Baitra

What Baitra does

Baitra (BAITRA, S.L.) is a privately held Spanish marine equipment distributor headquartered in Nigrán, Pontevedra, operating since 1988 with a headcount of 11-50 employees. The company markets, distributes, and supplies quality marine equipment for the construction and repair of recreational and professional watercraft, with secondary activity in adjacent industrial areas.

The product portfolio spans navigation light control systems, fuel filtration and conditioning (including Racor, Griffin, Algae-X, Goldenrod, and SEPAR branded products), safety electronics such as acoustic cetacean deterrents, anti-seasickness boarding glasses, marine refrigeration, entertainment electronics (LED TVs with DVD players), and deck/accessory equipment. The technical backbone is a PrestaShop-based e-commerce storefront (tienda.baitra.com) layered over a corporate website (baitra.com) with Google Analytics instrumentation and gated PDF rate card distribution for professional buyers.

The business model is a wholesale B2B/B2C distribution model with professional account approval required for pricing visibility and purchasing. Sales occur through the online shop and direct phone support (+34 986 354 000) during standard Spanish office hours. Three customer segments are served: marine boat builders and repairers (primary), recreational boat owners, and professional maritime operators. Pricing is not publicly disclosed and is delivered on a monthly billing cadence through approved professional accounts, with the company independently owned and showing no evidence of external investment.

Name

Baitra

Legal name

BAITRA, S.L.

Website

https://baitra.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Baitra (BAITRA, S.L.) is a privately held Spanish marine equipment distributor, founded in 1988 and based in Nigrán, Pontevedra. It supplies navigation, fuel, safety, and accessory products to boat builders, repairers, and recreational and professional maritime operators through a gated B2B/B2C e-commerce platform.

Ownership category

akta.pro rank

Product category

Marine Equipment Distribution

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

akta.pro secondary industries

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting) (IMAJAIAG), Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK)

Keywords

• Marine equipment distribution
• Boat building supplies
• Nautical accessories
• Marine fuel filtration
• Navigation light systems

Headquarters

HQ city

Nigrán

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marine Equipment Distribution: BAITRA S.L. generates revenue through marketing, distribution and supply of quality marine equipment for construction and repair of watercrafts, both recreational and professional. The business model operates as a wholesale distributor with professional account-based purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BAITRA, S.L. is a Spanish marine equipment distributor dedicated to the marketing, distribution, and supply of quality marine equipment for the construction and repair of all types of watercrafts, both recreational and professional boats. The company operates an e-commerce platform at tienda.baitra.com and sells through a professional account approval system, offering a comprehensive catalog including navigation light control systems, fuel filters and conditioning equipment, safety devices, entertainment electronics, and various boat accessories.

Product overview

Baitra is a marine equipment distributor (BAITRA, S.L.) dedicated to the marketing, distribution, and supply of quality marine equipment for the construction and repair of all types of watercraft, both recreational and professional boats. The company operates primarily as an e-commerce platform (tienda.baitra.com) using PrestaShop, offering a comprehensive catalog of marine accessories across several product categories. The product portfolio includes Navigation Light Control Systems (expandable from 8 to 32 lights), Fuel Filters and fuel system components (featuring turbine filters, spin-on filters, and replacement cartridges from brands like Racor, Griffin, Algae-X, and Goldenrod), Entertainment Electronics (LED TVs with DVD players), Safety Equipment (Pinger Acoustic Devices for cetacean deterrence, Boarding Glasses for seasickness), and various Gadgets and boat accessories. Baitra operates as a B2B/B2C e-commerce platform with professional account functionality, primarily serving nautical professionals in Spain with a physical presence in Nigrán, Pontevedra.

Differentiator

Problem solved

Functional benefit

Products and services

• Navigation Light Control System Expandable control system for managing 8 to 32 navigation lights, compatible with all light types and 12-24V or 110-230V electrical systems. Includes control panel card, CPU, expansion modules, PC communication module, and custom aluminum panel. Targeted at marine professionals building and outfitting watercrafts.
• Pinger Acoustic Device (Cetacean Deterrent) Acoustic deterrent device for orcas and cetaceans, proven effective for over 10 years in commercial fishing. Complies with European and international regulations on animal protection and environment. Features automatic activation in water and shutdown in dry environments, with approximately 500-day battery life and LED battery indicator. Designed for commercial fishing and professional maritime operations.
• Fuel Filters (multi-brand range) Comprehensive range of fuel filters including turbine filters, spin-on filters, inline filters, replacement cartridges, clear and metal bowls, replacement elements, and related fittings. Includes models from brands such as Racor, Griffin, Algae-X, Goldenrod, and SEPAR for marine engine applications.
• Racor Replacement Cartridge (AQUA-BLOC 3-grade) Replacement cartridge with exclusive AQUA-BLOC 3-grade filtering technology. Model 2020SM with 2 microns filtration, for marine diesel fuel filtration applications.
• Griffin Turbine Fuel Filters Duplex MAC Fuel filter/water separator suitable for gas and diesel. Features MICROBLOC element that removes sediments down to 2 microns and water with 99.8% effectiveness. Includes aluminum bowl with drain bolt and connection for water sensor. Allows isolation of one filter for servicing while engine runs.
• Algae-X Fuel Conditioner LG-X Fuel conditioner for fuel system maintenance in marine applications. Various models available with different flow rates and connection specifications.
• Lifeguard Air Separator LG-50 Air separator installed on tank breather pipe that prevents fuel spillage during refueling, thermal expansion, or navigation shaking. Features 90-degree curved connection, 150mm length. Designed for marine fuel tank applications.
• Goldenrod Filter Cartridges Replacement filter cartridges for Goldenrod fuel filters. Available in TK-082 (15 microns) and TK-081 models for marine fuel filtration applications.
• Boarding Glasses (Anti-Mareo) Anti-seasickness glasses that address motion sickness by resolving the sensory mismatch between eyes and inner ears. Available in Negro, Gris, and Azul colors. Targeted at recreational boat owners and maritime passengers.
• TV LED Full HD 21.5" + DVD Ultracompact LED TV with 1920 x 1080 pixels resolution, anti-glare display, panoramic viewing angles, built-in DVD player, 12V operation, two 5W speakers. Measures 301x506mm, weighs 4.3kg. Designed for marine cabin installations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• SVB (SVB Spezialversand für Yachten und Bootszubehör): SVB is a major German marine equipment retailer operating a comprehensive online catalog across navigation, safety, deck, propulsion and cabin categories serving both B2B and B2C customers across Europe. It is the closest international analog to Baitra's multi-category, e-commerce-led distribution model.
• Fisheries Supply: Fisheries Supply is a long-established US marine equipment retailer (founded 1928) with a deep catalog across safety, navigation, deck hardware and engine components serving both commercial and recreational customers. Its catalog breadth, B2B/B2C mix and longevity make it directly comparable to Baitra.
• Defender Marine: Defender is one of the largest US marine equipment retailers, offering an extensive online catalog of safety, navigation, deck and engine products. Its catalog breadth, B2B/B2C e-commerce model and multi-brand distribution approach closely mirror Baitra's operating concept at a much larger scale.

Broad incumbents

• Plastimo: Plastimo is a French marine equipment brand with a broad catalog covering safety (PFDs, liferafts), navigation, deck hardware and electronics. It is comparable as a multi-category European marine equipment brand/distributor with overlapping safety and electronics product lines.
• Lalizas: Lalizas is a Greek marine safety equipment manufacturer and distributor with a broad international catalog of life-saving, navigation and deck products. It is comparable as a multi-category marine equipment brand/distributor with overlapping categories in safety and navigation electronics.
• Harken: Harken is a leading global manufacturer and distributor of sailboat hardware, winches and deck equipment. While more product-focused and global, its dealer-distribution model and presence in the deck fittings category overlap with parts of Baitra's offering.
• West Marine: West Marine is the dominant US specialty marine retailer with hundreds of stores and a large online catalog covering virtually all categories Baitra sells. It is a broader incumbent rather than a niche specialist but competes for the same professional and recreational marine equipment demand.
• Vetus: Vetus is a Dutch marine equipment manufacturer with a broad portfolio of engine, fuel, deck and on-board systems distributed globally through dealer networks. It is comparable as a multi-category marine equipment brand that competes in several of Baitra's product categories.
• Garware Marine International: Garware Marine is an Indian marine equipment manufacturer with a broad product portfolio spanning safety, deck hardware, ropes and aquaculture equipment. Its multi-category marine equipment distribution model overlaps with Baitra's catalog breadth.

Regional players

• Imnasa: Imnasa is a Spanish marine equipment distributor serving boat builders, repairers and owners with navigation, safety and engine products. As a Spanish domestic competitor with overlapping categories, it is the most direct regional peer to Baitra in the Iberian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Baitra/337635379637382
• LinkedInlinkedin.com/company/baitra-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baitra