What Mibelle Group does

Mibelle Group is a Swiss-headquartered private label manufacturer and contract development and manufacturing organization (CDMO) serving retailers and brand owners across Europe, the United States, and Asia. Founded around 1930 in Buchs AG and historically owned by Migros, the company was acquired by Spanish family-owned Persán in May 2025, making it part of a combined group with €1.227 billion in 2025 turnover and 8 production sites across Europe and the United States. Mibelle Group operates three business lines: Private Label manufacturing for retail chains in personal care, beauty, home care, nutrition, and car care; Contract Manufacturing & Development providing end-to-end services from formulation to delivery for brand owners; and a proprietary Brands portfolio spanning dermocosmetics (Dr.G, Lab.it), clean beauty (vividraw), self-tanning (b.tan), hair care (Lee Stafford), and Asian makeup (Heal us) managed largely through its 2018-acquired South Korean subsidiary Gowoonsesang Cosmetics.

The company's underlying technology stack combines conventional cosmetic and home care formulation with proprietary biotechnology. Its CO2 recycling platform, developed jointly with LanzaTech and Fraunhofer IGB, converts industrial CO2 emissions into ethanol and a palm-oil substitute via sequential fermentation using only naturally occurring, non-genetically modified microorganisms. Mibelle Group also produces CO2-PET packaging (up to 30% CO2-derived content), developed jointly with Migros Industrie, and operates a Hot-Hot-Cold emulsion process that reduces production time and cooling energy. Mibelle Biochemistry supplies advanced active ingredients, including the 2025-launched SenoCellTec senolytic for skin rejuvenation. Sustainability credentials include Ecovadis Gold Medal recognition in 2025 and three WorldStar Award categories in 2022.

Mibelle Group makes money through negotiated B2B contracts across its three business lines, with pricing not publicly disclosed. Private Label and Contract Manufacturing generate most revenue via project-based, per-engagement terms with retailers and brand owners; the Brands portfolio generates wholesale and licensing-style revenue through retail, pharmacy, and e-commerce channels. The company employs approximately 1,400 people across Switzerland (Buchs HQ, Frenkendorf), France (Sarreguemines), the United Kingdom (Bradford), the United States, and additional sales offices in the Netherlands and Australia, with Asian brand operations headquartered in Seoul.

Name

Mibelle Group

Legal name

Mibelle AG

Website

https://mibellegroup.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Swiss-headquartered private label manufacturer and CDMO serving retailers and brand owners across personal care, home care, nutrition, and car care; operates 8 production sites across Europe and the US post-2025 Persán acquisition, with ~1,400 employees and proprietary brands including Dr.G, b.tan, and Lee Stafford.

Ownership category

akta.pro rank

Product category

Personal Care Contract Manufacturing

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

akta.pro secondary industries

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Private label manufacturing
• Contract manufacturing services
• Personal care products
• Home care manufacturing
• Cosmetics contract development

Headquarters

HQ city

Buchs

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Design, development, and production of private label (store brand) products for retailers in Personal Care & Beauty, Home Care, Nutrition, and Car Care categories. Nearly 100 years of experience make Mibelle Group the first address in Europe for private label products in these categories.
2. Contract Manufacturing & Development: Full-service contract manufacturing and development (CDMO) from concept to delivery for brand owners' products. Covers formulation, production, and delivery across multiple product categories.
3. Own Brands Portfolio: Development, production, and global distribution of proprietary brands including Dr.G (dermocosmetics), vividraw (clean beauty), b.tan (self-tanning), Lee Stafford (hair care), and new Asian brands Heal us and Lab.it through subsidiary Gowoonsesang Cosmetics.
4. Active Ingredients (Mibelle Biochemistry): Mibelle Biochemistry develops and supplies advanced and effective active ingredients for the cosmetics industry, including the SenoCellTec senolytic ingredient for skin rejuvenation.

Distribution channels4 records

Marketing channels5 records

Core offering

Mibelle Group designs, develops, and manufactures personal care, beauty, home care, nutrition, and car care products for retailers and brand owners across Europe and internationally. The company operates three business models: Private Label manufacturing for retail chains, Contract Manufacturing & Development (CDMO) services from concept to delivery, and a portfolio of owned consumer brands (Dr.G, Lee Stafford, b.tan, vividraw, Heal us, Lab.it). Mibelle Biochemistry supplies active ingredients to the cosmetics industry.

