Mesmerize
Mesmerize is a point-of-care and out-of-home advertising company operating digital screens in 10,000+ pharmacies and 5,000+ medical practices nationwide. The company sells advertising inventory to pharmaceutical, healthcare, and consumer brands. Private subsidiary of MJH Life Sciences since 2023.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Mesmerize does
Mesmerize is a private point-of-care (POC) and out-of-home (OOH) advertising company founded in 2006 as Mesmerize Marketing. The company operates a multi-channel advertising platform spanning digital screens in 10,000+ pharmacies and 5,000+ medical practices nationwide, complemented by transit advertising across 34 transit authority partners concentrated in the Midwest, and place-based OOH products (coffee sleeves, hotel keycards, cash jackets, valet tickets, bar and restaurant materials). Core technology combines interactive touch-surface screens deployed in exam rooms with clinically validated patient education content, including a content library sourced from MJH Life Sciences experts across 14 medical specialties (behavioral health, eye care, neurology, cardiology, gastroenterology, oncology, dermatology, infectious disease, pediatrics, ENT, internal medicine, pulmonology, endocrinology, nephrology, rheumatology).
The business is structured as a two-sided advertising marketplace. Healthcare providers (doctor offices, pharmacies, community-based organizations, oncology centers) receive digital screens, wallboards, and other media at no cost. On the demand side, pharmaceutical, biotech, healthcare, and consumer brands pay for placement across three product lines: point-of-care advertising (digital screens and static media at healthcare facilities), place-based OOH (coffee sleeves, hotel keycards, cash jackets, valet tickets, bar/restaurant signage), and transit advertising (bus wraps, paratransit vehicles, commuter rail). Reach metrics cited include 2.4 million daily transit impressions across 1,250 vehicles, 11M patients who decided to switch brands after point-of-care ad exposure, and 400% more views than static displays.
Distribution combines direct enterprise sales (multiple SVPs of Business Development and Sales targeting pharmaceutical advertisers) with channel partnerships through pharmacy cooperatives (American Associated Pharmacies, Thrifty White, Good Neighbor Pharmacy, Kinney Drugs, CPESN NYC, Pharmacy Owners Alliance, Care Pharmacies) and exclusive sales-representative agreements with transit authorities. The company maintains offices in New York City and Addison, Texas, is privately owned by MJH Life Sciences (acquired February 2023), and has accumulated multiple industry certifications including Point of Care Marketing Association (POCMA) and Point of Care Communication Council (PoC3) certifications, with audit support from the Alliance for Audited Media (AAM).
Mesmerize firmographics
Firmographics- Name
- Mesmerize
- Legal name
- Mesmerize
- Website
- https://mesmerize.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mesmerize is a point-of-care and out-of-home advertising company operating digital screens in 10,000+ pharmacies and 5,000+ medical practices nationwide. The company sells advertising inventory to pharmaceutical, healthcare, and consumer brands. Private subsidiary of MJH Life Sciences since 2023.
- Ownership category
- akta.pro rank
Mesmerize industry classification
Industry- Product category
- Point-of-Care & Out-of-Home Advertising
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where Mesmerize is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mesmerize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Pharmaceutical & Healthcare Advertising: Revenue from pharmaceutical, biotech, and healthcare brands advertising to patients at point-of-care and through out-of-home channels. Brands pay for placement across the nationwide network of pharmacies, medical practices, community organizations, and transit locations.
- Transit Advertising: Revenue from transit advertising including bus wraps, interior/exterior signage across fixed route, paratransit, and commuter rail. Exclusive sales representative agreements with transit authorities across the Midwest.
- Place-Based Out-of-Home Advertising: Revenue from traditional OOH placements including coffee sleeves, cash jackets, hotel keycards, valet tickets, bar/restaurant signage, and conference media at hotels and events nationwide.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mesmerize product offering
Product offeringCore offering
Mesmerize sells out-of-home and point-of-care advertising placements across a nationwide network of 10,000+ pharmacies, 5,000+ medical practices, transit vehicles, and consumer venues. Its core deliverables are digital screens (waiting room and interactive exam room), traditional healthcare media (wallboards, posters, brochures), and place-based/transit OOH formats. Revenue is generated from pharmaceutical, healthcare, and consumer brand advertisers; healthcare providers receive digital screens and content at no cost.
Product overview
Mesmerize is an out-of-home (OOH) and point-of-care media company offering a multi-channel advertising platform organized into three primary product lines: (1) Point of Care Advertising — digital screens and traditional media (wallboards, posters, brochures, take-one materials) installed at healthcare facilities including doctors' offices, pharmacies, oncology centers, and community-based organizations; (2) Place-Based OOH Advertising — branded advertising materials at coffee shops (coffee sleeves), financial centers (cash jackets), hotels (keycards, table tents, door hangers), and bars/restaurants (valet tickets, coasters, napkins); and (3) Transit Advertising — bus wraps, paratransit vehicle advertising, and commuter rail advertising across 34 transit authority partners. All products are provided as turnkey solutions, with digital screens offered at no cost to healthcare providers. The company operates as part of MJH Life Sciences and has been serving the market since 2006.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Screens and Communication Solutions Turnkey digital screen solutions installed at healthcare providers (doctors' offices, pharmacies, community-based organizations, oncology centers) that display clinical patient education content alongside brand advertising. Includes interactive touch surface exam room capabilities. Provided at no cost to healthcare providers; revenue is generated from advertiser placements.
