What E-Beauty Group does

E-Beauty Group, formally Q & Z Cosmetics Manufacturing Sdn Bhd, is a Malaysian privately-held beauty manufacturer and brand owner headquartered in Puchong, Selangor, founded in 1996 by Professor Qu Kui Zun, Dr Zhang Guoshun, and Ms Karen Qu Huan. The group operates through seven wholly-owned associate companies spanning skincare manufacturing, food and supplement manufacturing, domestic and international marketing, e-commerce, R&D (Nature's Lab Sdn Bhd, granted MIDA R&D status in 2020), and intellectual property management, employing approximately 80 staff across Malaysia and Singapore. Its commercial proposition is built on a dual model: (i) full-stack OEM/ODM/OBM private-label manufacturing services — R&D, formulation, regulatory registration, production, packaging, and distribution — sold primarily to beauty entrepreneurs and emerging brand owners globally, and (ii) ten proprietary brands spanning professional skincare (ArctaPHOS, Celtec, FDF Skincare, Vitaderma, Beauty Cottage, Tropical Rainforest Regime) and ingestible beauty (Natural Beautifying, Natural Fitness, New Lifestyle Coffee, Rainforest Regime), distributed through professional beauty salons, e-commerce, and exports to more than 20 countries.

Underlying technology centers on cGMP-compliant manufacturing, an advanced laboratory facility certified to pharmaceutical cleanliness standards, and proprietary ingredient platforms including Pseudoalteromonas Ferment Extract for anti-blue-light protection (ArctaPHOS), Criste Marine stem cell technology (Celtec), Swiss vitamin-based formulations (Vitaderma), and tropical fruit extract-based skincare (FDF). The product portfolio exceeds 5,000 SKUs with more than 1,000 specialized skincare solutions developed to date, and the company holds GMP, HACCP, HALAL (JAKIM), and MESTI certifications. Go-to-market is hybrid: B2B enterprise field sales for OEM/ODM contract manufacturing, direct distribution to beauty salons and spas via Beauty Cottage Sdn Bhd in Malaysia, DTC and e-commerce via Amart Solutions Sdn Bhd, and international expansion via Q & Z International Pte Ltd in Singapore. Reported revenue was RM50.0 million in 2014, up from RM10.0 million in 2010, and the company has continued expanding its brand portfolio and geographic reach, though no post-2014 revenue figure is publicly disclosed.

Name

E-Beauty Group

Legal name

Q & Z Cosmetics Manufacturing Sdn Bhd

Website

https://e-beauty.my

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

E-Beauty Group is a Malaysian cGMP-certified contract manufacturer and brand owner operating seven subsidiaries, running ten proprietary skincare and beauty-supplement brands across more than 5,000 SKUs, and exporting to over 20 countries. It serves global beauty entrepreneurs via full-stack OEM/ODM/OBM services, professional salons, and direct consumers via e-commerce.

Ownership category

akta.pro rank

Product category

Cosmetic and Skincare Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Private label manufacturing
• Cosmetic skincare products
• Beauty supplements
• OEM ODM services
• Professional derma skincare

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM/OBM Manufacturing Services: Customized private brand manufacturing services including formulation development, production, packaging design and printing, filling and shipping. Targets new entrants to market and existing entrepreneurs looking to expand product lines.
2. Proprietary Brand Product Sales: Sale of 10 proprietary brands across skincare, beauty beverages, and health supplements through beauty salons, retail channels and direct consumer sales.
3. Ingredient and Raw Material Sourcing: E-Beauty Group Sdn Bhd manages intellectual properties and raw materials sourcing for the group.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

E-Beauty Group manufactures and supplies a professional beauty line spanning skincare products and beauty/health supplements under 10 proprietary brands. The group also offers comprehensive OEM/ODM/OBM private-label manufacturing services covering R&D, formulation, registration, production, packaging, and distribution for beauty entrepreneurs. Operations span more than 5,000 SKUs sold across over 20 countries, supported by GMP-certified manufacturing facilities in Malaysia and a regional office in Singapore.

Product overview

E-Beauty Group operates as a professional beauty line manufacturer and supplier with a portfolio of 10 brands spanning two categories: Skincare Products (Vitaderma, Tropical Rainforest Regime, FDF Skincare, Celtec, Beauty Cottage, ArctaPHOS) and Beauty/Health Supplements (Rainforest Regime coffee, New Lifestyle Coffee, Natural Fitness, Natural Beautifying). The company provides comprehensive OEM/ODM/OBM manufacturing services including R&D, formulation, testing, registration, packaging design, and distribution. ArctaPHOS holds the distinction of being Malaysia's first anti-blue light skincare defense product.

