priME Academy AG

Name

priME Academy AG

Legal name

priME Academy gUG (haftungsbeschränkt)

Website

https://primeacademy.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Serious Games / Business Simulation Software

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Software Publishers (51321)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

Simulation, Scenario & Serious Games Design (EDAGAKAH), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Serious games development
• Business simulation software
• Entrepreneurship education
• Gamified learning platforms
• Management training simulations

Headquarters

HQ city

Brunnen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Serious Games Subscriptions/Licenses: Access to priME SIM digital serious games platforms including Innovation, Entrepreneurship, Strategic Management, Clinic Management, and Sports Company Manager simulations. Revenue derived from institutional licensing to universities and organizations.
2. Professional Training Seminars (priME BIZ): Seminars and training programs for professional development including strategic management seminars for master's students and leadership training for clinical managers using serious games as pedagogical tools.
3. Competition Entry Fees (priME CUP): International management and entrepreneurship competition for students generating revenue through participation fees with co-financing from universities and corporate sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

priME Academy develops and operates digital serious games under the priME SIM brand that teach entrepreneurial topics (startup, innovation, strategic management, clinic management, sports company management) through interactive web-based simulations. The company also offers professional seminars and training projects under the priME BIZ brand, and an international management/entrepreneurship competition for students under the priME CUP brand, targeting universities, schools, hospitals, and sports organizations.

Product overview

priME Academy AG operates as a digital education company offering a portfolio of three main brands: priME SIM (core platform of digital Serious Games), priME BIZ (seminars and training projects), and priME CUP (international management/entrepreneurship competition). The priME SIM platform is the central product, comprising seven specialized simulation modules covering innovation, entrepreneurship, strategic management (basic and professional versions), clinic management, and sports company management. These modules are used both standalone and in conjunction with priME BIZ training seminars. The priME SIM Sports Company Manager was developed in partnership with Eulen Ludwigshafen (TSG Ludwigshafen-Friesenheim Bundesliga-Handball GmbH) and received funding from the German Federal Government's computer games initiative.

Differentiator

Problem solved

Functional benefit

Brands

• priME SIM: Digital serious games and gamified applications designed to convey entrepreneurial topics in a playful way. Includes: priME SIM Innovation, priME SIM Entrepreneurship, priME SIM Strategic Management, priME SIM Strategic Management Professional, priME SIM Clinic Management, and priME SIM Sports Company Manager.
• priME BIZ
• priME CUP

Products and services

• priME SIM Digital serious games and gamified applications platform designed to convey entrepreneurial topics (startup, innovation, strategic management, clinic management, sports company management) in a playful, interactive manner. Includes specialized simulation modules accessible via web browser.
• priME BIZ Seminars, workshops, and educational projects offered to professional audiences including master's students using priME SIM Strategic Management Professional, junior clinical managers using priME SIM Clinic Management, and international educational projects under Erasmus+.
• priME CUP International management and entrepreneurship competition for school and university students featuring multi-stage competition rounds based on realistic business simulation games with case studies and practical tasks.

Quantifiable outcome

• Multi-institutional participation across Germany and internationally including universities in Austria, Vietnam, and Thailand
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Eulen Ludwigshafen (TSG Ludwigshafen-Friesenheim Bundesliga-Handball GmbH)coreStrategic or Co-development Partner · 1 January 2024Co-development partnership for priME SIM Sports Company Manager serious game. The project combines Eulen Ludwigshafen's practical experience from professional handball with priME Academy's technological and pedagogical expertise to create an advanced management training tool for sports organizations. This represents a flagship co-creation effort applying gamification to sports management education.
• Erasmus+ ProgrammecoreStrategic or Co-development PartnerInternational educational projects under Erasmus+ providing intercultural competency development. priME Academy conducts international educational projects that offer participants valuable intercultural skills and experiences through cross-border cooperation.
• Boku Wien (Universität für Bodenkultur Wien)minorGTM or Marketing PartnerAustrian university participating in the priME CUP international competition and providing co-financing contributions for student participation.
• HTWG Konstanz (Hochschule für Technik, Wirtschaft und Gestaltung)minorGTM or Marketing PartnerGerman university of applied sciences participating in priME CUP competition with co-financing for student teams.
• Industrial University of Ho Chi Minh CityminorGTM or Marketing PartnerVietnamese university participating in international priME CUP competition, enabling cross-cultural entrepreneurship education exchange.
• Hochschule OffenburgminorGTM or Marketing PartnerGerman university of applied sciences co-financing student participation in priME CUP management competition.
• Ho Chi Minh City Open UniversityminorGTM or Marketing PartnerVietnamese university participating in international business competition organized by priME Academy.
• Universität RostockminorGTM or Marketing PartnerGerman university participating in priME CUP international competition.
• Universität zu KölnminorGTM or Marketing PartnerGerman university participating in priME CUP competition for management and entrepreneurship education.
• Siam University (Thailand)minorGTM or Marketing PartnerThai university participating in international priME CUP entrepreneurship competition.
• TH Wildau (Technische Hochschule Wildau)minorGTM or Marketing PartnerGerman technical university participating in priME CUP international competition.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cesim: Finnish provider of business simulations used widely in business schools and universities worldwide. Directly comparable to priME Academy in product (web-based business simulations) and customer base (higher-education institutions).
• TOPSIM: German-developed business simulation suite used in European universities and corporate training. Most geographically proximate direct peer to priME Academy, with overlap in DACH-region university customers.
• Marketplace Simulations: Long-standing US provider of retail and general-business simulations for business education. Comparable in delivery format (web-based serious games) and target market (university business programs).
• Capsim: US-based provider of business strategy and management simulations for higher education and corporate training. Competes head-to-head with priME SIM Strategic Management in the university curriculum market.
• Inchainge: Dutch provider of business simulations including The Fresh Connection and The Cool Connection, focused on value-chain and sustainability learning. Comparable in serious-game approach and European B2B/education customer base.
• ExperiencePoint: Global provider of business simulations and experiential learning programs for both universities and corporate L&D. Comparable in strategic-management simulation content and B2B sales motion.
• GoVenture: Provider of simulations and experiential-learning games spanning entrepreneurship, business, and life skills. Closely comparable to priME SIM Entrepreneurship in pedagogy and audience.
• Sentis Strategic Simulations: Australian provider of strategic-management simulations used in MBA and executive education programs. Directly comparable in product (strategic-management serious game) and learner audience.
• Smartsims: New Zealand-based provider of marketing and business simulations for higher education. Overlaps with priME SIM Strategic Management in delivery model and academic buyer.

Broad incumbents

• Forio: US-based simulation platform enabling organizations to build and deploy custom online simulations. Broader platform play, but competes for the same custom-simulation budgets that priME Academy targets in higher education and training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/primeacademy_eu
• YouTubeyoutube.com/@primeacademygug
• Facebookfacebook.com/priMECupeu
• LinkedInlinkedin.com/company/prime-academy-ag
• Instagraminstagram.com/primeacademygug

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about priME Academy AG