- Waiting Room Screens Digital displays positioned in healthcare facility waiting areas that engage patients with educational content and brand messaging while they wait for appointments.
- Exam Room Screens Interactive touch-enabled digital screens for exam rooms that enable providers to demonstrate and educate patients about conditions, procedures, and treatment options during consultations.
- Pharmacy Bags Free prescription bags distributed at pharmacies featuring advertising content and educational messaging for patients filling prescriptions.
- Traditional Media Advertising Static advertising materials including wallboards, posters, brochures, and take-one displays placed in healthcare facilities.
- Coffee Sleeves Branded coffee sleeve advertisements distributed at independently owned coffee shops and specialty cafés across top U.S. markets, featuring standard, die-cut, and thermochromic varieties.
- Cash Jackets Advertising materials distributed at retail check cashing locations, including counter mats, counter tents, and posters in financial service centers across all 100 top U.S. DMAs.
- Hotel Keycards Hotel room keycards with branded advertising distributed to business travelers and vacationers at partner hotel properties.
- Hotel Marketing Materials Hotel marketing products including table tents, door hangers, and newspaper wraps for targeted advertising to hotel guests.
- Valet Tickets Branded valet parking tickets distributed at upscale bars and restaurants in top U.S. DMAs.
- Bar and Restaurant Advertising Nightlife advertising products including coasters, napkins, mirror clings, and sample cups featuring brand messaging at bars and restaurants.
- Fixed Route Bus Advertising Full and partial bus wraps on fixed-route transit vehicles delivering high-frequency advertising impressions throughout metro areas across the Midwest.
- Paratransit Advertising Advertising on paratransit vehicles serving communities with accessible transportation needs.
- Commuter Rail Advertising Interior and exterior advertising on commuter rail trains serving transit authority partners.
Quantifiable outcome
- 400% more views than static displays
- +8 more outcomes
Companies that use Mesmerize
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mesmerize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mesmerize partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and major.
- American Associated PharmaciescorePartnership to expand Mesmerize's retail pharmacy network through American Associated Pharmacies' member pharmacies.
- Thrifty White PharmaciescorePartnership expanding retail pharmacy network with Thrifty White Pharmacies locations.
- Kinney DrugscorePartnership expanding retail pharmacy network with Kinney Drugs locations.
- Good Neighbor PharmacycoreMesmerize solutions made available to Good Neighbor Pharmacy members, a network of independent pharmacies.
- Food CitycorePartnership expanding retail pharmacy network with Food City grocery pharmacy locations.
- CPESN New York CitycorePartnership with CPESN NYC to bring Mesmerize's patient education solutions to their network of community pharmacies.
- Pharmacy Owners AlliancecorePartnership expanding pharmacy network through Pharmacy Owners Alliance member pharmacies.
- HigimajorPartnership to expand reach in pharmacy and grocery locations through Higi's health screening stations network.
- SARTA of Canton, OhiomajorMesmerize named exclusive transit sales representative for SARTA (Stark Area Regional Transit Authority), covering exterior and interior bus advertising.
- Care Pharmacies CooperativecorePreferred partner agreement expanding pharmacy network to include CARE Pharmacies Cooperative member locations.
- Associated Foods StorescorePartnership to install digital displays within 40 retailers under Macey's, Lin's, and Fresh Market brands.
- Pursuant HealthmajorPartnership expanding reach in retail locations through Pursuant Health's health engagement platform.
- ScreenversecorePartnership with Screenverse for programmatic sales capabilities.
- HomeTown PharmacycorePartnership expanding point of care network with HomeTown Pharmacy locations.
- MediflixcorePartnership to bring patients leading educational programming through Mediflix's content library.
- OneScreen.aimajorPartnership powered by OneScreen.ai to add medical imaging offices to point of care network.
- Prism Health North TexascorePartnership expanding digital network with Prism Health North Texas clinics focused on HIV/AIDS, STI, and sexual wellness services.
- VSeemajorPartnership to provide telehealth and remote patient monitoring services integration.
- Giant EaglecorePartnership expanding pharmacy network with Giant Eagle pharmacy locations.
- CITILINK Fort WaynemajorExclusive sales representative for CITILINK Fort Wayne, Indiana transit advertising on over 60 fixed-route buses and paratransit vehicles.
- METRO of KalamazoomajorExclusive sales representative for METRO of Kalamazoo, Michigan transit advertising on fixed-route and paratransit vehicles.
- AO Media's +LifecorePartnership to bring +Life HIV/AIDS education content across Mesmerize's digital and static networks, reaching diverse communities of people living with HIV/AIDS.
- GMHCcorePartnership with GMHC (Gay Men's Health Crisis), the world's first HIV/AIDS services organization, to expand point of care network.
