN
• JÄGER
• Sauen
• AERO INTERNATIONAL
• HOOFORIA
• tennis MAGAZIN
• outdoor.markt
• #doitride

Products and services

• Blinker Germany's leading magazine for sport and hobby fishing, covering techniques, equipment, destinations, and fishing news for anglers.
• AngelWoche Weekly fishing magazine focused on practical fishing advice, destination features, and angling community news.
• Kutter & Küste Magazine dedicated to coastal and boat fishing in German waters, targeting North Sea and Baltic Sea anglers.
• FliegenFischen Specialist magazine focused on fly fishing techniques, destinations, and equipment for fly fishing enthusiasts.
• fotoMAGAZIN Germany's leading photography magazine, covering camera gear reviews, technique tutorials, photo tours, and industry news for photography enthusiasts and professionals.
• JÄGER Germany's leading hunting magazine covering hunting culture, game management, firearms, and the hunting community.
• SAUEN Specialist magazine focused on wild boar hunting, covering techniques, equipment, and ethical hunting practices.
• AERO INTERNATIONAL International aviation magazine covering commercial and general aviation, airline industry news, and aerospace technology.
• fliegermagazin Aviation magazine covering general aviation, flight training, aircraft reviews, and pilot lifestyle for aviation enthusiasts.
• HOOFORIA Equestrian media brand and platform combining three strong equestrian brands under one unified value system, covering horse welfare, riding sports, and the equestrian community.
• tennis MAGAZIN Germany's most-read tennis magazine, covering professional and amateur tennis, equipment testing, training tips, tournament coverage, and player interviews. Published 10 times per year with a circulation of 14,600 copies.
• outdoor.markt B2B trade magazine for the outdoor industry, covering market trends, brands, retail, and sustainability in the outdoor sector. Hosts the annual outdoor.markt Trophy awards.
• Mein Pferd Equestrian magazine covering horse care, riding techniques, and equestrian lifestyle for horse enthusiasts.
• St.GEORG Equestrian magazine focused on show jumping and dressage sports within the German equestrian community.
• Karpfen Specialist magazine dedicated to carp fishing, covering techniques, bait, lakes, and carp fishing community.
• Jagdreisen Digital platform and magazine covering hunting travel destinations and international hunting tourism.
• JÄGER Prime Premium digital offering under the JÄGER hunting brand, providing exclusive digital content and services for hunting enthusiasts.
• ANGELNplus Online portal for fishing enthusiasts providing digital content, community features, and multimedia resources alongside the print Angeln publications.
• AngelMasters Online fishing competition and community platform connecting anglers with tournaments and events.
• FISHING MASTERS SHOW Fishing competition event and showcase platform for the angling community.
• Doitride Digital community platform and initiative under the equestrian portfolio, promoting ethical and harmonious riding practices.
• Jahr Brandsolutions Branded content and custom publishing solutions service enabling advertisers to create bespoke editorial and advertising campaigns within JAHR MEDIA's magazine environments.
• tennis MAGAZIN Partner Cup Annual networking tennis doubles tournament for advertising partners, held at prestigious venues in Germany (TC Doggenburg Stuttgart, LTTC Rot-Weiß Berlin).
• outdoor.markt Trophy Annual B2B industry awards recognizing outstanding outdoor brands, products, campaigns, retailers, and personalities in the outdoor market.

Quantifiable outcome

• Reach of approximately 1 million active hobby enthusiasts per month

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Anrecht InvestmentcoreStrategic or Co-development Partner · 17 October 2024Partnership between Anrecht Investment and JAHR MEDIA connecting their initiatives Harmonie & Fairness FAIR PLAY® and #doitride. The collaboration aims to positively influence equestrian sports by promoting ethical treatment of horses and respectful interaction between humans and horses in competition and daily activities. The partnership launched with a roadshow at three German locations in October-November 2024 featuring Olympic team champion Frederic Wandres and FAIR PLAY® brand ambassador Christoph Hess.
• FAIR PLAY®coreStrategic or Co-development PartnerFAIR PLAY® is an initiative developed by Anrecht Investment representing values of fairness, harmony, and respect in horse sports. The brand ambassador is Christoph Hess, renowned judge and trainer in international dressage and eventing sports. JAHR MEDIA's #doitride initiative partners with FAIR PLAY® to promote ethical equestrian practices.
• #doitridecoreStrategic or Co-development Partner#doitride is a movement and platform created by JAHR MEDIA dedicated to the wellbeing of horses and riders. The initiative focuses on campaigns, talks, and events that highlight responsible and sustainable handling of horses. Through constructive journalism and strategic partnerships, #doitride aims to raise awareness for mindful interaction with horses.
• TC DoggenburgminorGTM or Marketing PartnerTennis club TC Doggenburg serves as the venue for the annual tennis MAGAZIN Partner Cup tournament, hosting approximately 24-47 players and guests. The partnership provides access to the club's facilities for the exclusive networking event tied to professional tennis tournaments.
• Boss Open (ATP Stuttgart)minorGTM or Marketing PartnerThe Boss Open ATP tennis tournament in Stuttgart provides VIP hospitality access for tennis MAGAZIN Partner Cup participants, including shuttle service, catering by chef Johann Lafer, and premium seating at professional matches.
• emotion groupminorGTM or Marketing PartnerEvent management company led by CEO Edwin Weindorfer that handles organization and logistics of the tennis MAGAZIN Partner Cup events, including coordination with venue partners and participant management.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bauer Media Group: Large Hamburg-based media company publishing a wide portfolio of German special-interest, hobby, and lifestyle magazines across verticals, directly comparable to Jahr Media's multi-niche, print+events business model.
• Future plc: UK-listed specialist media company operating hundreds of hobby vertical titles (tech, gaming, cycling, photography) with digital-first monetization; useful comparable for the digital pivot Jahr Media may pursue.
• Motorpress Stuttgart: Stuttgart-based special-interest magazine publisher with strong hobby and lifestyle titles, including outdoor and lifestyle verticals; directly comparable in scale and audience model to Jahr Media.
• Landwirtschaftsverlag: German special-interest publisher with strong hunting, equestrian, and outdoor titles (e.g., PIRSCH, Deutsche Jagd-Zeitung); competes directly with Jahr Media in hunting and outdoor verticals.
• Deutsche Medien-Manufaktur: German special-interest publisher producing hobby, lifestyle, and knowledge magazines, with a similarly diversified vertical strategy comparable to Jahr Media's multi-title approach.

Broad incumbents

• Axel Springer: Major German and European digital media company with significant magazine and classifieds heritage; competes for advertiser budgets and serves as a benchmark for German publishing digital transformation.
• Haymarket Media: UK-headquartered special-interest and B2B media group with global hobby, motoring, and lifestyle titles; a close international analog in business model (special interest + events) to Jahr Media.
• Gruner + Jahr (RTL Group): Germany's largest magazine publisher, part of RTL Group, with deep special-interest and lifestyle titles; represents a structural competitor for advertising share and reader attention across overlapping verticals.
• Hubert Burda Media: German media conglomerate operating dozens of special-interest and consumer magazine titles across multiple verticals; competes with Jahr Media for both advertising budgets and hobbyist audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jahr Media