Differentiator

Problem solved

Functional benefit

Brands

• ArctaPHOS: Anti-aging skincare line developed based on Pseudoalteromonas Ferment Extract, protecting skin from digital-aging (blue light) and UV rays.
• Beauty Cottage
• Celtec
• FDF Skincare
• Natural Beautifying
• Natural Fitness
• New Lifestyle Coffee
• Rainforest Regime
• Tropical Rainforest Regime
• Vitaderma

Products and services

• Vitaderma Vitamin-based skincare line formulated with high quality Swiss vitamins and botanic extracts to stabilize, maintain and optimise skin's lipid balance and reinforce its natural protection system. Targets anti-aging, hydration, and skin texture improvement.
• Tropical Rainforest Regime Skincare products formulated with ingredients sourced from Southeast Asian tropical rainforest including papaya, hibiscus, palm fruit, coconut, and aloe vera. Targets fine lines, wrinkles, skin firming, and radiant youthful appearance.
• Rainforest Regime Premium coffee blend of Arabica and Robusta beans sourced from high-end growers, roasted under strict temperature control. Includes fitness variant with body contour enhancing, slimming, and anti-oxidant properties.
• New Lifestyle Coffee Health coffee blend combining top grade Arabica and Robusta coffee beans with skim milk and Xylitol sweetener. First in Malaysia 3-in-1 concept with 40% less calories, no sugar, no dairy creamer, no artificial flavor.
• Natural Fitness Oral cosmetic beverage containing natural ingredients from fruit essences, white bean, and Garcinia Cambogia. Designed for body contour enhancement, slimming, anti-oxidant benefits, and body fitness promotion.
• Natural Beautifying Oral cosmetic beverage with all natural ingredients from fruits, vegetables, grains, herbs, marine collagen, and milk. Provides skin firming, anti-aging, skin lightening, breast firming, and bone/joint health benefits.
• FDF Skincare Fruit-based skincare line utilizing technologically advanced fruit extract ingredients for anti-oxidant, skin renewing, lightening, purifying, and nourishing benefits. Clinically demonstrated to address dehydrated skin, blemishes, oily/acne-prone skin, uneven tone, dark spots, and wrinkles.
• Celtec Stem cell technology skincare line using Criste Marine (Sea Fennel) from Brittany Coast, France. Products provide long lasting hydration, reduce fine lines and wrinkles, maintain skin suppleness and elasticity, and deliver smoother, brighter complexion.
• Beauty Cottage Professional salon care product range for facial, body and spa treatments from face to toe. Enriched with special Aloe Vera Essence from the US and quality botanical extracts. Designed for professional beauticians.
• ArctaPHOS Anti-blue light skincare line featuring Pseudoalteromonas Ferment Extract to restore hydration, protect skin from digital-aging (blue light), and provide wrinkle-free, young looking skin. Multi-protect day moisturizer with UVA/UVB protection.
• OEM/ODM/OBM Private Label Manufacturing Services Comprehensive private brand manufacturing services covering consultation, R&D, formulation, registration, production, packaging design, filling, and distribution. Targets new entrants to the beauty market and existing entrepreneurs seeking to expand product lines across skincare, haircare, body care, and specialty products.

Quantifiable outcome

• More than 5000+ SKUs available
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• HCT Group: Full-service beauty manufacturer specializing in turnkey product development, formulation, packaging, and manufacturing for emerging and indie beauty brands. Comparable end-to-end service model targeting the same indie-brand OEM/ODM customer segment as E-Beauty.

Direct peers

• Kolmar Korea: Korean cosmetics and health supplements OEM/ODM manufacturer serving global beauty and wellness brands. Directly comparable to E-Beauty's dual focus on skincare manufacturing plus ingestible beauty supplements under one group structure.
• Mibelle Group: Swiss contract manufacturer of cosmetics and personal care products, including proprietary ingredient technologies for skincare brands. Comparable as a GMP-certified OEM/ODM player with proprietary formulation IP similar to E-Beauty's branded technology lines.
• Chromavis: Italian contract manufacturer of color cosmetics and skincare, part of the Fareva group, supplying global prestige and emerging beauty brands. Comparable OEM/ODM model with multi-SKU production capabilities.
• MANE: French family-owned fragrance and flavor manufacturer with OEM/ODM services for personal care, fine fragrance, and beauty brands. Comparable as a privately held, vertically integrated specialty beauty manufacturer serving B2B brand clients globally.
• Intercos: Italian global contract manufacturer of color cosmetics, skincare, and personal care products for prestige and mass-market brands. Closely comparable private-label and OEM/ODM business model, supplying both indie brands and multinationals.
• Cosmax: Korean global leader in OEM/ODM cosmetics manufacturing, founded in 1992, serving indie and emerging beauty brands across skincare, color cosmetics, and personal care. Direct comparison to E-Beauty's full-service contract manufacturing model, though at materially larger scale (multi-billion USD revenue).
• COSMECA: Korean OEM/ODM cosmetics manufacturer specializing in skincare and color cosmetics for global brands. Comparable contract manufacturing focus on Asian and international beauty clients with multi-category capabilities.

Broad incumbents

• Albéa: Global beauty packaging and full-service contract manufacturing group serving prestige, mass, and indie beauty brands across categories. Broader incumbent with packaging-plus-formulation capabilities that overlap with E-Beauty's OEM/ODM scope.
• Amorepacific: Korean global beauty conglomerate with proprietary brands, R&D, and OEM services through subsidiaries such as Cosvision. Broader incumbent operating across branded skincare, color cosmetics, and contract manufacturing with regional Asian market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ebeautygroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Beauty Group