Product overview

Mibelle Group operates as a contract manufacturing and private label company organized into four product categories: Personal Care & Beauty, Home Care, Nutrition, and Car Care. The company offers three business models: Private Label (retail brand manufacturing), Contract Manufacturing & Development (custom manufacturing services), and Brands (proprietary brand portfolio). The owned brands include Lee Stafford (haircare), Dr.G and Lab.it (dermocosmetics), vividraw (clean beauty), b.tan (self-tanning), and Heal us (makeup), primarily through subsidiary Gowoonsesang Cosmetics. Mibelle Biochemistry supplies active ingredients to the cosmetics industry. Sustainability innovations include CO2-recycled alcohol and palm oil substitutes, as well as CO2-PET sustainable packaging. In 2025, Mibelle Group was acquired by Spanish company Persán, which achieved €1.227 billion turnover.

Differentiator

Problem solved

Functional benefit

Brands

• Dr.G: Dermocosmetics brand from South Korea, part of Gowoonsesang portfolio, offering skincare products based on dermatological expertise.
• vividraw
• Mibelle Biochemistry
• Marq Labs
• Lee Stafford
• Heal us
• Lab.it

Products and services

• Personal Care & Beauty Innovative facial and body care products developed according to latest consumer needs, encompassing skincare, haircare, and beauty formulations for retailers and brand owners.
• Home Care Washing and cleaning products developed with long-term experience to meet the highest ecological standards for domestic cleanliness.
• Nutrition Products incorporating latest nutritional science findings and health trends, packaged into margarine, butter, oils and other premium products.
• Car Care Automotive care products included in the Mibelle Group portfolio, manufactured for retailers and brand owners.
• Private Label Manufacturing Leading European private label provider with nearly 100 years of experience in Personal Care & Beauty, Home Care, and Nutrition, manufacturing store-brand products for retailers.
• Contract Manufacturing & Development Full-service contract manufacturing and development (CDMO) for brand owners, offering formulation, development, and manufacturing from concept to delivery of brand products.
• Lee Stafford Haircare brand known for affordable, high-performance products combining salon expertise with scientific innovation, with product lines including Power Foods, Scalp Love, and Grow Strong & Long.
• Dr.G Dermocosmetics brand from Gowoonsesang Cosmetics Co., Ltd., leveraging dermatological expertise of the Dr.G Skin Science Research Institute for advanced skincare products.
• vividraw Clean beauty brand under Gowoonsesang Cosmetics, focused on natural and sustainable beauty products.
• b.tan Self-tanning brand under Marq Lab featuring bold, playful products targeting young consumers and college audiences.
• Heal us Makeup brand launched in 2024 featuring skin-breathing texture products with light, breathable formulas. All products are vegan, free from microplastics and allergens.
• Lab.it Back-to-basics dermocosmetics brand for Generation Z launched in 2024. Uses essential ingredients and dermatological expertise, with first Pore Line targeting pore and sebum problems.
• SenoCellTec Senolytic active ingredient for skin rejuvenation utilizing a clear-fill-revive mechanism to target aging-related cellular damage. Demonstrates improvements in skin hydration, firmness, elasticity, and reduction of wrinkles within 28 days based on clinical tests.
• CO2-Recycled Alcohol Ethanol produced from CO2 recycling using LanzaTech's gas fermentation technology. Used in detergents, cleaning products and cosmetics as sustainable alternative to conventionally produced alcohol.
• Palm Oil Substitute from CO2 Sustainable fat produced from CO2 recycling through two-step fermentation (LanzaTech and Fraunhofer IGB). 100% palm oil-free with skin-nourishing properties, serving as replacement for palm oil in cosmetics.
• CO2-PET Packaging PET packaging made with up to 30% CO2 recycling, developed jointly with Migros Industrie. Won WorldStar Award in three categories (Household, Health & Personal Care, Packaging Material) in 2022.

