The Creative Coalition
The Creative Coalition is a 501(c)(3) nonpartisan nonprofit, founded in 1989, that mobilizes entertainment industry leaders, corporate partners, and policymakers to advocate for arts funding, family caregiving, and public health through award-winning PSAs, podcasts, and annual events.
- Company typePrivate
- Founded1989
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Creative Coalition does
The Creative Coalition is a 501(c)(3) nonpartisan nonprofit social and public advocacy organization founded in 1989 and headquartered in Los Angeles, with a secondary presence in Washington D.C. for policy engagement. It operates as the premier advocacy body of the arts and entertainment community, mobilizing Hollywood talent, corporate sponsors, and policymakers around issues including federal arts funding (the #RightToBearArts campaign and National Endowment for the Arts appropriations), family caregiving (the Entertainment Industry Commission on Caregiving launched with AARP in December 2023), public health (the Yale-co-developed COVID-19 vaccine hesitancy task force and an obesity PSA supported by Novo Nordisk), and civic engagement (the 'Give a Cluck' voter registration PSA). The organization is led by CEO Robin Bronk, President and actor Tim Daly, and CFO John Hook, with a staff of 1-10.
The organization does not develop proprietary technology products. Its "products" are advocacy campaigns, public service announcements, podcasts (Hollywood at Home and On The Edge with Robin Bronk), and signature annual events including the Humanitarian Awards, the Spotlight Initiative Awards Gala Dinner, the Fabulous 50 Dinner, and the National Entertainment and Enterprise Leadership Summit ('Davos of the Arts') hosted in Nevada. Distribution of PSAs is scaled through a partnership with Mesmerize's digital signage network spanning 5,000+ retail, pharmacy, and medical office locations nationwide.
The business model is a multi-stream nonprofit funding structure: membership dues (individual $250/year up to President's Circle $25,000-$100,000), event sponsorships (tiers ranging from $5,000 Silver to $250,000 Presenting Sponsor for the Humanitarian Awards Gala and $175,000 for Right To Bear Arts), individual and foundation donations, and corporate partnerships (AARP, Novo Nordisk, Yale School of Public Health). Customer segments include entertainment industry professionals (primary), family caregivers, policymakers and Congress, and corporate partners. The organization does not disclose revenue, and no parent company, institutional investors, or ownership stakes exist.
The Creative Coalition firmographics
Firmographics- Name
- The Creative Coalition
- Legal name
- The Creative Coalition
- Website
- https://thecreativecoalition.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Creative Coalition is a 501(c)(3) nonpartisan nonprofit, founded in 1989, that mobilizes entertainment industry leaders, corporate partners, and policymakers to advocate for arts funding, family caregiving, and public health through award-winning PSAs, podcasts, and annual events.
- Ownership category
- akta.pro rank
The Creative Coalition industry classification
Industry- Product category
- Arts Advocacy Nonprofits
- NAICS
- Social Advocacy Organizations (8133), Civic and Social Organizations (81341), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)
- akta.pro secondary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
Keywords
Where The Creative Coalition is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Creative Coalition business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership Dues: Annual and lifetime membership dues from individuals, couples, nonprofits, government agencies, and corporations. Membership provides access to forums, advocacy opportunities, and networking with entertainment industry leaders.
- Donations: Tax-deductible charitable contributions from individuals, foundations, and corporate sponsors supporting the organization's advocacy campaigns and public service initiatives.
- Event Sponsorships and Tickets: Revenue from ticket sales and sponsorship packages for events including the Humanitarian Awards Gala, Spotlight Initiative Awards Dinner, Fabulous 50 Dinner, and Right To Bear Arts events. Sponsorship tiers range from $5,000 (Silver) to $250,000 (Presenting Sponsor).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual annual membership |
| Subscription | One time/ perpetual license | Lifetime membership options |
| Subscription | Annual | President's Circle premium membership |
| Unit Pricing | Multi-year contract | Humanitarian Awards Gala sponsorship and tickets |
| Unit Pricing | Multi-year contract | Right To Bear Arts Gala sponsorship packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
The Creative Coalition product offering
Product offeringCore offering
The Creative Coalition is a 501(c)(3) nonprofit advocacy organization that mobilizes entertainment industry leaders, celebrities, and corporate partners to advance arts funding and address social welfare issues. Its core deliverables include the #RightToBearArts federal arts funding campaign, the Entertainment Industry Commission on Caregiving (with AARP), public health PSAs on topics such as COVID-19 vaccine hesitancy and obesity, podcast content, and signature annual events including the Humanitarian Awards, Spotlight Initiative Awards Gala, and National Entertainment and Enterprise Leadership Summit.
Product overview
The Creative Coalition is a nonprofit organization offering advocacy campaigns, public service announcements, podcast content, and annual events rather than a traditional product platform. Its core offerings include the #RightToBearArts campaign for federal arts funding advocacy, the Entertainment Industry Commission on Caregiving in partnership with AARP, various public health PSA campaigns (COVID-19 vaccine hesitancy, obesity awareness), two podcast series (Hollywood at Home and On The Edge), and signature annual events including the National Entertainment and Enterprise Leadership Summit, Humanitarian Awards, Spotlight Initiative Awards Gala, and Fabulous 50 Dinner. The organization leverages the influence of the entertainment industry to drive social impact through storytelling, advocacy, and civic engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- #RightToBearArts Campaign
- Entertainment Industry Commission on Caregiving
- National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy
- Obesity PSA Campaign
- Give A Cluck - PSA Campaign
- #RightToBearArts Public Service Announcements
- Hollywood at Home Podcast
- On The Edge with The Creative Coalition Podcast
- National Entertainment and Enterprise Leadership Summit
- Humanitarian Awards
- Spotlight Initiative Awards Gala Dinner
- Fabulous 50 Dinner
- Right To Bear Arts Gala
- Arts Team Program
Quantifiable outcome
- Mobilized entertainment industry Commission on Caregiving with over 25 celebrity members to address the 48+ million family caregivers in America
- +2 more outcomes
Companies that use The Creative Coalition
Customer profileSegments4 records
Ideal customer profiles5 records
The Creative Coalition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Creative Coalition partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AARPcoreThe Creative Coalition partnered with AARP to launch the Entertainment Industry Commission on Caregiving in December 2023. This groundbreaking initiative addresses the needs of 48+ million family caregivers through entertainment industry storytelling. The partnership leverages The Creative Coalition's celebrity relationships and AARP's caregiving expertise and resources to raise awareness through PSAs, content, and advocacy efforts.
- Yale University School of Public HealthcorePartnership with the Dean of Yale University School of Public Health to establish the National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy. The initiative brings together entertainment industry leaders, Fortune 500 companies, academia, medicine, professional sports, retail, fashion, and NGOs to lead public advocacy efforts to reduce vaccine hesitancy.
- National Endowment for the Arts (NEA)coreWhile not a formal partnership, The Creative Coalition maintains a strong advocacy relationship with the NEA, working to protect and promote federal arts funding. The organization advocates for NEA funding at $207 million annually and mobilizes support among entertainment industry leaders and policymakers.
- PubKeyminorPubKey, a Washington D.C. hotspot, serves as the venue for The Creative Coalition's annual Night Before Gala Benefit Dinner. The venue partnership enables high-profile events at the intersection of free expression, arts, culture, and power.
- MesmerizeminorMesmerize, a national digital signage company, provides in-kind distribution of The Creative Coalition's caregiving PSAs to their network of 5,000+ retail, pharmacy, and medical office locations across the country.
- Novo Nordisk Inc.minorNovo Nordisk provided generous support for The Creative Coalition's Obesity PSA campaign, which destigmatizes obesity through the arts and provides resources about COVID-19 and obesity.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Creative Coalition competitors and assessment
Company assessmentDirect peers
- PEN America: Advocacy organization defending free expression and supporting writers/artists, with a strong Hollywood and celebrity network. PEN operates in adjacent arts advocacy territory with similar Capitol Hill engagement and First Amendment framing, overlapping TCC's policy advocacy footprint.
