Haweka Workshop Technology

What Haweka Workshop Technology does

HAWEKA Werkstatt-Technik Glauchau GmbH is a family-owned German distributor and authorized territorial representative of leading international manufacturers of professional automotive workshop equipment, including HAWEKA AG (wheel balancers, tire changers, wheel washers, centering technology), MAHA Maschinenbau (lifts, brake test stands), and HUNTER Engineering (HawkEye Elite alignment, Road Force Elite diagnostic, TCR1 Revolution tire changer). The company sells a full equipment stack for vehicle workshops: wheel balancers (passenger-car models BM 200 through BM 3200 P and truck models BM 6350 and B190T), tire changers (JET, ROBOFIT, CONCORD, TBE truck series), wheel washing machines (HAWEKA 200 through 500 HP), lifting equipment (two-post lifts, scissor lifts, mobile wheel grippers, jacks), axle-measurement and ADAS calibration systems (Touchless AX, AXIS series, SAD modules, MLT 3000 headlight tester), centering technology (QuickHub, UniPlate, ProBike), and accessories (booster inflation tools, safety cages, rim protection). Beyond distribution, HAWEKA plans, delivers, installs, services, and maintains workshop equipment, and it is one of a small number of German dealers authorized to perform UVV safety inspections on installed equipment.

The company generates revenue through one-time equipment sales (capex purchases by workshops), recurring service and maintenance contracts including mandatory UVV inspections, and workshop planning/consulting engagements for new builds and renovations. Its go-to-market is field-sales-led, with seven external sales representatives covering assigned German territories and an inside-sales team handling quotations and order processing; a field service team of more than a dozen Kundendienst-Monteure handles installation and maintenance. Customers are predominantly automotive dealerships (Audi, VW, Porsche centers), independent tire and vehicle workshops (e.g., Pneuhage), commercial-vehicle workshops (Bilia Trucks, Nutzfahrzeuge Aue), and agricultural machinery workshops, with a published reference portfolio spanning Berlin, Hannover, Dortmund, Halle, Leipzig, Dresden, and other German cities. Founded as a HAWEKA trading representation in 1990 by Manfred Jirmann and Andreas Goldammer and incorporated as a GmbH in 1993, the company is led since 2002 by second-generation Managing Director Marco Jirmann and remains privately held with no disclosed external investment.

Name

Haweka Workshop Technology

Legal name

HAWEKA Werkstatt-Technik Glauchau GmbH

Website

https://haweka-glauchau.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Haweka Workshop Technology (HAWEKA Werkstatt-Technik Glauchau GmbH) is a German distributor and authorized representative for HAWEKA, MAHA, and HUNTER workshop equipment, supplying wheel balancers, tire changers, lifts, and axle-measurement systems to automotive dealerships, commercial-vehicle workshops, and agricultural machinery service centers nationwide.

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Wheel balancing equipment
• Tire changing machines
• Automotive workshop equipment
• Wheel alignment systems
• Headlight adjustment equipment

Headquarters

HQ city

Glauchau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of workshop equipment including wheel balancing machines, tire fitting machines, axle measurement systems, lifting platforms, brake test stands, and related accessories
2. Service and Maintenance: Installation, service, maintenance, and UVV inspection (safety inspections) for workshop equipment
3. Workshop Planning and Consulting: Consultation and planning services for workshop construction and renovation projects

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Haweka Workshop Technology (HAWEKA Werkstatt-Technik Glauchau GmbH) is a German distributor and service partner for professional automotive workshop equipment. The company sells wheel balancers, tire changers, lifting platforms, axle measurement systems, headlight adjustment equipment, wheel washing machines, and centering technology for passenger cars, commercial vehicles, and agricultural machinery. In addition to equipment sales, the company offers workshop planning, installation, commissioning, UVV safety inspections, maintenance, and spare parts services across Saxony, Thuringia, Brandenburg, and Saxony-Anhalt.

Product overview

HAWEKA Werkstatt-Technik Glauchau GmbH is a distributor and representative for HAWEKA, MAHA, HUNTER, and other leading workshop equipment manufacturers. Their product portfolio comprises multiple interconnected product categories for professional automotive workshops: (1) Radauswuchtmaschinen (Wheel Balancers) - including PKW models BM 200 through BM 3200 P, LKW models BM 6350 and B190T, and HUNTER RFE ROAD FORCE ELITE; (2) Montiermaschinen (Tire Changers) - covering PKW models like HUNTER TCR1 REVOLUTION, HAWEKA JET TORNADO 2.0, CONCORD, RAPTOR, and LKW models including TBE series (128 N through 160 TERRA) and TB M 26/Paguro; (3) Montiermaschinen Zubehör (Tire Changer Accessories) including Booster, Trap-Ringe, Airgonomic Qube 2; (4) Radwaschmaschinen (Wheel Washing Machines) - models 200 through 500 HP; (5) Hebetechnik (Lifting Technology) - including two-column lifts P3500 and MASTAR, scissor lifts TWIN F IV and DUO CM, TITAN series lifts, and portable lifts like Radheber Compact and AirgoLift; (6) Achsvermessung/Scheinwerfer/Rundlauf (Axle Measurement) - Touchless AX, AXIS series, SAD modules, GripView, HAWEKA MLT 3000, HUNTER HAWKEYE ELITE, and MAHA CONNECT brake test stands; (7) Zentriertechnik (Centering Technology) - QuickHub, DuoExpert, Quickplate V, UniPlate USP, UniLug, ProBike for motorcycles; (8) Additional equipment categories including Abgasabsaugung, Ölver- und Entsorgung, Druckluftversorgung, Lagereinrichtung, and Werkzeuge. The company also provides workshop planning, installation, service, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheel Balancers (Radauswuchtmaschinen) - Passenger Car

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• MAHA Maschinenbau Haldenwang GmbH & Co.KGcoreChannel Partner/ Reseller/ Distributor · 1 January 1990MAHA is a leading manufacturer of workshop equipment. HAWEKA has been the MAHA territorial representative for Saxony since 1990. In 2012, expanded to include Berlin and Brandenburg sales and service.
• HAWEKA AGcoreChannel Partner/ Reseller/ DistributorHAWEKA AG from Burgwedel is a key partner. In 2014, HAWEKA Glauchau acquired the Werkstattausrüstungen business segment from HAWEKA AG, enabling nationwide sales and service for HAWEKA products.
• HUNTERcoreChannel Partner/ Reseller/ DistributorHUNTER is a leading manufacturer of wheel service equipment. HAWEKA distributes HUNTER products including HawkEye Elite alignment systems and Road Force Elite balancing machines.
• Consul Werkstattausrüstung GmbHsupportingChannel Partner/ Reseller/ DistributorPartner company for workshop equipment distribution
• FLACO GmbHsupportingChannel Partner/ Reseller/ DistributorPartner company for workshop equipment distribution
• BALZER GmbH & Co. KGsupportingChannel Partner/ Reseller/ DistributorPartner company for workshop equipment distribution
• BlitzRotary GmbHsupportingChannel Partner/ Reseller/ DistributorPartner company for workshop equipment distribution
• Beissbarth Automotive Testing Solutions GmbHsupportingChannel Partner/ Reseller/ DistributorPartner company for workshop equipment distribution

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• MAHA Maschinenbau Haldenwang GmbH & Co. KG: Leading German manufacturer of workshop equipment including brake test stands, lifts, and axle measurement systems. HAWEKA is MAHA's territorial representative, but MAHA also sells direct and through other channels, making it both partner and competitor across the same product categories.
• HUNTER Engineering Company: US-headquartered manufacturer of wheel service equipment including HawkEye Elite alignment systems and Road Force Elite balancers. HAWEKA distributes HUNTER in Germany, but HUNTER also operates its own direct sales channels and competes for the same premium dealership customers.
• Snap-on Incorporated (HOFMANN brand): Global tool and equipment manufacturer whose HOFMANN brand produces wheel balancers and tire changers. Competes with HAWEKA's HAWEKA-branded wheel service equipment across the German passenger car workshop market.
• Beissbarth Automotive Testing Solutions GmbH: Manufacturer of axle measurement, brake testing, and headlight adjustment equipment. Listed as a HAWEKA partner, but Beissbarth also sells directly to workshops and dealerships, partially overlapping with HAWEKA's product portfolio.
• Rotary Lift (Vehicle Service Group): Major global manufacturer of vehicle lifts distributed in Germany and across Europe. Competes with HAWEKA's lifting equipment category (P3500, MASTAR, TWIN series) for the same workshop and dealership customers.

Direct peers

• Twin Busch GmbH: German distributor and manufacturer of workshop equipment including lifts, tire changers, and wheel balancers. Competes with HAWEKA for the same automotive workshop and dealership customers in Germany across overlapping product categories.
• ATH Heinl GmbH & Co. KG: German workshop equipment specialist offering lifts, tire changers, and wheel service equipment. Direct peer in the German automotive workshop equipment distribution market with overlapping customer base of independent workshops and dealerships.
• Consul Werkstattausrüstung GmbH: German workshop equipment distributor listed as a HAWEKA partner. Operates in adjacent German regions distributing similar equipment brands, making it a partial geographic peer for workshops evaluating multi-vendor equipment procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HawekaGC
• Instagraminstagram.com/haweka_glauchau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haweka Workshop Technology