Quantifiable outcome

• 80 tonnes of conventionally produced alcohol saved per year for Migros through CO2 recycling technology
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PersáncoreOthers · 1 May 2025Persán, a Spanish multinational company headquartered in Sevilla and European leader in home and personal care, acquired Mibelle Group from Migros in 2025. Mibelle's results from May to December 2025 were included in Persán's consolidated annual results. The acquisition transforms Persán into one of the world's largest contract manufacturing and private label companies with €1 billion+ turnover.
• Fraunhofer IGB (Institute for Interfacial Engineering and Biotechnology)coreStrategic or Co-development Partner · 1 January 2025Collaboration with Fraunhofer IGB (specifically Fraunhofer CBP in Leuna) to develop palm oil replacement fat from CO2 through a second fermentation step using specialized oil yeast. Fraunhofer IGB developed the second fermentation process that converts CO2-derived alcohol into palm oil-like fats. The technology uses only naturally occurring, non-genetically modified microorganisms.
• LanzaTechcoreTechnology or Integration · 1 January 2020LanzaTech partnership for CO2 recycling technology. LanzaTech's gas fermentation process converts industrial CO2 emissions into ethanol (alcohol), which Mibelle Group uses in detergents, cleaning agents, and cosmetics, replacing conventionally produced alcohol. The partnership was extended to develop palm oil replacement fats via sequential fermentation. LanzaTech is a publicly listed company (NASDAQ: LNZA) with six commercially operational facilities.
• Municipal Energy Providers (Sarreguemines)minorOthersSarreguemines site connected to municipal district heating network powered by local biomass combustion, making it the first private company in the city to join the network. District heating reduces emissions and provides resilience against energy price fluctuations.
• Logistics Partners (Biodiesel/HVO Diesel Pilot)minorStrategic or Co-development PartnerPilot program with logistics partners to test alternative fuels (biodiesel and HVO-diesel) in transportation, aiming to reduce transport emissions by up to 80% compared to conventional diesel. Pilot represents Mibelle Group's commitment to sustainable logistics solutions.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Coty Inc. Global beauty company with broad portfolio across cosmetics, fragrances, and skin care. Comparable as a large incumbent whose CDMO/private-label dynamics and dermocosmetics brand strategy mirror Mibelle's brand-and-manufacturing mix.
• Beiersdorf AG: Global personal-care company with strong dermatology and skin-care brands (e.g., NIVEA, Eucerin). Comparable as a large incumbent competing for dermocosmetics shelf space where Mibelle brands (Dr.G, Lab.it) operate.
• Reckitt Benckiser: Global leader in health, hygiene, and home care with adjacent contract manufacturing and private-label exposure. Comparable as an incumbent competing for retailer shelf space alongside Mibelle's private-label customers.
• Henkel AG: Global consumer-products major with leading positions in home care and personal care plus significant private-label manufacturing capability. Comparable as a much larger incumbent operating in Mibelle's core categories.

Direct peers

• Swallowfield plc: UK-based contract manufacturer and brand owner for personal care and beauty products. Comparable to Mibelle's smaller CDMO arm in cosmetics formulation and filling.
• McBride plc: UK-listed private-label manufacturer of household and personal care products sold primarily into European retailers. Closely comparable business model to Mibelle's private-label home and personal care franchise.
• Dalli Group: German family-owned private-label and contract manufacturer specializing in home care and personal care products. Comparable to Mibelle as a European private-label/CDMO focused on similar end categories.
• Sarantis Group: Greek-listed FMCG company with strong private-label and branded personal-care and home-care exposure across Eastern and Central Europe. Comparable to Mibelle as a European private-label/brand hybrid in personal care.
• Fareva: French-headquartered contract manufacturer and private-label producer for cosmetics, home care, and pharmaceuticals across Europe. Directly comparable to Mibelle's end-to-end CDMO and private-label offering in personal care and home care.

Others

• LanzaTech: US-listed gas-fermentation company and Mibelle's core technology partner for CO2-to-ethanol. Relevant as an enabling technology peer whose commercial scale directly affects Mibelle's sustainability roadmap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mibellegroup
• Facebookfacebook.com/mibellegroup
• LinkedInlinkedin.com/company/mibelle
• Instagraminstagram.com/mibellegroup
• Xx.com/MibelleGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mibelle Group