- AARP Foundation: Charitable affiliate of AARP focused on vulnerable 50+ populations, including the family caregiver population that is the explicit focus of TCC's Caregiving Commission. AARP is both a partner and a functional peer in mobilizing advocacy around the 48M+ family caregiver constituency.
- National Assembly of State Arts Agencies: Membership organization of state and jurisdictional arts agencies that collectively advocates for federal arts funding including NEA appropriations. NASA A operates in the same policy advocacy lane as TCC at the institutional level, often partnering on Capitol Hill funding campaigns.
- National YoungArts Foundation: Nonprofit honoring and supporting emerging artists ages 15-24, with high-profile alumni network and advocacy for arts education funding. Both organizations advocate for federal arts funding and mobilize emerging/established talent for arts advocacy campaigns.
- Americans for the Arts: National nonprofit dedicated to advancing the arts in America through advocacy, research, and partnerships. Most directly comparable peer—both organizations champion federal arts funding (NEA/NEH), mobilize advocates for arts policy, and serve as the connective tissue between arts communities and Congress.
- Entertainment Industry Foundation: Leading nonprofit charitable organization of the entertainment industry, founded 1942. Both organizations harness entertainment industry talent and resources for social impact, with EIF focused on health/education and TCC focused on arts advocacy—overlapping member and sponsor ecosystems.
- Creative Capital: Arts nonprofit supporting innovative artists through grants and professional development, with a strong advocacy stance on arts funding and creative freedom. Both organizations directly champion individual artists and federal arts funding as core mission elements.
- Hollywood Chamber of Commerce: Trade organization representing Hollywood entertainment industry businesses and advocating for industry interests. Both organizations serve as convening bodies for the entertainment industry on policy and civic matters, with TCC adding the arts advocacy layer atop commercial industry representation.
Broad incumbents
- American Film Institute (AFI): National nonprofit providing film education, preserving film heritage, and training filmmakers. AFI operates as a larger incumbent in the arts/entertainment nonprofit space with programming focus that complements TCC's pure advocacy model.
- Sundance Institute: Major nonprofit founded by Robert Redford supporting independent storytelling and artists through grants, labs, and the Sundance Film Festival. A larger, more established arts nonprofit with overlapping artist-advocacy mission but broader programming footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Creative Coalition social profiles
Digital presenceThe Creative Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Creative Coalition leadership team
Management profileNumber of profiles
Profiles4 records
The Creative Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Creative Coalition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Creative Coalition
What does The Creative Coalition do?
The Creative Coalition is a 501(c)(3) nonprofit advocacy organization that mobilizes entertainment industry leaders, celebrities, and corporate partners to advance arts funding and address social welfare issues. Its core deliverables include the #RightToBearArts federal arts funding campaign, the Entertainment Industry Commission on Caregiving (with AARP), public health PSAs on topics such as COVID-19 vaccine hesitancy and obesity, podcast content, and signature annual events including the Humanitarian Awards, Spotlight Initiative Awards Gala, and National Entertainment and Enterprise Leadership Summit.
Is The Creative Coalition a public or private company?
The Creative Coalition is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Creative Coalition founded?
The Creative Coalition was founded in 1989. It employs 1 to 10 people.
Where is The Creative Coalition based?
The Creative Coalition is headquartered in New York, United States, in the North America region.
How does The Creative Coalition make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are donations and event Sponsorships and Tickets.
Who are The Creative Coalition's main competitors?
Direct peers on record are PEN America, AARP Foundation, National Assembly of State Arts Agencies, National YoungArts Foundation, Americans for the Arts, Entertainment Industry Foundation, Creative Capital and Hollywood Chamber of Commerce. Broad incumbents are American Film Institute (AFI) and Sundance Institute.
Does The Creative Coalition have an API?
No public API is recorded for The Creative Coalition.
What industry is The Creative Coalition in?
The Creative Coalition's product category is Arts Advocacy Nonprofits. Its primary akta.pro industry code is BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs, with a secondary code of BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises. Its NAICS code is 8133 and its SIC code is 7311.