- GaudenziacorePartnership with Gaudenzia, a provider serving nearly 20,000 individuals annually affected by drug and alcohol dependency, HIV/AIDS, and mental illness.
- Centre Area Transportation Authority (CATA)majorExclusive sales representative for Centre Area Transportation Authority covering 74 buses running in State College and Penn State University campus.
- GeopathcoreGeopath member, an industry organization providing standardized audience measurement for out-of-home advertising.
- College Health TVmajorExclusive agency representative for College Health TV network.
- The RapidmajorExclusive sales representative for Grand Rapids metro area's public transportation provider, The Rapid.
- Davenport CitiBusmajorExclusive advertising partnership with Davenport CitiBus in the Quad Cities area.
- Pharmacy Health NetworkcoreAcquisition of Pharmacy Health Network, the only out-of-home digital network dedicated to retail pharmacies, establishing digital network in doctors' offices and community-based organizations.
- Alliance for Audited MediacoreThird-party audit partner providing verification standards for point-of-care advertising credibility.
- Point of Care Marketing AssociationcoreIndustry certification and standards body for point-of-care advertising; Mesmerize's networks received POCMA certification.
- National Community Pharmacists Association (NCPA)coreTrade association membership providing access to independent pharmacy community.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Mesmerize competitors and assessment
Company assessmentDirect peers
- PatientPoint: PatientPoint is a leading point-of-care digital media network placing interactive screens and educational content in physician offices and hospitals. It is the closest direct competitor to Mesmerize's point-of-care advertising business, competing for the same pharma advertiser budgets.
- ContextMedia: ContextMedia (formerly Outcome Health) operates digital point-of-care media in waiting rooms and exam rooms serving pharmaceutical advertisers. It is a direct competitor to Mesmerize's waiting-room and exam-room screen products.
- Health Media Network: Health Media Network operates point-of-care digital advertising screens in physician offices across the U.S., directly overlapping Mesmerize's doctor-office digital screen business and competing for the same pharma/healthcare advertiser spend.
- Staywell: Staywell provides patient education, engagement, and point-of-care media for healthcare providers and pharma brands. It competes with Mesmerize's patient education and digital screen offerings in physician offices and health systems.
- DMD (Doctor's Multimedia & Digital): DMD connects with healthcare providers through digital point-of-care media in waiting rooms. It directly competes with Mesmerize's doctor-office point-of-care advertising and patient education business.
- Intersection: Intersection operates place-based digital and transit advertising across U.S. cities, including LinkNYC and major transit hubs. It is a direct peer for Mesmerize's transit advertising and place-based OOH lines of business.
- Captivate: Captivate operates place-based digital screens in office and residential elevators and consumer environments. It is comparable to Mesmerize's place-based OOH advertising products (coffee sleeves, hotel keycards, valet tickets) on the digital-screen side.
Broad incumbents
- Lamar Advertising: Lamar Advertising is one of the largest U.S. outdoor advertising companies, with extensive transit and billboard inventory. It competes broadly with Mesmerize's transit advertising business as a larger incumbent offering.
- Outfront Media: Outfront Media is a major U.S. out-of-home advertising company with a strong transit and billboard portfolio. It is a broad incumbent competitor to Mesmerize's transit OOH and place-based advertising products.
Emerging players
- Vistar Media: Vistar Media is a programmatic digital out-of-home (DOOH) advertising platform. It is an emerging enabler for the DOOH space — Mesmerize partnered with Screenverse for programmatic, and Vistar represents the broader programmatic DOOH trend that could disintermediate traditional point-of-care sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mesmerize social profiles
Digital presenceMesmerize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mesmerize leadership team
Management profileNumber of profiles
Profiles13 records
Mesmerize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mesmerize M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mesmerize
What does Mesmerize do?
Mesmerize sells out-of-home and point-of-care advertising placements across a nationwide network of 10,000+ pharmacies, 5,000+ medical practices, transit vehicles, and consumer venues. Its core deliverables are digital screens (waiting room and interactive exam room), traditional healthcare media (wallboards, posters, brochures), and place-based/transit OOH formats. Revenue is generated from pharmaceutical, healthcare, and consumer brand advertisers; healthcare providers receive digital screens and content at no cost.
Is Mesmerize a public or private company?
Mesmerize is a private company. It is classified as corporate owned and is currently operating.
When was Mesmerize founded?
Mesmerize was founded in 2006. It employs 101 to 250 people.
Where is Mesmerize based?
Mesmerize is headquartered in New York, United States, in the North America region.
How does Mesmerize make money?
Three revenue lines are on record. Pharmaceutical & Healthcare Advertising is the primary driver. The others are transit Advertising and place-Based Out-of-Home Advertising.
Who are Mesmerize's main competitors?
Direct peers on record are PatientPoint, ContextMedia, Health Media Network, Staywell, DMD (Doctor's Multimedia & Digital), Intersection and Captivate. Broad incumbents are Lamar Advertising and Outfront Media. Vistar Media is listed as an emerging player.
Does Mesmerize have an API?
No public API is recorded for Mesmerize.
What industry is Mesmerize in?
Mesmerize's product category is Point-of-Care & Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies.