Lumix
Lumix is a Brazilian manufacturer of solid alcohol fire starters made from sugarcane-derived ethanol, distributing across 113 countries and all 27 Brazilian states via supermarket chains, e-commerce, and direct sales to consumers, restaurants, hotels, and butchers.
- Company typePrivate
- Founded1994
- HeadquartersAraquari, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Lumix firmographics
Firmographics- Name
- Lumix
- Legal name
- Lumix
- Website
- https://lumix.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lumix is a Brazilian manufacturer of solid alcohol fire starters made from sugarcane-derived ethanol, distributing across 113 countries and all 27 Brazilian states via supermarket chains, e-commerce, and direct sales to consumers, restaurants, hotels, and butchers.
- Ownership category
- akta.pro rank
Lumix industry classification
Industry- Product category
- Fire Starting Products
- NAICS
- Ethyl Alcohol Manufacturing (325193)
- akta.pro primary industry
- Grain & Sugar-Based Ethanol Production (EUAAAHAA)
Keywords
Where Lumix is headquartered
LocationHeadquarters
- HQ city
- Araquari
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lumix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Lumix generates revenue through the sale of solid alcohol fire starter products in various sizes (85g, 170g, 900g, 6kg buckets) and formats (individual tablets, pots, camping stoves). Products are sold directly through e-commerce and through retail distribution partners.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Lumix product offering
Product offeringCore offering
Lumix manufactures and sells solid alcohol fire starter tablets made from sugarcane-derived ethanol, formulated at 92% ethyl alcohol with 8% stabilizers and dye. The product line is offered in multiple package formats (individual 19g and 59g tablets, 85g/170g/900g jars, a 3-in-1 camping stove kit, and a 6kg bulk bucket) for igniting charcoal and wood in barbecues, camping, fondue/food warming (réchaud), butcher shops, and hospitality operations.
Product overview
Lumix is a Brazilian manufacturer of solid alcohol fire starters/lighters made from sugarcane. The product portfolio consists of a single product line—solid alcohol fire starter tablets—with variations in size (19g, 59g, 85g, 170g, 900g) and packaging formats (individual tablets, jars/pots, buckets, and camping stove kits). Products are organized into two main categories: Lazer e Esporte (Leisure and Sports) for camping, BBQ, and outdoor use, and Aquecimento de Alimentos (Food Warming) for fondue, buffet, and réchaud applications. All products share the same composition: 92% ethyl alcohol, 8% stabilizers and dye. The products are manufactured in Brazil and distributed across 113 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Lumix Solid Alcohol Fire Starter Tablets (19g and 59g individual tablets) Single-use solid alcohol fire starter tablets in 19g and 59g sizes, intended for individual consumers to ignite charcoal and wood for home barbecue (churrasco), fondue, and camping.
- Lumix Solid Alcohol Fire Starter Jars (85g, 170g, and 900g multi-tablet pots) Solid alcohol fire starter tablets packaged in reusable jars in 85g, 170g, and 900g sizes, providing multiple ignition doses for regular home barbecue and outdoor cooking use by individual consumers.
- Lumix 3-in-1 Camping Stove / Food Warmer Kit (Fogareiro Lumix) A portable 3-in-1 camping stove and food warmer kit that uses Lumix solid alcohol tablets as fuel, targeted at campers and outdoor cooking enthusiasts for portable, controlled heat.
- Lumix Bulk Solid Alcohol Fire Starter Bucket (6kg) A 6kg bulk bucket of Lumix solid alcohol fire starter tablets aimed at high-volume commercial buyers such as restaurants, hotels, butcher shops, and wholesale distributors.
Companies that use Lumix
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Lumix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lumix partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Lumix competitors and assessment
Company assessmentBroad incumbents
- Weber: Global BBQ grill and accessory brand. While not a fire-starter specialist, Weber's accessories line includes fire-starting products and it anchors the same end consumer (BBQ enthusiasts) that Lumix serves in Brazil.
- Zippo: Iconic lighter and fire-starting brand with broad product range. Not a direct fire-starter tablet competitor, but competes for the same 'lighting fire' use case and similar retail/gift channels.
- Solo Stove: Premium fire pit and outdoor cooking brand. While a different format, it competes in the same backyard/outdoor fire use case and increasingly overlaps on the consumer occasion Lumix serves.
Others
- Royal Oak / Kingsford (charcoal): Largest US charcoal brands. Adjacent rather than directly competitive — Lumix's fire starters are consumed alongside charcoal — but they share the same supermarket shelf and BBQ occasion.
Direct peers
- Petromax: German outdoor cooking brand offering cast iron cookware and accessories for campfire/BBQ cooking. Comparable end consumer (outdoor fire cooking enthusiasts) and complementary use cases to Lumix.
- Coghlan's: Camping accessories maker offering fire starters, tinder, and outdoor cooking accessories. Overlaps with Lumix's 'Lazer e Esporte' category and similar retail channels (outdoor/camping stores).
- Light My Fire: Swedish outdoor brand selling fire starters, fireLight blocks, and meal-kit accessories for camping and outdoor cooking. Comparable to Lumix in the camping/BBQ fire-starter category, particularly outside Brazil.
- Sterno (Sterno Products): Sterno is the leading North American brand of canned heat/gel fuels used for fondue, chafing dishes, and food warming. Like Lumix, it sells a solid/gelled alcohol fuel for HORECA and consumer food-warming applications, making it the closest direct comparable.
- Fire-Maple: Outdoor cooking brand selling backpacking stoves, fuel tablets, and camping cooking systems. Direct overlap with Lumix's camping stove and solid fuel tablet products.
Emerging players
- BioLite: Clean cooking and energy brand with wood-burning camp stoves and emerging fire-starting products. Adjacent category overlap with a sustainability-led positioning similar to Lumix's 'natural' messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lumix social profiles
Digital presenceLumix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumix leadership team
Management profileNumber of profiles
Lumix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumix
What does Lumix do?
Lumix manufactures and sells solid alcohol fire starter tablets made from sugarcane-derived ethanol, formulated at 92% ethyl alcohol with 8% stabilizers and dye. The product line is offered in multiple package formats (individual 19g and 59g tablets, 85g/170g/900g jars, a 3-in-1 camping stove kit, and a 6kg bulk bucket) for igniting charcoal and wood in barbecues, camping, fondue/food warming (réchaud), butcher shops, and hospitality operations.
Is Lumix a public or private company?
Lumix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lumix founded?
Lumix was founded in 1994. It employs 11 to 50 people.
Where is Lumix based?
Lumix is headquartered in Araquari, Brazil, in the Latin America region.
How does Lumix make money?
One revenue line is on record: product Sales.
Who are Lumix's main competitors?
Broad incumbents on record are Weber, Zippo and Solo Stove. Royal Oak / Kingsford (charcoal) is listed as an others. Direct peers are Petromax, Coghlan's, Light My Fire, Sterno (Sterno Products) and Fire-Maple. BioLite is listed as an emerging player.
Does Lumix have an API?
No public API is recorded for Lumix.
What industry is Lumix in?
Lumix's product category is Fire Starting Products. Its primary akta.pro industry code is EUAAAHAA, Grain & Sugar-Based Ethanol Production. Its NAICS code is 325193.